gas & oil expo 2013 advertising kit

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gasandoilexpo.com AdKit Connecting You with North America’s Gas & Oil Industry Gas & Oil Expo is a leading marketplace for the North American gas and oil industry. Held biennially in the energy capital of Canada – Calgary, Alberta – it offers opportunities for brand exposure, business development, education, and networking. The indoor and outdoor exhibits showcase emerging technologies, a diverse range of products and services, and the expertise of well known international brands. Gas & Oil Expo presents a proven platform to source business solutions and create lasting client relationships in the North American industry for professionals operating in Canada, the United States, and internationally. Targeted Brand Awareness Opportunities Official event publications are the definitive go-to resource for attendees. Starting weeks prior to and leading through the three day event, official Gas & Oil Expo publications and the website communicate essential information. As an advertiser, your message can be presented to interested eyes and a worthwhile demographic spread alongside: Advertising opportunities include: Event Guide All-encompassing event program, distributed on site Event Pocket Guide Pocket guide, mailed in advance and distributed on site Official Show Daily Event newspaper, with two issues distributed Event Website Drive traffic to your company website in advance of the show For all advertising inquiries contact: Companies A-K: Julie Peacock at [email protected] or by phone +1 (403) 444-6523 Companies L-Z and starting with a number: Kelly Brose at [email protected] or by phone +1 (403) 209-3561 • Profiles of exhibiting companies • Index of exhibitor products and services • Detailed floor plans • Relevant industry editorial and features • Comprehensive event schedule • SPE Heavy Oil Conference-Canada information • Social and networking event details • Online registration for attendees 1 Gas & Oil Expo 2013 dmg events 302, 1333 – 8 Street SW, Calgary, Alberta, T2R 1M6

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Page 1: Gas & Oil Expo 2013 Advertising Kit

gasandoilexpo.com

AdKitConnecting You with North America’s Gas & Oil Industry

Gas & Oil Expo is a leading marketplace for the North American gas and oil industry. Held biennially in the energy capital of Canada – Calgary, Alberta – it offers opportunities for brand exposure, business development, education, and networking. The indoor and outdoor exhibits showcase emerging technologies, a diverse range of products and services, and the expertise of well known international brands.

Gas & Oil Expo presents a proven platform to source business solutions and create lasting client relationships in the North American industry for professionals operating in Canada, the United States, and internationally.

Targeted Brand Awareness Opportunities

Official event publications are the definitive go-to resource for attendees. Starting weeks prior to and leading through the three day event, official Gas & Oil Expo publications and the website communicate essential information. As an advertiser, your message can be presented to interested eyes and a worthwhile demographic spread alongside:

Advertising opportunities include:

Event Guide All-encompassing event program, distributed on site Event Pocket Guide Pocket guide, mailed in advance and distributed on site Official Show Daily Event newspaper, with two issues distributed Event Website Drive traffic to your company website in advance of the show

For all advertising inquiries contact:

Companies A-K: Julie Peacock at [email protected] or by phone +1 (403) 444-6523Companies L-Z and starting with a number: Kelly Brose at [email protected] or by phone +1 (403) 209-3561

• Profiles of exhibiting companies• Index of exhibitor products and services• Detailed floor plans• Relevant industry editorial and features

• Comprehensive event schedule• SPE Heavy Oil Conference-Canada information• Social and networking event details• Online registration for attendees

1

Gas & Oil Expo 2013

dmg events 302, 1333 – 8 Street SW, Calgary, Alberta, T2R 1M6

Page 2: Gas & Oil Expo 2013 Advertising Kit

2

Offi cial Event GUIDE

gasandoilexpo.com

Booking Deadline APRIL 29, 2013 Ad Material Deadline MAy 6, 2013

Technology Feature

For a select number of companies seeking an opportunity to promote a specifi c application, technology or product, the Technology Feature offers valuable exposure in the Offi cial Event Guide. A limited number of technology features will be highlighted in a designated section of the Offi cial Event Guide, identifi ed in the Table of Contents. Each insertion, approximately one third of a page, will include one picture or graphic of the featured technology and a 50-word description. The opportunity will highlight your exhibit booth number, where interested parties can gain more information about the item featured.

Limited opportunities available.

