Product Market Fit

Or the quest for true happiness

Definition… lets get it over with

• Product-market fit: – Being in a good market with a product that can

satisfy the market

– Being in a good market (??) with a product that can satisfy (??) the

market

Jokes that are not really jokes…

And theories that are not always theories…

A bit of background• Pioneering mobile video – Visionary product, low visibility market

• Juggling with constraints– Satisfying demand?

• Evolution– Video makes its mark– Biggest ticket

• Expansion – It’s not an option!

Was there a method?

Not really

But there are learnings

The Journey – A Changing ecosystem

The Product Market Journey… in no particular order

PRODUCT

OTT, Multiscreen play, full spectrum capability

Direct to Consumer

Engagement, reminders notifications

WAP to App

Multiple CDNs

Adaptive Bit Rate

Video stitching

THE QUEST FOR FIT

Poor Networks, Basic devices

Global Push, discovery of video, differentiation

Improving networks, Push for data

Data growth, Operator support

Smartphones, Apps, Organic discovery

Mobile-heavy, TV Hungry

MARKET

Mobile TV

Multi-operator model for Live TV

B2b App upgrade, early days of on-

demand

Platform Licensing

Multiple device, broadband growth

OTT, Carving a niche

D2C App with operator billing

Beginning of International push

And finally… the sales model

Find your road

Make your Journey