Hyundai Card Hyundai Card is...Hyundai Card Investor Presentation 1Q13

DisclaimerThese presentation materials have been prepared by Hyundai Card Co., Ltd. (“HCC or the Company”), solely for the use at this presentation and havenot been independently verified. No representations or warranties, express or implied, are made as to, and no reliance should be placed on, theaccuracy, fairness or completeness of the information presented or contained in this presentation. Neither the Company nor any of its affiliates,advisers or representatives accepts any responsibility whatsoever for any loss or damage arising from any information presented or contained in thispresentation. The information presented or contained in this presentation is current as of the date hereof and is subject to change without notice andits accuracy is not guaranteed. Neither the Company nor any of its affiliates, advisers or representatives make any undertaking to update any suchits accuracy is not guaranteed. Neither the Company nor any of its affiliates, advisers or representatives make any undertaking to update any suchinformation subsequent to the date hereof. This presentation should not be construed as legal, tax, investment or other advice.

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Certain industry and market data in this presentation was obtained from various trade associations, and the Company have not verified such data withindependent sources. Accordingly, the Company make no representations as to the accuracy or completeness of that data, and such data involves risksand uncertainties and is subject to change based on various factors.

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• Stable profitability : Operating profit of KRW 62 billion and ROA of 2.0%

1

Key Highlights 1Q13

• Effective marketing : Innovative branding increased market share to 14.5% as of 2012

• Excellent asset quality : 0.8% delinquency rate, the lowest rate among Korean FIs

• Sound capital structure : Leverage of 4.7x and a capital adequacy ratio of 20.7%

• Strong liquidity : Short term debt coverage ratio of 75.5%

2

Resilient GDP Growth and Increasing Credit Card Usage

GDP Growth Rate & Unemployment Rate

GDP Growth Rate Unemployment Rate

Credit Card Spending & Usage Rate

Credit Card Spending (KRW Tn)

� Despite of slower GDP growth, unemployment rate has been stabilized

� Credit card usage takes up high portion of total private consumption

Credit card spending / Total private consumption

6.1%

3.6%

3.6% 3.5%

3.0%3.2% 3.2% *

279.3 303.9

350.7

390.2

451.2

49.7%52.8%

56.8%59.6%

66.3%

Source: Bank of Korea, Unemployment Rate based on April Source: Credit Finance Association

0.2%

2.0%1.5%

2009 2010 2011 2012 1Q13 2008 2009 2010 2011 2012

3

Balanced-Risk Asset Portfolio and Consistent Market Share

Asset Portfolio (KRW Bn) Market Share Trend

Lump Sum Installments Cash Advance

Card Loan Others

Credit Purchase* Market

� Credit purchase accounts for more than 60% of total asset

� Maintain stable market share with 15% lever for credit purchase and 14% lever for total card usage

Card Loan OthersTotal Credit Card Market (credit purchase*+ financial products)

13.8%

15.7% 15.7% 15.5% 15.5%

11.2%

13.1%

14.1% 14.3% 14.5%

7,136

9,1869,563

9,898

9,165

25.8%

10.7%

15.0%

25.0%

12.6%

21.6%

25.4%

10.6%

21.0%

22.3%

9.5%

23.4%

18.7%

9.7%

25.8%

* Excludes corporate accountsSource: FISIS

2008 2009 2010 2011 20122009 2010 2011 2012 1Q13

48.5% 40.7%42.8% 44.4% 45.4%

4

Good Profitability Underscores Strong Fundamentals

2010 2011 2012 1Q12 1Q13 YoY

Income Statement (KRW Bn) Return on Equity & Return on Assets

ROE ROA

15.1%

17.6%

Key Highlights

Operating Revenues 2,337 2,408 2,526 615 643 4.5%

(Excluding FX effect) 2,260 2,370 2,460 600 606 1.0%

Operating expenses 1,966 2,084 2,292 536 581 8.3%

(Excluding FX effect) 1,890 2,045 2,227 521 544 4.5%

15.1%

12.6%

9.0% 8.5%3.5% 3.5%

2.6%2.0% 2.0%

2009 2010 2011 2012 1Q13

Key Highlights

� Operating income was down YoY due to:

- Reduced profitability as a result of regulatory changes

- Increase in bad debt expense due to economy slowdown

� Maintained stable market share and number of card holders

Bad debt expense 185 200 203 42 55 30.0%

Operating income 371 324 233 79 62 -21.5%

Net Income 278 239 191 75 47 -37.0%

5

Excellent Asset Quality and Conservative Reserve Policy

30+ Day Delinquency Rate (%) Total Reserve VS Regulatory Requirement (KRW Bn)

