flickr @daisy_vcm

Gen Z and the future of technology

@paminthelab

Change Sciences

selfiecity.net

25% of the population

17 & under

PreK K Elementary Middle High College

Family Friends

There are certain truths that span generations

But friendship seems a bit

different

flickr @katNLM

Families are maybe slightly

different

bet.com

Hey, the world is kind of

different

60% of GenZ wants to

MAKE a difference instagram @malalafund

So how is GenZ

Different?

youtube @thirdpew

It’s the

technology

25%of their lives in front of screens

flickr @wimi_karlstad Halifax, 2013

74%are on mobile devices

flickr @agentsnj

Pew Research, 2013

47% in the bathroom

91% school

84% watching TV

92% in bed

83% walking

Sources: Google Insights, Harris Interactive & Pew Internet

75% driving

phones everywhere

79%show signs of emotional distress when kept away from their devices

instagram @paminthelab University of Maryland, 2014

Nomophobia, yeah I think I have that.

Sara, 17

“

OK, whatever What does this mean

for the future of technology?

Kids, tweens, teens Interviews, diaries, social listening, public datasets

flickr @tormodspictures

Youth attitudes & behaviors are an

Amplifier

THE INTERFACE Privacy Community

Creativity Communication

Five factors for the future of technology

The future of

community

Youth today have

Fewer hangouts

twitch @nyxeira

So They hangout online

Yes even the

Little zs

We do homework together over Skype, and talk about what happened that day. Video chat is like hanging out.

Christina, 13 and Emma, 14

“

youtube @swiftvideosource

Instagram Twitter Facebook Snapchat Tumblr

50%

40%

30%

20%

10%

Piper Jaffray, 2015 and Facebook Ads, 2014

Zs are truly social media natives

This is down 25% in 2014

Much is made of DARK SOCIAL

flickr @eflorules

What I hate about anonymous is all the bad behavior. I mean there is already a lot of drama.

Anna, 15

“

Sometimes pranking can be fun, but it’s mostly just embarrassing.

Brandon, 16

“

youtube @nigahiga

43% report being cyber-bullied

NCPC, 2014

GenZ doesn’t crave anonymity, they want to explore identity

flickr @pistigriloxp

I have 4 different Instagrams, two for me, one is a shared account, one for my pets.

Ellie, 13

“

It’s not cool to post so much, I delete posts that didn’t get a lot of likes or that just aren’t me anymore.

Guess,16

“

Community is local & community is global

flickr @laversentertainers

26%have social network friends in

other countries JWT, 2013 flickr @sergesegal

Youth are entering grown-up conversations

Twitter, 2014

#Ferguson

If only we would imagine talking to a real person we would all get the

User Experience Post #54731

respect we deserve.

82%would give up their social media

friends for real friends JWT,, 2013 flickr @pistigriloxp

In person yeah, it’s still a thing

Let us control context

What does it mean for the future of technology?

The future of

Communication

Texting Voice calls

flickr @nanagyei

Google, 2014

55% of kids do talk to their phone daily

Google, 2014

The only email I ever get is from my grandparents or from my apps.

Lizzy, 10

“

Emojis, Images, video and yes, sometimes

words

What really confuses me is when people think that communicating is not a

User Experience Post #786549

conversation.

Experience something together

youtube @pewdiepie

CONVEY A MOOD show rather than

describe

Stay Connected even when there is

not much to say

Create a memory a bond over time

Let us communicate in the all ways

What does it mean for the future of technology?

And don’t take yourself too seriously

youtube @potterpuppetpals

The future of

PRIVACY

Early Adopters of new social

networks & new tech, like wearables

youtube @ceh313

really, they just want some space

ESCAPE

70%admit to hiding online activities

Common Sense Media, 2013 flickr @pistigriloxp

My dad doesn’t like me watching TV on my iPad so I hide it on the last screen.

Eleanor, 6

“

Phones aren’t allowed, but watches are still OK. I can get texts in class without being obvious.

Madison, 11

“

81%use privacy settings & limit who can see their posts

flickr @jimmym Yahoo, 2013

Difficulty of using privacy controls: hella

User Experience Post #54731

I don’t want random people knowing all about me, I use Instagram Direct or Snapchat a lot.

Tia, 14

“

Default to private

What does it mean for the future of technology?

The future of

creativity

Play is about combining off-screen and on-screen

tocaboca town

Zs Still get Bored but it’s good for

them, right?

Zs prefer to do anything but read

on a device flickr @bensimo

Common Sense Media, 2014

But now they are creating on screens

Halifax, 2013 flickr @pistigriloxp

GIFTING they make things for

family & friends

They want to share their stories

flickr @flickeringbrad

Leave it open

What does it mean for the future of technology?

The future of

The interface

The use technology together, so they learn more quickly

flickr @nanagyei

Ages 10 20 30 40 50 60 70 Change Sciences 2015

The co-use curve

flickr @dlytle

Even so, Zs interact idiosyncratically

They regularly use 5 screens TV

Mobile Phone

Laptop

Desktop

iPod or music player

Gaming console

Tablet

E-Reader

72%

57%

JWT 2013

39%

Age 13-17 Age 8-12

72 72

76 39

50

28 33%

25 36

23 24%

28

38

13 11

4% 4

31%

25

12%

5

8 seconds average attention span

Sparks & Honey, 2014 flickr @jacksw

flickr @flickeringbrad

12%less successful in accomplishing what they

set out to do NNGroup, 2013

That moment when people think that I really know what I’m doing

User Experience Post #36451

even if I’m confused.

Poor ergonomics #droppingphone

#phonedroponface

Not enough space so they delete

(they don’t get cloud storage & they forgot their password)

They usually have the worst devices in the house

flickr @doctabu

Design for the worst case scenario

What does it mean for the future of technology?

At the mall with

Let’s recap & got an idea &

to data &

& talked to (Not really) & &

For

&

with on

If we

Because they are

& sometimes

Its not all & sux

for

(Gen )

&

But they with

with

&

We better for

Don’t be scared 1.  context control 2.  All the ways

3.  default to privacy 4.  leave it open

5.  worst case scenario

flickr @mady

Gen Z and the future of technology

Pamela Pavliscak

@paminthelab changesciences.com