gs1 recall
TRANSCRIPT
Australian Food and Grocery Council
Australian Food and Grocery Council
GS1 RECALL BETTER, FASTER, SMARTER FOOD RECALLS
World of Food Safety 2013
Bangkok, Thailand
Australian Food and Grocery Council
OVERVIEW
• WHERE IS THE PROBLEM
• CRISIS MANAGEMENT
• INDUSTRY RECALL PROCESS
• GS1 RECALLNET CONCEPT
• GS1 RECALLNET PERFORMANCE
• FUTURE DEVELOPMENTS
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Australian Food and Grocery Council
“ He who fails to plan is
planning to fail”
- Winston Churchill
BE PREPARED
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Australian Food and Grocery Council
INTERNAL AND EXTERNAL RISKS
• Processing & production failure
• Product contamination
• Malcontent
• Transport and logistic failure
• Economic adulteration and fraud
• Counterfeit product
• Sabotage and tampering
• Extortion
• Bioterrorism
• Global pandemic
Internal
External
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Australian Food and Grocery Council
• Food recalls by attributable cause.
• undeclared allergens average 28% of total in 2008 - 2013 period
• second most common cause after bacterial contamination
• Issues: – supplier of ingredients – change to source – uncontrolled cross contact – method of analysis – label design error – packing error
FOOD RECALLS – SOURCE OF THE PROBLEM
*source, FSANZ official recall notifications as at 17 April 2013
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Microbial 33%
Foreign matter 22%
Chemicals & Toxins
7%
Processing Faults & Illegal
Ingredients 8%
Labels - undeclared allergens
29%
Other labelling
faults 1%
Australian food recalls 2008 to 2013
Australian Food and Grocery Council
FOOD RECALLS – ALLERGENS
• Most common category of allergens being recalled are:
– Peanut – Dairy – Gluten in gluten free* – Egg
• Decision to recall? – consumer complaints – Implications for most
vulnerable age group
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dairy 17%
egg 9%
fish 2%
crustacea 1%
gluten 10%
peanut 23%
sesame 4%
soy 5%
tree nut 6%
sulphite 4%
multiple 19%
Proportion of allergens in food recalls 2008 - 2013
*source, FSANZ official recall notifications as at 17 April 2013
Australian Food and Grocery Council
THREE STAGES - EIGHT STEPS
READINESS
Step 1 Preparation & planning to identify & respond to a crisis
RESPONSIVENESS
Step 2 Initiate response protocol
Step 3 Determine the facts and assess the risk
Step 4 Maintain confidentiality
Step 5 Decide appropriate action [ recall / withdrawal ]
Step 6 Coordinate action throughout the supply chain
Step 7 Communicate clearly and precisely
RECOVERY
Step 8 Evaluate effectiveness
Readiness Responsiveness Recovery
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Australian Food and Grocery Council
CONFIDENCE IN RECOVERY
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+7%
-15%
Share price of companies that handle a crisis well one year later
Share price of companies that mishandle a crisis one year later
Source: The impact of catastrophe on Shareholder value. Sedgwick Group, Knight and Pretty
Effective management of the consequences of catastrophes is the most significant factor in recovery and economic impact
Australian Food and Grocery Council
INDUSTRY RESPONSIBILITIES
• Documented recall plan and operational procedures • Traceability – one step forward, one step back • Train staff to execute the food recall plan • Determine the facts and assess the risk
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• Close-out recall with government authority • Evaluate food recall plan, consider effectiveness and
lessons learned to revise the recall plan if needed
Readiness
• Initiate food recall to remove food from the market • Notify relevant food business across supply chain • Notify relevant government authorities • Inform consumers via media and advertisements • Respond to queries – media / consumer hotline • Dispose or re-process recalled product appropriately
Response
Recovery
Australian Food and Grocery Council
RECALL / WITHDRAWAL FLOWCHART
Is there any product on sale at retail outlets ?
YES
NO
Is the consumer likely to have the product at home ?
Health/safety concern ?
YES
NO Quality concern ?
YES Is there any product on sale at retail outlets ?
Initiate Recall Initiate Withdrawal YES
YES
Advise Retailers and Trade Alert
consumers
Cease distribution Advise Government
Authorities about recalls Identify quantity and location of stock
Advise retailers when compliant stock is available
Close-out and report
Monitor completion & effectiveness
Implement corrective action
NO
Determine disposal options
NO
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Australian Food and Grocery Council
ISO STANDARD FOR PRODUCT RECALL
• ISO 10393:2013, Consumer product recall – Guidelines for suppliers, April 15 2013
– WHAT is needed to establish, implement and manage a consumer product recall program
– plan and execute cost-effective recall programs, minimize legal risks, protect consumers from unsafe or dangerous products
– apply a consistent and repeatable processes for handling product recalls within one or across multiple retail jurisdictions.
• Global Standards One (GS1) provide the HOW: GS1 standards provide globally unique product
identification, supply chain traceability and multi-jurisdictional product recall.
