GAP Synopsis,

It was the summer of 1969: Man took his first walk on the moon. Nearly 450,000 people gathered in upstate New York to witness the historic Woodstock concert, And Doris and Don Fisher opened the first Gap store in San Francisco.

Today, Gap Inc. is one of the world's largest specialty retailers, with more than 3,100 stores and fiscal 2008 revenues of $14.5 billion.

In addition to The Unites states, United Kingdom, Canada, France and Japan, Gap Inc. is expanding its international presence with franchise agreements in Asia, other European countries, Latin America and the Middle East.

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GAP leadership,

Glenn Murphy joined Gap Inc. as Chairman of the Board and Chief Executive Officer in July 2007.

Under his leadership, the company has successfully driven bottom line earnings growth by focusing on healthy margins and effectively managing costs. The company recently reported fiscal year earnings growth for 2008 of 16 percent.

Since joining, Murphy has solidified the company’s leadership team by appointing new presidents for its Old Navy, Banana Republic and Outlet divisions, as well as the chief financial officer and senior vice president of corporate real estate. The company’s senior management, led by Murphy, is focused on restoring the health of the brands and pursuing growth opportunities through the company’s online division,

international expansion and franchise partnerships. Recent milestones include opening more than 120 franchise stores globally, completing its acquisition of active wear brand Athleta - the first in more than 20 years, and opening its highly successful Banana Republic store in the United Kingdom.

With more than 20 years of retail experience, Murphy has successfully led diverse retail businesses and brands in the areas of food, health and beauty, and books. He has an established track record as a decisive, in-charge leader who has revitalized established retail brands.

Michelle Banks is Senior Vice President, General Counsel, Corporate Secretary and Chief Compliance Officer of Gap Inc.

In her current role, Michelle oversees the archives, records and privacy; legal; corporate compliance; corporate governance; government affairs and public policy; and stock administration functions. She joined the Gap Inc. Legal Department in 1999. Prior to becoming General Counsel in 2006, Michelle established and led Gap Inc.’s corporate compliance and corporate governance functions.

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About Gap,

Did u know? Don Fisher couldn't find a decent pair of jeans that fit him, so in 1969 he solved his problem by creating the Gap brand.

Clean. Classic. American design. These words described Gap four decades ago and still hold true today. At Their best, they inspire customers with individual style and make Classics relevant for today through the use of bold color, emotional details and great fits.

With a clear brand vision and effortlessly cool product, Gap is re-connecting with its target customer—men and women ages 25 to 35 looking to express their unique, personal style. They continue to evolve our assortments with a focus on what they’ve always been famous for: the best of casual style.

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GAP Milestones,

In the words of Don Fisher, Gap Inc. Founder and Chairman Emeritus:

“I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle”.

In 1969, Doris and Don Fisher opened the first Gap store in San Francisco with the goal of creating a store experience that was easy for the customer and offered a wide selection of fits and styles.1970- Sales reach $2 million. Gap's second store opens in San Jose, Calif.

1974- Gap's "fall into the Gap" advertising campaign debuts.

1976-Gap goes public, offering 1.2 million shares of stock on the New York and Pacific Stock Exchanges.

1977-Gap Foundation — Gap Inc.'s nonprofit charitable arm — is established.

1983-Millard ("Mickey") Drexler joins the company as President and COO of the Gap division.Gap Inc. acquires Banana Republic — then a two-store safari and travel clothing company.

1986-The first gap kids store opens in San Mateo California.

1987-The The first Gap store outside the United States opens in London, England, on George Street.Gap Inc. annual sales reach $1 billion.

1988-Gap introduces its award-winning "Individuals of Style" advertising campaign.

1989-The first Gap store in Canada opens in Vancouver, British Columbia.

1990-The baby Gap line is born, debuting in the Gap Kids store in San Francisco, Calif.

1992-Gap becomes the second-largest selling apparel brand in the world.

1993-Gap enters France with a "store" within the Galeries Lafayette department store in Paris.

