here are some aok tips for deciding the what, where, and how when selecting promotional products

Here Are Some AOK Tips for Deciding the What, Where, and How

When Selecting Promotional Products

Two important factors to consider when deciding which promotional items best align with your brand are the actual events or occasions where you will be

using them and how you plan to deliver them—the what, the where, and the how.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

One of the Primary Events Where Promotional Items Are Distributed

Is at a Trade Show.

When you’re planning to attend a trade show, your strategy needs to include pre show promotions, at show promotions, and post show ‑ ‑ ‑promotions. Design a companion gift strategy where you send somebody a portion of a gift before the trade show and arrange for them to receive the remaining portion at the show. It creates a great incentive for them to attend and it helps you guarantee attendance when you’re pre-targeting

your prospects and leads. Then you have to make sure when they stop by your booth that they receive the complementary part of the gift. You can use the same strategy for getting appointments after the show with those first-timers who visit your booth.

Dave Burnett www.AnOpportunityKnocks.com

An Important Consideration When Selecting Promotional Products for a Trade Show Is Their “Portability.”

If a trade show attendee is meant to take the product with them, then it has to be travel friendly. Things like knives and liquids they’re not going to be able to take onto a plane, so you would have to rule out any promo item like that. So, an important feature of your promotional giveaway is how willing your target market is to receive it. They’re not going to be excited about receiving it if they know they can’t take it with them. If you select a product that you know you have to ship to them or have your sales team deliver to them in person, then you’re adding another cost that will affect your ROI.


What Means of Delivery Are You Planning for Your Promotional Products?

Are you shipping locally, nationally, or internationally? What’s your delivery timeline? Are you shipping over-night? When do you need the product to arrive? Will you be shipping FedEx, UPS, DLM, the postal system? You have many options and many associated costs. If you are shipping something across a border, you have to take into account duties and taxes and quotas, and those things can impact not only your price, but your delivery date. And, if you have a large volume of products you’ll get preferred rates by putting them on a pallet. There’s a broad spectrum of shipping rates from LTL (less than truckload) shipments to full truckload shipment, as opposed to partial shipments or individual boxes.


One Last Shipping Concern: How Will the Recipients Get Personalized Promotional Products Home?

The last thing to consider when making delivery plans is how your end users will get your products home. If, for example, you’re shipping personalized promotional products to their office, like engraved crystal vases or decanters or bowls, how convenient is it going to be for them to carry those items home in their car? Or, let’s say

they work in a large metropolitan area and they don’t have a car; are they going to have to ship it home or carry it on the subway? If you’ve really got your clients’ interests at heart, you need to consider all these different concerns in regards to delivery.


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An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

here are some aok tips for deciding the what, where, and how when selecting promotional products

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