gta new condo guide, jan 31, 2015

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6.875" x 10.5" OGF7.25" x 10.5" OFC7.5" x 10.5" OBC 7.25" x 10.5" OFC7.25" x 10.5" OFCfold

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Illustrations are artists concept only. Tridel, Tridel Built for Life, Tridel Built Green. Built for Life. are registered trademarks of Tridel and used under license. Tridel 2015. All rights reserved. E.&O.E. January 2015. *Price and specifications subject to change without notice.

TRI 25704 Avani 2 CG Cover + GF(IFC) + OBC Jan 15 V4.indd 1-3 2015-01-23 3:32 PM

Jan 31 - Feb 14, 2015 Volume 19 Issue 3

INSIDE THIS ISSUE

WHY THE BANK OF CANADA RATE MATTERS

DESIGNER ADVICE: GETTING THE LUXE LOOK

LUXURY MARKET GROWING IN PROPERTY TYPE & BUYER

CG_Cvr_01-31-15.indd 1 1/26/15 3:13 PM

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6.875" x 10.5" OGF7.25" x 10.5" OFC7.5" x 10.5" OBC 7.25" x 10.5" OFC7.25" x 10.5" OFCfold

tridel.com

COMING SOON

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The newest addition to our landmark Metrogate community, Avani 2 offers design-inspired living in every

luxurious 1 or 2 bedroom suite, many with den options. Indulge your taste for sleek modernity and elevated

sophistication, where virtually anything you could want is just moments away.

Starting from the low $200,000s*Register now at tridel.com416-293-5535

Illustrations are artists concept only. Tridel, Tridel Built for Life, Tridel Built Green. Built for Life. are registered trademarks of Tridel and used under license. Tridel 2015. All rights reserved. E.&O.E. January 2015. *Price and specifications subject to change without notice.

TRI 25704 Avani 2 CG Cover + GF(IFC) + OBC Jan 15 V4.indd 1-3 2015-01-23 3:32 PM

Blue Diamond at Imperial Plaza, a new elegant tower in the dazzling Forest Hill neighbourhood, brings new intensity to condominium luxury. Sublime amenities, superlative fi nishes and Torontos most radiant views. Experience the brilliance.

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DEER 37885 Condo Guide_final.indd 1 2015-01-09 12:50 PM

2 NEW CONDO GUIDE JAN 31 - FEB 14, 2015 JAN 31 - FEB 14, 2015 NEW CONDO GUIDE 3

SUSAN LEGGEEditor-in-chief

[email protected]

Follow me on Twitter atTwitter.com/SusanLegge

Like us on FacebookSearch: Condo Guide

LYDIA MCNUTTEditor

[email protected]

Follow me on Twitter atTwitter.com/LydiasTweets

EDITORS NOTE

HOW LOW CAN RATES GO?TIME WILL TELL!Just when we thought interest rates couldnt get any lower, the Bank of Canadas decision to drop its key lending rate to 0.75 per cent came as a surprise, and the big banks are following suit by reducing their mortgage rates. The old adage, expect the unexpected has never been more true.

To prepare for the unexpected, get pre-approved for a mortgage. There are many excellent mortgage products available from banks and brokers that will suit your individual needs, and could well be lower than posted bank rates. With a pre-approval in hand, youre protected if rates rise; if they go down (and TD has reportedly predicted that another drop in the Bank rate is coming!), then youll likely get an even lower rate. A pre-approval can be a win-win situation for shoppers, since it means you dont have to wait to get fi nancing approval on a home when you put in an o er. This is an especially good tool to have when markets are hot. Removing the conditional on fi nancing clause could mean your o er is accepted fi rst since you already have your fi nancing in place.

So when will rates rise? Its anyones guess, but most experts agree its unlikely there will be any signifi cant upward movement in 2015.

However, we cant assume that will be the case, and you shouldnt wait too long to get pre-approved for a mortgage. It can take a few days. Many lenders o er online pre-approvals to make the process faster and easier.

Take advantage, while you still can!

NEW HEIGHTS OF LUXURYWhen you think luxury, your thoughts might drift to a gated mansion with eight bedrooms, 12 baths and a bowling alley in the basement. But modern luxury isnt about excess. Its as much about location and lifestyle as it is about price tag. This is why condos have become a top choice for luxury seekers around the world and right here in the GTA.

There are many reasons to make a new condo your new home. Are you a jet-setter, or a young professional who spends little time at home? Or do you just cringe at the thought of taking out the trash, mowing the lawn and shovelling snow? If you answered yes to any of these questions, a condo could be your dream home. With the maintenance taken care of, all thats left to do is enjoy life!

For the trend seekers, GTA condo builders o er stylish digs in the hottest neighbourhoods, both established and up-and-coming, which make for great investment opportunities. And because these homes are brand new, you can have your condo built to suit your specs.

Another benefi t of condo living is the amenities. How many lowrise homes have you seen than come equipped with a gym, pool, rooftop garden, games room, library and lounge? And for those that do, at what cost?

Raise your lifestyle to new heights in a new condominium home, and enjoy the fi nest things life has to o er.

002 Editors Note-Rates & Luxury_L.indd 2 1/27/15 3:40 PM

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JAN 31 - FEB 14, 2015 NEW CONDO GUIDE 3


LEGALLY SPEAKINGJayson SchwarzJayson Schwarz LL.M is a Toronto real estate lawyer and partner in the law firm Schwarz Law LLP. Visit the website at schwarzlaw.ca or email [email protected].

BILD REPORTBryan TuckeyBryan Tuckey is president and CEO of the Building Industry and Land Development Association (BILD) and can be found on Twitter (twitter.com/bildgta), Facebook (facebook.com/bildgta), Youtube (youtube.com/bildgta)and BILDs official blog (bildblogs.ca).

DESIGNER ADVICEYanic SimardYanic Simard is New Condo Guides design editor, principal designer of the award-winning Toronto Interior Design Group (tidg.ca), and regular guest expert on Citys Cityline. Check out Yanics accessory line, Yanic Simard Selected, online at ysselected.com

CONDO PROBarbara LawlorBarbara Lawlor is president and CEO of Baker Real Estate Inc., and an in-demand columnist and speaker. A member of the Baker team since 1993, Barbara oversees the marketing and sale of condo developments inthe GTA and overseas.