Regulatory Requirement Reserve under Accounting Principles

� 30+ Delinquency rate has been slightly increased due to the slowdown in the macro economy

� Maintained conservative reserve policy which is always higher than regulatory requirement

Supplemental Reserve Total Reserve/ Regulatory Requirement

0.3% 0.4%0.6%

0.7%0.8%

363 357

378

544 537

123.9% 127.7%

199.1%

157.1% 155.7%

0.3% 0.4%

2009 2010 2011 2012 1Q13

114 148 190

346 345

142189 174

181

180

204

2009 2010 2011 2012 1Q13

6

Leverage and Capital Adequacy Soundly Managed

Leverage Trend Capital Adequacy Ratio (KRW Bn)

Total Assets / Total Shareholders' Equity Adjusted Capital CAR

� Leverage was controlled below FSS regulation of 6X

� Capital adequacy ratio has been well controlling above the regulatory guideline of 8%

Managed Borrowings / Total Shareholders' Equity

4.9x

6.0x

5.4x5.1x

4.7x

22.5%18.7% 19.6% 18.7%

20.7%

3.5x

4.4x

3.5x3.2x

2.9x

2009 2010 2011 2012 1Q13

1,699 1,843 1,845 1,801

1,838

2009 2010 2011 2012 1Q13

• Maintain the proportions of ABS and CP

under 20% and 10%, respectively

7

Well Diversified, Stable Funding Portfolio

Funding Portfolio by Product Funding Principles

ABS ABS ABS ABS 13.6%13.6%13.6%13.6%

• Maintain the average maturity ratio of

liability-to-asset at over 100%

• Contingency plans under regular reviewBonds Bonds Bonds Bonds 84.4%84.4%84.4%84.4%

Loans Loans Loans Loans 1.9%1.9%1.9%1.9%

13.6%13.6%13.6%13.6%

1.0

1.2

HCC 3Y Spread (%)

• Funding Balance : KRW 6,589Bn

• Long-term funding : 68.1%

0.0

0.2

0.4

0.6

0.8

1.0

Jan-11 May-11 Sep-11 Jan-12 May-12 Sep-12 Jan-13 May-13

8

Strong Liquidity Position and Well-Spread Debt Maturity

Liquidity Profile (Unit: KRW Bn) Debt Maturity Profile (Unit: KRW Bn)

Credit LineCash Short-term Debt Coverage Ratio* CP LoanBond ABS

28.0%28.0%28.0%28.0%

� Liquidity coverage was extended to 6M from 3M in 2011 and since that, well-achieving the target

� Well diversified debt maturity

498

841824

791 1,148

1,584 1,514 1,589

18.6%

36.7%

79.0%

65.5%75.5%

23

93

149

298450

7.9%7.9%7.9%7.9%

16.1%16.1%16.1%16.1%

27.5%27.5%27.5%27.5% 28.0%28.0%28.0%28.0%

10.9%10.9%10.9%10.9%9.6%9.6%9.6%9.6%

1,059

1,811 1,843

720 634

* Short-term Debt Coverage Ratio= (Cash + Unused committed credit line)/ Short-term debt balance

391

650 743 690798 20

498

411

2009 2010 2011 2012 1Q13

510

887

1,420 1,393

720634

13

7.9%7.9%7.9%7.9%

523

634

2Q13 2H13 2014 2015 2016 2017~

Hyundai Card Hyundai Card Company OverviewHyundai Card Investor Presentation 1Q13

I. Who is Hyundai Card?

9

The Premier Korean Credit Card Company

• Industry leader across key quality metrics- Excellent asset quality with the industry’s lowest delinquency rate of only 0.8%

- Strong customer loyalty with high card usage per customer

• Marketing innovations differentiate brand and drive growth- Strategic marketing program with Hyundai Motor Group

- Leadership position in super premium segment

• Seven-year-long partnership between two global leaders:

Hyundai Motor Group and GE Capital - Strong governance with GE Capital's active involvement in management & daily operations- Strong governance with GE Capital's active involvement in management & daily operations

- Joint promotions with Hyundai Motor Group

• Strong credit profile based on robust fundamentals- International – Fitch: BBB / S&P: BBB

- Domestic – AA+

- Innovative “Point Programs”

- Stable & solid operational base

- Extensive sales network

Shareholder Financial & Operational Support

Relationship with Shareholders GE Capital’s Financial Support

2013201320132013 - Total Investment to date : U$622mm(As of 1Q13 end)

