history of marriot hotel

7/28/2019 History of Marriot Hotel

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June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]

Recreational Vehicle Page 1

Marriott International, Inc.(NYSE: MAR) is a worldwide operator

and franchisorof a broad portfolio ofhotels and related lodging facilities. Founded by J. Willard

Marriott, the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International

has about 3,150 lodging properties located in the United States and 68 other countries and

territories.

Marriott's operations are grouped into the following five business segments:

Full-service lodging - 65%

Select-service lodging - 11%

Extended-stay lodging - 5%

Timeshare - 15%

Synthetic fuel - 4% (primarily a tax shelter)

Marriott was founded by J. Willard Marriott in 1927 when he and his wife opened a root

beerstand in Washington D.C. As a Mormon missionary in the sweltering, humid summers in

Washington D.C, Marriott was convinced that what the city needed was a such a place to get a

cool drink. They later expanded their enterprises into a chain ofrestaurants and hotels.

The Key Bridge Marriott in Arlington, Virginia is Marriott Internationals longest operating

hotel, and celebrated its 50th anniversary in 2009. Their son and current Chairman and Chief

Executive Officer, J.W. (Bill) Marriott, Jr. has led the company to spectacular worldwide

growth. Today, Marriott International has about 3,400 lodging properties located in the United

States and 67 other countries and territories. Edwin D. Fulleris the current President and

Managing Director of International Lodging for Marriott International.
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Marriott International was formed in 1992 when Marriott Corporation split into two companies,

Marriott International and Host Marriott Corporation.

In 2002 Marriott International began a major restructuring by spinning off many Senior Living

Services Communities (which is now part ofSunrise Senior Living) and Marriott DistributionServices, so that it could focus on hotel ownership and management. The changes were

completed in 2003.

In April 1995, Marriott International acquired a 49% interest in the Ritz-Carlton Hotel Company

LLC. Marriott International believed that it could increase sales and profit margins at the Ritz, a

troubled chain with a significant number of properties either losing money or barely breaking

even. The cost of Marriott's initial investment was estimated to be about $200 million in cash and

assumed debt. The next year, Marriott spent $331 million to take over the Ritz-CarltonAtlanta and buy a majority interest in two properties owned by William Johnson, a real estate

developer who had purchased the Ritz-Carlton Boston in 1983 and expanded his Ritz holdings

over the next twenty years.

The Ritz began expansion into the lucrative timeshare market among other new initiatives made

financially possible by the deep pockets of Marriott, which also lent its own in-house expertise in

certain areas. There were other benefits for Ritz-Carlton flowing from its relationship with

Marriott, such as being able to take advantage of the parent company's reservation system and

buying power. The partnership was solidified in 1998 when Marriott boosted its interest in Ritz-

Carlton to 99 percent. By 1999 revenues from the 35 hotels it operated around the world totaled

about $1.4 billion.

Marriott International owned Ramada International Hotels & Resorts until its sale on September

15, 2004 to Cendant. It is the first hotel chain to serve food that is completely free of trans fats at

all of its North Americanproperties.

In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53entities that contributed the maximum of $250,000 to the second inauguration of

President George W. Bush.
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On July 19, 2006, Marriott announced that all lodging buildings they operate in the United States

and Canada would become non-smokingbeginning September 2006. "The new policy includes

all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas."

On November 11, 2010, Announced plans to add over 600 hotel properties by 2015, the bulk ofthe additions will be in the emerging markets of India, where it plans to have 100 hotel properties

and other countries include China and Southeast Asia.

The five-star international Islamabad Marriott Hotel is located at the foot-steps of the famous

Margalla Hills and is within close proximity to Rawal Lake, the town centre, President & Prime

Minister Houses, Ministry of Foreign Affairs, Senate, Parliament House, Foreign Missions,

World Bank, Government Offices, corporate sector, Print and Electronic media offices etc. The

Hotel is a favorite rendezvous of politicians, diplomats, businessmen and movers and shakers of

the country. Owing to the perfect location of the hotel, it hardly takes half an hour to commute

between the Hotel, the Islamabad International Airport and the places of interests.

Marriot Hotel Islamabad External View
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The Islamabad Marriott Hotel bombing occurred on 20 September 2008, when a dump

truckfilled with explosives detonated in front of the Marriott Hotel in the Pakistani

capital Islamabad, killing at least 54, injuring at least 266 and leaving a 60 ft (20 m) wide, 20 ft

(6 m) deep crater outside the hotel. The majority of the casualties were Pakistanis; although at

least five foreign nationals were killed and fifteen others reported injured. The attack occurred

mere hours afterPresident Asif Ali Zardari made his first speech to parliament. The Marriott was

the most prestigious hotel in the capital, located near government buildings and diplomatic

missions.

