LOGOPROJECT

HerO – Heritage as Opportunity

Nils Scheffler, Urban ExpertUrban ExpertUrban ExpertUrban Expert

International symposium of “Three Lanes and Seven Alleys” I Fuzhou, China I 19.07.2009 I Seite 2

HerO - Partnership

Regensburg (DE)

Graz (AT)

Naples (IT)

Vilnius (LT)

Sighisoara (RO)

Liverpool (UK)

Poitiers (FR)

Lublin (PL)

Valletta (MAL)

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Impressions of the historic urban landscapes

Regensburg

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Impressions of the historic urban landscapes

Poitiers

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Impressions of the historic urban landscapes

Graz

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Impressions of the historic urban landscapes

Naples

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Impressions of the historic urban landscapes

Vilnius

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Impressions of the historic urban landscapes

Sighisoara

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Impressions of the historic urban landscapes

Liverpool

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Impressions of the historic urban landscapes

Lublin

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Impressions of the historic urban landscapes

Valletta

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SAFEGUARD THE PAST

AND

FACILITATE THE FUTURE

• Decay of historic urban

areas and their cultural

heritage

because of lack of

investments.

• Demolition of cultural

heritage

because of economic

pressure.

• Inappropriate new

developments not

respecting the cultural

heritage landscape and

• Improper rehabilitation

of cultural heritage

because of lack of

awareness, knowledge

and funding.

Key Challenges

• natural hazards - climate and demographic change - depopulation - ageing society

• Migration of and

vacancies in historic

centers

because of reduced

attractiveness.

• Lack of recreational

and green areas

because of high

density.

• Crowding out of

inhabitants (functions)

because of invasion of

mass tourism.

• Traffic congestion and

pollution of historic

urban areas

because of small scale

structures.

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Key problems and challenges

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1. Protecting the visual and

physical integrity

3. Implementing an integrated approach

and management system

2. Securing multi-functional uses

in historic urban areas

Key Fields of Intervention

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Key Field of Intervention

Visual integrity

Proper preservation of

the public and private historic fabric.

Protection of visual key views and

the views of landmark buildings.

Proper integration of new architecture

and development projects.

Raising of awareness about requirements and

needs of historic urban landscapes and its value.

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Securing multi-functional uses in historic urban areas

Supporting and attracting (local) economy.

Improvement of public, recreational

and green spaces.

Securing housing function and social mixture.

Improvement of mobility and accessibility.

Key Field of Intervention

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Integrated approach

Involvement of the community/

building up lasting partnerships.

Implementation of integrated cultural heritage

management plan.

Improvement of cross-sectoral institutional

and management structures.

Key Field of Intervention

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Main Messages

› Key Challenge

� Safeguard the Past AND Facilitate the Future

› Key Fields of Intervention

� Protecting visual and physical integrity

� Securing multi-functional use of historic urban areas

� Implementing integrated approach and management

system

› Requirements for Actions

� Take cultural heritage not only as challenged object,

take it also as development asset!

� Develop integrated sustainable urban development policies

and management strategies based on the cultural heritage.

� Cultural Heritage Integrated Management Plans can be one

appropriate instrument for it!

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Thank you

for your attention.

Urban ExpertUrban ExpertUrban ExpertUrban Expert, Nils Scheffler, scheffler@urbanexpert.net

www.urbact.eu/hero