Event Guide

Double Page Advertorial $ 7,125

Cover, Outside Back $ 6,000

Cover, Inside Front $ 5,500

Cover, Inside Back $ 5,000

Full Page $ 4,250

Half Page, Horizontal $ 2,650

Half Page, Vertical $ 2,650

Quarter Page, Horizontal $ 1,595

Quarter Page, Vertical $ 1,595

Technology Feature $ 1,200

Enhanced Company Profi le Listing* $ 75

All measurements stated in inches, w x h.All costs stated in Canadian dollars and are subject to fi ve percent (5%) Goods and Service Tax (GST).

Double Page Advertoriallive 2 pages x (6 7/8 x 9 3/8)bleed 2 pages x (8 5/8 x 11 1/8)trim 2 pages x 8 3/8 x 10 7/8

Cover/Full Pagelive 6 7/8 x 9 3/8bleed 8 5/8 x 11 1/8trim 8 3/8 x 10 7/8

Half Pagehoriz. 7 1/8 x 4 7/8vert. 3 1/2 x 9 1/8

Quarter Pagehoriz. 7 1/8 x 2 1/2vert. 3 1/2 x 4 5/8

Enhanced Exhibitor Listing Colour gradient applied to your 50-word Event Guide exhibitor listing

Technology Feature, Event GuideOne 2 3/4 x 2 photo and 50-word product description

Offi cial Event Guide Advertising

The Offi cial Event Guide is the only publication distributed direct to all show attendees. The Offi cial Event Guide is the primary resource for show information, and includes exhibitor profi le listings, fl oor plans, product, and service locators, information on networking opportunities, social events, conference information and more. With a circulation of approximately 10,000 copies, the Event Guide is distributed at high traffi c locations including entrances and registration. A valued resource and keepsake item, the Offi cial Event Guide offers a lasting impression for your marketing dollar.

Enhanced Exhibitor Listing *

Each company exhibiting at the event is listed on the Offi cial Event Website and has the opportunity to print their company profi le in the Offi cial Event Guide. Stand out amongst the hundreds of companies with an enhanced listing which includes a highlighted listing of your company name and booth location.

* Must be an Exhibitor (refer to contract)

Page 3: Gas & Oil Expo 2013 Advertising Kit

3gasandoilexpo.com

Booking Deadline APRIL 15, 2013 Materials Deadline APRIL 22, 2013

Offi cial Event POCKET GUIDE

Event POCKET GUIDE Advertising

The Gas & Oil Expo Offi cial Event Pocket Guide is a pocket-sized item, designed for quick review of essential event information. The pocket guide presents a unique opportunity for advance exposure when it is mailed to thousands of pre-registered attendees along with show credentials prior to the event. Attendees receiving the pocket guide use its schedules, fl oor plans, and exhibitor booth locations to help plan their visit and highlight the companies they wish to meet.

The limited spaces available for advertisements provide prime exposure to advertisers. Printed in two phases, Edition One is mailed to registered Canadian visitors prior to the event. Incorporating event information updates, Edition Two is made available onsite for visitors to navigate the event and locate the companies they are seeking to do business with.

With total circulation of approximately 15,000 copies, the Offi cial Event Pocket Guide provides a valuable opportunity to stand out and market your products and services before the show begins.

Event Pocket Guide (two editions)

Cover, Outside Back $ 3,500

Cover, Inside Front $ 3,000

Cover, Inside Back $ 2,750

Full Page $ 2,500

All measurements stated in inches, w x h.All costs stated in Canadian dollars.All advertising inserts are subject to fi ve percent (5%) Goods and Service Tax (GST).

Cover/Full Pagelive 3 5/8 x 8 1/2bleed 4 3/8 x 9 1/4trim 4 1/8 x 9

Page 4: Gas & Oil Expo 2013 Advertising Kit

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Official Show DAILY Booking Deadline MAy 17, 2013

Materials Deadline MAy 24, 2013

gasandoilexpo.com

Show DAILY Advertising

The producers of Gas & Oil Expo and the Oil & Gas Network have joined together to create a new valuable opportunity for advertising exposure and relevant industry and show information. Delivered hot off the press each morning, the Official Show Daily is a tabloid-format newspaper offering visitors, delegates and exhibitors a daily resource for show highlights, important news and announcements. Distributed each day within the event grounds, this opportunity offers multiple impressions to ensure your message is seen EACH DAy of the show.

