Mobile messagingin europe

Mobile Market

HANDSETS960.12mn

“SMS is and still will be in the future an important market. If we think about companies communicating with their customers and vice versa, there are various possibilities to use the mobile

messaging channel. The application-to-person and the person-to-application segment is a strong-growth market.”

GERALD TAUCHNER, DIMOCO CEO

4

SMARTPHONES277.81mn

MASS MARKET HANDSETS682.31mn

28.9%

71.1%

Mobile messagingMarket

IN THE A2P- AND P2A-SEGMENT IN EUROPE

2010 2011 2012 2013F 2014F 2015F 2016F 2017F

154 184 213 236 257 273 283119

IN 2012, TO

IN 2017.

283 billion text messages

THE APPLICATION-TO-PERSON- AND THE PERSON-TO-APPLICATION SMS TRAFFIC IN EUROPE WILL RISE FROM

53% total growth.

184 billion text messages

“With the increasing focus on mobile banking, mobile payments and mobile health, we believe that the contribution of the

A2P/P2A-category will increase over the next years.According to our forecasts, close to a quarter of total text

messages will either originate from or terminate at anapplication server by the end of 2017.”

KARL WHITFIELD, PORTIO RESEARCH MANAGING DIRECTOR

32.9 26.617.4 11.5 10.5

THE TOP 5 EUROPEAN A2P- AND P2A-SMS MARKETSA2P- & P2A-SMS-Tra�c (in billion, from 2012)

IN THE A2P- AND THE P2A-SEGMENT

FRANCE UNITED KINGDOM

ITALY GERMANY TURKEY

Mobile messagingOPPORTUNITIES

1-WAY MESSAGINGDIMOCO 1-WAY-messaging handles your bulk messaging and/or BULK tra�c.

2-WAY MESSAGINGFor a direct and personal messaging dialog with your target group, 2-WAY messaging, i.e. the bi-directional communication platform, is the perfect solution.

DIRECT MESSAGINGDIMOCO maintains direct connections to network operators in numerous countries and is therefore able to o�er you – along with excellent prices – unique service advantages such as high quality of service.

LOW PRICED RELIABLE SAFEFAST

MOBILE MESSAGING KEY DRIVERSin the A2P- and the P2A-segment

MOBILE MESSAGING USE CASES In 2013 and 2014 A2P- and P2A-mobile messaging was used for e.g...

appointment-reminders/booking-confirmationsmarketing-messages – special offers, etc.

customer-service questions

inform

ation

-updat

es custom

ers-su

rveys

staff-memo/alert-notifications

two-step-authenticationpassw

ord-re

set

account-balance deposit-alert

overdue-account-notification fraud

-alert

-notifi

cation

s

payment-notification

doctors-appointment-scheduling

new listings alerts quick property infoorder/shipment-updates

order-confirmations

upcoming-game/match-announcementsspecial offers to fans

car-service-reminders

television-voting betting-confirmations

staff-welfare-messages

timesh

eet-

remind

ers

company-announcementssafety-announcements

HR and internal communication

payment reminders ‘winter-check’-remindersafter-sales-service-follow-ups

automotive

gambling and bettingschool and collegeClass-/schedule-changes

news

flash

scoresnews and sports

VIP-‘cl

ub’-pr

oduct

-offer

s/in

centiv

es

marke

ting-m

essage

s

customer-service-follow-upproduct-recalldel

ivery-

notifi

cation

s

paperwork-updates

check-up reminders prescr

iption

-rem

indersmedical and health

VARIOUS USE CASES

transactional-alerts accou

nt-ale

rts

tech-support/remote-service

financial services

real estateretailers

Mobile messaging is the umbrella term for short messaging services (SMS), over the top (OTT) messages and multimedia messaging services (MMS). Depending on who the sender and the receiver of the message is the SMS market is again divided into the person-to-person (P2P), the application-to-person (A2P) and vice versa the person-to- application (P2A) plus the application-to-application-segment.

what is mobile messaging

In the year of the company’s foundation, 2000, DIMOCO was one of the pioneers of the �rst order. Today, DIMOCO is a leading mobile payment and messaging provider, enabling companies to bill their digital content via the consumers’ mobile network operator bills and supporting their mobile transaction process with various A2P- and P2A-mobile messaging products. With its direct mobile network operator connetions DIMOCO o�ers business customers excellent conditions and service advantages.

