Going Hyperlocal:The New Role of Verizon’s Kansas PR Manager

http://www.flickr.com/photos/54031162@N00/3156373103/

Rule the air.

The role of a Verizon PR manager then

Tweetable takeaway: Before social media, #Verizon PR managers focused primarily on traditional media relations.

#smckc

The role of a Verizon PR manager now

Tweetable takeaway: A new job function for many

#Verizon PR managers is talking directly with customers

via social networks like Twitter. #smckc

The old customer service system

The new customer touch point

Tweetable takeaway: #Verizon customers can still

turn to company-owned channels with

questions/feedback, but social media is a new option. #smckc

Verizon Corporate Social Networks

http://www.verizon.com/socialmedia

11 Twitter Accounts7 Facebook Pages

6 Blogs3 Forums

1 Flickr Account1 YouTube Account

Hyperlocal online presence

Tweetable takeaway: #Verizon has a national

presence online, but creating a hyperlocal online presence in several markets has proven

valuable. #smckc

Goals for Verizon’s Twitter efforts in Kansas/Missouri region:

• Create relevant conversations • Reduce churn/turnover• Amplify brand promoters• Engage with brand detractors• Share news specific to local markets• Support online and retail sales

Making the holes smaller…

Tweetable takeaway: @VZWBrenda may not be able to catch every tweet in Kansas

about #Verizon, but she makes the holes smaller.

#smckc

Listening for keywords/phrases

Tweetable takeaway: Listening for

keywords/phrases from Kansas tweeters is a big part of

#Verizon’s hyperlocal online presence. #smckc

Detailed tracking and reporting of Twitter efforts are a must to prove results/success

What’s next for Verizon’s hyperlocal online presence in Kansas?

What’s important to YOU?

Questions/comments/feedback welcome

@VZWBrendabrenda.hill@verizonwireless.com

Presentation available at: http://slidesha.re/VerizonSMCKC

Image credits

http://members.virtualtourist.com/m/p/m/23cb0c/http://nycom.com/network.asphttp://www.flickr.com/photos/51035555243@N01/205664675/http://www.flickr.com/photos/27236628@N04/4186941931/http://www.flickr.com/photos/95819651@N00/534155207/http://www.peoriaaz.gov/newsroom.aspx?id=613http://www.flickr.com/photos/23737778@N00/4813268991/in/photostream/http://www.flickr.com/photos/corscri/1320198723/sizes/m/in/photostream/ http://www.flickr.com/photos/92024234@N00/2831522882/http://www.flickr.com/photos/22856604@N05/3326152813/sizes/m/in/photostream/http://www.flickr.com/photos/41864721@N00/2589723846/http://www.flickr.com/photos/41864721@N00/2589723846/http://www.flickr.com/photos/somegeekintn/3709203268/sizes/l/in/photostream/http://www.flickr.com/photos/staticantics/436207978/sizes/o/in/photostream/http://www.flickr.com/photos/seanomalone/109538354/sizes/l/in/photostream/http://www.flickr.com/photos/joelanman/367425390/sizes/l/in/photostream/