The Official Show Daily will deliver fresh off-the-floor information with interviews from associations and industry professionals, coverage of technical conference sessions as well as hot new industry products and services displayed at the show. This publication is a tool for visitors to help plan their attendance at the show on a daily basis.

The Gas & Oil Expo Show Daily offers a limited number of advertisement positions that can be customized with a unique ad in each issue. Advertising rates are packaged to include all issues, printed in four colours and presented in a tabloid format. The total distribution of 20,000 copies will include the Tuesday edition, produced early for a Monday preview distribution to downtown Calgary office towers, and the Wednesday edition which will also be distributed at Global Energy Career Expo.

Show Daily (2 issues)

Double Tabloid Page Spread $ 5,995

Cover, Outside Back $ 4,375

Cover, Inside Front $ 4,375

Cover, Inside Back $ 4,375

Full Tabloid Page $ 3,500

Banner, Outside Front Cover $ 3,000

Banner, Inside Page $ 1,500

Half Tabloid Page $ 1,995

Half Magazine Page $ 1,250

Ear Lug $ 1,000

All measurements stated in inches, w x h.All costs stated in Canadian dollars.All advertising inserts are subject to five percent (5%) Goods and Service Tax (GST).

Double Tabloid Page Spread22 1/4 x 13 1/2

Cover/Full Tabloid Page10 7/8 x 13 1/2

Banner10 7/8 x 3 1/4

Half Tabloid Pagehoriz. 10 7/8 x 6 1/2vert. 5 1/4 x 13 1/2

Half Magazine Pagehoriz. 7 1/2 x 6 7/8vert. 4 7/8 x 7 1/2

Ear LugLeft 1 3/4 x 2 1/8Right 1 3/4 x 2 1/8

Total Distribution: 20,000 copiesIssue 1, June 10-11: 10,000 copiesIssue 2, June 12-13 : 10,000 copies

Page 5: Gas & Oil Expo 2013 Advertising Kit

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Official Event WEBSITE

Banner Ad Material Deadline - 2 weeks prior to run

Official Event Website

Maximize your company’s exposure and reach thousands of industry professionals through online advertising at the Official Event Website for the Gas & Oil Expo. As the primary planning tool for the event and registration, gasandoilexpo.com receives thousands of visits from decision-makers, business leaders and technical experts planning their attendance months prior to and during the event.

Web banner advertising space at gasandoilexpo.com is available both on the home page as well as in the side column of the interior pages. Situated immediately adjacent to show information content, these highly-visible banner spots provide a platform to present your customized message and send traffic directly to your own website through a static* or animated digital graphic.

One Opportunity 30 days 60 days 90 days

Carousel Banner $ 1,400 $ 2,240 $ 2,940

Dimensions: 948 x 284

Capture attention through the largest available ad situated at the upper portion of the

home page in a rotating position. your ad will stand out as the exclusive advertisement

among six scrolling graphics. *Static graphic only.

Ten Opportunities 30 days 60 days 90 days

Full Banner $ 900 $ 1,440 $ 1,890

Dimensions: 950 x 120

Spanning the width of the live content area, this banner spot is positioned at the mid-

way point of the home page. your ad will cycle amongst 10 other ads on a refresh basis.

Ten Opportunities 30 days 60 days 90 days

Half Banner $ 585 $ 936 $ 1,228

Dimensions: 470 x 100

Display an ad graphic on the lower portion of the home page of the website. your ad will

cycle amongst 10 other ads on a refresh basis.

Ten Opportunities 30 days 60 days 90 days

Box Banner $ 900 $ 1,440 $ 1,850

Dimensions: 190 x 260

Display an ad graphic on the upper portion of the interior pages of the website. your ad

will cycle amongst 10 other ads on a refresh basis.

All measurements stated in pixels, width x height.All costs stated in Canadian dollars.All advertising inserts are subject to five percent (5%) Goods and Service Tax (GST).

