generating leads with social advertising · 11/5/2013 · generating leads with social...
TRANSCRIPT
Speaker:@jimmymackin
Generating Leads withSocial Advertising
Social Media Audience
FacebookUser Facts:● Average time per user per month =
8.3 Hours● Facebook share of total time spent on internet =
15.8% ● Percent of users that login daily =
76%● Percent of smartphone owners with a Facebook app =
84.6%● #1 city in the U.S. for Facebook developers =
San Francisco
They have gone Mobile!
YouTubeUser Facts:● Average number of hours watched per month =
6 Billion Hours● Number of U.S. viewers daily =
75 Million ● % of U.S. internet users that watch video monthly =
83%● According to Nielsen Ratings Youtube reaches more
U.S. adults (18-34) than any cable network
YouTube● Step One: Upload your Video
YouTube● Step Two: Create an AdWords account
YouTube● Step Three: Launch your video ad
Available on MyHomes Account
YouTube & Homes.com
Reports to show you Who is watching your Video
YouTube
LinkedInUser Facts:● Average time per user per month =
17 minutes● Number of U.S. users =
84 Million ● % of users that check in daily =
40%● Over 1 billion Endorsements have been given out
TwitterUser Facts:● Average time per user per month =
170 minutes● Number of U.S. users =
52.7 Million ● Number of Tweets per day =
500 Million● Percent of all internet users on Twitter =
16%
Video has not killed the Radio Ad
Pandora
PandoraUser Facts:● Listener hours for the month of September =
1.36 Billion● Total share of U.S. radio audience =
7.77% ● Number of active listeners =
72.7 Million
Pandora
Homes.comUser Facts:● Monthly Unique Visitors =
12.5 million● Percent of visitors looking for a REALTOR =
80%● Leads delivered each month =
500,000REAL Trends study finds that Homes.com is the “clear front runner in quality” leads above all national real estate sites
● YouTube Integration
● Social Ads● Branding Ads● Lead Gen Ads● 30% more effective
over non-integrated ad designs
Homes.com Local Ads
Russell Shaw -
“The information that means the most my day-to-day business comes in the form of the number of clicks generated from somebody interested in purchasing a property and Homes.com’s Local Ads have bridged this connection with consumers.”
Mobile Local Ads● Connect with Consumers
on the GO!● One click to call from
Mobile Ads
Target Local Buyers and Sellers In Your Market On Desktop and Mobile!
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WIN A $250 GIFT CARD!
Tag yourself or comment ona Homes.com photo booth picture for a chance toWIN $250 VISA Gift Card!
Facebook/HomesPro
Local Ads
Text 'HGTV' to 47368 to Enter!