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Functional Foods & Nutraceuticals Market 2014-2024

Probiotics, Vitamins, Minerals & Other Dietary Supplements & Nutrients

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Contents 1. Executive Summary

1.1 Global Market Overview

1.2 Benefits of this Report

1.3 Who is this Report for?

1.4 Methodology

1.5 Global Functional foods and Nutraceuticals Market Forecast 2014-2024

1.6 Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

2. Introduction to the Functional Foods and Nutraceuticals Market 2.1 Functional Foods and Nutraceuticals Market Structure Overview

2.2 Functional Foods and Nutraceuticals Market Definition

2.2.1 Find out About the Two Main Drivers of the Nutraceuticals Market

2.2.2 What Are the Main Characteristics of the Functional Foods?

3. Global Functional Foods and Nutraceuticals Market Forecast 2014-

2024 3.1 Drivers & Restraints of the Functional Foods and Nutraceuticals Market

3.2 Regional Functional Foods and Nutraceuticals Market Analysis 2014-2024

3.2.1 Did North America Uniformly Define the Functional Foods and Nutraceuticals?

3.2.2 Find Out More About Latin America’s Future Market Perspectives

3.2.3 Learn About the Regulations in the Western European Region

3.2.4 What Country is the Leader in the Eastern European Functional Foods and Nutraceuticals

Market?

3.2.5 Japan Was the First Country in the Asia Pacific to Introduce Functional Foods

3.2.6 Middle East and Africa: an Example of the Functional Foods Research Unit

3.2.7 Read More About the Australian Therapeutic Goods Administration and Regulations in the

Oceania Region

4. Functional Foods and Nutraceuticals Submarkets 2014-2024 4.1 Functional Food: Carotenoids

4.2 Functional Food: Dietary Fibre

4.3 Functional Food: Fatty Acids

4.4 Functional Food: Soy Phytoestrogens

4.5 Functional Food: Natural Phenolics

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Contents 4.6 Functional Food: Probiotics, Prebiotics and Synbiotics

4.7 Dietary Supplements: Vitamins

4.8 Dietary Supplements: Herbs

4.9 Dietary Supplements: Minerals

4.10 Dietary Supplements: Meal Supplements

4.11 Dietary Supplements: Speciality Supplements

4.12 Dietary Supplements: Sports Nutrition Supplements

4.13 Other Dietary Ingredients: Amino Acids

4.14 Other Dietary Ingredients: Enzymes

4.15 Other Dietary Ingredients

5. Regional Functional Foods and Nutraceuticals Markets 2014-2024 5.1 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2014-2024

5.2 North America Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

5.3 Latin America Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

5.4 Western Europe Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

5.5 Eastern Europe Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

5.6 Middle East and Africa Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

5.7 Asia Pacific Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

5.8 Oceania Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024

6. SWOT Analysis of the Functional Foods and Nutraceuticals Market

7. Expert Opinion 7.1 William Green, Director of Public Affairs and Relations, Nutricia Advanced Medical Nutrition,

Danone Place Schiphol

7.1.1 Key Trends and Developments in the Nutrients Market

7.1.2 Technological Developments Expected to See Over the Next 10 Years in the Nutrients

Market

7.1.3 Challenges and Opportunities in the Nutrients Market

7.1.4 Drivers and Restraints of the Nutrients Market

7.1.5 Geographical Regions With Significant Growth Rates in the Nutrients Market

7.1.6 Expected Growth Rates in the Nutrients Market

7.2 Malcolm Parkinson, Welch Foods Inc.

7.2.1 Key Trends and Developments in the Functional Foods and Drinks Market

7.2.2 Challenges and Opportunities in the Functional Foods and Drinks Market

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Contents 7.2.3 Drivers and Restraints of the Functional Foods and Drinks Market