NEIGHBOURHOOD TOURLydia McNutt Lydia McNutt is an award-winning writer and editor of New Condo Guide. Lydias love of architecture, interior design and the written word have landed her happily at home at Wall2Wall Media, where real estate rules. Email [email protected],and follow her on Twitter @LydiasTweets

PRESIDENT, WALL2WALL MEDIA

Jacqueline HillEDITOR-IN-CHIEF / DIRECTOR OF CONTENT

Susan LeggeDIRECTOR OF SALES, NATIONAL

Josh HeppnerASSOCIATE PUBLISHERSWO NEW HOMES

Susan Maxwell ART DIRECTOR

Daiana GarayEDITOR

Lydia McNuttCONTRIBUTING EDITORS

Sara Duck Wayne KarlElisa KrovblitJUNIOR EDITOR

Sonia BellDESIGN EDITOR

Yanic Simard

SALES MANAGER

Conni RobinsonSENIOR ACCOUNT EXECUTIVE

Dionne [email protected] ACCOUNT EXECUTIVE

Nina [email protected]

SALES & MARKETING CO-ORDINATOR

Terry BassettADMINISTRATIVE ASSISTANT

Antoinette Jackson

PRODUCTION MANAGER

Bala GnanapandithanPRODUCTION CO-ORDINATOR

Sandra Hanak-VujnovicGRAPHIC DESIGNERS

Viosa Barileva, Miguel Cea, Hannah YarkonySandra Hanak-Vujnovic, Mike Terentiev

#500-401 The West MallEtobicoke, ON M9C 5J5T 416.626.4200 F 416.784.5867newhomeandcondoguide.ca

ADVERTISING Call 416.626.4200 for advertising ratesand information. CIRCULATION Free distribution in select high-traffic street boxes, stores, banks, financial institutions and select condominium sales offices.COPYRIGHT 2015 All rights reserved by Wall2Wall Media. Reproduction in any form is prohibited. Contents of this publication are covered by copyright and offenders will be prosecuted under the law.TERMS Advertisers, editorial content and new condoguide are not responsible for typographical errors,mistakes or misprints. All prices are correct as of presstime and are subject to change without notice. E. & O. E. EDITORIAL submissions from interested parties will be considered. Email to [email protected] views and data expressed by columnists do not necessarily represent those of the publication.

Please recycle this magazine! Wall2Wall Media participates in the Partners in Growth Reforestation Program through St. Joseph Communications. To date, Partners in Growth has planted over 2.5 million trees in parks, recreation and conservation areas, and other public spaces across Canada. Established in 1990, this program was started with Scouts Canada to help replenish the environment.

Published By

INVESTOR ADVICE Andrew la FleurAndrew la Fleur is an award-winning realtor withRe/Max. Andrews expertiseis in helping investors make money in the Toronto condo market. Visit TrueCondos.com/NewCondoGuide for a free gift. Contact Andrew at 416.371.2333 [email protected]

STAT CHATBen MyersBen Myers is senior vice-president of Market Research and Analytics at Fortress Real Developments. Follow his blog posts and commentary on the Canadian housing market at fortressrealdevelopments.com/news or follow him on twitter at @BenMyers29

HOT TOPICWayne Karl Wayne Karl is an award-winning writer and editor with experience in real estate and business. In Fundamentally Speaking, Wayne explores the basics of buying property. Email [email protected] or follow him on Twitter at Twitter.com/WayneKarl

CONTRIBUTORS NEW CONDO GUIDE

MORTGAGE ADVICEAlyssa RichardAlyssa Richard is the founder and CEO of ratehub.ca, a mortgage rate comparison site that aims to empower Canadians to make smart financial decisions.

004 Contributors_MC_L.indd 4 1/27/15 12:34 PM

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6 NEW CONDO GUIDE JAN 31 - FEB 14, 2015

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CITY 37828 Condo Guide.indd 1 15-01-06 3:56 PM



By Bryan Tuckey

BILD REPORT

Bryan Tuckey is president and CEO of the Building Industry

and Land Development Association and a land-use planner who has worked for

municipal, regional and provincial governments. Follow

him on Twitter @bildgta, facebook.com/bildgta and

bildblogs.ca

Differing opinions make for good debate

boundary, implementing infrastructure funding options that improve housing affordability and adopting transportation policies that increase mobility.

These concepts and conversations are difficult. Its important to have a fact-based discussion on how the GTA will continue to grow.

Conversations around the way we are planning for growth in the GTA have been ignited by two recent publications with two very interesting perspectives.The first was an opinion piece published in a national newspaper asking

if Torontos Greenbelt had done more harm than good? It marked the 10th anniversary of the passing of the Greenbelt Act by pointing out that while it did create the worlds largest permanent greenbelt, there have been some unintended consequences that need to be reviewed. The 120 reader comments on it make for some interesting reading.

Another perspective comes from the Frontier Centre for Public Policy, which is an independent, non-profit organization that does research and education in support of economic growth. It released a report that focuses on urban containment policy.

Titled Housing Affordability and the Standard of Living in Toronto, the report is authored by Wendell Cox who argues that policies like the Greenbelt increase house prices relative to income, thereby reducing discretionary income and the standard of living while increasing poverty.

Cox, based in the U.S. and who owns an international public policy consulting firm, offers an analysis of Ontarios growth plan introduced in 2006 that mandates intensification along urban centres and transit corridors while restricting suburban expansion.

His key finding is the relationship between urban containment and housing affordability: placing artificial limits on the supply of land and housing drives up prices because of an excess of demand over supply.

The building and land development industry believes it is important to build homes in complete communities that people can afford to purchase. With the GTA growing by up to 100,000 people every year, we have to build about 35,000 new homes to accommodate the growth.

Yet as BILD has pointed out on numerous occasions, constrained land supply and outdated land-use planning policies have exponentially increased the cost of land and new homes. The cost of a new home in the GTA has doubled in the last decade, according to our source of new home market intelligence, RealNet Canada.

Interestingly, the Toronto Board of Trades assessment of our stunted mobility as a threat to economic competitiveness in the region was in the report. BILD has long advocated for the need to build new infrastructure to accommodate growth, as well as the importance of developing a fair and reasonable infrastructure funding strategy one that doesnt ask new-home buyers to pay more when it will be used by generations of residents to come.

The report recommends government and transit authorities establish housing affordability and economic development as the principal urban objective. It also suggests expanding the urban containment

010 BILD Bryan Tuckey_Differing opinions good debate_VB_L.indd 18 1/27/15 12:34 PM

Where inspired tradition meets modern style. Where the energy of the city calls. And the feeling of serenity welcomes you home. This is living in perfect harmony. This is the way of TeaHouse.