– Miguel Lopera, President & CEO of GS1
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Australian Food and Grocery Council
CASE STUDIES
• Beef – horse meat contamination – Contamination and economic substitution
– complexity of supply chain and coordination or action – Dutch, Irish, British, French, Swedish, Greek recalls
• Chinese dairy / infant formula – melamine contamination and economic adulteration – Complexity of supply chain, traceability and laboratory detection
• Kraft peanut butter – Salmonella contamination – Wide distribution, target market high proportion of children, competitor impact
• Garibaldi metwurst – Entertoxic E.coli 0111 – causing haemolytic uraemic syndrome and renal failure
– Company denial, diverse range of suppliers, government intervention
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Australian Food and Grocery Council
THE MAPLE LEAF RECALL
• 20 dead – 38 other confirmed cases across Canada/US
• $203 million spent by Maple Leaf (compensation costs)
• Consumer confidence ↓ 20 points (2007 food safety survey)
• 246 Food Recalls in 2006-2007
• Sub-optimal notification processes
• Lack of an audit trail
The president and CEO of Maple Leaf Foods said Sunday he is determined to put public health first with a massive meat recall because of an outbreak of the potentially deadly bacterium Listeria monocytogenes at a Toronto plant. August 25, 2008
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Australian Food and Grocery Council
SPEED OF RESPONSE
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We live in world of real-time
Expectation that news travels much faster in a world connected by Social Web
The longer a crisis is drawn out, the more bad press and negative association
Act quickly and decisively to protect consumers
Australian Food and Grocery Council
Detailed review of recall practices with industry & peak bodies
Initial development of online portal with automatic notifications – GS1 Canada
Industry Pilots with 25 food manufacturers and retailers
Further tailored deployment in the US, Canada, Australia, New Zealand, South Africa, Germany…
Industry collaboration to develop a new way of managing recall notifications
GS1 PRODUCT RECALL DEVELOPMENT
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Australia
Australian Food and Grocery Council
Move from the current manual, paper form
To a standards based, secure, auditable web
based portal
Developed by ECRA in 2005
In June 2009, the GS1 Recallnet Initiative was started in Australia with leadership from the AFGC, leading manufacturers, wholesalers,
retailers and government
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Australia
Australian Food and Grocery Council
Ensure rapid removal of unsafe food from retail sale, catering and institutions
Decrease resource required for a recall
Time and cost efficiency to manage recalls
Increased business preparedness
Ensure competency of businesses with training and mock recall
Lower insurance premiums for businesses
GS1 RECALLNET OBJECTIVE
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Australia
Australian Food and Grocery Council
Standard form and notification workflow
B2B, B2G communications, not B2C
Targeted communication with retail customers
Notification to regulators (FSANZ, ACCC)
Response notification of customer action
Audit trail reduces risk and confusion
Decreases risk of inaction
Enables Mock Recall and staff training
GS1 RECALLNET ADVANTAGE
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Australia
Australian Food and Grocery Council
FSANZ/ACCC
RECEIVERS
Retailer
Broker
Food Service
Manufacturer
Wholesaler
RECALLNET NOTIFICATION PROCESS
INITIATOR (SPONSOR)
Initiator Approver
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Australia
Australian Food and Grocery Council
• Web portal accessible by any browser on any device
• common GS1 standards for identification and traceability
• standard web forms with validation to ensure completeness and accuracy
• each field with “mouse over” explanations and
workflow guidelines for easy, intuitive workflow
• capability for text message as an immediate form of notification
• report back functions to show progress and status on each recall or withdrawal
GS1 RECALLNET FEATURES
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Australia
Australian Food and Grocery Council
EASY OF USE
Overall 4-Step Process to issue notifications
Drop down lists, online help and definitions to minimise data entry
Mandatory data requirements
Broad set of data for multiple processes
FSANZ specific data requirements
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Australia
Australian Food and Grocery Council
BUSINESS SUITABILITY
Applicable to all business in the Food & Grocery sector, from small suppliers to large multinational companies: • raw material and ingredient suppliers • manufacturers and processors • retailers and restaurants
• distributors and food service companies • hospitals, nursing homes, schools, airline caterers.
Australia
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Australian Food and Grocery Council
• Established system - recall and withdrawal notifications:
– based on filling out separate forms for each customer – manual process time-consuming and error-prone
• Evaluation of GS1 Recallnet web portal: – Increased speed and accuracy of recall - withdrawal – decreases business and consumer risk – reduced cost and staff time
• Efficiency at the core of GS1 Recallnet. – portal provides a simple workflow completing a
standard notification form. – data is validated as it is being entered to ensure the
accuracy and completeness. – improved security and checking with internal
authorization
– single form rather than using multiple manual forms
DRURY ORCHARDS CASE-STUDY
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“most importantly,
we know that we are
reaching the right
people.”
Rick Drury
Australia
Australian Food and Grocery Council
GS1 RECALLNET ENHANCEMENT
• GS1 Recallnet system in the Food Sector to meet requirements of Consumer Goods
– No need to subscribe for another service – Lower overall development and service
costs – Extend the reach for food recalls to
general merchandising retailers – Faster turnaround – Update existing Food Service with new
functionality and capability
• Healthcare enhancements – new functions Healthcare (upgrade of
Food service with new enhancements part of Consumer Goods project)
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Australia
Australian Food and Grocery Council
LINKS AND INFORMATION
• Find out more about Recallnet, register for Webinars and access online tutorials at:
http://www.gs1au.org/services/recallnet/
Special thanks Marcel Sieira GS1australia
http://www.gs1au.org/services/recallnet/
Australian Food and Grocery Council
Australian Food and Grocery Council
KIM LEIGHTON
DIRECTOR – POLICY AND REGULATION
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