about dimoco

Internal communications and logistics

Portio Research sees A2P SMS rolling out within all areas of the enterprise:

Supply chain and supplier communications

Operations and delivery logistics

Customer service

IT and securityIT and security Service appointments and reminders

Orders and passwords Relationship management

Customer confirmations Upsell and marketing

dimoco mobile messaging markets

Albania

COUNTRY LANGUAGE

Australia

Austria

Belgium

Bosnia & Herzegovina

Bulgaria

Czech Republic

Croatia

Finland

France

Germany

Hungary

Ireland

Italy

Kosovo

Lithuania

Macedonia

Luxembourg

SUBSCRIBERS Operators 1-way-SMS 2-way-SMS direct messaging

4.39 mil.AMC VodafoneEagle Mobile

TelstraOptusVHSVirgin

A1T-MobileDrei (incl. Orange)Yesss!

ProximusMobistarBase Telenet

BH TelecomM:TelEronet

M-TelGlobulVivacom

T-Mobile VIPTele2

T-Mobile O2Vodafone

ElisaSoneraDANNSaunalahti

OrangeSFRBouyguesFree/Alice

31.24 mil.

13.23 mil.

12.94 mil.

3.35 mil.

10.31 mil.

13.55 mil.

4.97 mil.

9.53 mil.

64.50 mil.

Albanian

English

German

Dutsch (Flemish)French

BosnianCroatianSerbian

AlbanianSerbian

Bulgarian

Czech

Croatian

Finnish

French

German

Hungarian

English

Italian

Lithuanian

FrenchLuxembourgishGermanEnglish

MacedonianAlbanian

114.13 mil.

VodafoneTelekomE-PlusO2Mobilcom-Debitel

T-MobileTelenorVodafone

VodafoneO2MeteorThreeTesco

TIMVodafoneWINDH3G

PTK/ValaIPKO

OmnitelTele2Bite

LuxGSMTangoOrange

T-MobileONEVIP

11.65 mil.

5.61 mil.

92.77 mil.

1.62 mil.

4.89 mil.

2.15 mil.

0.74 mil.

Canada

Telus MobilityBell MobilityRogers WirelessFido SolutionsSaskTel Mobility

TWind MobileMTS MobilityVideotron MobileBell Aliant

26.12 mil.EnglishFrench

sourcesPortio Research Lyd (June 2014)DIMOCO country fact sheets (June 2014)DIMOCO & Juniper White Paper (December 2013)

NetherlandsKPNVodafoneT-MobileTelfort

19.70 mil.Dutch

United KingdomVodafoneO2OrangeT-Mobile

80.16 mil.

Source: DIMOCO Country Sheets

English

MontenegroT-Mobilem:telTelenor

0.97 mil.Montenegrin

T-MobileONEVIP

Tele2Teleena

ThreeVirgin

NorwayTelenorNetComTele2Network Norway

5.60 mil.Norwegian

PolandOrangeT-MobilePlusPlay

54.85 mil.Polish

PortugalMEO (TMN)VodafoneOptimus

16.80 mil.Portuguese

RomaniaCosmoteOrangeVodafone

24.95 mil.Romanian (91%)Hungarian (6,7%)

RussiaMTSBeelineMegafonTele2Others

237.10 mil.Russian

SerbiaTelekomTelenorVIPmobile

9.91 mil.Serbian

SlovakiaOrangeT-MobileO2

5.70 mil.Slovak

SloveniaTelekom SlovenijeSi.mobilTušmobil

2.34 mil.Slovenian

SpainMovistarVodafoneOrange

50.67 mil.Spanish

SwedenTeliaTelenorTele2TRE

13.60 mil.Swedish

SwitzerlandSwisscomSunriseOrange

10.12 mil.GermanFrenchItalian

United States

Verizon WirelessAT&T MobilitySprint CorporationT-MobileU.S. CellularC Spire WirelessnTelosCincinnati Bell WirelessCellcomAlaska Wireless Network SouthernLINCBluegrass CellularAppalachian Wireless

345.20 mil.English

Worldwide 6587.4 mil.