fnj social media survey

7/29/2019 FNJ Social Media Survey

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FNJ Socia l M edia Survey Repor t 20 12

Execut ive Sum m ar y

I n Apr i l / May 20 12 , t he Federa t ion o f N epal i Journ a l i st s su rveyed i t s m embers on t he adop t ion ,use, and percept ion of impor tance of soc ia l media in the i r profess ional work . The survey

in c luded open- r esponse i tem s, L iker t - t yp e i tems, and dem ographi c categor ies . Usable responses

w ere r eceived f rom 1119 mem bers ( r epresen t ing abou t 14% o f FNJ m embersh ip ) f r om 71 ou t

of 75 d i s t r ic ts . Resul t s are sum m ar ised in th is repor t .

Key f ind i ngs:

1 . FNJ m emb ers use soc ial m edia not on ly for comm uni cat ion but a lso for generat ing andmak in g t he i r n ew s sto r ies bet t e r t h r ough research and in f o rm at ion ve r i f i cat ion b y us ing

soc ia l m edia.

2 . Mem bers f rom the age group of 20-29 years of age embr aced socia l medi a and u sed i tm ost ex tens ive ly for pr ofess ional as wel l as personal advancement . This group has been

us ing the soc ia l media for the longest durat ion of the t ime and ut i l ises the p lat forms

be t t e r .

3 . The m ajor i t y p erceive socia l medi a to be one of the best w ays to r each the i r audi ence asw el l as the i r co l leagues.

4 . W hi le m ajor i t y use soc ial netw ork ing s i tes such as Facebook, they do n ot u se b logs,t oo ls l i ke Tw i t t e r t o p r omote t he i r st o r ies and ho ld d i scussions .

5 . The respondents who have been us ing soc ia l media for var ious lengths of t ime wouldst i l l l i k e t o im prove capaci t y t o m ake a grea ter on l ine im pact .


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Background

W ith t he in crease in accessib i l i t y and avai lab i l i t y o f the in t ernet , use of soc ia l media is on th e

r i se in Nepal . This has enlarged th e pr ofess ional and p ersonal spheres of ind iv idu als. How ever ,

th is has a lso created a d iv i de w here ind iv idu als w i th in t ernet sk i l ls and access can u t i l i se the

w eb-based d ev ices and serv ices to enh ance thei r p resence in t he cyberspace and u se i t t o th e i r

personal advancement and p rofessional grow th . Though th i s d iv id e is s lowl y get t in g nar r ow ed;

th e in ter net penet rat i on r ate is on ly 16.67 % in Nepal , accord i ng to Apr i l 201 2 data of the Nepal

Te lecomm un ica t ions Au thor i t y .

This smal l in ternet user base and s t i l l even smal ler number of content producers does not

necessar i ly d im in i sh th e reach and im por tance of the ro l e and u se of the in t ernet in N epal . By i t s

nature, the reach of the in ternet is not l imi ted by geographica l boundar ies and language

bar r ie r s. Con ten t genera ted anyw here in t he w or ld i s i ns tan t l y avai lab le al l over t he w or ld .

Rapid ly evolv ing onl ine technologies are prov id ing newer and user - f r iendly p lat forms, too ls ,

and serv i ces t ha t a id in comm un i ca t ion and n etw ork in g . A long w i t h t he p r evalence o f e-ma i l ,

th e in t ernet is also becomin g the resour ce and p l at form for fu l f i l l in g the var iou s soc ia l ro les for

ind iv iduals such as soc ia l and profess ional network ing. Whi le e-mai l is usual ly l imi ted to

communicat ing to ind iv iduals or groups based on a membership, o ther soc ia l media such as

bl ogs, soc ial n etw ork in g webs i tes such as Faceboo k, profession al netw ork ing w ebs i tes such as

L inked In , and o ther webs i t es can have a w ide f o l l ow ing and reach anywhere w i t h in t e rne t

access. In t ernet is a lso ex tens ively u sed for seek ing and im par t i ng in for mat i on.1

Context

The r ise in accessib i l i t y and use of the in tern et in Nepal pr esents oppor tun i t ies for m edia sector

w i th i t s enor m ous consequence in socia l , po l i t ica l , and econom ic ro le in soc iety . I t has

br oadened the reach of th e media to not on ly Nepal is wi th access to th e in ternet bu t a lso global

audience inc ludin g the Nepal i d i aspor a wh ich seeks news and s tor ies abou t the i r soc iety andhome. The ins tant -anywhere nature of in ternet a lso poses chal lenges to journal is ts wi th the

need for accuracy and re l iab i l i t y as the focus is on speed, which needs to be balanced wi th

comp leteness and accuracy, essent i a l e lement s for c r edib i l i t y .