1994-Old Navy opens its first store in Colma, Calif. Gap Outlet stores open their doors as part of the new Gap Factory Outlet division.

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GAP Philosophy

The focus at Gap incorporation is simple customers, creativity, doing what’s right and delivering results.

Our brands have a simple, common purpose: to make it easy for people to express their personal style. We constantly evolve each brand to better meet our customers' needs — through innovative and inspiring design; through convenient and engaging store experiences; and by communicating with people in a way that connects to how they live, work and play.

When put together they call it “wearing your passion”, and it's the perfect match for the kind of people they magnetize both as employees as well as customers.

In there terminology below is how they have given body to there beliefs.

Think: Customers firstEvery decision happens with our customers in mind. They connect with their stores and create the quality their customer’s value and expect.

Inspire: creativityBeliever of thinking big, take risks and solve problems. They challenge the status quo and always look for new ideas and ways of working.

Do: what’s RightThey believe that how they do business is as important as what they do. They act with integrity, and give back to the communities in which we do business.Deliver: resultsDelivering the best results possible–a sturdy commitment towards responsibility and then leaving no stone unturned to realize them.

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GAP Social Responsibility

Dan Henkle, SVP, Social Responsibility once quoted

“Acting in an ethical way is not only the right thing to do — it also unlocks new ways for us to do business better”.

At Gap Inc. social responsibly is fundamental to how they do business and the idea is applied right from the employs getting a fair treatment to there approach towards addressing issues related to the environment which we all are a part of.

Focus

They focus there social responsibility work on four areas where they believe they can make the greatest positive social and environmental impact.

Supply chain

The journey there products travel from fields and factories to there store is really about the people along the way.

As with most other companies that sell apparel, Gap doesn’t own the garment factories, but they do share responsibility for the conditions under which their clothes are made.

There commitments to safe and fair working conditions extends beyond their employees and stores to include the partners in there supply chain. After all people who work in a safe and healthy environment not only have a better quality of life, but they also tend to be more productive In an increasingly interconnected world, acting responsibly is not just a good feeling — it’s good business.

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GAP Awards-Accolades

Gap inc. has received many awards for its contribution to breast cancer research along with other management and design awards. Some of them are as listed below:

Award Year Description

100 Companies with Conscience

2006Gap Inc. ranked #53 in a Universum survey of 4,996 MBA candidates to determine the most socially responsible companies. Universum USA is a Philadelphia-based consulting firm specializing in employer branding.

Audit Integrity Top 100

2007Research firm Audit Integrity included Gap Inc. on its Top 100 list (PDF). The list recognizes companies that demonstrate a high level of integrity in financial reporting and governance, and when dealing with shareholders. Audit Integrity selected the Top 100 from more than 8,000 companies. The rankings are based on a set of rules that monitor transparent accounting, fair and reasonable management compensation, and other qualities that measure the character of a company.

Business Ethics Awards: Social Reporting Award

2004Gap Inc. recognized in the 16th annual Business Ethics Awards "for taking social reporting a quantum step forward by risking unprecedented honesty in reporting on factory conditions."

CAREERS & the disABLED Magazine: Top 50 Employers of People with Disabilities

2006Readers of CAREERS & the disABLED Magazine were asked to name the employers, both in the private and public sectors, for whom they would most like to work or that they believe would provide a progressive environment for people with disabilities. Gap Inc. ranked #24 on the list of top 50 employers of people with disabilities.

Center for Accessible Technology's (CforAT) Accessibility Award

2008Gap Inc. Direct (GID) was recognized for its efforts to improve Web accessibility for individuals with disabilities at the 2008 Annual California Digital Inclusion Celebration. GID has partnered with the Center for Accessible Technology (CforAT) to conduct ongoing accessibility testing in order to improve our sites for vision impaired users. In 2005, GID introduced BPR, or Business Process Re-engineering, a project in which the company updated its software infrastructure across all of its e-commerce sites. Ever since, GID has made it a priority to provide a seamless, accessible online shopping experience to blind and low-vision customers.

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