A few months after its bombing, the Government of Pakistan had re-constructed the hotel and the

Islamabad Marriott reopened on 28 December 2008.

Explore Our Hotel

HESCO, Bomb proof and shockproof double security wall), bomb proof and shockproof

scanning room. and pass-through gates at the Hotel entrance,

New 8 outlets/pillar-less Marquee/conference/Board rooms, and outside catering.
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Launch of New Service of Marriot Recreational Vehicle and reasons

why it is launched?

Marriot hotel launched the new service of the recreational vehicle (MRV) to differentiate itself

from their competitors and to maintain its brand image in the minds of the people of Pakistan and

for foreign tourist which has been damaged due to bomb attack on the Marriot hotel on 20

September 2008, when a dump truckfilled with explosives detonated in front of the Marriott

Hotel.

Marriot Recreational Vehicle Luxury Service Bus External view

Internal View of the MRV
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Awning

On most new RVs, the manufacturer includes a roll-out awning. The awning is attached to the

door-side of the RV and is often about 75% of the length of the RV. Another type of awning

used by RVers is a portable pop-up canopy or tent (like an E-Z UP) that provides a temporary

solution to people who want to be outdoors and enjoy shade. The frame usually incorporates an

accordion style truss which folds up compactly. Some of these awnings have side curtains that

can keep out wind and bugs.

Bull-nose Front End

Commonly seen on Class A motor homes where the angle of the front of the vehicle leans

forward.

Battery Disconnect

A solenoid which is wired first in the 12v system that, when activated, opens or closes and turns

12v power on or off to that system. Found mostly on motor homes which will incorporate 2

disconnect systems - 1 for the house batteries and 1 for the chassis batteries. Usually controlled

by either manually opening or closing the solenoid by turning it or moving a lever, or

electronically operated via a remote switch mounted inside the RV. with a disconnect turned off,

that battery circuit is 'dead' and no power will be available from the batteries. Generators and

starter motors usually bypass these systems due to high power demands.
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Battery isolator

A rectifier or solenoid switch based module of a recreational vehicle that provides charging

power from the engine to the house battery and vice versa. (A one-way version of this may bemounted on the engine and provide power only one way, from engine to house battery.) The

isolator also prevents power use by the circuits drawing on the house battery from also draining

the engine or vehicle battery. Some RVs provide a momentary-on switch that flips a relay to

form a temporary high-current connection between the two sets of batteries, enabling the driver

to use the house batteries to help start the engine should the engine batteries prove weak. RVers

that lack such a switch will often carry a set of high-current-rated jumper cables to stretch

between the two batteries to accomplish the same end.

Black water

Wastewater from the RV toilet. Body waste called blackwater because, if left in the blackwater

tank long enough, it turns black.

Black water tank

The tank that stores the blackwater. When full, the operator of the RV will connect a sewer hose

from the blackwater tank to a suitable sewer connection at their camp site or a dump station for

emptying. This connection cannot simply be left open: If the water is allowed to constantly drain

off, the solids tend to remain behind, eventually producing what is termed "the brown pyramid of

death." It can cost hundreds, if not thousands of dollars to replace the blackwater tank in this

eventuality. Ensure the tank approaches full; then empty it all at once, followed always by the

graywater.
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Black water tank flush

A pipe built into the black water holding tank that is connected to a source of pressurized watervia a hose that is used to help flush solids from the holding tank at a dump site. If using a black

water tank flush system in a campsite, the use of a back-flow preventer on the end of the hose to

prevent sewage from flowing into the potable water system is recommended. The tank should be

flushed with water upon every second tank draining, with normal use. The tank should also be

sprayed any time the sensors appear erratic.

Brake Controller

A device used to control the electric brakes on the trailer. Taking power from the tow vehicle's

battery, it is activated by sensing voltage to the brake lights. upon this signal it sends power,

through the 7way plug at the rear, to the electro magnets inside the trailer's brake drums,

activating the brakes. Usually adjustable to control the amount of braking power applied as well

as incorporating manual operation to allow the trailer brakes to be activated independently from

the tow vehicle brakes. Some models also incorporate G-force sensors which will apply the

trailer brakes when it senses a deceleration.

Chemicals (for wastewater tanks)

A variety of commercially produced chemicals that are added to the blackwater and graywater

tanks to control odours. Commonly referred to as "blue" or "green," the latter being designed to

be less harmful to the environment. "Blue" chemicals may or may not kill the bacteria in thetanks and may or may not have an adverse effect on septic systems. Some "green" wastewater

tank chemicals contain enzymes that are supposed to control odors and help breakdown the

organic materials in the wastewater. Many chemicals are available with either a strong masking

scent or odor-free. Lower-priced RV toilets may require the masking scent.


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City Water Hookup

A fitting on the outside of the RV, allowing a water hose to be connected to provide fresh waterfrom an external, pressurized, supply. The quality of such supplies are variable. Many RVs have

built-in water filters. Some owners carry a simple external filter they use when the need arises.

