Goodget wants to create an innovative distribution channel in developing countries for low-cost,

sustainable and innovative products: not gadgets, but

goodgets!

GOODGET

Goodget - Background

In Africa, I started up multi-media projects and E-Inclusion ventures with Dutch volunteers and local people.

It was hard work, and we learned a lot from each other.

But we had some major problems to deal with...

Goodget - Background

Problems:

1. Frequent power cuts

2. Not everybody is a born entrepreneur

Goodget - Background

Because we could not find a sustainable alternative like solar panels or small wind mills in local African shops...

The first problem was solved by buying an expensive and polluting generator...

Goodget - Idea

From this frustration the idea for Goodget was born:

Goodget wants to make cost-effective, sustainable and innovative products widely available to the people who can best use them: poor people in developing countries, or the Bottom of the Pyramid (BoP)...

Goodget - Vision

... These products - not gadgets, but goodgets - can help people solve their daily problems and improve living conditions and the environment...

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Goodget - Vision

Goodget has an excellent value proposition for producers of clean-tech products aimed at the BoP:

With Goodget, they can reach huge new markets without much effort.

Note that producers can be big or small, local enterprises or multinationals.

Bottom line: Goodget can help producers scale up!

Goodget - Vision

Local entrepreneurs are very important to Goodget:

They are key in reaching the huge growth market for goodgets in developing countries.

Also, Goodget wants to reduce poverty by adding local market value to goodgets.

Goodget - Business Model

To add local market value, Goodget.org wants to help local people set up a business in goodgets.

And again, we stumble upon the second problem: Not everybody is a born entrepreneur.

So we looked for a way to tackle this problem...

Goodget - Business Model

Microfranchising is THE solution: • Proven, innovative business model aimed at the BoP

• Reduces risk• Educates and supports local entrepreneurs

Goodget - Strategy

To establish an effective microfranchise formula for goodgets, Goodget will set up a pilot in Ghana.

We will work with local entrepreneurs and local

partner organizations (a.o. SIFE Ghana).

In Ghana, the market for microfranchises selling

products aimed at the BoP (= 21 million Ghanese)

was estimated at 38 billion dollar in 2005.

Goodget - Strategy

During the pilot in Ghana, the microfranchise formula will be established and tested. When the microfranchise formula is in place, Goodget can scale up fast. After a successful pilot in Ghana, Goodget will expand in Ghana in the second year, and to 2 more countries in West Africa in the third year.

Goodget - Competition

The competition consists of donations by NGO’s and government agencies, and of producers of goodgets who focus on a single product or product line. For example: Solarsister.org, Barefootpower.com, Visionspring.com

There is no wholesaler or central distributor in developing countries for goodgets.

Goodget - Proof of Concept

Examples of successful microfranchises:

• Grameen Village PayPhones (Mobile phone services in Bangladesh)

• FanMilk (Diary products in Ghana)

• Solar Sister (Solar consumer products in Uganda, Rwanda and South Sudan)

• Digicel EasyFLEX (Prepaid mobile phone service in Haiti)

Goodget - Numbers

2012 (pilot)

2013 2014(3

countries)

€ Sales 116.800 751.00 2.021.900

€ Net profit after tax

-58.641 -11.361 48.901

Number of Employees

7 12 21• Breakeven is reached in the third yearBreakeven is reached in the third year• Microfranchisees can make a profit in the first Microfranchisees can make a profit in the first monthmonth

Goodget - Financing Plan

Crowdfund the pilot of Goodget on

Crowdfunding needed to start up: € 25.000 (= $ 32.670)

Specifications:

Your loan (10% interest in 4 years) is used for the training of local entrepreneurs, purchase of stock, marketing, production of microfranchise manual & financial templates, set up local office.

Are you living in The Netherlands? Please visit www.crowdaboutnow.com and invest in Goodget.

Not living in The Netherlands? Due to legal restrictions we cannot offer you the crowdfunding proposition yet, but on our website www.goodget.org we offer the possibility to donate.

Goodget - Financing Plan To start up the pilot in Ghana with our partners (a.o. TU Delft, Enviu, SIFE Ghana), we need € 69.000 in the first year.

Grants: € 11.500 granted by AgentschapNL (Ministry of Economic Affairs) € 17.500 granted by Impulsis (Icco, Edukans & KerkInActie)

Grant applications with several international funding agencies are under consideration.

The first crowdfunding campaign aims to raise € 25.000 to start up the pilot. A second (international) crowdfunding campaign is also a possibility to raise the remaining € 15.000 (needed after 6 months)

Contact information:

Elvira de Rooij, MA +31(0)624-879342 elvira@goodget.org

www.goodget.org