7.2.4 Geographical Regions With Significant Growth Rates in the Functional Foods and Drinks

Market

7.2.5 Current Commercial Action That Has Changed the View of the Future Market for

Functional Foods and Drinks

7.3 Alexander Filtz, DSM Nutritional Products Ltd.

7.3.1 Key Trends and Developments in the Functional Foods and Nutraceuticals Market

7.3.2 Technological Developments Expected Over the Next 10 Years in Functional Foods and

Nutraceuticals Market

7.3.3 Challenges and Opportunities in the Functional Foods and Nutraceuticals Market Over the

Next 10 Years

7.3.4 Drivers and Restraints of the Functional Foods and Nutraceuticals Market

7.3.5 Geographical Regions With Significant Growth Rates in the Functional Foods and

Nutraceuticals Market

7.3.6 Growth Rates expected Over the Next 5-10 Years in Overall Functional Foods and

Nutraceuticals Spending

7.3.7 Current Commercial Action That Has Changed the View of the Future Market for

Functional Foods and Nutraceuticals

7.4 Chris Lee, Event Director, Vitafoods Portfolio

7.4.1 Key Trends and Developments in the Functional Foods and Nutraceuticals Market

7.4.2 Technological Developments Expected Over the Next 10 Years in Functional Foods and

Nutraceuticals Market

7.4.3 Challenges and Opportunities Expected in the Functional Foods and Nutraceuticals Market

Over the Next 10 Years

7.4.4 Drivers of the Functional Foods and Nutraceuticals Market

7.4.5 Restraints of the Functional Foods and Nutraceuticals Market

7.4.6 Geographical Regions With Significant Growth Rates in the Functional Foods and

Nutraceuticals Market

8. Leading Companies in the Functional Foods and Nutraceuticals

Market 8.1 Atrium Innovations Inc. Overview

8.2 Nature Made Overview

8.3 Herbalife Ltd. Overview

8.4 LifeVantage Corporation Overview

8.5 Medifast Inc. Overview

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Contents 8.6 Nature’s Sunshine Products Inc. Overview

8.7 Nutraceutical International Corporation Overview

8.8 USANA Health Sciences Inc. Overview

8.9 Dean Foods Overview

8.10 Aland (Jiangsu) Nutraceutical Co. Ltd. Overview

8.11 Arla Foods Overview

8.12 DSM Nutritional Products Ltd. Overview

8.13 Lonza Group Ltd. Overview

8.14 Kellogg Co. Overview

8.15 Groupe Danone Overview

8.16 Ocean Spray Overview

8.17 Welch Foods Inc. Overview

8.18 Abbott Laboratories Overview

8.19 Sunny Delight Beverages Co. Overview

8.20 VitaQuest International LLC Overview

8.21 Other Leading Companies in the Market

9. Conclusion 9.1 Functional Foods and Nutraceuticals Market Outlook

9.2 Drivers & Restraints of the Functional Foods and Nutraceuticals Market

9.3 Global Functional Foods and Nutraceuticals Market Forecast 2014-2024

9.4 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024

9.5 Recommendations

10. Glossary

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Contents List of Tables Table 1.1 Global Functional Foods and Nutraceuticals Market Forecast Summary 2014, 2019,

2024 ($bn, CAGR %)

Table 1.2 Functional Foods and Nutraceuticals Submarkets Forecasts Summary 2014, 2019, 2024

($bn, CAGR %)

Table 1.3 Regional Functional Foods and Nutraceuticals Market Forecasts Summary 2014, 2019,

2024 ($bn, CAGR %)

Table 2.1 Key Functional Product Areas

Table 3.1 Global Functional Foods and Nutraceuticals Market Forecast 2014-2024 ($bn, AGR %,

CAGR%, Cumulative)

Table 3.2 Global Functional Foods and Nutraceuticals Market Drivers & Restraints

Table 4.1 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)

Table 4.2 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)

Table 4.3 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)

Table 4.4 Carotenoids Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.5 Dietary Fibre Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.6 Fatty Acids Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.7 Soy Phytoestrogens Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.8 Phenolics Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.9 Probiotics, Prebiotics and Synbiotics Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.10 Vitamins Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.11 Herbs Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.12 Minerals Regional Forecast 2014-2024 ($bn,

Table 4.13 Meal Supplements Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.14 Speciality Supplements Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.15 Sports Nutrition Supplements Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.16 Amino Acids Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.17 Enzymes Regional Forecast 2014-2024 ($bn, AGR %)

Table 4.18 Other Dietary Ingredients Regional Forecast 2014-2024 ($bn, AGR %)

Table 5.1 North America and Latin America Functional Foods and Nutraceuticals Market Forecast

2014-2024 ($bn, Cumulative)