The in t e rn et can be a p la t f orm and m ed ium t o gather news t i ps and con ten t f o r st o r ies as w e l l

as mainta in ing news sources. I t can a lso be a p lat form to promote s tor ies and oppor tuni ty to

make s tor ies bet ter through research and ver i f icat ion of in format ion. I t a lso makes

co l labora t ion and commun ica t ion eas ie r t h rough shar ing o f l i nks and t h rough d iscuss ions

groups .

The in ternet , and onl ine news publ ish ing and d is t r ibut ion in par t icu lar , has a lso changed theway jou rna l i s t s commun ica te w i t h t he i r r eaders . Commun ica t ion i s now bo th ways , w i t h

oppor tuni t ies for in terac t ion, to answer readers ' concerns and comments . Hence, ta i lor ing the

new s and s tor ies to the in t ernet aud ience is essent ia l , w hich seeks spec i f ic and b r i e f overv i ew of

evolv ing s tor ies as w el l as nu anced analys is of develop m ents in soc iety .

1For a m ore detai led survey of use of social m edia by journal ists worldw ide, see Journ alist and Social M edia:

2011 National Survey on Nepali Journalists, Cent er fo r M edia Research Nepal, 2012 (June)


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I t is in th is contex t , th is survey was under taken to measure the use and fami l iar i t y o f soc ia l

m edia by Nepal i jour nal is ts and t o under s tand the i r n eeds as socia l medi a p lays ever lar ger r o le

in how news is produced and d is t r ibuted to an in ternet audience. The survey a lso seeks to

unders tand t he adop t ion o f socia l m ed ia and percep t ion o f i t s u t i l i t y va lue in t he i r p ro fessiona l

sphere. Thi s stu dy a lso und erscores the op por tun i t ies and chal lenges in t he issues of sk i l ls in

th e use of soc ial m edia.

Research Process

The survey was admin is t e red on l ine , w i t h e -ma i l and t e lephone f o l l ow-ups t o t he members

pr omp t ing t hem to par t i c ipa te in t he su rvey , w h ich re f lect s t he use and ease o f com for t i n us ing

in tern et by the m emb ers . Therefor e, the respond ents repr esent FNJ m emb ers wh o are al r eady

fam i l i a r w i t h t he in t e rn et .

The survey w as admi n is tered th rou gh Sur veyMonk ey, a web-based pol l ing and survey serv i ce.

The sur vey w as open t o a l l t he memb ers f rom 16 A pr i l , 2012 and c losed 15 M ay 20 12 . Th is

(on l ine ) m ethod o f su rvey adm in is t ra t ion p r esen ted a chal lenge t o t he r espond en t s w i t h t he

need t o be f am i l i a r w i t h t he su rvey des ign and p ro f i c ien t i n use o f t he compute rs and w i t haccess to the in ternet , which can be gauged by the number of to ta l as wel l as incomplete

responses.

For t he pu rposes o f t h i s repor t , t he opera t iona l de f in i t i on o f t he t e rm s in t e rne t and socia l m ed ia

can be synonymous and encompass the range of p la t forms and serv ices, and has been used

in terchangeably . A lso, soc ial n etw ork s are t aken to d enote onl i ne p lat for m s such as Facebook,

L inked In among o thers.

Findings

Respondents

At th e end of the sur vey per iod , a to ta l o f 1119 r espond ents had taken par t i n th e sur vey. Out of

t he respond en t s , 1079 (96 .4% ) had comp le ted t he quest ionn a i re and / o r p rov id ed mean ing fu l l y

va l id responses. The tota l number of respondents represents about 14% of the FNJ

m em bersh ip , w i t h 11 .7% fema les and 88 .3% m a les, wh ich co r respond t o t h e ma le -f em a le ra t io

of m emb ership base of th e FNJ.


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Mor e than a quar t er o f the r espon dents have a m aster s degree and less than a quar ter h ave a

cer t i f icate level o f edu cat ion . About 45 % of th e respond ents have a bachelor s degree.

