catherine silvacs

SKILLS

Technical Skills

Illustrator CCPhotoshop CCInDesign CCDreamweaver CCAcrobat CCPremiere Pro CCPremiere Pro CCHTML5/CSS3Microsoft Office

Language SkillsEnglishSpanish

EDUCATION

The Art Institute of Pittsburgh2013 - 2016Associate in Graphic Design

Miami-Dade College2008 - 2013Associate in Science

CONTACT

Miami, Florida

MARKETING AND GRAPHIC DESIGN SPECIALISTLakewood Organics / Allapattah, Florida / Feb 2020 - Mar 2021· Led and executed creative design concepts for the marketing and trade teams, including preparation of materials for brand presentations and trade shows.· Developed, managed and implemented various marketing projects including company branding, social media campaigns and sales materials used with retailers.· Supported new product packaging by pr· Supported new product packaging by providing input to R&D team and prepared presentation graphics to support new product launches to both team and retailers.· Researched competition and general marketing trends to help develop new marketing strategies and social media engagement.· Partnered with HR Department to redesign internal communication documents to reflect new branding, including welcome packets, memos and presentation templates. · Collaborated with social media specialist to create artwork on a weekly basis.

WEB AND GRAPHIC DESIGN SPECIALISTBlack + Decker / Miramar, Florida / July 2019 - Dec 2019· Produced corporate materials and presentations for sales department.· Collaborated with Marketing to create new branding designs for product lines.· Developed campaign concepts and artwork that support the company’s rebranding of their omni-channel Total Care Service.· Partnered with Brand and Merchandising team to execute campaigns and support· Partnered with Brand and Merchandising team to execute campaigns and support Total Care development initiatives. · Created digital marketing campaigns spanning email and social media.· Participated in strategic and conceptual brainstorming sessions.· Helped manage the design and layout of company website to ensure clear and consistent branding.

GRAPHIC DESIGN SPECIALISTPureFormulas / Doral, Florida / May 2018 - June 2019· Led the design, development, and implementation of the graphic, layout, and production communications materials.· Designed and executed web-ready digital content and campaigns to promote brand identity. · Created a consistent design in marketing materials, such as e-blasts and fl· Created a consistent design in marketing materials, such as e-blasts and flyers.· Developed digital marketing and promotional campaigns for social media.· Updated company website with new graphics and content.

MARKETING COORDINATOR AND DESIGN SPECIALISTFabric Innovations / Coral Gables, Florida / November 2016 - May 2018· Worked closely with Marketing Director to create vision, conceive designs and consistently meet deadlines and requirements.· Worked with the VP of Sourcing to create new fabric books and catalogs. · Designed marketing material for tradeshows and events.· Assisted with art direction in · Assisted with art direction in photosh oots and edited images as needed.· Maintained company website and updated content as needed.

SENIOR GRAPHIC DESIGNERMK Travel / Coral Gables, Florida / May 2012 - July 2016· Created and designed company branding, promotional flyers and brochures.· Designed large-scale print work such as billboards and bus ads. · Updated and maintained website and social media pages.

EXPERIENCE

www.CatherineSilvaDesigns.com