first steps to smm - masterclass session from the business travel show 2015
TRANSCRIPT
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
Masterclass: First Steps in SMMThursday 26 February
1600-1700
Shirley Craven and Caroline Hill
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
Hello and Welcome!
Shirley Craven BSc (Hons) Caroline HillMD and owner – Curvebox Ltd MD and owner – Eventful Solutions Ltd
Works with travel, event and PR companies to identify, implement and deliver projects, technology and data analysis to achieve business success.
• Strategic Meetings Management• Procurement Strategy for Meetings & Events• Event Management Technology and Data Analysis• Supplier Management and Continuous Improvement
Assisting Companies to achieve their Strategic Goals through Sales and Operational Excellence with special emphasis on
• Strategic Meetings Management• Sales & Operational Training• Process & Project Management
25 Years experience in Meetings & Events22 yrs experience in Meeting & Event Industry / Procurement
Clients include:
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
The aim of today?
First Steps to SMM
Learn!
Discuss!Share!
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
What we’ll cover today!
What is it and is SMM worth it?
What does SMM achieve?
Preparing for SMM
How do I start an SMM program?
Quick SMM wins
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
First of all…..what is SMM?
Strategic Meetings Management (SMM) is a disciplined approach to managing meeting and event
activities, processes, suppliers and data in order to achieve measurable business objectives aligned with the organizations’ strategic goals / vision,
and deliver value in the form of quantitative savings, risk mitigation, and service quality.
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
Is SMM worth it?
41% believe a program will be implemented by their company within the next
three years
52% organisations are implementing an SMM program or are developing one
The majority surveyed felt their company’s SMMP has benefited their organisation, enabling them to:
• Increase their control over cost savings (76%)• Streamline meeting/event processes (76%)• Better allocate resources and savings (67%)
Source: GBTA SMM White Paper 2013 / Lanyon
What do you think?
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
What can you expect to achieve?
SMMSpend consolidation
Cost savings
Policy adherence
Reduced supplier
panel
Enhanced reporting
Compliance
Processes
Resource Management
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
SMM Maturity Levels
Random
Level 1
Discovery
Level 2
Emergent
Level 3
Operative
Level 4
Excelling
Level 5
Mastering
Level 6
SMM processes working, value is being delivered and compliance
is gaining traction
The need for SMM processes
is recognisedand process
design is starting
Basic SMMprocesses are in
place
SMM support processes are
non-existent or happening ad
hoc
Program is working well
and delivering the value and
business objectives
identified by SMM
SMM program is delivering at all
levels, is sustainable and
supported by continuous
improvement
Source: GBTA SMM White Paper 2013 / Lanyon
Where are you?
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
Preparing for SMM
DEFINE
What you need to achieve?
MEASURE
What are you currently doing?
ANALYSE
Where is the
opportunity?
BUILD
The business case and the
team?
IMPLEMENT
Train/engage your
stakeholders?
What Are Your Suggestions
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
What are you thinking?
Budgets
?Buy in?
Better
processes?Building relationships?
Beginnings?
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
Potential “Quick Wins”
What Can You Do Quickly?
You know your category – where are
the easy pickings?
Travel?
Policy?
What would work in your organisation?
Focus Groups?
Kick Off Meeting?
What have you been ‘itching’ to resolve?
Direct Bookings?
Budget Control?
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
We want you to succeed…
• Audits and Data
• Checklists
• Focus Groups
• Change Champions
• Specialist Support
• Measuring and Testing
• Enthusiasm, Passion and Tenacity..…
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
…and finally…
Content © 2015 Shirley Craven, Curvebox
Caroline Hill, Eventful Solutions
Thank You!
Shirley Craven
Curvebox
t: +44 (0)7957 745587
www.curvebox.co.uk
@curveboxHQ
linkedin.com/in/shirleycraven
Caroline Hill
Eventful Solutions
t: +44 (0) 7769 534234
www.eventful-solutions.co.uk
@caroline_hill
linkedin.com/in/carolinehill1/en