The responden t s a re f rom 71 d is t r i c t s . The d is t r i c t s w i t h no responden t s were Ba i t ad i ,

Kanchanpur , Manang, and Salyan. About 1% of the respondents are f rom about hal f o f the

dis t r ic ts in the survey, which is about the same as the number of the respondents f rom

Kathmandu Val ley .

The responden t s a re p redom inan t l y young w i t h sign i f i can t num ber o f sen io r j ou rn a l i st s . The

la rgest g rou p o f r espond en t s are f rom the age group o f 20 -29 years (45 .3% ) ; f o l l owed by 30-39

years (35.2%) about 4.6% of the respond ents w ere above 50 years of age.

0 %

5 %

1 0 %

1 5 %

2 0 %

2 5 %

3 0 %

3 5 %

4 0 %

4 5 %5 0 %

SLC Cer t i f i cate L evel Bachelor s M aster s Oth er s

Academ ic Qual i f icat ion

Less th an 190.4%

20-2945.3%

30-3935.2%

40-4914.5%

50 and above4.6%

Age ( in year s)


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The average work ing exper ience of the respondents at 10.5 years ; about 50% of the

respondent s have m ore th an 10 years of exper i ence. Som e of the respondent s have mor e than

40 years of exper ience.

Mos t o f t he respond en t s w ork f u l l t im e and p redomin an t l y i n p r i n t j ou r na l i sm . Three-f our t hs o f

t he respond en t s w ork f u l l t im e and r est w ork par t t im e and as f reelancers.

Abou t 64 .5% o f t he respond en t s w ork i n t he p r in t m ed ia and 3 7 .8% in r ad io . Sl igh t l y mor e t han

one-f our t h o f t he responden t s wor k on t e lev is ion . Abou t 12 .2% w ork f o r on l in e med ia . On ly

about 2% of the respondents are involved in a l l forms of media; however , s ign i f icant ly , more

than 9 0% o f t hese a re from ou t s ide t he Ka thmandu Va l ley .

0 %

1 0 %

2 0 %

3 0 %

4 0 %

5 0 %

6 0 %

7 0 %

8 0 %

Ful l t i m e Par t t im e Fr eel an ce Oth er s

N a ture o f Em ploy me nt

0 %

1 0 %

2 0 %

3 0 %

4 0 %

5 0 %

6 0 %

7 0 %

New spap er Rad i o Tel ev isi on Fi lm On l i n e Other s

M e d iu m o f W o r k


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I n te r n et u sa g e

Most of the respond ents access the in tern et da i ly , pr im ar i ly f r om t hei r o f f ices w i th an average of

4.32 hou rs per d ay spent onl i ne. Out of the t o ta l respond ents , 87.6% access th e in tern et da i ly . Of

th ose respon dents w ho access th e in tern et da i ly , 80.5% do so f rom of f ices , and about 51.3% of

th e respon dents a lso access the net f r om thei r h om es and 1 2.6% f rom mob i le dev ices.

About 16% of the respondents use cybercafs to access the in ternet da i ly , represent ing a

pop ulat ion w i th out p ersonal means to access the in t ernet , and ref lec ts the i r eagerness bu t a lso

th e necessity to access th e inter net on a dai ly basis.

Of al l t he respondent s, 76.2% of the respondent s use in tern et f rom th ei r o f f ices. Abou t 49.7%

access the in ternet f r om t hei r h omes, w i t h 23.1% accessin g the net f rom thei r m obi l e dev ices.

87.6%

8.4%1.7% 0.5% 0.3% 1.3% 0.2%

Dai ly 2 / 3 t im esa week

One aweek

2 / 3 t i m esa mon t h

Once am o n t h

So m et i m es Ot h er s

Frequency of Inter net Use( in pe rc enta ge)

0 %

1 0 %

2 0 %

3 0 %

4 0 %

5 0 %

6 0 %

7 0 %

8 0 %

9 0 %

Of fi ce H om e M obi l e Cyber cafe Ot her s

Accessing In tern et From


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Most of t he responden ts alw ays use a desktop to access the in t ernet , and about hal f use a lapto p

and on e- th i rd u se mob i le dev ices to access the in tern et . Mor e than one- th i r d of th e respon dents

som et im es use laptop and m obi le dev ices to access the in t ernet .

