Listening to the conversation

Employer brands: the opportunities and threats of the social media

Where are these conversations taking place? •Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Communities•Wikis, other participatory / user-

generated media•Virtual Worlds

Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very much c) Facebook is blocked to our employees.

What would be the point? d) I don’t want my recruitment ads appearing

on inappropriate personal pages e) I haven’t got the budget or the time to

manage thisf) All of the above reasons, plus another 50

there isn’t space to list

Why must organisations actively participate?

You’re already involved

Why is this stuff important?

Why do these conversations matter? •Internal morale / behaviours•Damage to your digital DNA

Why do these conversations matter? •Your brand is being defined by people

external to your organisation

•Candidates are using social spaces to validate your employer brand proposition.

Why else are social spaces important? •They offer us unprecedented

opportunities to connect and engage with talent

•It’s the future

Start listening.

So, what is the single most important thing you can start doing tomorrow?

Develop an engagement strategy

And then?

How can you use these channels to develop one to one dialogue?

• Trust your people

• Conversation not interruption • Act appropriately

Key points

In conclusion:

•Risk is outweighed by opportunity

•Develop an achievable roadmap

•Be authentic

Thanks for listening

* CarveConsulting.com/blog* Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting

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