10

- GE Capital increases paid in capital by KRW 165bn

- 2006 ~ 2008Exercising of Warrants(Additional equity investment)

- GE Capital provides U$200mm back-up credit-line

54.0%- Extensive sales network

- Powerful financing arm

- Effective marketing tool

- Most successful joint venture

- Sole consumer finance window in Korea

2010201020102010

2008200820082008

2006200620062006

2012201220122012 - Total Investment to date : U$725mm

- GE Capital acquires KRW 313bn equity interest in HCC

- Establishment of joint venturewith GE Capital43.3% - Advanced knowledge of risk

management

- Financial support

- Active involvement in management and daily operations

2005200520052005

- GE Capital purchases KRW 200bn subordinated bond

11

Management Strategy

• Continuous product and service innovation and profit improvement to

overcome regulatory changes and intensifying market competition

• Enhance customer value through spending stimulation and increasing

customer loyalty

• Achieve sustainable growth through prioritizing risk management and

a strong capital structure

12

Committed to Transparent Corporate Governance

Board of DirectorsBoard of DirectorsBoard of DirectorsBoard of Directors

• HMC 5 : GECC 4 : Outside directors 3

• GECC has veto rights

Risk Control CommitteeRisk Control CommitteeRisk Control CommitteeRisk Control Committee

• Member : 5 from HMC, 5 from GECC

• Frequency : Monthly

• Function

-Determination of risk indicator levels and appropriate course of actions in

Executive Finance CommitteeExecutive Finance CommitteeExecutive Finance CommitteeExecutive Finance Committee

• Member : 4 from HMC, 3 from GECC

• Frequency : Monthly

• Function

-Approval of various operating expenses, Capex, business and

Compliance Review BoardCompliance Review BoardCompliance Review BoardCompliance Review Board

• Member : 9 from HMC, 7 from GECC

• Frequency : Quarterly

• Function

-Formulation and execution of compliance strategy, schemes, and and appropriate course of actions in

respect thereofexpenses, Capex, business and funding plans

compliance strategy, schemes, and improvements

• C-Suite executives: Vice President, Deputy CFO, Deputy CRO, Deputy CMO, Controller

• Working level : GE employees also involved in day-to-day operations

• Transfer of advanced knowledge in various functions through best practice sharing program

GEPresence

13

Business Area Features

Product Overview & Market Share

Market Share Trend

Total Credit Card Market (credit purchase*+ financial products)

Credit Purchase* Market

Credit Purchase

Lump sum• Single-payment purchases

• Repaid on a monthly billing cycle

Installment• Multiple-payment purchases

• Payment period of 2-12 months

Card loan• Unsecured loans to cardholders

9.8%

11.8%

12.8%

13.8%

15.7% 15.7% 15.5% 15.5%

10.1%

11.2%

13.1%

14.1% 14.3% 14.5%

Financial Products

Card loan• 3 – 36 month maturity

Cash advance• Cash withdrawal

• Lump sum or installment payback

* Excludes corporate accountsSource: FISIS

7.0%

8.8%

10.1%

2005 2006 2007 2008 2009 2010 2011 2012

II. Premium Brand & Marketing

14

One of Korea’s Most Well Recognized & Respected Brands

Strong Brand Drives Higher Customer Loyalty Innovative Branding Activities

Strategy:

Innovative Experience

- Liquid metal card plates

- British Rock Sound Identity - Pop-up stores

- Super event series

Emotional Emotional Emotional Emotional CommunicationCommunicationCommunicationCommunication

• Customizable card materials & design

• Music platform promoting independent artists

Innovative Experience

Classic Dynamic

*88.1% (Source: TNS RI Research 2011)

• Restaurant review Smartphone application

• ‘Pop-up stores’ in style-focused locations

Result:

- Well respected, trendsetting image with high customer awareness*

- Higher customer loyalty & spending, evidenced through average card usage per customer

15

Effective Market Segmentation & Positioning

Customer Segmentation Product Positioning

• Joint marketing with Hyundai Motor Company- Vehicle price discounts based on reward point programs

Life

styl

e

• Tailored reward programs & brand tie-ins- Demographic catered promotions, discounts, and rewards

• Events & performances- Discounted access to Hyundai Card Super-event series

• Exclusivity- Limited membership, targeting VVIPs by invitation-only

Life

styl

eIn

com

e Le

vel

• Premium services- Travel, leisure & luxury brand promotions

• VVIP Community- High-class events, fine culture performances & exclusive

lounges

Inco

me

Leve

l

III. Macro & Industry Environment

16

Korea’s Macro Environment

GDP Growth Rate & Consumer Price Index

GDP Growth Rate Consumer Price Index

Credit Card Spending & Usage Rate

Credit Card Spending (KRW Tn)