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11


JAN 31 FEB 14, 2015 VOLUME 19 ISSUE 03

2 Editors Note

4 Contributors

10 BILD ReportDi ering opinions makefor good debateby Bryan Tuckey

16 Investor AdviceMortgage rate wars rage onby Andrew la Fleur

18 In The News2014 new-home market a decade in the making

22 In The NewsMinto recognized for marketing innovation in new community building

24 In The NewsEmpire Communities announcesrebranding and expansion plans

28 Hot TopicLuxury market growing in property type and demographicsby Wayne Karl

32 Hot DatesGTA events to check out

33 MarketplaceRichest redby Sara Duck

34 Stat ChatOversupply of condos? No. Oversupply of analysis? Yes.by Ben Myers

40 In The NewsBank of Canada lowers overnight rate target to 3/4 per cent

44 Mortgage AdviceWhy you should pay attention to the Bank of Canadaby Alyssa Richard

50 Legally SpeakingDeciphering legal languageby Jayson Schwarz

52 Condo ProNew heights of luxury in your new condoby Barbara Lawlor

54 In The NewsConstruction kicks o at101 Erskine

56 In The NewsConstruction at 90 Niagara setto start in March 2015

62 Sweetest SuitesCharm model suite is a breathof fresh air at Emerald City

68 In The NewsStrong new-home sales fuel job growth

20

COLUMNS / NEWS / HOMEBUYERS HELP

Avani2Tridel launches Avani 2 at Metrogate, off ering homeownership in a great location

COVER STORY

CONTENTS

012-013 CG GTA TOC_ISS 3_L.indd 12 1/27/15 3:53 PM


70 Concert Properties Concert Properties The Kip recognized as Best Master-Planned Community

74 Designer Advice The luxe look by Yanic Simard

80 Neighbourhood Profile Explore Yorkville by Lydia McNutt

84 Condo Watch 416 Previews, new releases and grand openings in the 416

86 Event Celebrate Chinese New Year at Canary District

90 In The News Toronto homeowners, prepare for an increase in property taxes

92 Quick Tips Calendars, planners and trackers by Hellen Buttigieg

102 Condo Watch 905 Previews, new releases and grand openings in the 905

113 Condo Buyers Resource Section

117 Advertiser Index

CONDO PROFILES

PEMBERTON GROUP CityLights on Broadway Coming soon to Yonge and Eglinton

26

CONTENTS

THE DANIELS CORP. The Bartholomew Condominium Suites and Towns Register today for Torontos newest Downtown East community

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GHODS BUILDERS 5959 Yonge St Condos Setting a record with first-of-a-kind amenities

48SHIU PONG Design Haus Live by Design at College and Spadina

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MADISON HOMES & FIELDGATE HOMES Zigg Condo Affordable Forest Hill living

64 G GROUP Grand Palace A life of luxury in Richmond Hill

104 ARMOUR HEIGHTS The Sorrento Condo A privileged lifestyle for those whove earned it

108

012-013 CG GTA TOC_ISS 3_L.indd 13 1/27/15 3:53 PM

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By Andrew La Fleur

INVESTOR ADVICE

Andrew la Fleur is an award-winning realtor with Re/Max.

Andrews expertise is in helping investors make money in the

Toronto Condo Market. Visit TrueCondos.com/

NewCondoGuide for a free gift. Contact Andrew at 416.371.2333

or [email protected]

Mortgage rate wars rage onCOMPETITION GREAT FOR CONDO INVESTORS

The Bank of Canadas recent decision to drop its overnight lending rate to 0.75 per cent has prompted some of the big banks to follow suit and lower their mortgage lending rate. TD has even reportedly predicted another rate cut by the BoC in the future. What does this mean for mortgage holders and condo investors? The mortgage rate wars are all good news, thats for sure.

1. Low interest rates are great for your bottom line.Low interest rates make a big di erence to your bottom line as an investor. How? By paying down your principal faster, youll also pay less interest.

Consider this: on a $300,000 investment condo with 20 per cent down, at a three-per-cent interest rate, you will pay o $34,860 in principal in the fi rst fi ve years of your mortgage and $33,287 in interest. At a six-per-cent interest rate, you would pay down only $24,391 in principal and a whopping $67,739 in interest over the fi rst fi ve years of your mortgage.

Buying the right condo, with the right mortgage rate, is a great move.

2. Low interest rates are here to stay.For the last fi ve years its been the same old song from the skeptics: Yes interest rates are low, but what happens to everyone when rates jump back up to normal? The reality is that the interest rates are not going anywhere any time soon.

The Bank of Canada has recently come out and admitted that rates arent going anywhere. The U.S. federal reserve is saying the same thing. No civilized country on earth is raising interest rates, so why would Canada?

The U.S. economy, and therefore the worlds economy, is still sputtering along at a snails pace. Its time to accept the fact that we will be in a low interest rate environment perhaps for the next decade or more.

Are you going to sit on the sidelines and wait for higher rates or are you going to take advantage and act now?

3. When interest rates start to rise, dont worry. Heres why:The fears that people have about rising interest rates and a subsequent falling real estate market are irrational. Heres why: if and when the Bank of Canada raises interest rates, that will mean that the economy is doing better than it is now, not worse. A better economy means more jobs and higher wages which means more demand for real estate, and thus prices will rise, not fall. Prices fall during recessions, not during times of growth.

Rental rate increases may slow down as more people shift from renting to buying in the future, but as a landlord you win either way. Interest rates stay the same and more people will rent driving up your income from rents. Interest rates start to go up and more people will buy, driving up your propertys value.

016 Andrew la Fleur-mortgage rate wars great for condo investors_VB_L.indd 18 1/27/15 12:34 PM

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White volumes seemingly hover in mid air. Trees climb up the face of the building, like a forest reaching up the slopes of a mountain. And the amenities redefine luxe living. Picasso on Richmond is one of Torontos most striking architectural statements. Its under construction now, rising over the heart of Queen West with views of Queen and Peter and the Entertainment District. Picasso on Richmond is very much a part of the celebrated Queen West experience, and is in the heart of the Toronto international Film Festival every year. You can even own a three bedroom suite from the $600s! A location like no other, right at John and Richmond and just a 5 minute walk to the subway. Where else in downtown can you find space at this level and this price range? Only Picasso on Richmond. And only for now.

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IN THE NEWS

2014 new-home market a decade in the making

A decade since the provincial government introduced its Greenbelt legislation and began a policy shift toward greater urban intensification, the 2014 market saw the lowrise new home price index reach record highs and a record number of highrise (condominium unit) completions, according to RealNet Canada Inc. and the Building Industry and Land Development Associations (BILD), Strategic Review of the GTAs 2014 new home market.

The results of the GTA housing market in 2014 were 10 years in the making, notes George Carras, president of RealNet, Altus Group. Our analysis of the 2014 market and the story the numbers tell is frankly less about the year that just passed and more about a policy decision made by the provincial government a decade ago. The desire to curb sprawl and encourage intensification has led to the continued condominium boom in the 416, spiking home prices and a widening price gap between lowrise and highrise housing product.

Among the figures released in the Strategic Review, RealNet confirmed that the lowrise new-home price index in 2014 closed at a record high of $705,813 an increase of eight per cent from 2013, while the highrise price index was $454,476 - an increase of four per cent from

2013. Additionally, the price disparity between lowrise and highrise homes widened in 2014, to a record-setting gap of $251,337.

The 2014 lowrise market saw a significant bounce back from 2013 levels, selling 17,745 homes representing $13 billion, an increase of 46 per cent over last year. While lowrise supplies increased by 33 per cent, sales outpaced supply by 1,437 units.

