google-adword-campign-guide
TRANSCRIPT
Google Adword Campaign PPC
Guide…
Structure of Adword Account
Keywords
Ads
Ad Groups
Campaign
Account Shop
TV
LCD
Ad1 Ad2
LED
Ad1 Ad2
Camera
Digital
Ad1
Manual
Ad2
Keywords
?If You Store or Business Sells product in Different areas create campaigns for each locations as UK, USA, India and also target language in Campaign setting, you ads should leverages with those targeted languages.
Campaign TypesSearch & Display Networks
Search Network Only
Display Network Only
Video Campaign
Google Search, Shopping, Maps, search partner, Google display network (Gmail, YouTube, Blogger and Google Finance)
Google search, shopping, images, groups etc.
Google's network of partner websites
YouTube Videos, YouTube Search, Google Display Networks
Campaign Sub Types(Advance)
Product Listing Ads
Dynamic Search Ads
Mobile apps
Remarketing
Ads promoting your product inventory from Google Merchant Center
Ads targeted based on your website content
Admobs and mobile apps
Ads targeting people who have previously visited your website
Engagement Rich media interactive ads, POP UP, Light box, hover ads
Setup Your 1st Campaign
Choose Location Setting also option to
exclude and nearby within a geo graphical
range ! Location
Setup Your 1st Campaign
Location AdvanceChoose Location
Setting also option to exclude and nearby
within a geo graphical range !
Setup Your 1st Campaign
Language as per targeted
location
Language
Setup Your 1st Campaign
Bid & Budget
Bid Setting & Budget of whole
Campaign !!
Setup Your 1st Campaign
Ads Delivery method
How ad serve fast method or
normal !!
Setup Your 1st Campaign
Ad extensions
Some additional styling for you
ads !
Setup Your 1st Campaign
Ad scheduling
Setup Your 1st Campaign
Ad Rotation
How ads frequently serve
in Search !
Setup Your 1st Campaign
Some Advance Option
Welcome – Adword Dashboard
All Active & In-active Campaign
List