final service mkt

8/3/2019 Final Service Mkt

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Submitted by

Goldy Gupta

Ravi Bagdi

Richa Malik

Rinky Khandelwal


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5/4/2012 2ESPERTO GROUP


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The service factory concept is offered as a

means for assisting the boutique inbecoming more competitive in theirincreasingly harsh environment.



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First, the economy has shifted from anindustrial to a post- industrial service economy.

Second, the service industry can serve as a

role model for the boutique. Third, service has emerged as a crucial

strategic weapon in the manufacturingenvironment.



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In boutique, there is a tendency to identifyfour elements of an effective servicefactory. They are:-

Cost, Quality,

Flexibility &

Dependability



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By Questionnaire survey (sample size 80)

Focus Group Discussion (3 groups)

Live Case Study (6 Fashion boutiques)



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Demographics Age


20-2535%

25-3025%

30-3524%

35-40

10%

Above 406%


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Male

40%

Female60%


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05

10

15

20

25

30

Businessman Services Students Housewifes Others

Sample

Occupation

Graph



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0

5

10

15

20

25

30

Less than 10000 10000-15000 15000-20000 Above 20000

Sample



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Looking cool and hip53%

Looking sober andmature

15%

Conformability30%

A way to express myinner self

2%



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Cotton25%

Lycra21%Jeans

27%

Linen19%

Other8%



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30

15

10

25

Super marketsand Shopping

malls

Designerboutiques

Fashion shows& Exhibitions

Branded retailoutlets

Sample



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5/4/2012 ESPERTO GROUP 14


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Nishant - Logo must be there for a particular boutiquebecause Logo is the thing which shows the uniqueness of abrand and easily recognized. Boutiques in our city are wellestablished but they dont have something related to in thissection.

NatashaA boutique saloon must have an Website whichinclude all necessary information related to their Products,Clients, Contacts etc. They must put their location on googlemaps which is convenient for customers.

Siddhi Must have an strong Advertising. They doadvertising but not up to high level which is mustrequired.



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MONSOON The Designer Shop

SAPOORNA STYLERS

ELAN The Fashion Store

VIRTUES

SHYAMAL & BHUMIKA

ESSENCE



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5/4/2012 ESPERTO GROUP 17


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Location- Gulbai Tekra

Owner-Datta Shelet

Products is really generous which starts from

Rs500 to a certain limit Brand which excels in their tailoring products

Problem of Public Relation has never affected

them.



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Location- Gulbai Tekra Owner- Jinal Bhai Basically from Surat Specialize in both type of categories of Men and

Women. In raw material section they dont face specific

problems owing to the fact that they have theirown manufacturing unit in Surat. Same situationoccurs in labour section also as they havemaintained large man power over there.



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Location- Gulbai Tekra

Owner- Roopal Shodan

Customers are Elite class & NRI

Their product generally starts from Rs 15,000 inexclusive collection category and 5000 innormal category.

they have their own tailor section and theyimport raw materials. They have huge labourtask force.



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Owner-Viral Parikh

Locaton- Panjrapole crossroad

Specialize in more Bridal rather than other

collections. Products starts from Rs 25, 000

They import raw materials from a reputed

firm. They are way ahead of any other boutiques in

ahmedabad.



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Owner Dhruvika Mehta

Location Mithakhali crossing

This store is all about one stop for shopping

because they are dealing with designer clothes,fashionable bags, Accessories , normalcollections etc. Their ranges start normallyfrom Rs2000- Rs 3000.

They are outsourcing everything like Designer,Manpower, and Tailor etc.



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Owner Devang Shah

Location- Mithakhali crossing

International brand name

The products are available here is VeryExclusive. Even normal dupattas are startingfrom Rs 20000.

Popular for its design sticwork, ambience, goodlocation etc.



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Formation of multiple production units asrequired.

Install new technology.

Train factory personnel. System of feedback from the customer.

Allow customers to visit the plant.

Integrate manufacturing into the designer'smanagement role.



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Must have excellent margins Must be easy to sell Must have the 4 Capitals:

Intellectual Capital,

Financial Capital,Human Capital &Brand Capital

Must be able to maintain ongoing competitive advantage Must have quality customers

Must have longevity of the industry Must provide for the owners graceful exit Must avoid pitfalls



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final service mkt

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