ADVERTISING

Information• AdVeRtiSiNg thAt WoRKS •

2016

WHAT’S INSIDE?

A Special Kind of CafeFriendshipAlexi’s Greek Café proprietor JorgeSalcedo gives a special kind of careto Nora Warner, a 93-year-oldpatron who has been dining at therestaurant for more than 15 years.Every July, Nora has her birthdayparty at Alexi’s, where a dozen orso friends celebrate. PAGE 17

Luminaria Ushers in Holiday SeasonLuminaria, South Park’s own Seasonof lights, brought a glow, a twinkleand warmth to the neighborhood atthe third annual event staged Nov. 29by the South Park Business Group.PAGE 30

CONTACT US

EDITORIAL/LETTERSManny Cruz

manny@sandiegometro.com

ADVERTISINGBrad Weber

printandmail@cox.net

SoNo Fest and Chili Cook-OffThe annual SoNo Fest and ChiliCook-Off returned for its sixth yearon Dec. 6 to the Altadena neighbor-hood that joins North Park andSouth Park. Held at T-32, a shoppingdistrict at the intersection of ThornStreet and 32nd Street, this year’sSoNo Fest proved to be an even big-ger and better experience for the18,000 attendees PAGE 14

The Hillcrest Business Association served up a festive way for residents to enjoythe holiday season — the Taste N Tini event that attracted dozens of participantsand gave retail locations record sales. SEE STORY ON PAGE 16

A Positive Community Newspaper Created by Locals, for Locals, Supporting Local Businesses

HILLCREST NEWSMidCityNewspaperGroup.com Vol. 24 No. 12 Holiday Issue 2016

Stores reported record sales for the evening.

TASTE N TINI A BIG SUCCESS

HILLCREST IS STRONG AND GROWING!

WANT A LARGER SHARE OF IT?

WE CAN HELP!

Mission Statement & Core Values

· hiLLcresT news (hn) - is published by 30+ year successful publishing, marketing and advertising veterans.

· hiLLcresT news - Celebrating Life Together publishes positive, upbeat, community content, focusing on photos, lifestyle articles, backgrounds, talents, gifts and contributions of the locals who live and work in our community.

· hiLLcresT news - our mission is to help build a stronger more cohesive community by introducing residents to one another, and to our local businesses!

· hiLLcresT news - further endeavors to make its readers aware of and be a part of ongoing activities of mutual interest. We will become the “go to” source of what’s happening in our community.

· hiLLcresT news - directly mailed to highly targeted residences in Hillcrest & placed in high-traffi c shops, Boutiques, Doctor’s & Dentist’s Offi ces, Restaurants, Coffee Shops, & other locations where each copy will be read multiple times.

Monthly Features

1. Cover Story2. Meet Your Neighbor

3. Ask the Experts 4. Travel

5. Pet of the Month6. Friendly Faces

7. Social Media Corner8. Coming and Going9. Community News

These are but a few of the article and feature ideas that we publish. The key element that separates us from other publications is our focus on the people that make our community great!

ADVERTISINGRates

TradiTional PrinTed neWSPaPerdirect Mailed to Highly Targeted residences in Hillcrest & Placed in High-Traffic Shops,

Boutiques, doctor’s & dentist’s offices, restaurants, Coffee Shops, & other locations where each copy will be read multiple times.

online inTeraCTiVe ediTionMirrors the printed newspaper with enhanced

online options like hotlinks to advertiser’s web-site, social media, audio, video, e-mail address,

“call-me” feature and much, much more.

STronG SoCial Media STraTeGY Hn invests heavily in building and

maintaining a strong social media presence in order to create loyal readers who are not only engaged in the newspaper’s content, but also

help develop its editorial direction.MoBile & TaBleT enaBledThe Hn electronic newspaper can be

accessed and easily read on all mobile devices and tablets including the iPad

without the need to download and install applications software (apps). Seo & SeM BeneFiTS

Top search engine rankings are partially determined by relevant content. every

word of Hn’s content is indexed by the search engines which help the

advertisers move up in organic search results which reduces the need to invest

in Search engine Marketing.

no WaSTaGeVirtually 100% of the newspaper’s

readership is in Hillcrest, targeted to the people that live and shop here.

e-Mail SUBSCriBerSThe Hn’s electronic newspaper is

distributed to an opt-in e-mail subscriber list each month before the printed

version hits the streets as a reward for being loyal subscribers.

loYal readerSBecause the Hn’s editorial content is

positive, upbeat, hyper-local and focused on celebrating the GreaT things that

happen in the community, Hn’s readers are loyal and many collect every issue.