Table 5.2 Western Europe and Eastern Europe Functional Foods and Nutraceuticals Market

Forecast 2014-2024 ($bn, Cumulative)

Table 5.3 Middle East and Africa, Asia Pacific, Oceania Functional Foods and Nutraceuticals

Market Forecast 2014-2024 ($bn, Cumulative)

Table 5.4 North America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR %, CAGR%)

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Contents Table 5.5 North America Functional Foods and Nutraceuticals Market Drivers & Restraints

Table 5.6 Latin America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR %, CAGR%)

Table 5.7 Western Europe Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR %, CAGR%)

Table 5.8 Eastern Europe Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR %, CAGR%)

Table 5.9 Middle East and Africa Functional Foods and Nutraceuticals Submarkets Forecasts

2014-2024 ($bn, AGR %, CAGR%)

Table 5.10 Asia Pacific Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR %, CAGR%)

Table 5.11 Oceania Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024 ($bn,

AGR %, CAGR%)

Table 6.1 SWOT Analysis of the Functional Foods and Nutraceuticals Market 2014-2024

Table 8.1 Other Leading Companies in the Functional Foods and Nutraceuticals Market 2013

(Company)

Table 8.2 Projects Funded by the EC Framework Programmes

Table 9.1 Global Functional Foods and Nutraceuticals Market Drivers & Restraints

Table 9.2 Global Functional Foods and Nutraceuticals Market Forecast Summary 2014, 2019,

2024 ($bn, CAGR %)

Table 9.3 Functional Foods and Nutraceuticals Submarkets Forecasts Summary 2014, 2019, 2024

($bn, CAGR %)

List of Figures Figure 2.1 Global Functional Foods and Nutraceuticals Market Structure Overview

Figure 3.1 Global Functional Foods and Nutraceuticals Market Forecast 2014-2024

Figure 4.1 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)

Figure 4.2 Functional Foods and Nutraceuticals Submarkets Share Forecast 2014 (%)

Figure 4.3 Functional Foods and Nutraceuticals Submarkets Share Forecast 2019 (%)

Figure 4.4 Functional Foods and Nutraceuticals Submarkets Share Forecast 2024 (%)

Figure 4.5 Carotenoids Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.6 Dietary Fibre Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.7 Fatty Acids Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.8 Soy Phytoestrogens Submarket Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.9 Phenolics Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.10 Probiotics, Prebiotics and Synbiotics Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.11 Vitamins Regional Forecast 2014-2024 ($bn, AGR%)

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Contents Figure 4.12 Herbs Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.13 Minerals Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.14 Meal Supplements Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.15 Speciality Supplements Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.16 Sports Nutrition Supplements Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.17 Amino Acids Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.18 Enzymes Regional Forecast 2014-2024 ($bn, AGR%)

Figure 4.19 Other Dietary Ingredients Regional Forecast 2014-2024 ($bn, AGR%)

Figure 5.1 Regional Functional Foods and Nutraceuticals Market Forecasts 2014-2024 ($bn)

Figure 5.2 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2014 (%)

Figure 5.3 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2019 (%)

Figure 5.4 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2024 (%)

Figure 5.5 North America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR%)

Figure 5.6 Latin America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR%)

Figure 5.7 Western Europe Functional Foods and Nutraceuticals Submarkets Forecasts 2014-

2024 ($bn, AGR%)

Figure 5.8 Eastern Europe Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR%)

Figure 5.9 Middle East and Africa Functional Foods and Nutraceuticals Submarkets Forecasts

2014-2024 ($bn, AGR%)

Figure 5.10 Asia Pacific Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024

($bn, AGR%)

Figure 5.11 Oceania Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024 ($bn,

AGR%)

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Contents Companies Mentioned in This Report Abbott Laboratories

Adisseo France S.A.S

Ajinomoto

Aland (Jiangsu) Nutraceutical Co. Ltd.

Ampac Fine Chemicals

AnaSpec, Inc.

Arla Foods

Archer Daniels Midland Company

Asahi Food & Health Care

Atrium Innovations Inc.

Aussie bodies

Australian Harvest

Australian food innovators

Basic Research

BASF

Bayer

Belovo

Bioriginal Food&Science Corporation

BioGaia Biologics AB

Biopolymer Engineering Inc

BNLfood Group

Bunge

Calpis

Campbell Soup Co.

