google+ hangout with ing ceo nl nick jue_digital communication awards 2014 berlin
DESCRIPTION
Berlin - September 19th 2014 - The Google Hangout with ING CEO NL Nick Jue, that was organised in September 2013, is nominated for a Digital Communication Award. This is de presentation on the Google Hangout Case, that has been presented to the jury of the Digital Communication Awards 2014 in Berlin.TRANSCRIPT
19.09.2014 | Berlin | Digital Communication Awards 2014
ING NetherlandsGoogle+ Hangout On Air with CEO Nick JueDigital communication creating customer engagement
Jeroen Baardemans, Senior Advisor External Communications ING NL @JeroenBaard
Number of customers
8,1 million private customers and 600.000 business customers
Number of employees
24,689 employees
Part of ING Group
Based in Amsterdam
ING Netherlands keyfacts
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Digital communication to enhance customer engagement and transparency
Innovation:
Enhancing ING’s social profile and next step in online dialogue
Digital communication creating customer engagement
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Customer engagement1
Reputation2
Reach3
Internal proud4
By introducing a new way of online communication we reinforced
customer engagement by enabling our customers to have an easy
accessible, real-time dialogue with our CEO
A positive contribution to the reputation of the brand and our CEO by adopting this new and innovative way of communicating
Around 1.000 live views, over 3.000 views on the video compilations on Youtube afterwards and a broad coverage in expert media
Creating an internal proud: The CEO is entering a live and open discussion on social media
Great teamwork: in only 4 weeks this huge project has been realised
Impact external and internal
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Impact external and internal
54%
8%
38%
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Nick Jue´s thoughts on the ING Google Hangout
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This activity is unique in four ways….
First CEO in the Netherlands to
have a live online dialogue
(Hangout on air) with
customers and non-customers
The Hangout was an initiative
and developed by ING
employees. No creative
agency involved
Low development costs (EUR
10.000) and fast time to
market (< 1 months)
Positive external impact on
ING’s reputation: positive
social media, huge customer
satisfaction and engagement,
media coverage
1 2
3 4
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Link to the compilation
www.youtube.com/ingnl
Presentation
www.slideshare.net/ingnl
Jeroen Baardemans
Senior Advisor External Communications ING NL
@JeroenBaard
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