global passport project - aiesec in ho chi minh

GLOBAL PASSPORT PROJECT

RESEARCH REPORT AIESEC in Ho Chi Minh City

November 2014

The research was conducted in October 2014

on participants of Global Passport Project –

AIESEC in Ho Chi Minh City (Season 6).

Number of samples: 42

Male: 13 (30.95%) | Female: 29 (69.05%)

Background: Majority from USSH, UEH, UFM, UP

Channel: Google online questionnaire

Report created by: Nguyen Phung Duc Toan

RESEARCH INFORMATION

Global Passport Project 2

RESEARCH QUESTIONS • Do participants satisfy with their experience in Global

Passport Project - HCMC?

• Do participants receive the key values of Global

Passport Project - HCMC (English communication

environment, socio-cultural knowledge, soft skills, and

international networks)?

• What are the main factors that help to deliver Global

Passport Project - HCMC’s key values to participants?

• How did those mentioned factors work?


ORIGINAL THEORY Authors:

Gaston LeBlanc, Nha Nguyen (University of Moncton, New‐Brunswick, Canada)

Citation:

“Listening to the customer’s voice: examining

perceived service value among business college

students”

(International Journal of Educational Management, 1999)

4 Global Passport Project

Global Passport Project

Satisfaction in Education Service

Fee & Quality Fee & Quality

Functional Value English Communication Environment

Knowledge Value Multicultural Understanding

Image Value Image of AIESEC and

Global Passport Project

Social Value Network & Social Responsibility

Emotional Value Enjoy in Participation


FACTORS PROPOSITION

Fee & Quality English

Communication Environment

Multicultural Understanding

Image of AIESEC & Global Passport

Project

Networks and Social

Responsibility

Enjoy in Participation

6 Global Passport Project

SCALE OF MEASUREMENT

Likert Scale (5 levels)


Strongly disagree 1

Somewhat disagree 2

Neither agree or disagree 3

Somewhat agree 4

Strongly agree 5

Interns have good performances. 4.33/5.00

OC members have good performance. 4.08/5.00

Provided facilities (room, parking, materials) are in good condition. 3.65/5.00

The duration of a season in the project (4 weeks) is effective. 3.80/5.00

The participation fee of the project (800,000 VND) is reasonable. 3.58/5.00


Fee & Quality

3.89

Need to improve on:

Venue facilities

Clarification about benefits from participation fee

Capacity of OC members

You feel more confident with your communication skills in English

after the project.

4.20/5.00

You feel more confident with your public speaking after the project. 4.13/5.00

You feel more comfortable to express your opinions during the

project.

4.23/5.00

You feel more confident with your soft skills (presenting, debating)

after the project.

3.98/5.00

You like the environment during the project activities. 4.33/5.00


English Communication Environment

4.17

Need to improve on:

Creating contents that focus more on developing

soft skills for participants

You have gained more cultural knowledge after the project. 4.28/5.00

You have gained more social knowledge after the project. 4.00/5.00

You have gained more practical knowledge that is useful for your

future career.

3.93/5.00

You feel proud and enjoy to introduce the Vietnamese culture to

interns in the project.

4.23/5.00

You feel more interested in other cultures and societies after the

project.

4.33/5.00


Multicultural Understanding

4.15

Need to improve on:

Creating contents that focus more on

developing soft skills for participants

Your first impression on AIESEC in HCMC was good. 4.30/5.00

Your first impression on Global Passport project was good. 4.53/5.00

You receive interesting information from the project’s official

Facebook page.

4.15/5.00

Attitude of interns is professional. 4.18/5.00

Attitude of OC members is professional. 4.03/5.00


Image of AIESEC in HCMC

and Global Passport Project

4.22

Need to improve on:

Interns and OC members’ attitude when onsite

Quality of Facebook posts

You have new relationships after the project. 4.08/5.00

You think that international friendships are valuable in today’s world. 4.10/5.00

You want to make impacts on Vietnamese society after the project. 4.10/5.00

You have engaged/would like to engage with other community

development projects of AIESEC HCMC (S.E.P., S.E.L.F.).

3.88/5.00

You have applied/would like to become an AIESEC member after

the project.

4.13/5.00


Networks &Social Responsibility

4.06

Need to improve on:

Creating contents that deliver knowledge on social issues in order to raise participants’ awareness

Creating more occasions for interns and participants to build connections besides project activities

Providing information about other GCDP projects to external students

You enjoy the group activities (classes) during the project. 4.33/5.00

You enjoy the weekend activities (Amazing Race, Teamwork Day,

etc.) during the project.

4.33/5.00

You enjoy bonding with other participants and interns in the project. 4.00/5.00

You enjoy connecting with your friends on the Global Passport

Facebook group for participants.

4.38/5.00

You are willing to participate in another season of Global Passport

Project if possible.

4.18/5.00


Enjoy in Participation

4.24

Need to improve on:

CEM (especially weekly evaluation) during project

Renovating contents and promotion to keep

participants stay with project

COMPARISON


3.7

3.8

3.9

4

4.1

4.2

4.3

Fee & Quality EnglishCommunication

Environment

MulticulturalUnderstanding

Image of AIESECand GlobalPassport

Networks & SocialResponsibility

Satisfaction

NET PROMOTER SCORE Considering your complete experience with Global

Passport project-AIESEC Ho Chi Minh City, how

likely would you be to recommend our company to

a friend or colleague?

(0-6: You are not satisfied with your experience and will not

recommend Global Passport at all; 7-8: Your experience is

neither good nor bad; 9-10: You are satisfied with your

experience and willing to recommend Global Passport)


NET PROMOTER SCORE (NPS)

Distractors Passives Promoter

(0-6) (7-8) (9-10)

2 19 21


NPS: 45.24

THE END