Cargill Inc.

Ceapro Inc.

Celanese AG

Chr. Hansen

Coca-Cola Company

Cognis Corp.

Conagar Foods Inc.

Cornucopia Community Market

Country Life

Cranimals

Croda

CytoSports

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Contents Dean Foods

Doterra

DSM Nutritional Products Ltd.

Dr Pepper Snapple Group

EcoNugenics

Enzymatic Therapy

EVONIK Industries AG

Ezaki Glico

FANCL Corporation

Ferolito Vultaggio&Sons

Fluxome

Fujicco

Fuji Oil

General Mills Inc.

Genzyme Corp

Glanbia Plc

GlaxoSmithKline Company

GNC Manufacturing

Groupe Danone

Groupe Lactalis

Hansen Natural Inc.

Hayashibara

Heartland Lysine

Healthy Directions

Herbalife Ltd.

H.J. Heinz Co.

Ideasphere

Integrity Nut

InterMed Discovery GmbH

Iovate

IRIS Biotech GmbH

Ito En

Ito Life Science

Jason Pharmaceuticals, Inc. (Jason)

Jason Enterprises, Inc.

Jason Properties, LLC Leiner Health Products

Kagome

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Contents Kellogg Co.

Kewpie Corporation

Kikkoman

Kirin Holdings

Knight-McDowell Labs

Kraft Foods Inc.

Kyowa Hakko Kogyo

LifeVantage Corporation

Lifeway Foods Inc.

LifeSpan Biosciences, Inc.

Lion Corporation

Loders Croklaan

Lonza Group Ltd.

Lotte Bussan

Mars Inc

Martek Biosciences

Matrix Initiatives

Medifast Inc.

Meisyn Technologies

Megaburn

Megmilk Snow Brand Company Ltd

Meiji Group

Metagenics

MMA Elite

Molkerei Alois Mueller GmbH & Co. KG

Monfort Inc.

Morinaga Milk

Murray Goulburn

MusclePharm Corporation

Native Remedies

NBTY (Natures Bounty, Sundown, Oseto-Bi-Flex)

Natural Vitality

Nature Made

Nature’s Sunshine Products Inc.

Natures Way Products

Nestle

Nippon Flour Mills

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Contents Nippon Suisan

Nitta Gelatin

North China Pharmaceutical Group Corp.

Now Foods

Nutricia

Nutrinova

Ocean Nutrition Canada

Ocean Spray

Old Orchard Brands

Omega Fields

Omega Protein Corp.

Optimum Nutrition

Oryza Oil & Fat Chemical

Pan Pharmaceuticals Ltd.

PepsiCo Inc.

Perigo

Pharmavite LLC.

Pioneer Hi-Bred International, Inc.

Prinova

Probi AB

Protos-Biotech

Quaker Oats Company

Raisio Group

Red Bull GmbH

Riken Vitamin

Roche

Royal FrieslandCampina

Sanitarium Health & Wellbeing Company

Sapporo Beer

Schiff Nutrition Intl

Sekisui Medical Co., Ltd

Seven Crondall, LLC.

Seven Seas

Shanghai Hanhong Chemical Co. Ltd.

Sichuan Tongsheng Amino Acid Co.

Sigma-Aldrich Co.

Smart Balance

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Contents Solgar

Specialty Enzymes

Stauber Performance Ingredients

Sunny Delight Beverages Co.

Suntory Ltd.

Take Shape for Life, Inc.

Tarac technologies

Transitions for Health, Inc.

The Real Food Company

Thom’s Natural Foods

Tocris Bioscience

Toyo Shinyaku

Tropicana Orange Juice

Walmart

Unilever

USANA Health Sciences Inc.

Valio

Vascure Natural

Vic Cherikoff

VitaSupply

VitaQuest International LLC

Vitality brands

Walker Biochem

Welch Foods

Yakult Honsha Co. Ltd.

Zhangjiagang Huachang Pharmaceutical Co., Ltd.