Credit card spending / Total private consumption66.3%

6.1%

3.6%

2.8% 3.0%

4.0%

2.2%

1.4%

279.3 303.9

350.7

390.2

451.2

49.7%52.8%

56.8%59.6%

66.3%

Source: Bank of Korea Source: Credit Finance Association

0.2%

2.0%1.5%

2009 2010 2011 2012 1Q13 2008 2009 2010 2011 2012

Korean Credit Card Market Features17

• Conservative lending environment - Low usage of revolving credit card products, as full payment of monthly balance

preferredpreferred

• Strong credit infrastructure - Well developed credit bureau system provides a quantitative customer credit score

based on all previous credit history

• Cash-less society - Ubiquitous acceptance of credit cards, high popularity of online shopping, and tax

incentives for credit card use

• Strict government oversight- Regulations governing new origination practices and customer cash advance limits

18

Korea Credit Card Industry: Then & Now

Combined Asset portfolio Total Asset Quality (30+ Day Delinquency Rate)

Credit Purchase Financial Products

Combined Capital Adequacy Ratio Regulatory & Infrastructure Changes:

- Credit bureau system established

35.1%66.3%

64.9%33.7%

2003 2012

28.3%

1.9%

2003 2012

Source: FSS

- Credit bureau system established

- Marketing regulations restricting new originations

- Companies must maintain capital adequacy ratio of above 8%

- Leverage limit of 6x (Dec. 2012)

-5.5%

25.8%

2003 2012

IV. Asset Portfolio & Performance

19

Balanced Asset Portfolio of Credit and Financial Products

Asset Portfolio (Unit: KRW Bn)

Lump Sum Installments Cash Advance

Card Loan Others

9,1869,563

9,898

9,165

3,508

4,507

5,618

7,136

9,186 9,165

28.9%

12.6%

14.5%

25.8%

10.7%

15.0%

25.0%

12.6%

21.6%

25.4%

10.6%

21.0%

12.3%

13.5%

7.9%

22.3%

9.5%

23.4%

18.7%

9.7%

25.8%

2006200620062006 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 1Q131Q131Q131Q13

44.0%

48.5% 40.7%42.8%

50.6%

23.5%

58.5%

19.0%11.9%

44.4% 45.4%

Best in Class Risk Management

Strong governance for risk monitoring Examples of pre-emptive risk management

Category Recent actions taken• Risk Control Committee (RCC)

– Decision making for most supreme risk– Review portfolio risk performance

20

Cash Advance

Lowered cash advance limits for lower credit quality customers

Card LoanTightened underwriting policy for heavy debtors

• Systematic New Product Risk Analysis

- Two-stage RCC approval process - Pre-launch new product introduction and credit

review point assessment

• Risk Appetite Management

– Establish guidelines for portfolio / asset quality – Determine risk management strategy per product

Credit Purchase

Tightened underwriting policy for revolving products and new originations

• Portfolio Quality Review

– Monitoring of main risk indices– Follow-up on effects of credit policy changes

• Stress Test & Contingency Planning

– Scenario analysis based on economic forecasting– Prepare action plans per contingency stage

Historical Asset Quality

30+ Day Delinquency Rate (%)

21

2.2%

0.4%

0.7%

0.4%0.6%

0.7%0.8%

0.4%0.3%

0.4%

2006200620062006 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 1Q131Q131Q131Q13

22

Historical Reserve & FSS Requirement Coverage Ratio

Total Reserve VS Regulatory Requirement (KRW Bn)

Regulatory Requirement Reserve under Accounting Principles Supplemental Reserve Total Reserve/ Regulatory Requirement

178.1%200.4% 199.1%

204

363 357

178.1%

143.3%123.9% 127.7%

157.1% 155.7%

378

544 537

K-GAAP K-IFRS

89 52

94 114 148 190

346 345

158 104 135

142 189 174 181 180

2009200920092009 2010201020102010 2011201120112011 201220122012201220082008200820082006200620062006 2007200720072007 1Q131Q131Q131Q13

Sustainable Growth Based on Strong Fundamentals

2008 2009 2010 2011 2012 1Q12 1Q13 YoY

Income Statement (KRW Bn)