For the highrise sector, 2014 boasted the third-highest sales of the last decade at 21,991, representing $10 billion. This comes in slightly under the 22,211 units sold in 2007, and the all time high recorded in 2011 of 28,492 units. Highrise sales also outpaced supply in 2014 by 2,254 units.

Total new home sales in 2014 reached 39,736 or $23 billion, an increase of 41 per cent from 2013.

The highrise market in 2014 saw a record number of condominium units completed (25,571), however the number of units under construction as of Dec. 31 dropped to 51,305 a decrease of 13, 598 from the prior year.

Other data contained in the Review shows that the Index Size of a new condominium increased to 816 sq. ft. as the supply shifted toward two-bedroom units. The average price per sq. ft. was $557, an increase of two per cent from 2013.

The Review also reports 1,991 total new home sales in December 2014, including 815 lowrise sales and 1,176 highrise sales. While year-over-year there is no change in the highrise sales total, lowrise totals for December are up over 40 per cent from last year, and more than two per cent over the 10-year average.

Every home that exists today was at one point a new home, and new home markets must operate within their given land use policy framework of the day, says Carras. A decade after the introduction of intensification policies, the extremity conditions in the market impacting the price and supply of lowrise and highrise homes does not signal the beginning of the end, but rather the end of the beginning.

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COVER STORY

AVANI 2 offers the lifestyle youre looking for

TRIDEL LAUNCHES AVANI 2 AT METROGATE; HOME OWNERSHIP IN A GREAT NEIGHBOURHOOD

METROGATE IS HOME TO TRIDELS LATEST LAUNCH, AVANI 2. Located at Kennedy Road and Hwy. 401, Metrogate is a thriving, master-planned, Green community the first certified Leadership in Energy and Environmental Design (LEED) ND Silver neighbourhood development in Scarborough, featuring six condominium towers plus townhomes (currently occupied or under construction) designed by award-winning firm Graziani + Corazza Architects. Developed around a dynamic 1.7-acre central greenspace called Metrogate Park, this community boasts existing on-premise retail stores, lifestyle amenities, and on-site day care centres.

Metrogate is one of the great examples of how smart planning, good design, diverse selection and transit options can create a thriving new neighbourhood, says Jim Ritchie, Tridels senior vice-president of sales and marketing. Since we launched Metrogate seven years ago, it has always been one of the condominium markets most popular communities a trend that continues today, with the upcoming launch of Avani 2.

Ideally suited to the first-time homeowner, young professionals or to those starting a new family, Avani 2 offers a range of well-designed and well-priced suites in an established community exactly what every buyer is looking for.

Avani 2 offers the chance for home ownership, without sacrifice, Ritchie says.

Priced from the low $200,000s, Avani 2 is a modern tower designed with clean, contemporary lines. Boasting more than 350 suites in a selection of sizes (from 469 sq. to

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JANUARY 17 - 31, 2015 NEW CONDO GUIDE 21

For more information on the launch of Avani 2, the newest phase at Metrogate, call 416.293.5535, email [email protected], go to tridel.com, or visit the presentation centre located at

52 Village Green Square, open Monday to Thursday, 11 a.m. to 7 p.m.; and Saturday and Sunday, noon to 6 p.m.

Since we launched Metrogate seven years ago, it has always been one of the condominium markets most popular communities a trend that continues today, with the upcoming launch of Avani 2.

875 sq. ft.), a wide variety of one- and two-bedroom layouts, some with dens, are available. These thoughtfully designed residences will feature superb finishes including plank laminate flooring throughout the main areas, eight-ft. ceilings (nine-ft. ceilings on upper floors) and a stacked energy-efficient washer and dryer.

Kitchens will include Energy Star stainless steel finish appliances, granite countertops with a ceramic backsplash, a double-basin undermount sink, refrigerator with bottom-mount freezer, sleek cabinetry and built-in ceran cooktop. Bathrooms will include cultured marble countertops, centre-mounted sconce lighting, a shower enclosure and/or soaker tub.

Amenities to complement a beautifully balanced lifestyle abound at Avani 2, including a formal dining room and indoor party room with

kitchen, bar and lounge. Additional amenities include a theatre, billiards room, steam room and top-of-the-line fitness and weights studio. Residents can take advantage of the existing day care centre in the Metrogate community, and look forward to the arrival of a second day care centre planned by the developer with the launch of Avani 2.

Outdoor amenities include a spacious outdoor terrace with barbecue and lounge areas and Metrogate Park. Complete with lush landscaped greenspaces, quiet secluded nooks, and a childrens playground, this 1.7-acre park is at the heart of this community.

While the community offers so much, the unparalleled location near Hwy. 401 and the DVP makes getting downtown, or out of town, fast and convenient, says Ritchie. And for those without a car, Avani 2s location also makes taking public transit easy option.

With a myriad of transit options, shops and services already operating at Metrogate, and a wealth of everyday conveniences including restaurants, theatres, big box retailers and medical offices nearby, having it all has never been easier.

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IN THE NEWS

Minto recognized for marketing innovation in new community building

Highlighting a savvy digital strategy and a consumer-first approach to marketing, Minto took home three gold and 16 silver awards from the recent, prestigious National Association of Home Builders (NAHB) 2015 National Sales and Marketing Awards.

The awards highlight the real estate industrys most innovative and competitive marketing and sales programs from across the globe. Hosted annually in Las Vegas, the ceremony marked the 35th year of the awards.

Minto Yorkville Park took home gold for Best Advertising Campaign. Judges praised the projects bold, luxe campaign aesthetic, which translated to over 5,000 registrants, fueling the preview launch and selling out 55 per cent of the project.

Awarded gold for best Digital Marketing Campaign, Mintos Longbranch was recognized for exceptional community engagement. The campaign leveraged social channels to drive traffic to the Longbranch sales centre, stimulating over 350 sales in less than one year.

An aggressive digital strategy is essential to remain competitive in todays marketplace. For us, this means rethinking everything from customer engagement, product design, and development, in addition to marketing and sales, says Natascha Pieper, director of Marketing for Minto Communities.

With an exceptional portfolio of standout projects, including Yorkville Park, with its unparalleled location and luxurious design; Kingmeadow, Durham Region Home Builders Association Community of the Year; Orchard Park, which sold over 262 homes in less than one year; and Longbranch, its not surprising that Pieper was recognized by the NAHB with a silver award for Marketing Director of the Year.

Minto is known as a trailblazer in sustainability practices, so it came as no surprise that Minto Longbranch was also awarded gold for Best Marketing of a Green/Sustainable Program. Longbranch was recognized for its ability to cater marketing literature to the target buyers core values, converting interest to sales on the premise of the communitys exceptional sustainability features. Minto

also won three silver awards in the same category for additional projects.

