formidling vip visit to uib, 24 may, 2004 communication & media
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Formidling
VIP visit to UiB, 24 May, 2004
Communication & Media
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“Science is above all,communication.”
Willard Gibbs
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Formidlingsavdelingen
formidle- middleman- “go between”
information
disseminatecommunicateinform
department
Communication & Media Centre
FORM
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Giving societysomething that is
critically important:
knowledge
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scientists public
new, important, relevant research
Public Outreach specialists
general public
industry
leaders
Schools
media•resources•coherent, consistent strategies•long-term planning•networking
Effective public outreach requires:
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FORM at UiB is special
•publication (text)
•media contacts
•photography
•design / multi-media
•TV
•technical support
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FORM: technical support
•central apparatus room supporting 6 video editing suites + 1 sound room•editing suites: 4 Mac-based Media 100, 1 Final Cut Pro, 1 for DVD production•sound room: PROTools, Yamaha 02/96 with 5.1 monitoring - sound mixing for
both TV & DVD•dubbing studio (20m2)•control room for the studios•combined classical 3-camera TV studio + virtual studio (141m2)•prop / set workshop + prop / set storage facilities•smaller auditorium (43 seats, 82m2) for video conferencing (IP) - 3 camera + 2
video projectors•small video conference room (3-4 persons, ISDN)
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Studio B: a multimedia auditorium
•video-conferencing
•lectures
•film, multimedia showings
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Film = active + passive
select to watchshow film to specific groups
accidental tourists
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FORM: film / documentary
- video bits, 30, 50,
series
- web tv
- interactive video /
web / DVD production
- video archive
Some recent productions:Human TouchTreasures from the seaWeb-TV on forskning.noDecoding the IcelandersThe weather’s faceThe richness of childhoodRiches from the deepThe blue revolutionThe hidden cave diariesTeaching Plan+Offline
http://www.univisjon.no
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Case study: film documentary
Decoding the Icelanders - a modern Viking saga
•genetic research project•decoding unique population•DeCode Genetics•a modern Viking saga•film prize•formidling prize
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Case study: video via web
Læreplan+
•web-based educational tool•web-based "video library"•visual background to contemporary issues•classroom tool•2 themes / year
http://www.univisjon.no/L+
*model for web-TV on forskning.no
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Case study: design / multi-media
Arkeoland
•archaeological digital resource
library•interactive teaching•interactive learning presentations•multi-media
http://www.uib.no/arkeoland/
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Case study: outreach and education
Treasures from the Sea
•TV-documentary – 12 languages•web site•classroom DVD•teaching materials
http://www.treats.uib.no
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www.uib.no/form
http://www.univisjon.no