Converter

An electrical device that is usually supplied built-in the RV by the manufacturer. The converter

takes AC power from a campground electrical hookup (shore power) or generator and converts

that power to 12 volts DC for use in the vehicle. Converters also charge the house batteries.

Dog House

A cover for the Engine compartment, between the Driver & Passenger Seat, could possibly be

covered in yellowish-green shag carpet and have a small card table propped above it.

Diesel pusher

A motor coach with its engine in the rear, instead of the front. For many years, all such coaches

featured diesel engines. Later, some manufacturers began placing their conventional gasoline

engines in the rear, as well. In both cases, the generatoris displaced to the front of the coach. The

most notable benefit of this scheme to the travelers is noise reduction. When traveling, the

occupants sit in the front, with the engine typically 20 to 30 feet behind them, instead of roaring

between them. When the occupants settle into the back bedroom at night, the generator, typically

25 to 35 feet in front of them, becomes virtually silent to them.
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Dry camping (boon docking)

Is camping in a campground or any area without water, electricity and sewage hookups,

including parking lots or driveways. In the USA, most campgrounds operated by the US

Department of the Interior (BLM, National Park Service, National Monuments, National

Wildlife Areas, National Forests) and most state and county campgrounds do not have full

hookups for water, sewage or electricity. Dry camping is made more comfortable by having:

1. A supply ofpotable waterstorage within the RV

2. Enough house-battery power to supply basic camping needs (low voltage lights, water

pump, control portion of refrigerator, etc.)

3.

A means of recharging the house battery(s), such as solar panels orgenerators4. Enough wastewater tank capacity to contain the wastewater for several days of camping

Dumping, dumping tanks

The act of emptying the waste tanks. Tanks should always be emptied in sequence, with

blackwater first, graywater second. This enables the soapy graywater to wash the blackwater out

of the sewer hose strung from RV to receptacle, leaving the hose (relatively) clean.

Electric trailer brakes

On travel trailers and fifth-wheel trailers, usually over a certain weight, a supplemental system of

stopping the rig is needed. Within the towing vehicle's cab is a trailer brake device that uses the

towing vehicle's 12 volt DC current to apply a current to electrically-operated wheel brakes on

the trailer's wheels. The braking device senses the slowing momentum of the vehicle, usually

with a small pendulum, to send a current to the trailer wheel brake actuators to help stop the rig.The current sent to the actuators is proportional to the rate of slowing of the vehicle.
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Engine battery(s)

Batteries in a motor home dedicated to the operation of the vehicle's engine, as opposed to the

living quarters, they being supplied with their own separate "house batteries." Engine batterieshave thin plates with lots of surface, a design that ensures they can deliver the high currents

needed to start a motor vehicle. These thin plates, however, are quickly destroyed when the

battery is deeply discharged, making them unsuitable as house batteries.

Fifth wheel coupling

The fifth wheel coupling or hitch provides the link between a fifth-wheel trailer and the towing

truck. Newer fifth-wheel hitches are pivoted in two dimensions to ease hitching up and to give

the truck and trailer more freedom of movement together. Some models are called sliding-fifth-

wheel hitches because the entire hitch assembly can be rolled from its forward towing position to

a more rearward position for backing up and maneuvering in tight situations. This allows the

driver of a fifth-wheel trailer more leeway in making sharp turns and not having the front of the

trailer impact the cab of the truck.

Fresh water tank

Storage tank for fresh water when "Dry Camping" or on the road. This water should be used or

drained periodically to ensure it stays fresh, and the manufacturer's instructions for "winterizing"

the coach should be followed if this tank or any piping within the RV is subject to freezing.

Full Hookup

A campsite featuring water, electric, and sewer connections.
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Full Timer

In RV parlance, a person who lives 100% of the time in the RV. Typical full timers would

include retired couples who have sold or rented out their immovable domiciles, favoring a life on

the road. (USA insurance companies specializing in RV insurance normally set the threshold

between full time and part time at five or six months, depending on the carrier, so from the

standpoint of insurance, someone spending as little as five months and one day on the road in a

single year might be considered full time, paying an increased premium.)

Generator

A gasoline, diesel orpropane-powered device for generating 120 or 240 volts AC electrical

power for use when boondocking or dry camping. Generators are rated by their electrical output,

usually in watts. A minimum generator size for a small RV would be 1500 to 2000 watts. To run

an RV air conditioner, a minimum of 3,000 watts is usually needed. Larger RVs with multiple air

conditioners require generators with 6,000 and more watts of capacity. Generators also charge

the house batteries. Generators are common in North America but very unusual in Europe, where

their noise would be an unpopular intrusion to the rural calm of a campsite. (In North America,

organized campgrounds will have "quiet hours," typically stretching from 7pm or 9pm to 7am or8am in the morning, during which generators are not allowed to be run.)