These awards add to an ever-growing list of sustainability awards from organizations such as the Building Owners and Managers Association of Canada, the Canada Green Building Council, and the Green Toronto Awards. Minto was recognized in both 2012 and 2014 as the Ontario Home Builders Associations Home Builder of the Year, an award that has a significant sustainability component, and in 2013 as the Building Industry and Land Development Associations Low-Rise Green Builder of the Year. To date, Minto has qualified approximately 3,000 lowrise homes under the Energy Star standard and Minto Yorkville Park is set to become the companys 15th Leadership in Energy and Environmental Design certified building.

We take a really hands-on approach to marketing, following a consumer goods model, which is unique in our industry, says Amanda Wilson-Watkins, vice-president of marketing and sales for Minto Communities. I think this award speaks to the unique vision that we develop for our projects, and execute strategically with our consultants. We align our marketing strategy with the needs of our customers. Studying analytics is a big part of that as well.

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IN THE NEWS

RENEWED BRAND TO DRIVE CONTINUED GROWTH IN ONTARIO AND THE UNITED STATES

Empire Communities is looking ahead to the future and celebrating its pioneering history with an exciting company rebranding. Over the past 20 years, Empire has built more than 10,000 single-family and highrise homes across Southwestern Ontario and the GTA.

Empire is now one of the top builders of master-planned communities in the province, and the largest Energy Star builder in Southwestern Ontario. The company has received over 90 awards for outstanding service and achievement, including the Green Builder of the Year Award, from the Building Industry and Land Development Association, Hamilton-Halton Home Builders Association, Waterloo Region Home Builders Association and EnerQuality.

Empire has grown from a small, single-project property developer to become one of Canadas largest home builders, says Daniel Guizzetti, co-founder, CEO and president. By revitalizing our brand were commemorating our legacy of building inspiring homes and neighbourhoods of enduring value. But were also sharpening our focus on our continued growth, and building on what weve always delivered confidence, trust and optimism in the home-buying experience.

With its rebranding, Empire has also announced that it is currently expanding into the U.S., specifically Texas, and plans to continue its growth in Ontario with the possession of enough land to accommodate 20,000 new single-family and highrise homes.

The 20-year milestone and recent expansion of Empire have been catalysts for the company rebranding. This rebranding process gave us the opportunity to pause and look at what Empire has accomplished the What and the Why of our work, says Paul A. Golini Jr., co-founder and executive vice-president, Industry Relations. We love what we do and thats seeing how a small neighbourhood or community can grow just from an idea.

We are a land developer and a home builder that creates single-family detached homes and highrise condos. We were one of the first in the industry to practice all three disciplines, says Andrew Guizzetti, co-founder, CFO and executive vice-president. And as we move ahead into the next 20 years, we will reflect on our history, build on our solid reputation as a company that instills confidence and trust, and continue our commitment to creating sustainable communities and homes that make luxury living more affordable for everyone.

The companys renewed look and feel is the product of a year of brand strategy and design work led by Toronto branding agency Distility. This was a rare rebranding process tremendously collaborative, says Distility CEO

Axle Davids. The new brand was co-created by customers, a cross-section of Empire team members and the founders. They all helped make it the very best it can be, he adds.

Working with Distility was internationally renowned graphic designer Carmen Dunjko, founder of Pod 10 Art + Design. Dunjko has worked with The National Ballet of Canada, The City of Toronto, Club Monaco, Random House and Holt Renfrew, among others.

Empire executive-pice president of Corporate Development, Andrew Guido, spearheaded the rebranding effort. The new brand features confident colours and a crisp, friendly tone of voice. The Crown E in our logo is the perfect symbol respecting our past yet representing our future, along with the inspiration we bring to our work, he says. Our new brand also includes a simplified way of naming industry-leading offers like the Empire Heroes and Empire Easy Buy programs. Most importantly, its all driven by a clean new design system, which will let us efficiently scale our brand as we grow at home and in new markets.

Empire communities announces rebranding and expansion plans

For more information about the new Empire brand, please visit empirecommunities.com/brand

024 News-Empire rebranding_MT_L.indd 18 1/27/15 12:35 PM

*The First Home Boost Program is not available on the townhomes and is only available on a limited number of suites.**Conditions apply. Parking, locker and maintenance incentive are only available on a select number of home types. Exclusive Listing: CityLife Realty Ltd. Brokerage. Brokers Protected. Illustrations are artists concepts. Prices and specifications are subject to change without notice. E.&O.E. All brand names, logos, images, text and graphics are the copyright of the owners, The Daniels Corporation. Reproduction in any form, without prior written permission of The Daniels Corporation, is strictly prohibited.

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DANOPS15004 Model Home Ad CondoGuide FP JAN.indd 1 2015-01-07 4:53 PM


CONDO PROFILE

PEMBERTON GROUPS CITYLIGHTS ON BROADWAYcoming soon to Yonge and Eglinton

Midtown Toronto holds a bright future for you, as Pemberton Group will soon introduce CityLights on Broadway. Situated in the vibrant Yonge-Eglinton neighbourhood, this brand new condominium community will offer the height of urban sophistication, and prices begin from just $199,990.

The area pulses with a city-chic vibe, and every necessity imaginable lies within easy walking distance. Local restaurants span the gamut

CityLights offers the height of urban sophistication

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To register for CityLights on Broadway, visit online at

CityLightsCondos.ca or call 905.326.4100. For more information

on all of Pemberton Groups many fine communities, visit

PembertonGroup.com. You can also follow Pemberton

on Facebook and Twitter.

Destined to become a neighbourhood beacon, this contemporary landmark will encompass two 34-storey towers with clean, slender lines and large expanses of glass linked by a stunning five-storey podium

from casual bistro and caf cuisine to fine dining destinations. Undergoing a $100-million update, Yonge Eglinton Centre features 75 shops and services including Cineplex Silver City and a Metro grocery store. Locally, residents can quickly access a multitude of other shops, recreational facilities and amenities. The Yonge subway line is handy for north-south trips, and the new Crosstown LRT will provide an east-west transit corridor linking to 54 bus routes, three subway stations and a variety of GO Transit lines.

For CityLights, Pemberton Group has assembled a multi-award-winning design team that includes Wallman Architects and Cecconi Simone. Destined to become a neighbourhood beacon, this contemporary landmark will encompass two 34-storey towers with clean, slender lines and large expanses of glass linked by a stunning five-storey podium. From the landscaped entrance, residents and visitors will be welcomed into the dramatic lobby with its lighted wall and ceiling sculpture, custom banquettes and concierge desk, staffed 24-7.