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Contents Other Organisations Mentioned in This Report American Dietetic Association

American Pharmacists Association

American Academy of Nurse Practitioners

American Heart Association

American Academy of Family Physicians

Australian Therapeutic Goods Administration

Cape Peninsula University of Technology

Canadian Food Inspection Agency

Council and Parliament of Europe

Department of Agriculture and the Department of Health and Human Services

EFSA

EC Concerted Action on Functional Food Science in Europe

European Food Safety Authority

European Food Information Council

FamilyDoctor.org

Federal Trade Commission

Foods for Specified Health Use

Food Standards Australia, New Zealand

Health Canada

International Life Sciences Institute

International Food Network

Japanese Ministry of Health, Labour and Welfare

Japanese Ministry of Agriculture, Forestry and Fisheries

Japan Functional Food Research Association

Malaysian Palm Oil Industry

Ministry of Health, Labour and Welfare

National Institute of Health

New Zealand Institute for Plant and Food Research

Office of Management and Budget

World Health Organisation

United States Department of Justice

UN Food and Agriculture Organisation

US Food and Drug Administration

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Functional Foods & Nutraceuticals Market 2014-2024: Probiotics, Vitamins, Minerals & Other Dietary Supplements & Nutrients

4.1 Functional Food: Carotenoids

Table 4.4 Carotenoids Regional Forecast 2014-2024 ($bn, AGR %)

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2014-2014North America 0.36 0.37 0.37 0.38 0.39 0.40 0.41 0.42 0.43 0.44 0.45 0.46 4.49AGR (%) 1.8 1.9 2.0 2.1 2.2 2.3 2.3 2.3 2.3 2.4 2.5Latin America 0.10 0.10 0.10 0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12 0.13 1.25AGR (%) 1.9 2.0 2.1 2.2 2.2 2.2 2.3 2.4 2.5 2.6 2.7Western Europe 0.35 0.36 0.36 0.37 0.38 0.39 0.40 0.41 0.42 0.43 0.45 0.46 4.44AGR (%) 2.0 2.1 2.3 2.3 2.4 2.5 2.6 2.7 2.8 2.9 3.0Eastern Europe 0.08 0.08 0.08 0.08 0.08 0.09 0.09 0.09 0.09 0.09 0.10 0.10 0.97AGR (%) 1.0 1.3 1.5 1.6 1.7 1.9 2.0 2.2 2.3 2.4 2.5Middle East and Afr 0.09 0.09 0.09 0.09 0.09 0.10 0.10 0.10 0.10 0.10 0.11 0.11 1.08AGR (%) 1.0 1.1 1.2 1.3 1.5 1.8 1.9 2.0 2.3 2.5 2.5Asia Pacific 0.15 0.15 0.16 0.16 0.17 0.17 0.17 0.18 0.19 0.19 0.20 0.20 1.94AGR (%) 2.4 2.5 2.5 2.7 2.7 2.8 2.9 2.9 2.9 3.0 3.0Oceania 0.07 0.07 0.07 0.07 0.08 0.08 0.08 0.08 0.09 0.09 0.09 0.09 0.89AGR (%) 2.1 2.2 2.3 2.4 2.6 2.7 2.7 2.7 2.7 2.7 2.7Total 1.20 1.22 1.25 1.27 1.30 1.33 1.36 1.39 1.43 1.47 1.50 1.55 15.07AGR (%) 1.8 2.0 2.1 2.2 2.3 2.4 2.4 2.5 2.6 2.7 2.7

Figure 4.5 Carotenoids Regional Forecast 2014-2024 ($bn, AGR%)

0.0

0.5

1.0

1.5

2.0

2.5

3.0

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Tota

l AG

R (%

)

Sale

s ($

bn)

Year

North America Latin America Western Europe

Eastern Europe Middle East and Africa Acia Pacific

Oceania AGR (%)

Source: Visiongain 2013

Source: Visiongain 2013

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Functional Foods & Nutraceuticals Market 2014-2024: Probiotics, Vitamins, Minerals & Other Dietary Supplements & Nutrients

Figure 5.11 Oceania Functional Foods and Nutraceuticals Submarkets Forecasts 2014-

2024 ($bn, AGR%)

0.00

2.00

4.00

6.00

8.00

10.00

12.00

0

5

10

15

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45

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

AGR

(%)

Sale

s (%

)

Year

Carotenoids Dietary Fibre Fatty Acids

Soy phytoestrogens Phenolics Probiotics, etc.

