Helen JacksonLecturer, Interactive Media ArtsSchool of Media, Film and JournalismFaculty of ArtsProject: Entrepreneur in Residence schemeFunding Support: HEA Teaching Development Grant

Entrepreneur in Residence, School of Media Film and Journalism, 2012/13

Entrepreneurial-based teaching and learning that combined academic knowledge with a practical application

Entrepreneurship and the Creative Media Industries

The Sector Skills Assessment for the Creative Media Industries in Northern Ireland, reported that:• Creativity combined with entrepreneurialism are

both the driver and the challenge for the creative media workforce

• New graduates are lacking in the high level creative and entrepreneurial skills needed for the sector to grow

Mentoring as a compliment to existing teaching

“In seeking to embed entrepreneurial skills and knowledge, providing practical mentoring through the entrepreneurial process is considered a more effective method of disseminating these skills”(Hegarty 2006, Hegarty & Styles 2008)

To gain knowledge and understanding of entrepreneurial approaches by engaging directly with media entrepreneurs

To inspire and engage undergraduates to participate in entrepreneurial activities

Creating a safe environment for entrepreneurship based learning that encourages a proactive culture, and an openness to experimentation and to ‘doing’.

Pitching project ideas

Attitudes to risk

Applying critical judgments

Creativity and Innovation techniques

Taking on different roles in the creative thinking process

Project Outcomes• Enhanced student innovation activities through

mentoring• Enhanced student knowledge and experience of

efficient pathways to move these innovations to market

• Developed an entrepreneurial self-belief in their ability to position enterprise projects competitively in enterprise competitions

Winning enterprise competitions

Project blog http://whatisthebigidea.me

Thank you!

Helen Jacksonh.jackson@ulster.ac

.uk