Housed within the podium, The Broadway Club is comprised of more than 18,000 sq. ft. of unique indoor leisure and entertainment facilities, as well as over 10,000 sq. ft. of outdoor amenity space offering spectacular views. In the fourth-floor sports court, residents can play badminton or challenge family

The Broadway Club boasts over 10,000 sq. ft. of outdoor amenities

and friends to a rousing game on the basketball half-court. The fifth-floor fitness centre will have a yoga, Pilates and spinning studio; cardio studio with treadmills, elliptical and spin bikes; strength training with fit box and free weights; mens and womens change areas with showers and steam rooms; plus a juice bar and lounge. The landscaped podium rooftop will be graced with comfy hammocks; two pools connected by a bridge and surrounded by cabanas; lounging areas; open fire pits with seating; and barbecue areas. The tiered amphitheatre will be ideal for watching a movie under starry skies and warm nights. CityLights will also have three beautifully appointed guest suites.

Suite interiors are infused with natural light from floor-to-ceiling windows. Mellow tones and neutral colour palettes set the meticulously detailed scene, along with wide-plank laminate flooring, quartz window sills and smooth-finish ceilings. Gourmet-inspired kitchens come with custom-style cabinetry, quartz countertops, a back-painted glass tile backsplash and six quality stainless steel appliances. Sumptuous ensuites feature quartz countertops, soaker tubs and frameless glass shower doors, all as per plan.

With over 50 years experience in creating successful residential and commercial developments, Pemberton Group has earned a reputation for building outstanding communities across the Greater Toronto Area.

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HOT TOPIC

Not that long ago and by that we mean as recently as just a few years luxury housing in the GTA was a pretty narrowly defined market. Ultra-exclusive highrise condos (with or without hotel suites) in the Financial District, and a few in tony Yorkville (some of the boutique variety, some not), snapped up by the established and well-heeled.

In 2015, however, the luxury landscape has changed dramatically. Thanks to what some call a perfect storm of low interest mortgage lending rates, rising real estate values and a solid employment picture, the luxe category is expanding in terms of geography and property type. Its also opening up to a younger generation of buyers.

This trend can be attributed to the boost in immigration, as the city welcomes more than 100,000 new residents yearly, in addition to international investors, strong consumer confidence and low interest rates, Alda Neves Dub, director of sales and marketing for Intercity

Realty Inc., Brokerage. Based in Vaughan, Intercity represents a number of luxury developments for Greater Toronto Area builders.

The GTA is the epicentre of Canadas economy and international centre of commerce, technology and research, she adds. Its safe, clean and offers superior educational institutions and a first-class health care system. Its a magnet for people from across the country and around the globe. These factors make our city an internationally desirable place to live.

Not only are people entering the luxury market at a younger age, they are able to afford more, according to Debbie Cosic, CEO, founder and broker of record at In2ition Realty, Mississauga. In2ition helps market luxury properties in the GTA.

We have interest rates currently available at 2.35 per cent, while 10 years ago, the average interest rate was 5.78 per cent, says Cosic. This means a $500,000

High-end expansionLUXURY MARKET GROWING IN GEOGRAPHY,

PROPERTY TYPE AND DEMOGRAPHICS

continued on pg. 30

By Wayne Karl

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mortgage 10 years ago carries for almost the same amount as $1-million mortgage does today.

None of the factors driving luxury market demand, including favourable interest rates, are likely to weaken in the next year or so, says real estate consultant and investment expert Don R. Campbell, so growth in this category should continue. This means buyers will have a wider range of choices for both neighbourhood and housing type. There are still plenty of highrise options in the downtown core and Yorkville, but also expanding offerings outside the city including luxury condos in Vaughan, for example, but also townhomes and estate homes in a variety of locations, that appeal for different reasons.

We have seen the greatest growth in our 905 new home luxury markets, particularly Oakville and Mississauga, says Cosic. Out of our eight current luxury home developments, we have seen an average of 10 per cent growth annually, where the comparable resale market has increased at six per cent.

Neves Dub concurs that suburban locations, such as Vaughan, Brampton, King City, Nobleton and Markham, are able to offer more for less. Larger lots, abundant greenspace, unparalleled features and finishes, gourmet kitchens, lavish ensuites, wine cellars and more all for less than you would pay for in the city.

When it comes to property type, what distinguishes lowrise luxury buyers from their highrise counterparts is usually one thing lifestyle.

The benefits of highrise luxury living are far beyond stunning views and turnkey lifestyle, says Neves Dub. It extends to exclusive use to an array of building amenities and services, such as concierge and security personnel, full spa, state-of-the-art gym facilities, entertaining rooms, landscaped terraces, in-house dining and restaurants.

Luxury condos are fitted with top-quality features and design elements youd find in world-class hotels and the swankiest homes.

Lowrise luxury buyers, on the other hand, are looking for generous yard and interior space, often in communities with natural surroundings and close to everyday amenities. Homes are richly appointed with high architectural standards, and generous and detailed outdoor spaces.

There tends to be a shortage of lowrise luxury home listings in the city, creating intense competition and driving prices up, says Neves Dub. However, the 905 offers an ample variety of quality-crafted luxury home types, ranging from executive towns and semis to lofty bungalows and detached estate homes.

TRENDS DRIVING LUXURY MARKET DEMAND

Economic confidence is high in higher-income and higher-net-worth households

Many higher-income/net-worth families have already purchased their second/vacation property in the U.S. or Canada during the downturn, so their next move is to upgrade their home lifestyle

Low mortgage interest rates allow higher priced homes to be more accessible (on a monthly payment basis) to a larger cohort of Canadians

The fear of mortgage interest rate increases that were spread throughout 2014 pushed buyers into the market more quickly than underlying economics would normally dictate

Investment alternatives (savings and bonds, for example) are providing higher net worth individuals with lower return

In certain cities, an influx of foreign investment seems to be focused on the higher end of the market

Source: Don R. Campbell

The 905 also provides affordable pricing options without sacrificing grandeur, luxury features and finishes, lot size, greenspace and amenities.

Regardless of what area or luxury property type you favour, know this: the strong market performance is likely to continue, though perhaps not at the same pace as the last few years, according to Campbell.

The luxury market will continue to feel strong upward pressure, due to the perceived recovery in economies around the world (including U.S. and Europe), he says. This confidence begins to open the taps of those who have been sitting in the safety position of cash or GICs.

HOT TOPIC continued

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JAN/FEB 2015Calendar of events taking place from

Jan. 31 Feb. 14

Feb. 14 & 15 Valentines Day Food Tour KENSINGTON MARKETValentines Day is upon us! This year, Valentines Day falls on a Saturday, meaning you have a whole day to devote to your loved one. Head over to Kensington Market where youll be given six select tastings. Enjoy some artisanal breads and cheeses, sandwiches, pastries and more.savourtoronto.com

Jan. 30 Feb. 12 Winterlicious VARIOUS VENUES ACROSS TORONTOWinterlicious is coming to an end, which means you have a limited time to indulge in Torontos amazing food scene. More than 200 restaurants are participating in the prix-fixe program, allowing you to experiment with all sorts of world-class cuisines at great prices. Visit online for more details.www1.toronto.ca

Feb 10 15 Toronto Black Film Festival TIFF BELL LIGHTBOXThe Toronto Black Film Festival (TBFF) is back and will feature even more films than in previous years. In honour of Black History Month, TBFF celebrates diversity within black communities through outstanding films from around the globe. Tickets are now on sale. torontoblackfilm.com

Feb. 1 7La Poutine Week VARIOUS VENUES ACROSS TORONTOGood news for all the poutine aficionados out there! La Poutine Week is just around the corner! This year, 23 Toronto restaurants will be pulling out all the stops to make a unique poutine dish. For only $10, you can experiment with this classic Canadian dish and vote for your favourite on Poutine Weeks site. lapoutineweek.com

HOT DATES

032 Hot Dates-Jan 31_VB_L.indd 112 1/27/15 12:35 PM

MOVE IN THIS SPRING.SKY PENTHOUSE SUITES.SKY PENTHOUSE SUITES.SKY PENTHOUSE SUITES.SKY PENTHOUSE SUITES.

