Geocoding and Geoparsing are EasyFOWA London, October 2009

Gary Gale, Yahoo! Geo Technologies

PLACES, PEOPLE and THINGS

atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/

Knowing geographic locations,

and the names of places

Knowing where our users are, and the

places that are important to them

Knowing the geographic context of everything we

index, manage and publish

We ConnectPlaces, People and Things

UNLOCK YOUR APIs

sam.d on Flickr : http://www.flickr.com/photos/samd/65693717/

https://developer.apps.yahoo.com/wsregapp/

ECONOMIC WITH THE TRUTH

niznoz on Flickr : http://www.flickr.com/photos/niznoz/4233333/

MAPS ARE EASY

normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

http://developer.yahoo.com/maps/

GEOCODING USED TO BE EASY

inF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/

What? Where?

What? (Maybe) Where? (Maybe)

http://local.yahooapis.com/MapsService/V1/

geocode

GEOPARSING IS NOT SO EASY

szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

cheap flights from london to paris in october

cheap flights from london to paris in october

london!paris!

1) Tokenize

2) Remove common words3) Remove words not in

gazetteer

THE END – THANKS FOR LISTENING

brr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/

THAT’S NOT RIGHT

adobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/

IN … INDIA?

bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/

IN … INDIANA?

OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/

TO … TONGA?

j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/

FRUSTRATED YET?

paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/

Thé?a town in Burgundy, France

To?a town in Ibarakiprefecture, Japan

AND?ISO 31660-1 Alpha-3for Andorra

Å?a town in Norland Fylke,Norway

IN?ISO 3166-1 Alpha-2for India

Is?another town in Burgundy, France

IT?ISO 3166-1 Alpha-2 for Italy

You?a town in Yatenga, Burkina Faso

That?a town in Rajasthan, India

The same place!

THIS IS PERU …

THIS IS ALSO PERU … IN ARGENTINA

THIS IS ALSO PERU … IN BOLIVIA

SEMANTICS REQUIRED

dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/

Hilton, Paris Paris Hilton

Orlando Joe Orlando

London Jack London

Panama Panama Hats

Yorkshire Yorkshire Puddings

WHO USES OFFICIAL NAMES ANYWAY?

takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/

MOMA NYC

paula moya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

Museum of Modern Art, New York

Millennium Wheel

hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

London Eye

San Francisco

SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

City and County of San Francisco

PLACE BASED THINKING

alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

52° 11' 33.396”, -1° 42' 10.7064"

WOEIDs

stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

» Unique

» Permanent

» Global

» Language Neutral› London = Londra = Londres = ロンドン› United States = États-Unis = Stati Uniti

= 미국» Ensures that geography can be

employed consistently and globally

straup on Flickr : http://www.flickr.com/photos/straup/3504862388/

GeoPlanetA Global Location Repository

Names + Geometry +TopologyWOEIDs for

• cities and towns• postal codes, airports

• admin regions, time zones• telephone code areas

• marketing areas• points of interest• colloquial areas• neighbourhoods

woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

Stratford-upon-Avon

36424

CV3726787646

Stratford-on-Avon12696101

Warwickshire12602190

England24554868

United Kingdom23424975

Earth1

Vereinigtes Königreich

Royaume Uni

イギリス

Europe24865675

Great Britain28298150

Worcestershire12602192

Warwick39228

Supername

Country

Country

County

District

Town

ZIP

Continent

Colloquial

County

Town

HOW?

laurakgibb on Flickr : http://www.flickr.com/photos/38299630@N05/3635356091/

LOTS OF DATA

dunechaser on Flickr : http://www.flickr.com/photos/dunechaser/163959411/

LaForgePicardWorf

Data, Data

MACHINE LEARNING

agustina on Flickr : http://www.flickr.com/photos/cositasdeagustina/1372394032/

HUMAN EDITORIAL

vicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/

DIG DEEPER?

dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/

http://developer.yahoo.com/maps/

http://developer.yahoo.com/geo/geoplanet

http://where.yahooapis.com/v1/

http://developer.yahoo.com/geo/placemaker

http://wherein.yahooapis.com/v1/document

http://slideshare.net/vicchi

THANK YOU FOR LISTENING

Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

www.ygeoblog.com

twitter.com/yahoogeo

twitter.com/vicchi