Gravity Fill

An external fill point for filling the fresh water tank made up of a large diameter hose that runs

into the tank and incorporates a hole in the side of the RV which allows water to be fed, via a

water hose, into the tank using gravity alone. A smaller diameter 'vent' hose is usually installed

along side to allow air to escape the tank when filling. Some motorhomes offer both a gravity fill

and pressure fill, the latter having an automatic cutoff. The gravity fill may add more water than

the pressure fill, making topping off with gravity fill a good option before a long dry-camping

session.
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Gray water

Waste water from the sinks and showers. It is not truly "clean", but it is not as "dirty" as

"blackwater". It is called graywater because it looks gray from detergents in the water. RVers

who have ignored the LED warnings will receive a secondary indication of a full graywater tank

when the lowest drain backs up, usually the shower. This can become of particular importance

for RVers with washing machines. They should ensure the sewer hose is connected and the

graywater valve open before turning on the washer and wandering away from their coach. RV

washer/dryers use large amounts of water, and that water will go somewhere.

Graywater has the important role of washing out the sewer hose, as RVers empty the blackwater

first, then the soapy graywater in sequence. Problem: While the blackwater tank must be kept

closed until full, many campers normally keep the graywater tank open when connected to a

sewer pipe. RVers soon learn to monitor the blackwater level and, as it approaches full, they

close the graywater valve to store water for when it becomes necessary to empty the blackwater

and flush the hose. Otherwise, the operator must literally send fresh water down the (sink) drain

until sufficient water has been collected, around a quarter tank, for a good flush.

Older RVs might not have a Gray water tank, in that case an aftermarket will have to be

purchased, connect a hose if full service or use a 5 gallon bucket.

High voltage

Refers to shore power, generator power or power from an inverter, which is AC at the standard

household voltage and frequency of one's country, used to run air conditioners, televisions and

stereo systems, microwave ovens, electrical refrigerators, electric space heaters and electric

water heaters. It also powers AC outlets in the RV for electrical devices such as toasters,hair

dryers, computers, printers and so on. (Strictly, "AC" only means that the polarity reverses many

times per second, but in an RV it may be assumed to mean high voltage.)
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Holding Tanks

Tanks built in or mounted under the floor, used for storage of blackwater and graywater.

Separate tanks are used for blackwater and graywater, often adding an extra tank for the shower

orwashing machine, if equipped. Tank level is monitored by an LED display inside the RV and

all tanks drain to a single external hook up point for dumping. Usually found on American RVs

where almost every RV in production incorporates holding tanks.

House batteries

The batteries, usually 12 volt DC, that are installed on or within an RV and dedicated to

operating lights, appliances, etc., within the living area. These are known in the UK as 'leisure

batteries'. Usually, there are multiple batteries combined in a parallel circuit which keep 12 volts

but increase the amperes, but there may be a single house battery on some smaller RV's. The

house batteries are separate and isolated electrically from the vehicle batteries, known in this

context as engine batteries that are used to start and operate the motor vehicle part of the RV

(motor of a motorhome, car or truck for tow vehicles or campers).

RV batteries differ from car or truck batteries in that they are 'deep cycle' batteries. This means

that RV batteries can be drawn down further before recharging than car or truck batteries withoutdamage. For best RV battery life, users should not draw down the charge below 50% before

recharging. Deep cycle batteries that are well maintained and cared for can last ten years or

more, whereas RV batteries that are poorly maintained and abused will last only a year or two.

Batteries are rated in amp-hours; multiplying this figure by the battery voltage yields watt-hours,

which indicates the length of time a known load can be run.

Hub & Spoke

A travel pattern of many RVers that reduces their overall fuel expenses and carbon footprint, as

well as the frequency (and bother) of breaking camp. RVers will drive/tow their RV from, for

example, Phoenix, AZ, to Tucson, AZ, 115 miles (186 km) away. They will then spend a week

or two exploring Southern Arizona using their tow vehicle or towed vehicle, leaving the heavy
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RV parked in their campground. The "hub" is the campground, the "spokes" are the routes

fanning out from their campground that they take on their various day-trips. Some RVers extend

the hub & spoke pattern one more level by carrying bicycles, Segways, or other low-carbon

conveyances on their day-trip vehicle to tour/explore their various day-trip destinations. Again

using the above example, a pair of full or part-time RVers might break camp and move the 115

miles (185 km) between Phoenix and Tucson, averaging 8.5 mpg (3.6 kpl); but then travel 300

miles (482 km) in the ensuing fortnight in their towed car, a hybrid, averaging 40 mpg (17 kpl).

Add another 50 miles (80 km) together on their two Segways, at the equivalent of 275 mpg (117

kpl) each, and the overall fuel economy for the leg of their trip involving Tucson works out to

21.7 mpg (9.2 kpl) overall.