The dimensions shown on this plan are approximate only. See sales representative for details. Prices and specifications are subject to change. E.&O.E. January 2015.

Visit the Menkes Condo Centre today.

4954 Yonge Street,

south of Mel Lastman Square

Condo Centre Hours :

Mon - Thurs 12-6pm, closed Friday, Sat & Sun 12-5pm

416.730.9722 I menkes.com

Gibson Square Sky Penthouse Suites. Located on Yonge Street, in the heart of North

York, Gibson Square is surrounded by a vibrant and cosmopolitan City Centre. A wealth of

stores, restaurants, parks and recreation are all within a short stroll away. Easy access to

Highway 401 and all points in the city are just minutes to the south.

NFINCH AVE. W. FINCH AVE. E.

BAY

VIEW

AVE

.

BAT

HU

RST

. ST.

YON

GE

ST.

PARK HOME AVE. EMPRESS AVE.

SHEPPARD AVE. W. SHEPPARD AVE. E.

GLENDORA AVE.HWY. 401

SITE

MENKES CONDO CENTRE

SUB

WAY

@MenkesLifefacebook.com/MenkesLife

MOVE IN THIS SPRING.AMAZING VIEWS ARE IN SIGHT.

ONLY A FEW REMAINING PENTHOUSE SUITES

GIBSON NORTH TOWER, PENTHOUSE 103, $1,175,990 - 1728 SQ.FT.

STARTING FROM $835,990 INCLUDING PARKING.

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10'-0"

11'-5"

22'-0"

13'-8"

13'-0"

11'-0"

15'-6"

14'-10"

KITCHENBREAKFAST

15'-10"

8'-4"

PEN

THO

USE

123 5

KITCHENCOMES WITH

BREAKFAST AREA AND FULL-SIZE

APPLIANCES

SPACIOUS WALK-IN CLOSET IN BOTH BEDROOMS

TWO FULL BATHROOMS& ONE POWDER ROOM

MASTER ENSUITE HAS A DOUBLE SINKAND SEPARATE SHOWER & TUB

TWO SPACIOUS BALCONIES

The dimensions shown on this plan are approximate only. See sales representative for details. Prices and specifications are subject to change. E.&O.E. January 2015.

Visit the Menkes Condo Centre today.

4954 Yonge Street,

south of Mel Lastman Square

Condo Centre Hours :

Mon - Thurs 12-6pm, closed Friday, Sat & Sun 12-5pm

416.730.9722 I menkes.com

Gibson Square Sky Penthouse Suites. Located on Yonge Street, in the heart of North

York, Gibson Square is surrounded by a vibrant and cosmopolitan City Centre. A wealth of

stores, restaurants, parks and recreation are all within a short stroll away. Easy access to

Highway 401 and all points in the city are just minutes to the south.

NFINCH AVE. W. FINCH AVE. E.

BAY

VIEW

AVE

.

BAT

HU

RST

. ST.

YON

GE

ST.

PARK HOME AVE. EMPRESS AVE.

SHEPPARD AVE. W. SHEPPARD AVE. E.

GLENDORA AVE.HWY. 401

SITE

MENKES CONDO CENTRE

SUB

WAY


MOVE IN THIS SPRING.AMAZING VIEWS ARE IN SIGHT.

ONLY A FEW REMAINING PENTHOUSE SUITES

GIBSON NORTH TOWER, PENTHOUSE 103, $1,175,990 - 1728 SQ.FT.

STARTING FROM $835,990 INCLUDING PARKING.

Tow

er Tw

o

The

dim

ensi

on

s sh

ow

n o

n t

his

pla

n a

re a

pp

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. A

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s o

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on

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lan

. Fo

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. Fe

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2011

.

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31

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2 B

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om P

lus

Fam

ily

Res

iden

ce

BEDROOM

FAMILY

W

ENTRY

D

MASTER BEDROOM

W.I.C.

W.I.C.

LIVING/DINING

BALCONY

BALCONY

10'-0"

11'-5"

22'-0"

13'-8"

13'-0"

11'-0"

15'-6"

14'-10"

KITCHENBREAKFAST

15'-10"

8'-4"

PEN

THO

USE

123 5

KITCHENCOMES WITH

BREAKFAST AREA AND FULL-SIZE

APPLIANCES

SPACIOUS WALK-IN CLOSET IN BOTH BEDROOMS

TWO FULL BATHROOMS& ONE POWDER ROOM

MASTER ENSUITE HAS A DOUBLE SINKAND SEPARATE SHOWER & TUB

TWO SPACIOUS BALCONIES

Construction StartingChurch & Carlton, Toronto

Starting from $241,990 416.591.7700

Now OpenPeter & King, Toronto

Starting from $281,990 416.591.7700

New ReleaseBurnhamthorpe Rd. & West Mall,

EtobicokeStarting from the high $300s

416.259.2525

Move In This YearYonge & Park Home, North York

Starting from $835,990 416.730.9722

Coming SoonYonge & Eglinton, Toronto

Register now at menkes.com

Under ConstructionAvenue & Davenport, Toronto

Starting from $420,000 416.323.0100

Under ConstructionRichmond & Spadina, Toronto

Starting from $291,990 416.591.7700

Under ConstructionYork & Harbour, Toronto

Starting from the mid $300s 416.591.7700

Register your interest at menkes.com

Prices and speci cations are subject to change. E.&O.E. January 2015. 24473

YOUR LIFE STOREYSTARTS HERE.



MARKETPLACE

RICHEST

red Turn the heat up on your home with these red hot items.

By Sara Duck

Electa Modern Swivel Armchair. Starting at $1,900.

Visit calligaristoronto.ca

Penelope Pendant Lamp. $425. Visit jonathanadler.com

Stud-Embellished Leather Gloves by Valentino. Visit net-a-porter.com

Round French Oven 6.7L. $430. Visit lecreuset.ca

Barista Express Espresso Maker in Cranberry Red. $700. Visit breville.ca

033 Marketplace-Scarlet Fever_MC_L.indd 22 1/27/15 1:52 PM


By Ben Myers

Everybody has an opinion on the future of the Toronto housing market, and just about everyone has made a forecast regarding upcoming activity. To be honest, there are probably way too many people with not enough knowledge about the market making forecasts and gaining media attention.

