Presented by: Sana Ahmad

Supervisor: Mr. Usman Ghani

About disease.

Functions and impact of communication in humanizing health.

Introduction

Thalassemia is a blood disorder passed down through families (inherited) in which the body makes an abnormal form of hemoglobin, the protein in red blood cells that carries oxygen. The disorder results in excessive destruction of red blood cells, which leads to anemia.

Causes, occurrence, And Risk Causes, occurrence, And Risk FactorsFactors

There are two main types of thalassemia:

Symptoms

Treatment

Thalassemia around the world)

Health Communication

Health communication overview

Function of health communication

Purpose of Health Communication

Understanding role OF Communication in health

Why is communication important in a health and social-care areas?

Why must we focus on health communication

programs?

Elements of Successful health communication

Elements of Successful health communication

EDUCATION AND TRAINING

Communication in health and social care

MAKING HEALTH SYSTEM RESULT

ORIENTED

An effective communication strategy should be based on:

An effective communication strategy should based on:

An effective communication strategy should based on:

TARGET AUDIENCE

What is persuasion?:

The process of influencing audience and bring change in the perception or attitude through planned advertising or Public service messages.

The attitudes of individual citizens are the raw material out of which a consensus develops. A genuine health care planner can well understand its importance

In case of thalassemia a well designed Audio Visual communication in the less developed area of Pakistan may bring a significant change in the attitude of the locals.

Audio visual campaign can be used successfully in the following areas:

1) To promote mutual understanding.

2) To persuade individuals, groups etc.

3) Help in fund raising.

4) To bring change the behaviour and attitude of the public.

5) Influence people.

6) To develop confidence in patients and win friends.

7) Avoid risk involved in misunderstanding.

8) Improve internal staff relations.

Health communication principles

Health communication principles

Health communication principles

Role of government and NGOs to control thalassemia

Fight against Thalassemia (FAiTh).

Fight against Thalassemia (FAiTh).

Fatimid Foundation.

New trend in to develop communication strategy in

health sector

Thalassaemia

Hello Dr. I am Maria,

suffering....Help me.

Future planning

Role of media

References

Thank you

and

All the Best

Sana ICS, Punjab University

Sana ICS, Punjab University

Submitted to:Mr. Usman

Ghani.

Submitted to:Mr. Usman

Ghani.