Inverter/Charger

An inverter/charger, most often called an inverter, both charges the 12 volt house battery(s) and

inverts the 12 DC power from the house batteries into AC power at the standard household

voltage and frequency for one's country. Inverters are not usually supplied in low-priced RVs by

the RV manufacturer. Inverters are rated by their output, in watts.

There are two categories of inverters. The least expensive are called 'modified sine-wave' or

'quasi-sine wave' inverters. The more expensive versions are 'sine-wave' or 'full sine-wave'inverters. The modified- or quasi-sine wave inverters work well for most RV uses, but most

inverter manufacturers recommend the use of full sine wave inverters to power televisions, VCR

players and recorders, DVD players, computers, printers, fax machines and other electronic

devices.

Like a generator, inverters must be sized to accommodate the anticipated electrical load. Most

inverters in RVs are rated at 1500-2000 watts. This is enough power to run a microwave oven or

run a TV, DVD and computer but not at the same time as the microwave. The number of watt-

hours that can be provided; how long a given load can be run; depends on the battery, after

allowing for the slight inefficiency of the inverter. Heavy electrical loads like air conditioners,

space heaters, water heaters and refrigerator/freezers cannot be powered by an inverter as the

house battery(s) do not have enough watt-hours and would be run down quickly.
http://en.wikipedia.org/wiki/Bicycleshttp://en.wikipedia.org/wiki/Segwayshttp://en.wikipedia.org/wiki/Electrical_inverterhttp://en.wikipedia.org/wiki/Electrical_inverterhttp://en.wikipedia.org/wiki/Electrical_inverterhttp://en.wikipedia.org/wiki/Segwayshttp://en.wikipedia.org/wiki/Bicycles


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King-pin support

A king-pin support is used on a fifth-wheel trailer to give the front of the trailer more stability. It

is usually a tripod that attaches to the king-pin of the fifth-wheel trailer hitch. Most are adjustable

with a hand crank.

Landing gear

On a fifth-wheel trailer these are two jacks that are usually coupled together and are motor

driven, that lift the front of the fifth-wheel trailer up so that the truck can be driven under the

front and hitch-up. Once hitched up, the landing gear jacks are raised to their stowed position for

traveling.

Leveling jacks

Installed under the RV help to get the vehicle level once it has a place to stay. Many newer class

A motorhomes and some fifthwheel trailers have computer-controlled leveling jacks that, at the

touch of a button, automatically extend and level the RV. (Some high-end motorhomes even use

airbags that automatically raise the motorhome into a level position on its own tires, eliminating

leveling jacks completely.) On trailers, the manufacturer often installs rear leveling jacks that are

either lowered by hand crank or a motor to give the rear of the trailer more stability.

Low voltage

Low voltage refers to electricity supplied to and derived from the house batteries, typically 12

volts DC. This electricity is used to run lights, the water pump, the control portion of a

refrigerator, the igniters for cooktops, smoke and gas detectors, fans, jack and slide-out motors,

and often the blower and control circuits of a built-in propane furnace.

Part Timer
http://en.wikipedia.org/w/index.php?title=Propane_furnace&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Propane_furnace&action=edit&redlink=1


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A person who spends several months per year, but less than full-time in the RV. (USA insurance

companies specializing in RV insurance normally set the threshold between full time and part

time at five or six months, depending on the carrier.)

Pink water

Refers to water to which 'pink' antifreeze has been added. This is done in cold climates to keep

the internal plumbing pipes and tubing from freezing. Pink is used to imply that it is not toxic.

Normal antifreeze is colored green or blue to show that it is a toxic chemical.

Refrigerator

Most RV refrigerators are "absorption cycle", rather than "compressor cycle" appliances. These

operate by the direct application of heat to the refrigerant, without the use of a pump, unlike most

domestic refrigerators. In recent years, specialized 12V DC operated compressor type

refrigerators have been developed and are being used in some RVs.

The typical RV (absorption) refrigerator uses eitherpropane or electricity as a heat source. Most

operate on propane or AC (2-way), while some add 12V DC (three-way). Three-way (powered)

RV refrigerators draw too many amps to be powered by the house batteries, but may run on 12V

DC power while the vehicle engine is running, a generator is running or the RV is connected to

shore power. Newer models use 12V DC to control electronics that switch power sources

automatically. Absorption refrigerators are very sensitive to being level and do not function

unless reasonably level. However, newer RV refrigerators are less sensitive to being run out of

level.

Anyone planning a long ferry ride with an RV should bear in mind that it is impossible to run the

fridge while on board, where gas bottles must be turned off, and electricity is seldom provided.