Socia l m edia

Alm ost al l t h e responden t s a re f am i l i a r w i t h va r ious socia l ne tw orks and u se t hem m ost l y f o r

personal pu rpo ses. About 69.9% of t he respond ents use Facebook for personal use and hal f o f

them use i t for both personal and profess ional purposes whi le 6% of the respondents use i t

exclus ive ly for p ro fess ional pur poses. Abou t h al f o f the r espond ents use Tw i t t er and YouTu be

fo r personal use and a round 2 0% do n o t use t hem a t a l l . Abou t 40 % o f t he responden t s use

L inked In f o r p r o fessiona l ne tw ork in g . Sl igh t l y m ore t han 28 % o f t he respond en t s use W ik iped ia

both for personal and profess ional purposes. There is a t rend towards onl ine presence wi th

46.8% of the respondent s w i th th e i r personal b logs and w i th 9.4% us ing b logs for pr ofess ional

purposes. However , there is s ign i f icant gap wi th about one- f i f th not us ing b logs at a l l . Whi le

47.2% do n ot use RSS feeds, abou t 1 1.5% use i t for pr ofess ional use.

81 1

16 7

3 0 2

39 5

2 68

60 2 2

191 1 9 612 2

6 311 11 1 4

1 8 3

A lw ays Som et im es Rar ely N ev er

Device used for In tern et Access

(n o. of r espondent s)Desk top Laptop M ob i le Ph one T ablet

0

10 020 0

30 0

40 0

50 0

60 0

70 0

80 0

Use of Social Netw or k(n o. of r espondent s)

Personal

Professional

Personal andProfessional

Never use

Th ink ing o fusing


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Lang ua ge for social m edia

The respondents use Engl ish and a mix ture of Nepal i fonts and Romanised Nepal i on l ine.

Abou t 73.2% of th e respon dents use Engl ish onl ine. Nepal i is used in t hr ee form s onl ine; 58% of

the respondents use Nepal i Unicode and 15.3% use t rad i t ional Nepal i fonts to communicate

onl i ne. In t erest in g ly , a lmost one- th i rd of the respon dents use Romani sed Nepal i .

Use of socia l m edia

Mor e t han tw o-t h i r ds o f t he respond en t s use socia l n e twor ks f o r t he i r p ro fessiona l w ork t o

comm un icate and seek and exchange in form at ion. About 71 .2% of th e respon dent s use soc ia l

ne tw orks t o com mu n icate and 6 5 .2% to seek new in f o rm at ion . A l i t t l e more t han 55 % o f t he

respondent s use i t for exchanging and gather i ng in form at ion. About 37 % of the respondent s use

i t f o r r esearch and sim i la r num ber i t f o r n e twor k ing . Mor e t han one-t h i rd o f t he respond en t s

use socia l netw ork s for n ew id eas and pr ofess ional develop ment . Soc ial netw ork s have becom e

a sign i f i can t source o f i n f o rm at ion , w i t h 2 7 .9% o f t he respond en t s using i t t o ve r i f y i n f o rm at ion

received, and m ore than 18 .1% use socia l m edia to publ ish and d is t r ibu te cont ents onl in e.

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Nepali Unicode Nepali

(Traditional)

Romanised

Nepali

English Others

Language Used Online

0%

1 0%

2 0%

3 0%

4 0%

5 0%

6 0%

7 0%

8 0%

Commun

ica

tion

Ne

twor

king

Exc

hangeo

f

Mu

ltime

dia

See

king

New

Informa

tion

Pro

fess

iona

l

Capac

ity

Exc

hangeo

f

Informa

tion

News

New

Ideas

Ver

ifica

tiono

f

Informa

tion

Pu

blis

hingand

Distribu

tion

Ins

titutiona

l

Deve

lopmen

t

Research

Others

Use of Social Netw or ks in Jour na lism


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Du ra t ion of socia l media use

Major i t y o f the respondents who have been us ing the soc ia l networks the longest are ut i l is ing

soc ia l medi a to t he i r best p rofession al use. Abou t 47 .5% of the r espond ents have been us ing

soc ia l netw ork s for m or e th an three years for var io us purp oses; th ree- four th of them use i t for

com mu n icat ion ; 69 .8% to seek new in f o rm at ion . Sl igh t l y m ore t han 60 % use socia l ne tw orks

fo r i n f o rm at ion exchange and t o seek in f o rm at ion abou t news , and 32 .7% use i t t o ve r i f y

in f o rmat ion abou t s t o r ies . More t han 43% o f t he responden t s use soc ia l ne tworks f o r

profess ional network ing and development and research, wi th about 21.11% us ing soc ia l

ne tw orks t o p ub l i sh and d is t r i bu te con ten t on l in e. And 27 % use socia l med ia f o r i ns t i t u t i ona l

developm ent . In t erest in g ly , th is group i s f rom th e ages 20-29 years and 81 .6% are fu l l - t im e

jou r n al i st s w i t h at l east a b ach el or s d egr ee.

