indian nutraceuticals, herbals, and functional foods industry emerging on global map
TRANSCRIPT
KNOWLEDGE PARTNER
Indian Nutraceuticals, Herbals, and Functional Foods Industry: Emerging on Global Map
(D.S.Rawat)Secretary General
ASSOCHAM
CLASSIFICATION OF NUTRACEUTICALS
NUTRACEUTICALS
DIETARYSUPPLEMENTS
FUNCTIONAL FOODS& BEVERAGES
Vitamin & MineralSupplements
(Nutrilite Tablets)
Herbal Supplements (Multivitamin Herbal
Tablets)
Protein Supplements(B-Protein Nutritional
Supplement)
AyurvedicExtracts
AlgaiExtracts
PlantExtracts
Chyawanprash
SportsNutrition
Protein Powders& LifestyleProducts
Omega Fatty Acid Fortified Food
(Herbal Life Line)
Probiotic Fortified Food (Yakult
Danone Drink)
Branded LonizedSalt (Tata Salt,
Annapurna)
Branded Wheat Flour (Aashirwad
Multigrain Atta)
Energy Drinks(Glucon-D,
Tzinga)
Sports Drink (Gatorade,Powerade)
Fortified Juices(Minute Maid,
Tropicana Juice
FunctionalFoods
FunctionalBeverages
NUTRACEUTICALS PHARMACEUTICALS
• Nutraceuticals are highly concerned with prevention and ensuring wellness.
• Nutraceuticals neither require medical supervision, nor the approval of the Food and Drug Administration (FDA).
• Nutraceuticals are sold without any prescriptions at health food stores, drug store, grocery stores, internet, etc.
• Nutraceuticals function on the root cause of the problem and take longer time in showing results. The products do not have any side-effects.
• Pharmaceutical are majorly focused on illness and treatment.
• Pharmaceuticals are designed for medical use under a physician’ supervision, and are subjected to the approval of the Food and Drug Administration (FDA).
• Pharmaceuticals require prescription from a certified doctor for purchase (except OTC).
• Pharmaceuticals work on symptoms in a particular part or whole body, providing instant results along with or without side-effects.
Source : RNCOS
TYPES OFDISEASES
NUTRACEUTICALS USED
Cardiovascular Diseases
• Antioxidants, dietary fibers, omega-3, poly-unsaturated fatty acids, vitamins, and minerals, for prevention and treatment of CVD
• Polyphenol in grape prevents and controls arterial diseases
• Flavonoids (in onion, vegetables, grapes, red wine, apples, and cherries) block the ACE and strengthen the tiny capillaries that carry oxygen and essential nutrients to all cells
• Soya foods (min. of 25gm per day) reduce chronic heart diseases
Diabetes
• Lipoic acid, an antioxidant, for treatment of diabetic neuropathy
• Dietary fibers from psyllium have been used for glucose control in diabetic patient and to reduce lipid level in hyperlipidemia
Obesity
• Herbal stimulants, such as caffeine, and green tea help in body weight loss
• Buckwheat seed proteins
• A blend of glucomannan, chitosan, fenugreek, G sylvestre, and vitamin C in the dietary supplement significantly reduces body weight
Cancer
• Flavonoids, Soyfoods and Lycopene
• Saponins (found in peas, soybeans, some herbs, spinach, tomatoes, potatoes, alfalfa and clover) contain antitumor and antimutagenic activities
• Beet roots, cucumber fruits, spinach leaves, and turmeric rhizomes, reported to possess anti tumor activity
Anti InflammatoryActivities
• Curcumin (diferuloylmethane), which is a polyphenol of turmeric, possesses anticarcinogenic, antioxidative and anti-inflammatory properties
• Gamma linolenic acid (found in green leafy vegetables, nuts, vegetable oils such as evening primrose oil, blackcurrant seed oil, and hemp seed oil, and from spirulina, and cyanobacteria) are used for treating problems with inflammation and auto-immune diseases
Allergy• Quercet (found in onions, red wine and green tea) reduce the inflammation that
results from hay fever, bursitis, gout, arthritis, and asthma
CAGR 17%
SOURCE: RNCOS
S. No. Companies Product Category Products
DOMESTIC COMPNIES
1 Himalya Protein Hiowna Kidz
2 Dabur Herbal Chyawanprash
3 Parry Nutraceuticals Vitamins & Minerals
INTERNATIONAL COMPNIES
4 Glaxosmithkline Vitamins & Minerals, Proteins Actigrow
5 Abbott Vitamins & Minerals Arachitol, Betonin AST, etc.
S. No. Companies Product Category Products
DOMESTIC COMPNIES
1Dabur
Functional Beverage Nutritionally improved Fruit Juices (Real Fruit Power)
2 Britannia Functional Food Multigrain Bread
3 ITC Functional Food Multigrain Flour
4 Amul Functional Food Probiotic Dahi
INTERNATIONAL COMPNIES
5 Yakult Functional Beverage (Probiotic) Yakult Drink
6 Kellogg’s Functional FoodKellogg’s K (Fat reduction), Oats, etc.
7 Coca-Cola Functional Beverage Diet-Coke
8 Nestle Functional Beverage A+ Milk, Nestea, etc.
MANUFACTURING UNIT
End Consumer
Direct Sales
End Consumer Hospitals Retailers
Hospital Retailers
End Consumer
End Consumer
CFA’s
Stockiest/Dealers
E-commerce
23Indian Nutraceuticals, Herbals, and Functional Foods Industry: Emerging on Global Map
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ASSOCHAM CORPORATE OFFICE
The Associated Chambers of Commerce and Industry of India
ASSOCHAM OVERSEAS OFFICES
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About RNCOS
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Business Support Services
Identification of Business Opportunities
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• Market Entry Strategies• Growth Consulting Services (New Mar-
kets, Customers, Geography / Demogra-phy)
• Pre-testing and post launch evaluation• Concept and Product Testing
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• Lead Generation• Setting up of Dealer Distributor Network
• Set up a representative office in any par-ticular geography.
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Since our inception in 2002, we have been offering research solutions to distinguished clientele’ across multi geographies and industry verti-cals. We help our clients in achieving sustainable performance and better growth prospects by weeding out their obsolete business process with well laid strategies by working in close co-ordination with them.
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5, Sardar Patel Marg, Chanakyapuri, New Delhi-110 021Tel: 011-46550555 (Hunting Line) Fax: 011-23017008, 23017009 Email: [email protected] Website: www.assocham.org