RV shower
http://en.wikipedia.org/wiki/Propanehttp://en.wikipedia.org/wiki/Propane


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Is a method of showering that conserves water, wastewater tankage and battery power in a

motorhome, trailer or camper while dry camping. The total time for the water being on is

typically under 2 minutes and often less. The RV shower is similar to a Navy shower. Owners of

smaller vehicles seldom use the shower in the van, preferring to use the campground showers.

Sanitary station

Black water is usually collected in a portable toilet with a detachable tank which is carried to the

sanitary station. Sometimes referred to as a Thetford, Porta Potti or an Elsan (from commercial

names), this tank has a small amount of 'blue' or 'green' added to it each time it is emptied, to

manage odors. The sign for a sanitary station usually includes the word 'chemical' in one form or

another.

Sewer hose

An RVer cannot spend too much money on a proper sewer hose, but can easily spend too little. A

cheap, thin-walled hose that has developed small holes either through abrasion or UV damage

since its last use does not leak, it sprays: The top of a full blackwater tank may be three feet or

more above the level of a failing hose, bearing a lot of pressure. One must particularly be wary offree starter kits given upon RV purchase; even motorhomes approaching half-million dollars in

cost may be supplied with a thin hose that starts spraying in less than a week. A proper hose,

well maintained, will last for a long time, reducing what could be an onerous task into an

abstract, odor-free procedure of pulling a couple valves in sequence, in which the only fluids

ever witnessed are a few drops of soapy graywater fresh from the sink or shower, upon

disconnecting.

Shore power

Electricity that is available to an RV from a power company. The minimal service in USA

campgrounds is a standard 2-prong w/ground 120 volt AC outlet with 15-20 amps. Most newer

USA campgrounds with electrical hookups offer three outlets in the connection box: 2-prong
http://en.wikipedia.org/wiki/Navy_showerhttp://en.wikipedia.org/wiki/Portable_toilethttp://en.wikipedia.org/wiki/Portable_toilethttp://en.wikipedia.org/wiki/Navy_shower


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w/ground 120 volt AC 20 amp; 3-prong RV 120 volt AC 30 amp; and a 4-prong RV 120/240

volt AC 50 amp (which can power 120 volt loads and the large 240 volt loads at the same time).

A variety of plug converters are available from RV supply houses to convert from one type of

plug to another. High voltage can injure or kill when wired incorrectly, and the fact that an

appliance works does not mean that it's wired correctly. A simple 50-to-30 amp or 30-to-15 amp

converter from a major supplier may be assumed safe. A special adaptor, picked up at a card-

table booth at an RV show that enables the user to plug into two 30 amp circuits at once to get 60

amps for their 50 amp coach may "smoke" the campground's equipment, if not the user.

In the UK and most of Europe, 240 volt power is supplied through a 16 amp socket which is

designed for outdoor use. In continental Europe, although the socket is rated at 16 amps, the

circuit is often limited to a much lower current, sometimes as low as 3 Amps. Less modern

campgrounds may use domestic sockets similar to those found in homes.

Operators of RVs that offer some warning when shore power has been left connected should

ensure that their power cord is always laid out and connected first, with water and sewer lines

purposely laid to cross the power cord. Because the RV has no way of "knowing" that the

operator failed to disconnect either water or sewer, this scheme will ensure that warning is given

unless all three lines have been properly put away before the owner is ready to drive off.

The term, "shore power," was borrowed from the boating industry/Navy; no water is involved,

at least if all pipe connections are fastened down thoroughly.

Slide-out

A section of the RV that can be expanded outwards from the side of the vehicle, thus making the

interior space wider. Many modern North American RVs feature at least one slide-out section.

This is typically to widen the kitchen and better accommodate the seating area. Newer and larger

motorhomes and larger fifth-wheel trailers (over 30') often have three slide-outs: one in the

kitchen, one in the living room and one in the bedroom.


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Slide-Topper

A fixed awning attached to the top of a slide room and the side of the RV. When the room is

opened, the awning opens with it, covering the roof of the slide room. Mainly used to keep debris

such as leaves and snow from building up on the roof of the slide room. It will open and close

with the room by use of spring tension which is applied when rolled out and recoils when the

room comes in, closing the awning up.

Solar cell or Photovoltaic panel(s)

Solar panels or photovoltaic cells can be installed on the roof of the RV. They produce slightly in

excess of 12 Volts DC (12.8 to 13). The panel(s) are used to charge the house battery(s) when the

RV is not hooked up to shore power or the vehicle's engine is not working or a generator is not

present. Photovoltaic cells used on RVs are often 24" x 36" and produce 100 to 120 watts.

Tag Axle

Particularly heavy 40 to 45 foot motorhomes are supplied with two rear axles, a drive axle and a

passive, weight-bearing (tag) axle. Veteran RV-spotters use the presence of a tag axle (as well aslarge tire size) to separate out the truly expensive motorhomes from those that just look that way.