23

KKKK----IFRSIFRSIFRSIFRSKKKK----GAAPGAAPGAAPGAAP

Operating Revenues 1,594 1,841 2,337 2,408 2,526 615 643 4.5%

(excl. FX effect) 1,444 1,795 2,260 2,370 2,460 600 606 1.0%

Operating Expenses 1,337 1,555 1,966 2,084 2,292 536 581 8.3%

(excl. FX effect) 1,186 1,509 1,890 2,045 2,227 521 544 4.5%

Card expenses 506 730 863 924 1,044 251 247 -1.6%

Interest expenses 187 221 319 357 343 87 79 -8.4%

SG&A Expenses 367 398 484 538 610 132 144 8.7%

PPOP 357 441 570 525 436 123 117 -4.5%

Bad Debt expenses 103 113 185 200 203 42 55 30.0%

Provision for unused Credit Line

-3 42 14 1 0 2 1 -70.7%

Operating Income 258 286 371 324 233 79 62 -21.5%

ROA 3.9% 3.5% 3.5% 2.6% 2.0% 3.2% 2.0% -

ROE 16.7% 15.1% 17.6% 12.6% 9.0% 14.6% 8.5% -

Income before Tax 272 295 371 324 233 79 62 -21.3%

Net Income 202 213 278 239 191 75 47 -37.0%

V. Capitalization, Funding & Liquidity

Capital Adequacy Ratio (Unit: KRW Bn)

24

Strong Capital Structure

Adjusted Capital CAR

31.3%28.4%

1,699 1,843

1,865 1,801 1,838

28.4%23.5% 22.5%

18.7% 19.6% 18.7% 20.7%

1,080 1,306 1,406

1,865 1,801 1,838

2006200620062006 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 1Q131Q131Q131Q13

Well Controlled Leverage

Leverage Trend

Total Assets / Total Shareholders' Equity Managed Borrowings / Total Shareholders' Equity

25

12.3x12.3x

4.1x4.1x

4.6x 4.9x

6.0x5.4x

5.1x4.7x

11.3x

4.4x

2.6x 2.6x3.2x

3.5x

4.4x

3.5x3.2x

2.9x

2005200520052005 2006200620062006 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 1Q131Q131Q131Q13

Diversification of Funding Portfolio over Time

Managed Borrowings (KRW Bn)

26

Bond-domestic Bond-overseas ABS-domestic ABS-overseas Bank loans CP

2,199

2,933

3,980

5,165

7,197 7,067 7,073 6,589

80.2%

12.7%1.9%

14.8% 10.1%

14.1%

8.3%

7.7%

11.0%6.4%

11.0%

73.2%

4.6%

9.2%

10.1%

83.6%

6.9%

6.3%

4.9%

84.4%

13.6%

1.0%

%%%% of LT of LT of LT of LT FundingFundingFundingFunding 50.5%50.5%50.5%50.5% 62.6%62.6%62.6%62.6% 63.1%63.1%63.1%63.1% 57.3%57.3%57.3%57.3% 56.5%56.5%56.5%56.5% 71.6%71.6%71.6%71.6% 67.3%67.3%67.3%67.3% 68.1%68.1%68.1%68.1%

2,199

2006200620062006 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 1Q131Q131Q131Q13

59.4%

15.9%9.3%

47.3%

19.5%

14.8%

13.6%

49.6%

15.1%

61.8%

27

Substantial Improvement in Liquidity Position

Liquidity Profile (KRW Bn)

Credit LineCash Short-term Debt Coverage Ratio* 79.0%

65.5%75.5%

498

841824

7911,148

1,5841,514

1,58913.1%

27.3%32.7%

18.6%

36.7%

* Short-term Debt Coverage Ratio= (Cash + Unused committed credit line)/ Short-term debt balance

143 149360 391

650 743 690798

150

120 20

143

299

480411

2006 2007 2008 2009 2010 2011 2012 1Q13

Investor Relations Contacts

Jungsang Kim, Head of Investor RelationsPhone +82 2 2167 7034jungsang.kim@hyundaicard.com

Minchul Seo, Deputy General Manager of Investor RelationsPhone +82 2 2167 7051mcseo@hyundaicapital.com

Suh ye Choi, Manager of Investor RelationsPhone +82 2 2167 7541

Justin Lee, Manager of Investor RelationsPhone +82 2 2167 8082

http://ir.hyundaicard.com/

Phone +82 2 2167 7541sychoi@hyundaicard.com

Phone +82 2 2167 8082justin.j.lee@hyundaicard.com

Jay Moon, Assistant Manager of Investor RelationsPhone +82 2 2167 5312jaymoon@hyundaicapital.com

Hyunyoung Jang, Assistant Manager of Investor RelationsPhone +82 2 2167 6955hyunyoung.jang@hyundaicard.com