herausforderungen in indien, insbesondere im hinblick auf...
TRANSCRIPT
Herausforderungen in Indien,
insbesondere im Hinblick auf
Beschaffung
Guido Christ
Deputy Director General of the Indo-German Chamber of Commerce
India is the third-largest economy with respect to Purchasing Power, even ahead of Germany
India - Economic Overview
GN
I in
2014 (
in U
SD
Mil.)
17632.014 17416.253
7277.279
4788.0333621.357
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
USA China India Japan Germany
IMF, World Development Indicators, November 2014
India - Economic Overview
Expecting Improvements of Growth
-2
0
2
4
6
8
10
12
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
%
Indias GDP Growth %
IMF, World Economic Outlook, Oct, 2014
India’s GDP growth outperforms World GDP growth…
India - Economic Overview
-6
-4
-2
0
2
4
6
8
10
12
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014%
India GDP Growth Rate World GDP Growth Rate
IMF, World Economic Outlook, Oct, 2014
…and above that of Europe
India - Economic Overview
* Forecast
-6
-4
-2
0
2
4
6
8
10
12
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
%
India GDP Growth Rate Eurozone GDP Growth Rate
IMF, World Economic Outlook, July 2014
The Service Sector generates the largest percentage of
Gross Indian GDP
India - Economic Overview
CMIE, Economic Outlook, May 2014
0
10
20
30
40
50
60
70
80
90
100
1950 1990 2013
51.8
29.0218.2
14.16
26.49
24.77
33.2544.18
57.03
%
Agriculture Industry Service
India - Economic Overview
INFLATION IN INDIA
4,41
6,95
5,92
9,19
10,61
9,49 9,47
10,2
9,48
7,82
0
2
4
6
8
10
12
IMF, World Economic Outlook , Oct 2014
Foreign Exchange Reserves on an upward trend
Debt Service Capacity
India - Economic Overview
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Foreign Reserves (in USD) External Debt (in USD)
In M
io.
USD
CMIE, Economic Outlook, Feb. 2015
0
100
200
300
400
500
600
573 535 527
293
208 128 18
Large Potential for Growth Number of cars per 1000 inhabitants
India - Economic Overview
x 28
CMIE, Economic Outlook, April 2014
Bilateraler Handel
AHK Indien
German imports from India are slightly decreasing
India - Economic Overview
Volume of German imports from India from 2001 to 2014
deStatis, Feb. 2015
2.5 2.5 2.6 3.0
3.4
4.2
4.7
5.2 5.1
6.2
7.5
7.0 6.9 7.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
in B
n. E
uro
2014 forecast
German imports from India 2013-2014
Agricultural Products
8% Ores and minerals
1%
Leather and leather
products
9%
Chemicals
14%
Metal products
8%
Machines and facilities
11%
Electronical products
5%
Transportation
6%
Textiles and fabrics
7%
Clothes
14%
Other manufectured
goods
9%
Petroleum & raw
material
1%
Others
7%
CMIE, June 2014
German exports to India are slowing down
India - Economic Overview
Volume of German exports to India from 2000 to 2013
deStatis, Feb. 2015
2.3 2.4 2.4
3.2
4.2
6.4
7.4
8.2 8.0
9.3
10.9 10.4
9.2 9.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
in B
n. E
uro
2014 forecast
Others
5%
Non-irony products
2%
Metal products
3%
Metalliferous products
2%
Non-electronic machines
28%
Optical products
5% Electrical machines
3%
Machine tools
3%
Resin and plastics
4%
Iron / Steal
4%
Elektronik-produkte
10%
Gold & Silver
4%
Project products
5%
Transportation equipment
7%
Chemical products
11%
German Exports to India 2013-2014
CMIE June ,2014
Indias most important trading partners
CMIE, World Economic Outlook, July 2014
0
10000
20000
30000
40000
50000
60000
70000
80000
China UAE USA Switzerland Saudi Arabia Indonesia Germany Japan
trade volume 2012-13 trade volume 2013-14 trade volume until Nov. 2014
Indien als Beschaffungsmarkt
• Was ist typisch ?