The presence of a tag axle indicates an interior with features like stone floors, heavy, solid wood

cabinetry, and a MPG gauge that quickly sticks at 1.4 when going uphill.

The tag axle is lowered automatically at around six miles per hour, taking up half the load of the

rear, heavier end, of the motor coach. The axle is raised below six miles per hour to allow better

maneuvering: Were the axle to remain down, turning sharply, as is done at low speeds, would

drag the tires of the tag axle sideways across the pavement as the coach pivoted on the drive

wheels, just in front of that axle. Coaches when driving in RV parks can often be seen with their

tag axles up, causing many helpful observers to tell the coach owner there's something wrong

with their coach. On the other hand, some tag-axle owners have saved money on tolls by

pointing out to the toll-taker that their coach may have three axles, but, as can be plainly seen,

they're only using two of them.
http://en.wikipedia.org/wiki/Solar_cellhttp://en.wikipedia.org/wiki/Photovoltaichttp://en.wikipedia.org/wiki/Photovoltaichttp://en.wikipedia.org/wiki/Solar_cell


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Tow ball weight

Also called tongue weight, this is the downward force exerted on the tow ball by the RV trailer

coupling with weight-distribution devices, if any, deactivated.

Tow vehicle

The car or truck that is used to tow an RV trailer.

Towed vehicle or "toad"

A caror other vehicle that is towed behind motorhomes for use when the motorhome is set up in

a campground and connected to utilities. Also called a "dinghy". Fairly common in the U.S. and

Canada, less common in Europe, it becomes a virtual necessity for owners of motor coaches

stretching 40 or 45 feet, difficult to maneuver in places like supermarket parking lots.

Umbilical cord

The electrical cord that connects the RV trailer to the towing vehicle (car, van, SUV, or truck).This cord brings electricity from the vehicle's alternator to charge the trailer house batteries. The

umbilical cord also brings electrical current from the vehicle to control the electric brakes, stop

and turn lights and night running lights on the trailer.

Weight distribution hitch

A system of springs and levers that transfers part of the tow ball weight onto the front wheels of

the towing vehicle and, to a lesser extent, the RV trailer.

White water

This is the fresh water directly taken from a clean-water source. It may or may not be potable

water, i.e., drinking water.
http://en.wikipedia.org/wiki/Carhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Car


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Wild camping

A U.K. term to refer to staying overnight without a designated camping area.

Winterize

The maintenance of an RV's water system to protect it from damage during cold winter storage.

This involves making sure all water is removed from the hoses and tanks using compressed air or

adding a non-toxic antifreeze to the system. Some modern RVs are equipped with automatic

winterization systems.

The RV Lifestyle

Do you ever dream of freedom? Sick of mowing the yard? Tired of always fighting traffic?

Bored with the same old view from your window? Fed up with the neighbors? Disgusted with

the noise and pollution? Dying to get away from it all? If you answered 'yes' to those questions,

it sounds like you are definitely a candidate to pick up your stakes and head out on the

road. Although making it to Hawaii might be a stretch, the other 49 States plus Canada and

Central America are calling to you!


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What if your RV could haul a small sports car along with it?


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Environmental regulation and protection

As we know that, the world is becoming very advance in the technology and machinery with this

developing technology and machinery the environment of the world is also affected and polluted

so to reduce pollution and to make the environment eco friendly our product is pollution free

releases no carbon monoxide, sulphur dioxide, carbon particles, fine particulate matter and small

amounts of aromatic hydrocarbons (benzene) and dioxins. CFC (chloro flouro carbons) gases.

Our products are tested, check, and certified by the ISO 14000 series certificate by the Ministry

of Environment of Pakistan.

2009 to 2010 Air Toxic Emission From On Road Mobile


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Employment laws:

The hotel, consider the employment laws to follow the more rules as the hotel can in the

Pakistan.

Political Stability in Pakistan:

The political stability in the Pakistan is not so much stable in the Pakistan. The Democratic

Political Government is not so much democratic as they show that they are.

Safety Regulation in the Pakistan:

The safety regulation in Pakistan is not much follow by all the companies and the organizations

but considering the safety regulation our service is save, and sound.


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Economic growth:

The economic growth of Pakistan is not always good most of the time the growth rate is on

decreases or in declining state mostly.

Taxation:

Federal taxes in Pakistan like most of the taxation systems in the world are classified into two

broad categories, direct and indirect taxes.

Tax on Companies:

All public companies (other than banking companies) incorporated in Pakistan are assessed for

tax at corporate rate of 39%. However, the effective rate is likely to differ on account of

allowances and exemptions related to industry, location, exports, etc.