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100% of the NeWSPAPeR’S ReAdeRShiP iS iN hiLLCReSt! PuttiNg the Right meSSAge, iN fRoNt of the Right

PeoPLe At the Right time

Ad Size

Covers - Inside Front, Inside Back & Back*

Business Card Ad

Full Page*

2/5th Page*

3/20th Page

Half Page*

1/5th Page

Frequency1 Time

$1,780

N/A

$1,540

$694

$292

$782

$486

6 Times

$1,384

N/A

$1,086

$544

$216

$614

$334

12 Times

$1,116

$ 89

$918

$438

$188

$538

$262

18 Times

$1,016

$ 69

$818

$380

$168

$468

$220

24 Times

$894

$ 49

$718

$340

$148

$388

$196

* Qualifies for 50% oFF Choose Local First Cooperative Advertising Program**Display ads include a business card ad

Search Engine Optimization

Regional Lifestyle Magazines

Facebook

Craigslist

Radio

Television

Newspaper

Coupon Magazine

Yellow Pages NO

NO

NO

NO

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4 4

44

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POSITIVE COMMUNITY NEWSPAPERS 4 4 4 4 4 4 4

4

NO

Direct Mail NO NO NO 4 NO NO NO

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VS.OTHERS

In a world of apples, Positive Community Newspapers is an orange. our unique system was developed specifi cally for local independent businesses. We help

you develop the right message to put in front of the right people at the right time. Because of this advertising with Positive Community Newspapers works!

Sign Up for a 2/5th-page ad or larger or before March 1, 2016 and receive the following bonuses:• Sign a 6-month agreement and get 1 month FREE*• Sign a 12-month agreement and get 3 months FREE*• Sign a 18-month agreement and get 6 months FREE*

These discounTs cannoT be combined wiTh any oTher discounTs

• ChARteR AdVeRtiSiNg SPeCiAL •

Editorial Advertising Type

Cover Story - 1ad-free page, plus front cover

Ask the Expert - Industry Exclusive answer relevant questions with bio (1/2 Page)

Business Spotlight- 400-word article review of your business with 2-3 photographs (1/2 Page)

Center Spread - Similar to Cover Story without cover and placed in the center of the newspaper (2 pgs).

Choose Local First Featured Local Independent Business of the Month (1/2 Page)

$1,995

$468

$468

$2,416

$468

Publication specs

Finished Trim Size11” × 15”

Live Area 10.25” x 13.5”

File specifications

CMYK separated filesResolution: minimum 300 dpi Include all fonts and graphics Prefer hi-res PDF files.Will accept tif & hi-res jpeg files. Method of delivery: Electronic files preferred. Please email your files to the publisher.

General disclosure

Publisher reserves the right to refuse any advertisement. Advertiser assumes all responsibility for ad content- including photos, logos, text, etc.- and holds the publisher harmless from any claims arising from the use of ad content.

Payment Terms:

invoices are dated as of the the first of the month in which the newspaper will be printed and distributed and are due and payable prior to the newspaper going to print (usually around the 3rd Friday of the month). Half payment in advance is required on advertiser’s first ad. Publisher looks to the advertising agency placing the insertion order for payment: however, Publisher reserves the right to hold the advertising agency and the advertiser jointly and severally l iable for the monies due and payable to the publisher and the agency warrants by submitting or signing the insertion order that it and the advertiser have accepted the responsibil ity. Publisher will not be bound by conditions printed on contracts, order blanks, or instructions when such conditions conflict with its policies.

Editorial Advertising is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Hillcrest News offers content marketing opportunities in the form of Ask the Expert, Business Review, Cover Story, and Center Spread articles.

EDITORIAL ADVERTISING

Full Page 10.25” x 13.5”

Half Page10.5” x 6.75”

2/5th Page4.05” x 13.687”

1/5th Page4.05” x 6.75”

3/20th Page4.05” x 5.01”

Business Card3.42” x 2”

General Informati on

• Published rates are per ad inserti on• All ad rates include four-color• All ad rates are net and do not include ad agency

commissions• Other non-cover special / reserved ad positi ons: +15% of ad

space cost• All other non-reserved ad positi ons are at the discreti on of

the publisher• Ad space reservati on cancellati ons must be received in

writi ng on or before the published space closing date• Supplied inserts: Contact Hillcrest News for pricing,

technical specifi cati ons, ti ming and quanti ty requirements

ADVERTISING SIZES

CONTACTInformation

Our philosophy is different from any other media you may have purchased in the past. We believe advertising, marketing & publicity should be an investment and NOT an expense. At the end of the day, you should be able to quantify your return on investment with any media. If you are not making money, like any investment, you shouldn’t be doing it.

Unlike many people selling advertising, we are professionals. We have been working with small and medium sized businesses for over thirty years. We are passionate about using our experience to help small and medium sized business owners grow.

We are successful small business owners ourselves, and we understand what it takes to successfully operate a small business on a day-to-day basis. We are very familiar with the challenges business owners face in today’s ultra-competitive environment, and despite these challenges, we know how to help you succeed.

We are not looking for advertisers! We are looking for long-term business partners. We believe that if we do our job right, you will experience a tremendous return on investment and you’ll want to work with us for a long period of time. In other words, we believe it is our job to help you grow, and we do our job well, you will want to continue to do business with us.

We believe in value. Our job does not end after we’ve placed your ad in our newspapers, and ancilary media products. In fact, that is just the beginning. We believe that if we create a suite of goods and services that has so much value you will ask yourself “why wouldn’t I do this?” inatead of “why would I do this?”.

We are committed to your success, and we understand that the only way we can truly succeed is to help you succeed. We aim to develop long-term sustainable strategies the ensure your advertising success, and over the years we have helped thousands of small and medium sized businesses realize advertising and marketing success.

our PhiLosoPhy

To Advertise Call:

Brad WeberPhone | 619.282.6706

ReachLocals@MidCityNewspaperGroup.comwww. MidCityNewspaperGroup.com