• Was nicht so bekannt ist
• Herausforderungen ?
• Beispiele
Indien als Beschaffungsmarkt
Was ist typisch ?
Textilien, pharmazeutische Produkte,
Leder, Handwerkliches
Indien als Beschaffungsmarkt
Was nicht so bekannt ist
Mechanische, elektrische Komponenten
Stahlbau
Guss
Treiber: lokaler Markt, lokale Fertigung
Indien als Beschaffungsmarkt
Herausforderungen ?
Wer kann was ? Lieferanten finden
Größe des Landes
Qualitätsdenken, Qualitätsüberwachung
Zuverlässigkeit, Konstanz, Back Up
Infrastruktur und Bürokratie
Indien als Beschaffungsmarkt
Beispiele
EADS: Flugzeugkomponenten
Deutsche Automobilhersteller: verschiedene
Komponenten
Siemens: Gussteile, Elektromotoren
There are more than 1000 German companies in India
India - Economic Overview
41%
17%
14%
13%
8% 5% 2%
Mumbai / Pune Other Dehli / Gurgaon Bangalore
Chennai Kolkata Hyderabad
German companies in India
India - Economic Overview
46%
20%
13%
10%
5% 4% 2%
fully-owned subsidiaryJoint VenturesTechnical JVsLicence AgreementLiaison officeRepresentation
Going to India:
Challenges for German SMEs
• Right product for the market ?
• Resources in staff and funds ?
• Type of legal entity ?
• Company Formation ?
• Bottlenecks and daily challenges
Going to India:
Challenges for German SMEs
Right product for the market ?
Reliable market assessment ?
USP ?
Reverse Engineering ?
Going to India:
Challenges for German SMEs
Type of legal entity ?
Branch office, Pvt. Ltd., Liaison office ?
manufacturing ?
alone, JV ?
Going to India:
Challenges for German SMEs
Resources in staff and funds?
India can be very time and energy consuming
Intercultural aspects to be taken care of
Going to India:
Challenges for German SMEs
Company Formation ?
comparatively easy ?
but: buy or rent property?
Going to India:
Challenges for German SMEs
India - Economic Overview
• Bottlenecks and daily challenges
infrastructure
bureacracy
transfer pricing, taxes
corruption and compliance
Indo-German Chamber of Commerce
India - Economic Overview
IGCC Numbers and Facts
India - Economic Overview
Established 1956
6 Offices in India, 1 in Germany
17 Representations in India
1 Representation in Brussels
With 7,000 members, the largest bilateral chamber worldwide
100 employees
9 India Desks in Asia, Australia, Africa and the Gulf
18 India Desks in Germany
Offices
Main Office
Offices
New Delhi
Bengaluru
Kolkata
Düsseldorf
Chennai Mumbai
Pune
IGCC - 17 Representations in India
Asif Azad
Saga Oriental Crafts
Gurusaran Singh
GNA Axles
Dr. Anton Reinfelder
Groz-Beckert Asia
Rahul Desai
Bosch Rexroth
R.J. Anandpara
FAG Bearings
Konrad Noertersheuser
Thyssenkrupp Electrical
Steel
Cecilia Menezes
Deutsche Konsulin
Rama Varma
Aspinwell
Syed Ibrahim
Goethe-Zentrum
Trivandrum
Subhir Mehta
Manforce Trucks
A.N. Sinha
Jenson and Nicholson
B.B. Srivastava
Bhushan Bhaskar
Engineers and
Consultant
Dr. Shailendra Kumar
Tamotia
Bharatiya Vidya Bhavan
Jean Marie Lagey
Skoda Auto
D.N. Gauri
EPE Process Filters and
Accumulators
R.C. Jagadesh
Klüber Lubrication
A. Shanmugavasan
KOB Medical Textiles
Finally…
India - Economic Overview
English language
Understandable legal system
Comparable mentality
Indians are global acting people
7 Good reasons for a commitment in India
Finally…
India - Economic Overview
7 Good reasons for a commitment in India
Transparency
Free press
Stable Institutions