One-four th of the r espon dents have been us ing socia l m edia for tw o t o th ree years. Of theserespond en t s, 73 .1% use i t f o r com m un icat ion and 31 .4% fo r n etw ork in g . Abou t 63 .9% use

socia l med ia t o seek n ew in f o rm at ion and 59 .3% to exchange in f o rm at ion . 50 .5% use i t f o r new s

sources and 29.8% use i t to seek new ideas. At the same t ime, 24.9% use i t to ver i f y

i n f o r m a t i o n .

Those respond ents wh o are r ecent users of soc ial m edia ut i l i se i t th e least . Abou t 20.8% of th e

respondents have been us ing soc ia l networks for one to two years . Whi le the i r use of soc ia l

med ia f o r commun ica t ion , ne twork ing , and p ro fess iona l pu rposes i s j us t be low longer - t ime

users , on ly about 25.2% of th ese r espon dents u se soc ia l m edia for the i r pr ofess ional

deve lopment .

Im p o r ta n ce an d r each o f soc ia l m ed ia

Of the to ta l respondents , 45.4% of the respondents t ry to be onl ine whenever poss ib le. This

at tempt to s tay onl ine is a lso ref lec ted by the impor tance at tached by the respondents to the

ro le of soc ia l media in reaching the target audience and for profess ional needs and

developm ent , w i th 54 .6% of the respon dents perceiv in g soc ia l media as being very im por tant to

reach the i r v iewers , readers , and onl ine l is teners whi le 41.7% accept i t s impor tance to reach

th ei r target aud ience.

6.4%

20.8%

25.3%

47.5%

Length of Socia l Netw or k U se

Less than on e year

1 to 2 yea rs

2 to 3 yea rs

3 years o r m ore


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A high nu mb er of respon dents recognise the impo r tant r o le of socia l m edia in the i r pr ofess ional

l i ne o f wor k . More t han 90% o f t he respond en t s f ee l soc ial m ed ia i s impor t an t o r ve ry im por t an tfor im pr ov in g profess ional capac i ty , and 8 5.6% of th e respond ents see the im por tance of soc ia l

network as sources of news and ver i f icat ion of in format ion and 84.6% for research. The

respondents a lso see the potent ia l o f us ing soc ia l networks to publ ish and d is t r ibute content

on l ine ; 74 .2% o f t hem feel t ha t socia l ne tw ork w i l l p lay an imp or t an t r o le . Abou t 82 .1% o f t he

r esp ond ents see th e imp or tance of social med ia for get t in g access to p ress releases.

Sources of story, in form at ion , new story id ea

Major i t y o f t he respondent s appear to u se soc ia l media ex tensive ly in the i r pr ofess ional l ine of

w ork f o r sources o f st o ry and seek n ew i n f o rm at ion and s to ry idea. Abou t 7 0 .3% and 52 .9% o f

V er y I m po r t an t5 4 %

I m po r t an t4 2%

N e i t her I m po r an tno r U n i m po r t an t

3 %

D on ' t k now1%

Percpet ion of Socia l Media for Reaching out to Audience

0

200

400

600

800

1000

1200

Develo

pmentof

ProfessionalCapacity

Improvin

gRelations

w

ith

N

ews

Source/

Verification

Research

Publishingand

Distribution

Upd

atingNews

ContactingExperts

Acc

esstoPress

Releases

Role of Social Netw or k in Jour nalism

StronglyDisagree

Disagree

Nei ther Agreenor D isagree

Agree

StronglyAgree


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the respondents re ly on personal contac ts and ta lks wi th exper ts respect ive ly for generat ing

new s tory id eas, and 60.9% of the respondents use w eb searches to come up w i th new ideas,

in c luding 16 % w ho r ead b l ogs. Abou t hal f o f the respond ents use socia l netw or ks for sources of

s tor ies , and 38.5% and 4 7.5% of th e respon dent u se fax and e-mai l p ress r e leases respect ive ly

as the i r sour ces of new s.

