google, apple, and microsoft struggle for your internet experience
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Google, apple, and microsoft struggle for your internet experience Case Study of Chapter 7 from "Management Information Systems: Managing the Digital Firm" 12e by Laudon & LaudonTRANSCRIPT
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Google, Apple, and
Microsoft Struggle for Your Internet Experience
CASE STUDY BUS 602
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Presented By
Anirudhya Robi (BSSE 0333)IIT, University of Dhaka
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Guided By
Dr. Md. Mahbubul Alam JoardarDirector & ProfessorIIT, University of Dhaka
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The Enemy of My
Enemy is My Friend
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Expansion of Mobile Internet
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Apple and Google in Mobile Computing
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Apple iPhone
Apple has a loyal user base that has steadily grown
iPhone already accounts for over 30% of Apple’s revenue
Success of the App StoreActive 900,000+ apps (as of June 2013), 50 billion
apps downloaded (as of May 2013)
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Google Android
Acquired Android back in 2005Original goal was to counter Microsoft’s attempts
to enter the mobile device marketAdding features that (run multiple apps) Apple’s offerings lacked
Active 1,000,000+ apps, 50 billion apps downloaded (as of July 2013)
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Flexibility Issues
Closed proprietary standards of smartphonesTightly controlled, available exclusively or
selectivelyGoogle doesn’t want Apple to be able to block it from
providing its services on iPhones, or any other smartphone
Can’t surf web freely
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Google Envisions
•Google only needs to spread its advertising networks onto the devices to make a profit
•Mobile phones would be free!
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Case Study Questions
Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.
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Answer
Fundamental paradigm shiftThis environment is projected to be a $400 billion e-
commerce marketplaceApps greatly enrich the experience of using a mobile
device
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Case Study Questions
What is the significance of applications and app stores to the success or failure of mobile computing?
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Answer
Whoever creates the most appealing set of devices and applications will derive a significant competitive advantage over rival companies
Apple makes money on each app sold through its App store. That’s worth billions of dollars to the company
Apps for the Android system used on non-Apple devices are available from many different sources
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Case Study Questions
Which company and business model do you believe will prevail in this epic struggle? Explain your answer.
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Answer
As all three companies try to expand into mobile computing, their ability to “turn on a dime” in the face of other competitors may be in serious jeopardy
The Microsoft corporation have very “deep pockets” and will stop at nothing to overturn and destroy Google’s competitive advantage
Every major company that’s been a force in technology in one era has lost its lead in the next era
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Q & A