from social media to social selling
TRANSCRIPT
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From Social Media to Social SellingThe Evolution of Social Tools
Presented by Carole Smith Travel Centres Conference 2013
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Social Sites: A Part of Our Lives
2003• LinkedIn
2006• Twitter
2011• Google+
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1.19 Billion 500 Million 70 Million 238 Million 343 Million
Why Brands Embraced Social Media
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Targeting The Travel Buyer
1960’s - 1970’s 1980’s 1990s 2000’s
ATTRACT STAGE
CONVERSION
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The Challenges for Brands
Why do I need to use these sites?How do I integrate them into my business?How do I know I’m effective? What’s the ROI for my efforts?
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Increased awareness of product, services with targeted audience
More favourable perception of our product, services
Better understanding of customer perception of our brand
Increase in new business
Source: Harvard Business Review report ‘The New Conversation: Taking Social Media from Talk to Action" (2012)
Benefits of Using Social Sites for Business
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Social Intelligence Social Customer Care Social CRM Social Selling
Where we’re at now with Social ...
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CuriosityAwarenes
s
Specific Interests & Search
Consideration &
Comparison
Selection &
Purchase
Social Selling: Online Buying Cycle
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The Online Travel Consumer
76%
40%
21%
Source: TripAdvisor survey of 15,000 travellers Jan 2013
Top Sites for Researching Travel
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Content is King and distribution is Queen!
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https://www.facebook.com/SocialMediaCoachIE
https://twitter.com/CaroleSmith_
http://ie.linkedin.com/in/synneocarolesmith
http://www.synneo.ie/
Tel 353 (1) 547 7884