Early last year I made my forecast for housing starts in a bi-annual report called The Market Manuscript, which is available for download on our website. Of course, the typical comment I get is that I work for a development and investment company with interests in real estate, so my opinion is biased and should not be trusted. My forecast for housing starts in the Toronto Census Metropolitan Area (CMA) was 29,000 compared to the 27,000 predicted by TD, 27,700 by Will Dunning Inc, 32,000 by Central 1 Credit Union, 33,900 by Canada Mortgage and Housing Corp. (CMHC), and 38,720 by the Conference Board of Canada. I guess in the end I was a little too bearish, as the final total was 28,929 units. I was off by less than one per cent and better than all of these other (non-biased) sources.

Of those 29,000 housing starts, just under 13,000 were for condominium apartments according to CMHC the lowest level in over four years, and well below the 10-year average of 15,840 units. In a few years when these projects are built, we might be under-supplying the market.

The condominium market in Toronto has been a magnet for terrible forecasts, many being made by fringe analysts that never pan out. The funny thing is that despite making these terrible forecasts, they dont get fired from their jobs but on the contrary, they continue to be sought out for their opinion!

Having said that, Im glad people dont generally get fired for making bad forecasts, as my prediction for 2014 new condominium sales in the Toronto CMA was about 35 per cent too low! Yet, people complain that Im too optimistic. Well, I should be more optimistic in 2015. New highrise sales last year jumped almost 40 per cent over 2013 according to RealNet Canada Inc., and unsold inventory fell approximately 10 per cent. Urbanation reported that condominium rental activity smashed all previous records in 2014, and rental rates continue to increase.

STAT CHAT

Ben Myers is senior vice-president of Market Research

and Analytics at Fortress Real Developments. Ben assists in

evaluating the market and projects that Fortress engages in.

Follow his blog posts and commentary on the Canadian

housing market at fortressrealdevelopments.com/news or follow him on twitter at

@BenMyers29

Oversupply of condos? No. Oversupply of analysis? Yes.

In conclusion, take all forecasts with a grain of salt (mine included), but take comfort in knowing the market conditions in the Toronto condominium market were much better in 2014 than 2013, and for the first time in a decade, fewer condo completions are scheduled in the current year, compared to the year prior.

Pick your neighbourhood, do your research, and find a great new suite this year. Happy condo hunting.

New highrise sales last year jumped almost 40 per cent over 2013 according to RealNet Canada Inc., and unsold inventory fell approximately 10 per cent

034 Ben Myers-Stat Chat-oversupply of analysis_VB_L.indd 18 1/27/15 12:35 PM

URBAN CONDOS FROM THE $300s

Buy at Libertys Legacy Park and receive 8% interest on your deposit!* Live in Thornhills most connected community at Bathurst & Centre Street.

YONGE ST.

407

BEVERLEY GLEN BLVD.

CENTRE ST.

STEELES AVE W.

BATHURST ST.

TTC/VIVA

SALES CENTRE ON BEVERLEY GLEN JUST WEST OF BATHURST

BATHURST & CENTRE STREET

LegacyParkCondos.com

905-731-8302

LIMITED TIME OFFER

*Vendor will pay simple interest at a rate of 8% per annum, and such interest amount shall be calculated from the date the full 15% deposit is received until: (i) 12 months from such 15% deposit satisfaction and (ii) occupancy of the unit, whichever is earlier, which amount shall be credited on successful closing. Subject to change. Restrictions apply. See Sales Representative for details. E. and O.E.

TCCF 37685 Condo Guide.indd 1 16/12/14 9:38 AM

JAN 31 - FEB 14, 2015 | NEW CONDO GUIDE 35

HIGHWAY 407

HIG

HW

AY

40

0

HIG

HW

AY

40

4

HIG

HW

AY

42

7

WE

ST

ON

RD

.

HIGHWAY 7

STEELES AVE.

*Vendor will pay simple interest at a rate of 8% per annum, and such interest amount shall be calculated from the date the full 15% deposit is received until: (i) 12 months from such 15% deposit satisfaction and (ii) occupancy of the unit, whichever is earlier, which amount shall be credited on successful closing. Subject to change. Restrictions apply. See Sales Representative for details. E. and O.E.

WERO 37686 Condo Guide Ad.indd 1 16/12/14 9:39 AM

36 NEW CONDO GUIDE JAN 31 - FEB 14, 2015

WorldOnYonge.ca | 905-771-7010

7163 Yonge St., Unit #124

YONGE ST.

LIVE FROM $284,000

YON

GE

ST.

BAY

VIEW

AVE

.

JOHN ST.

STEELES AVE.

DONC

ASTE

R AV

E.

READY!

TerraceOnDanforth.ca | 416-987-7575

3520 Danforth Ave.

DANFORTH AVE.

LIVE FROM $253,000

DANFORTH

AVE.DA

NFO

RTH

RD

.

WA

RD

EN

AVE

. SCOTIA AV

E.

N

DANFORTH

AVE.DA

NFO

RTH

RD

.

WA

RD

EN

AVE

. SCOTIA AV

E.

N

READY!

RoyalGardensCondos.ca | 905-889-9997

370 Hwy. 7 East, Unit #113

RICHMOND HILL

LIVE FROM $302,900

HWY 7

BAY

VIEW

AVE

.

ROCK

WEL

L RD

.

LESL

IE S

T.

HWY 407READY!

www.MyLibertyCondo.ca

ONLY

IMMEDIATEOCCUPANCY

DOWN PAYMENT5%

*As per price list. Limited time offer. Offer based on a select number of units. Price, information and program subject to change without notice. For qualifi ed buyers on approved credit. All renderings are artists concept. Prices, specifi cations and

availability subject to change without notice. E&O.E. Brokers protected. See Sales Representative for details.

LIBC 37688 CONDO GUIDE FP AD.indd 1 16/12/14 9:36 AM



IN THE NEWS

The Bank of Canada has announced that it is lowering its target for the overnight rate by one-quarter of one percentage point to 3/4 per cent. The Bank Rate is correspondingly one per cent and the deposit rate is 1/2 per cent. This decision is in response to the recent sharp drop in oil prices, which will be negative for growth and underlying inflation in Canada.

Inflation has remained close to the two-per-cent target in recent quarters. Core inflation has been temporarily boosted by sector-specific factors and the pass-through effects of the lower Canadian dollar, which are offsetting dis-inflationary pressures from slack in the economy and competition in the retail sector. Total CPI inflation is starting to reflect the fall in oil prices.

Oils sharp decline in the past six months is expected to boost global economic growth, especially in the United States, while widening the divergences among economies. Persist

gta new condo guide, jan 31, 2015

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