Generating Social Capital

Family and Small Businesses Engaging in Social Change

Private

Public

Charitable

Building a Business

You/Your Employees

Your Family/

Your Board

Your Vendors

Your Clients

Your Community

Your ValuesYour ProductYour Offering

Where Business & Philanthropy Meet

The Business of Philanthropy

Measuring Value

Realizing Value

Enhancing Value/Creating Value

Generating Social Capital

Social Return on Investment Audit

Strategic Philanthropic Plan

Howard Johnson – Corporate Valuation

An Investment in Community• Gaining new clients – shoring up market• Improving brand recognition• Retaining current customers• Attracting & retaining innovative personnel• License to operate• Leaving a legacy for your children• Diversification/ Adaptation/Growth• Companies generate social capital primarily

because of their philanthropic commitment to communities

Setting the Plan

• What is my purpose for engaging in community?

• How much time should I commit to this endeavour?

• Who can I enlist to help?

• How do I ensure that I see a return on my investment?

Identifying Values

• Questions to ask:– What are your reasons for making an

investment in community? – Is it your affinity towards the organization? – Perhaps it is the person who is asking you for

the donation? – Did you volunteer your time with them at

some point? – Did you seek their services and this is a way

of "paying back"?

Your Household Questions

• Who lives in your home?• What are your family

connections?  How have you defined family?

• Think about everyone in your home (including your pet!) - Does your current giving reflect them?

• Is your family in the same city as you?  Is where you reside, the same place as where you call home?  Does your current giving reflect this geographical distinction?

Your Community Questions

• What does your community look like?

• Is it religiously or ethnically based?

• How do political parties play into your charitable giving?   

• Are your donations in conflict with each other? 

• How does community philanthropy rank in relation to family philanthropy?

• Has direct interaction with a community agency influenced your philanthropic priorities?

Global Connections

• In what way do you actively participate with the global community?

• What are your consumer choices?  • Do you travel?  How do you travel?• Do you engage in cultural exchanges?

Role Models and Resources

• Ryan Gill, CEO Suitcase Interactive www.thinksuitcase.com

• Purdy’s Chocolates• Asper Foundation• Wexner Foundation

(USA)• Karen Sherbut, CEO

Safe Haven Foundation www.newsafehaven.com

• Alberta Business Family Institute www.abfi.com

• Scott Fithian, Values Based Estate Planning

• Canadian Association for Family Enterprise www.cafe.org

• R. Ottinger, Beyond Success