EXCLUSIVE

FULL BANNER

CAROUSEL BANNER

HALF BANNER

BOX BANNER

HOME PAGE

INTERIOR PAGES

Page 6: Gas & Oil Expo 2013 Advertising Kit

6gasandoilexpo.com

Ad Specifications & File Delivery

Electronic Artwork (PC and Mac)dmg events operates on the Mac platform in the following formats Adobe CS 5.5 formats:- InDesign- Illustrator- Photoshop- Adobe Acrobat (Press Ready PDF)

Mechanical Specs- Line screen is 150- Printing: Sheet-fed offset- All ads measure width x height in inches; ads not received in

these formats will not be accepted.

Fonts- If possible, please convert fonts to outlines.

Accepted Media- Use StuffIt (.sit) or ZIP file compression, and transmit to dmg via FTP

Colour- Use only process colours (CMyK)

Photographs/Artwork- All images must be minimum 300 dpi- Place all images at 100%- Save image files in PDF, EPS or TIFF format at 300 dpi- Convert fonts to paths (outline fonts)

ProofsAll submissions must be final to ensure the best quality. No press proofs will be given to advertisers. The publisher reserves the right to charge back to the advertiser all costs incurred with respect to re-sizing of art, typesetting or other changes to material supplied by the advertiser.

File DeliveryUPLOAD all artwork to dmg via FTP.

1. Ensure you have named your file according to the following: GOE13 publication yourCompanyName (Date),

i.e. GOE13 EventGuide dmg (1-Sep-13)2. In your web browser, navigate to: dmg.loadingdock.ca3. Enter your information, and click “Send” to upload your file.

Have questions?

Contact Rebecca Frederick for assistance: [email protected]

PRINT Advertising (Official Event Guide, Official Event Pocket Guide & Official Show Daily)

WEBSITE Advertising (Official Event Website)

Mechanical Specs- All ads measure width x height in pixels.

File Formats- Save image files in GIF, JPG or Flash SWF (advertiser must provide Flash with tested HTML embed code).- Carousel Banner must be a static image (GIF, JPG, or PNG).

File DeliverySend all artwork via email:

Nicole Veronneau [email protected]

Page 7: Gas & Oil Expo 2013 Advertising Kit

7gasandoilexpo.com

Advertising Order Form

HOW TO ORDER:

• Check all that apply on page 7 • Calculate your order total on page 8

• Fax pages 7 & 8 to +1 (403) 245-8649 - or - Scan and email pages 7 & 8 to [email protected]

Double Page Advertorial o $ 7,125

Cover, Outside Back o $ 6,000

Cover, Inside Front o $ 5,500

Cover, Inside Back o $ 5,000

Full Page o $ 4,250

Half Page Horizontal o $ 2,650

Half Page Vertical o $ 2,650

Quarter Page Horizontal o $ 1,595

Quarter Page Vertical o $ 1,595

Technology Feature o $ 1,200

Enhanced Exhibitor Listing* o $ 75

Value Exposure Package o $ 1,500

SAVINGS of $745 1 x Quarter Page Vertical ad in the Official Event GUIDE

1 x Box Banner ad with (1) month online advertising

To inquire about available sponsorship opportunities, contact [email protected]

or by phone +1 (403) 209-3555

Sponsorship Opportunities

30 days 60 days 90 days

Carousel Banner o $ 1,400 o $ 2,240 o $ 2,940

Full Banner o $ 900 o $ 1,440 o $ 1,890

Half Banner o $ 585 o $ 936 o $ 1,228

Box Banner o $ 900 o $ 1,440 o $ 1,850

Official Event Guide Official Event Pocket Guide Official Show Daily

Cover, Outside Back o $ 3,500

Cover, Inside Front o $ 3,000

Cover, Inside Back o $ 2,700

Full Page o $ 2,500

Official Event Website

Premium Exposure Package o $ 5,875 SAVINGS of $1,550 1 x Full Page ad in the Official Event GUIDE

1 x Full Page ad in the Official Event POCKET GUIDE

1 x Box Banner ad with (1) month online advertising

(FAX / SCAN - PAGE 1 OF 2)

*Available to exhibiting companies only. Not an exhibitor? Visit gasandoilexpo.com for exhibiting information.