Vitamins Herbs Minerals

Meal supplements Speciality supplements Sports nutrition

Amino acids Enzymes Other dietary ingredients

AGR (%)

Source: Visiongain 2013

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Functional Foods & Nutraceuticals Market 2014-2024: Probiotics, Vitamins, Minerals & Other Dietary Supplements & Nutrients

7. Expert Opinion ____

7.1 William Green, Director of Public Affairs and Relations, Nutricia

Advanced Medical Nutrition, Danone Place Schiphol

7.1.1 Key Trends and Developments in the Nutrients Market Nutricia is specialising in nutrients and foods for specialised medical purposes. In the elderly

category we see more and more opportunity for people who need specific food, as a result of the

effects of aging. That is largely because the population, especially in Europe, is getting much older

than it used to, and there is more and more understanding that people who are older need specific

kind of nutrition.

7.1.2 Technological Developments Expected to See Over the Next 10

Years in the Nutrients Market As food companies become more sophisticated in breaking down the specific attributes into

different subdivisions. There is a lot more sophistication in this area on the treatment, for example,

with weight protein, and that is probably where the most technological breakthrough will come

through. The second technology will be a better understanding of how nutrition affects people from

the health care perspective. At the moment, you have essentially a situation where the medical

care is considered to be the province of drugs, and nutrition is considered to be a product of a

healthy living, and you are going to see much more people working on how the two interact and

complement one another.

7.1.3 Challenges and Opportunities in the Nutrients Market If you are constructing a new category in any kind of space, than you have to raise awareness, in

our particular case, there is a double awareness that has to be clear: if you have to raise

awareness amongst consumers, there are ways in which they can help themselves, which they did

not necessarily believe that they had an access before, and you also have to raise awareness

among health care professionals that these products can be useful for their patients. There are a

lot of opportunities to see how the nutrition works. In disease specific areas, for example, how does

nutrition affect bone development in young children, how does nutrition affect maintenance of

memory in elderly, and seeing how nutrition works on different parts of the body – the future of

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Functional Foods & Nutraceuticals Market 2014-2024: Probiotics, Vitamins, Minerals & Other Dietary Supplements & Nutrients

8.4 LifeVantage Corporation Overview LifeVantage specialises in Nrf2 science and it is the maker of Protandim®, the Nrf2 Synergizer®

patented dietary supplement, so it is a science based nutraceutical company. LifeVantage looks

how to transform wellness and anti-aging internally and externally with products that reduce

oxidative stress at the cellular level.

The company was founded in 2003 and is headquartered in Salt Lake City, UT. LifeVantage

Corporation markets and sells proprietary products, primarily Protandim, to individuals throughout

the United States and in Japan, Canada, Australia, Hong Kong, and Mexico.

The company’s Protandim product is a patented dietary supplement that has been in a clinical trial

to reduce the age-dependent increase in markers of oxidative stress. Protandim combats oxidative

stress by increasing the body’s natural antioxidant protection at the genetic level, inducing the

production of naturally-occurring protective antioxidant enzymes, including superoxide dismutase,

catalase and glutathione-related enzymes. The company holds six U.S. patents and three

international patents relating to Protandim.

The company’s intellectual property is covered, in part, by six issued U.S. patents and three issued

foreign patents in Australia, China and India. Corresponding foreign patent applications are

pending in Canada, Europe and Japan. Protandim is a registered trademark in the United States,

Australia, Canada, China, Costa Rica, the European Community, Japan, Mexico, New Zealand

and Taiwan, with a pending application in Hong Kong. The formulation, manufacturing, packaging,

labelling, and advertising of its Protandim, LifeVantage TrueScience and Canine Health products in

the United States are subject to regulation by the Food and Drug Administration (FDA), and the

Federal Trade Commission (FTC), as well as comparable state laws. The company markets

Protandim as a ‘dietary supplement’ as defined in the Dietary Supplement Health and Education

Act of 1994 (DSHEA). The company could become subject to additional laws or regulations

administered by the FDA, FTC, or other federal, state, local or international regulatory authorities,

to the repeal of laws or regulations that the company considers favourable, such as DSHEA, or to

more stringent interpretations of laws or regulations.