fy 2008 masterplan jordan khoo jan 2007 differentiate, innovate
TRANSCRIPT
FY 2008 Masterplan
Jordan Khoo
Jan 2007
Differentiate, Innovate
www.eyeblaster.com [index]
Agenda
• SWOT Assessment
• Addressing the needs
• Creative agencies
• Media agencies
• Publishers
• Clients
• FY08 – Objectives, KPIs
• Action plan
• Quarter by Quarter breakdown
www.eyeblaster.com [index]
SWOT AssessmentStrengths•Strong rich media legacy•Local support•Unified reporting•Strong tie up with MSN•Acceptance by 100% in many markets•Tie up with all largest portals in all markets•Strong creative tools
Weaknesses•Not firmly established as key player yet•Lack of resources to cover all bases•Unable to fully translate report data into marketing insights•Expensive standard banners•Weak processes overall
Opportunities•Still growing demand•Strong internet advertising growth•Existing advertisers running standard banners•Traditional advertisers hooked on TV•Rising traditional media cost
Threats•Local & international competitors•Cheaper solutions•Better support from competitors•Losing of MSN as main partner•Pubs not accepting our technology
www.eyeblaster.com [index]
Addressing the needs (Creative agencies)
what do they want?
• Awards
• Less work
• Great creative ideas
• Easy to use tools
• Support
• Training
• How did the creative turned out ( reporting insights )
www.eyeblaster.com [index]
Addressing the needs (Media agencies)
What do they want?
• Cheap prices / Profit margin
• Less work
• Easy to use tools
• Education / Creative exam
• Case studies
• Reporting analysis / Marketing insights
• Ideas
• Support
• New formats
• First in market
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Addressing the needs (Publishers)
What do they want?
• Good support
• New formats
• More revenue
• Good reporting features
• Easy to use tools
• Training for sales & reporting
www.eyeblaster.com [index]
Addressing the needs (Clients)
What do they want?
• Great responses
• Cool creative execution
• Strong branding
• Product awareness
www.eyeblaster.com [index]
FY08 – Objectives, KPIs
• USD 2 million
• 50% of revenues from overseas market
• 80% of creative agencies uploading creatives
• 99% acceptance of Eyeblaster on all markets
• 10 creative awards in SEA powered by EB
www.eyeblaster.com [index]
Action plan
Principles
• Focus - 80-20% rule for each market
• Marketing driven – insights
• Education
• Differentiate, innovate
• Service level – going 5 steps forward
www.eyeblaster.com [index]
Action plan
Sales
80% Focus on top publishers & top clients
• Malaysia – (M2.0, YBR, Thestar, Mindshare, Starcom)
• Singapore – ihub, Asia1, GroupM
• Thailand – Impaq, NewMedia, Sanook, GroupM, UM, Adapter
• Indonesia – GroupM, YBR ID, Detik, Kompas, ihub, IPG
• Philipines – NewMedia, UM, Inquirer, Techcellar
www.eyeblaster.com [index]
Action plan
Marketing
• Eyeblaster University
• Adtech June 07 @ S’pore
• Creative Showreel
• Special premiums for selected key clients ( Media planners, Creative directors, creative lead)
• Sponsorship for awards ( Interactive Awards Asia @ S’pore )
PR
• 4 written articles on regional magazines ( i-media, markethink, brand magazine, etc) ( auto case study, adidas case study, importance of rich media, tracking beyond the click)
• 6 Speaking slots in conferences
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Action plan
Account Management
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Action plan
Creative support
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Action plan
Finance
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Action plan
For the group
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Action plan
Overall