Abou t 47 .9% ge t t he i r st o ry ideas f rom o ther med ium s, creat ing a s i t ua t ion o f i ncestuous

re la t ionsh ip w here in f o rm at ion and sto r ies come f r om a v i r t uou s ci r c le . Though t h i s m i gh t be

due to weak ins t i tu t ional setup and suppor t , th is ra ises the spect re of p lag iar ism and poor

pr ofession al e th ics .

Reaching out

Despi t e incr eas ing re l iance on socia l m edia to generate s tory i deas, a major i t y o f r espon dents

s t i l l fee l d i r ect ta lks and t e leph one to b e the eas iest w ay to conn ect w i th readers , l is teners , and

audience. This is fo l lowed by e-mai l and SMS (shor t message serv ice) at 64.3% and 37.3%

respect ive ly . How ever , 66.2% bel i eve target audience can be reached t hr ough socia l netw ork s ,

w h i le 21 .7% be l ieve w ebsi t es are t h e best w ay t o connec t w i t h r eaders .

0 %

1 0 %

2 0 %

3 0 %

4 0 %

5 0 %

6 0 %

7 0 %

8 0 %

We

bsearc

h

Newspaper

an

dFaxe

d

Press

Re

leases

E-m

aile

dPress

Re

leases

Soc

ial

Ne

twor

ks

(e

.g.,

Face

boo

k)

Blog

(e

.g.,

Tw

itter

)

Persona

l

Con

tac

t

Ta

lksw

ith

Exper

ts

Other

News

Me

diums

Others

Uti l isation of Social M edia


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Telephon e is fe l t t o b e th e eas iest m edium to contact o ther jour nal is ts for 80 .4% of

th e respondents . Soc ial n etw ork s serve the same pu rp ose for 7 3.5% of th e respon dents and

e-mai l for 65.2%. About 46.2% of the respondents prefer d i rec t ta lks . However , 27.2% prefer

onl i ne m essenger serv ice to contact o th er fe l low jour nal is ts.

0 %

1 0 %

2 0 %

3 0 %

4 0 %

5 0 %

6 0 %

7 0 %

8 0 %

Direc

tTa

lks

Ma

il(pos

t)

Te

leph

one

SMS

E-ma

il

Fax

Soc

ial

Ne

twor

ks(

e.g.,

Face

boo

k)

Blog(

e.g.,

Tw

itt

er

)

Web

site

Oth

ers

Connect ing wi th the Audience

0 %

1 0 %

2 0 %

3 0 %

4 0 %

5 0 %

6 0 %

7 0 %

8 0 %

9 0 %

Direc

tTa

lks

Te

lep

hone

E-m

ail

Fax

Soc

ial

Ne

twor

ks

(e

.g.,

Blog

(e

.g.,

Tw

itter

)

On

line

Messenger

We

bs

ite

Others

Connect ing w i th oth er Jour nal is ts


14/15

13

F NJ M em b er Co mm u n icat ion s

W ith the advent o f e-m ai l and spr ead of soc ial n etw ork s , th e use of the p osta l serv ice, except for

bu lk d e l i very and im por t an t d ocum ents, seem s t o be decl in in g . Mor e t han 51% w ou ld no t p r e fe r

to receive anyth ing through the posta l serv ice. Ins tead, major i t y o f the respondents would

prefer the use of soc ia l media and emai l to receive news and in format ion f rom the FNJ, wi th

90.8% of the respon dents pr efer r ing emai l and 71 .5% SM S. Mor e of the respon dent s pr efer t o

receive not i f icat ion s thr ough Facebook grou p/ page th an Google/ Yahoo group s and e lect r onic

new slet ters comb ined. How ever , 68.4% of t he respon dents pr efer t he FNJ w ebsi te to get

not ices. In t erest in g ly , 68.1% o f the r espon dents w ould pr efer d i r ects v is i t by FNJ.

The respon dents w ho have been us ing socia l medi a for var iou s lengths of t im e woul d st i l l l i ke to

improve capac i ty to make a greater on l ine presence. About 47.6% would l ike to spec ia l isat ion

t ra in ing on us ing Facebook ef fec t ive ly to reach out to greater audience. But major i t y o f the

respondents would l ike a beginner s t ra in ing on us ing Twi t ter , YouTube, L inkedIn, s tar t ing a

blog, and webpage des ign. About 59.1% would l ike t ra in ing on us ing RSS newsfeed to a id in

t he i r p r o fessiona l w ork .


15/15

1

fnj social media survey

Documents