Double Tabloid Page Spread o $ 5,995

Cover, Outside Back o $ 4,375

Cover, Inside Front o $ 4,375

Cover, Inside Back o $ 4,375

Full Tabloid Page o $ 3,500

Banner, Outside Front Cover o $ 3,000

Banner, Inside Page o $ 1,500

Half Tabloid Page o $ 1,995

Half Magazine Page o $ 1,250

Ear Lug o $ 1,000

Page 8: Gas & Oil Expo 2013 Advertising Kit

8gasandoilexpo.com

Advertising Order Summary

Exhibiting Company: ❐

Company Name: _________________________________________________________

Contact Name: _________________________________________________________

Address: _________________________________________________________

City: ____________________________ Prov/State: ___________________

Postal/ZIP Code: ____________________ Fax: _________________________________

Telephone: _________________________________________________________

Email Address: _________________________________________________________

❐ Cheque made payable to Gas & Oil Expo 2013

❐ Please invoice for deposit

❐ $________________ Deposit amount (30%) ❐ $_________________Full Payment

Event Guide: ❐ Technology Feature: ❐ Enhanced Exhibitor Listing: ❐

Pocket Guide: ❐ Show Daily: ❐ Website: ❐ Package: ❐

Event GUIDE Subtotal $ _________________________________

Event POCKET GUIDE Subtotal $ _________________________________

Event Show DAILY Subtotal $ _________________________________

Event WEBSITE Subtotal $ _________________________________

VALUE EXPOSURE PACKAGE Subtotal $ _________________________________

PREMIUM EXPOSURE PACKAGE Subtotal $ _________________________________

Sub-Total: $ _________________________________

GST Tax (Add 5%): $ _________________________________

TOTAL PAYABLE CDN: $ _________________________________

DEPOSIT DUE (30%): $ _________________________________

GST #893795872RT: Goods and Service Tax applicable to all advertising

CONTACT INFORMATION (Required)

PAYMENT INFORMATION (Required)

TERMS OF AGREEMENTThe advertiser agrees to pay a deposit of thirty percent (30%) of the value of advertising upon signing this agreement to confi rm the order for advertising and agrees to all conditions outlined as within the following terms. Please complete the payment details.

PAYMENT TERMS(a) A deposit equal to thirty percent (30%) of the

total value of the advertising is required to be paid upon booking any order for advertising in any Offi cial Publication.

(b) The outstanding balance of the total value of the advertising order is required within thirty (30) days from the last day of the Show or proof of the printed advertising (which ever should occur fi rst).

(c) All rates are quoted in Canadian Dollars ($).(d) A fi fteen percent (15%) agency commission applies to

each order received from the Agency of Record of any advertiser of the Show.

(e) Online advertising is payable on receipt of invoice. Invoice will be provided upon purchase.

DELIVERY OF ARTWORK (f) The advertiser agrees to deliver the artwork for

insertion before the deadline and in the appropriate format outlined in the Offi cial Publication Advertising Rate Card.

(g) The publisher reserves the right to charge back to the advertiser all costs incurred with respect to artwork, late delivery, typesetting, re-sizing and fi lm on materials supplied or developed on behalf of the advertiser. The publisher accepts no responsibility for mistakes or omissions in advertising supplied or developed on behalf of the advertiser.

(h) All submissions must be fi nal to ensure the best quality; no press proofs are provided to advertisers or their agency of record.

CANCELLATION AND TERMINATION(i) The advertiser shall have the right to cancel this

agreement by notice in writing to be delivered to dmg no later than one hundred and twenty (120) days preceding the opening date of the Show. All deposits received by dmg up to the date of notice of cancellation are non-refundable and non-transferable. In the event that the advertiser (i) notifi es dmg less than sixty (60) days preceding the opening date of the Show that it wishes to cancel this agreement; or (ii) fails to make payments in accordance with the payment schedule set out herein; or (iii) except as otherwise permitted herein, fails to deliver artwork; dmg reserves the right to (iv) cancel this the agreement without notice; (v) retain any payment made by the advertiser as liquidated damages (and not as a penalty) for breach of this agreement; (vi) re-license the space for advertising; and (vii) bring action against the advertiser for payment of the full insertion originally purchased from dmg.

(j) In the event that this agreement is cancelled or terminated, the advertiser shall immediately cease using any event, Show or dmg logos or trademarks.

I have read, understand and agree to the conditions included in the Terms of Agreement for advertising and have included a thirty percent deposit with my order.

________________________________________ _____________________________Authorization Signature Date

(FAX / SCAN - PAGE 2 OF 2)