Google Analytics WorkshopMay 6, 2011

Welcome!

Top Floor Technologies

• Website Design & Development

• Search Engine Marketing

• Web Analytics & Conversion Improvement

Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999

Getting the MostFrom Today’s Workshop

Write down three key learning points that you’ll begin putting into action within the next two weeks. Then – follow through!

What is Google Analytics

Is the next generation web analytics tool from Google that shows you how people find your site, how they navigate through it, and how they become customers

“ “-Google

How To Create and Setup A Basic Google Analytics Account

Sign Up for A Google Accounthttp://www.google.com/analytics/sign_up.html

Signing Up For Google Analytics

Google Analytics Tracking Code

Install Google Analytics Tracking Code<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-19360448-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();</script></head>

Google Analytics Account StructureGoogle Analytics Account

www.website.comUA-XXXXX

Profile 1UA-XXXXX-1

Profile 2UA-XXXXX-2

www.website2.comUA-YYYYY

Profile 1UA-YYYYY-1

Profile 2UA-YYYYY-2

Overview of Profiles

• Determine Which Data Appears Reports• Data is Permanent• Good For Separate / Filtered Data

Setting Up and Adding Profiles

Overview of Standard Filters

• Traffic From The Domains• Traffic From IP Addresses• Traffic From Subdirectories

Setting Up and Adding Filters

Overview of Goals

• Specific Actions You Want to Track– Contact Forms

– Request For Quotes

– Newsletter Signups

– Time on Site

– Pages / Visit

Overview of Funnels: Basic

The series of pages leading up to the goal

Contact Us

/contact.html

Contact Us Thank You Page

/contact-thankyou.html

Example of Basic Funnel

Overview of Funnels: AdvancedThe series of pages leading up to the goal

Distributor Landing Page

Distributors By State

Individual Distributor Pages

Individual Distributor Contact Forms

Unique Distributor Thank You Page

Example of Advanced Funnel

Setting Up Basic Goals: Lead Gen

Setting up Basic Funnels: Lead Gen

Setting Up Advanced Goals: Lead Gen

Setting up Advanced Funnels: Lead Gen

Funnels: A Real Life Example

Funnels: A Real Like Example Continued

Overview of Site Search

Tracks Searches Done on Sitehttp://www.bing.com/search?q=cars

Linking with AdWords

Linking with AdWords

Linking with AdWords

Web Analytics Primer

Key Performance Indicators

• Visits• Total Goals• Goal Conversion Rate• Bounce Rate• Traffic Sources• Keywords

Key Performance Indicators

VisitsThe number of times your visitors has been to your site (unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.

Key Performance Indicators

Total Goal CompletionsIf goals are configured, the total number of visitors who have

completed all elements defined for this particular goal.

Key Performance Indicators

Goal Conversion RateIn the context of Campaign Tracking, The goal conversion rate is the percentage of sessions on a site that result in a conversion goal being reached on that site.

Key Performance Indicators

Bounce RateBounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Key Performance Indicators

Traffic SourcesIdentifies where visitors to your website originated. These are broken up into sources such as Google, Yahoo, Direct, Referral. Which are then further defined by Medium: Google (CPC) and Google (Organic).

Key Performance Indicators

KeywordsKeywords are associated with external search engines. The keywords or search phrases show how visitors found your website.

Top 5 Most Common Reports: #1

Top 5 Most Common Reports: #2

Top 5 Most Common Reports: #3

Top 5 Most Common Reports: #4

Top 5 Most Common Reports: #5

Common Google Analytics Tracking Issues

Google AdWords Not Connected to Google Analytics

Google AdWords Not Connected to Google Analytics

Aftermath of Connecting Google AdWords

Filtering Out Your Company Traffic

Tracking Code Not on All Pages

Track Downloads, Mailtos, External Links

Break!

Social Media Boot Camp

• When: June 24th 2011• What: Teach you how to monitor

conversations and brand-mentions on the web, allowing you to be proactive with your customer-base.

• More Info:

topfloortech.com/seminars/social-media-bootcamp