Exchange rate:

The exchange in Pakistan for dollar because in international market the dollar is international

trade money

U.S. Dollar / Pakistani Rupee 0.0117 0.0117

Pakistani Rupee / U.S. Dollar 85.6898 85.6898


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Inflation Rate:

Inflation Rates based on Sensitive Price Indicator (SPI), Consumer Price Index (CPI) and

Wholesale Price Index (WPI) are

Period SPI CPI WPI

1991-1992 10.54 10.58 9.84

1992-1993 10.71 9.83 7.36

1993-1994 11.79 11.27 11.40

1994-1995 15.01 13.02 16.00

1995-1996 10.71 10.79 11.10

1996-1997 12.45 11.80 13.01

1997-1998 7.35 7.81 6.58

1998-1999 6.44 5.74 6.35

1999-2000 1.83 3.58 1.77

2000-2001 4.84 4.41 6.21

2001-2002 3.37 3.54 2.08

2002-2003 3.58 3.10 5.57

2003-2004 6.83 4.57 7.91

2004-2005 11.55 9.28 6.75

2005-2006 7.02 7.92 10.10

2006-2007 10.82 7.77 6.94

2007-2008 10.23 6.34 6.6

2008-2009 10.11 6.99 7.2

2009-2010 9.9 8.78 8


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Graph of Inflation in the Pakistan

Figure 1

SPI

0

2

4

6

8

10

1214

16

1991-1992

1992-1993

1993-1994

1994-1995

1995-1996

1

996-1997

1

997-1998

1998-1999

19

99-2000

20

00-2001

20

01-2002

200

2-2003

200

3-2004

2004-2005

2005

-2006

2006

-2007

2007-2008

2008-

2009

2009-2010

SPI

CPI

WPI


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A business cycle is a sequence of economic activity in a nation's economy that is typically

characterized by four phasesrecession, recovery, growth, and declinethat repeat

themselves over time. Economists note, however, that complete business cycles vary in length.

The duration of business cycles can be anywhere from about two to twelve years, with most

cycles averaging about six years in length. In addition, some business analysts have appropriated

the business cycle model and terminology to study and explain fluctuations in business inventory

and other individual elements of corporate operations. But the term "business cycle" is still

primarily associated with larger (regional, national, or industry wide) business trends.

STAGES OF A BUSINESS CYCLE

RECESSION:

A recessionalso sometimes referred to as a troughis a period of reduced economic activity in

which levels of buying, selling, production, and employment typically diminish. This is the most

unwelcome stage of the business cycle for business owners and consumers alike. A particularly

severe recession is known as a depression.

RECOVERY:

Also known as an upturn, the recovery stage of the business cycle is the point at which the

economy "troughs" out and starts working its way up to better financial footing.


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GROWTH:

Economic growth is in essence a period of sustained expansion. Hallmarks of this part of the

business cycle include increased consumer confidence, which translates into higher levels of

business activity. Because the economy tends to operate at or near full capacity during periods of

prosperity, growth periods are also generally accompanied by inflationary pressures.

DECLINE:

Also referred to as a contraction or downturn, a decline basically marks the end of the period of

growth in the business cycle. Declines are characterized by decreased levels of consumerpurchases (especially of durable goods) and, subsequently, reduced production by businesses.


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Income Distribution:

The distribution of income remained a burning economic issue in Pakistan. Over the last thirty

years:

Income in-equality in Pakistan is followed by un-even pattern. The Gini-coefficient of the

distribution of income rose from 0.36 in 1972 to 0.41 in 2005. There is no significant increase or

decrease in the trend of Gini coefficient during our sample period. It remained fluctuated around

0.40 during the whole period as indicated by figure 4. Income inequality widened during the

seventies. The share of the poorest 20% in total income decreased during this period while the

share of the richest 20% increased. The share of poorest 20% increased a little bit during eighties

but it started to decline again in nineties and reached at 6.37% in 2004-05. On the other hand, the

share of richest 20% in total income increased during the sample period and reached at 50.02%in 2006-010.

Years Share of poorest 20% Share of richest 20%

2003-04 6.07 47.53

2004-05 6.59 46.44

2005-06 6.57 45.69

2006-07 7.11 43.51

2007-08 6.57 48.67

2008-09 6.66 48.08

2009-10 6.37 44.27


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The Graph of Income Distribution in the

Pakistan

Figure 2

0

10

20

30

40

50

Share of poorest 20%

Share of richest 20%


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Demographic, Population Growth Rate Age Distribution

Pakistan has a multicultural and multi-ethnic society and hosts one of the largest refugee

populations in the world as well as a young population.

Pakistanis

Total population

174 million approx.

Regions with significant populations

Primarily Pakistan

Languages

Urdu, Punjabi, Sindhi, Pashto, Balochi, Saraiki and

others

Religion

Muslims, with Hindu, Sikh and Christian minorities

Population: 174,578,558 (July 2009 est.)

Growth rate: 1.6%


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Birth rate: 31 births/1,000 population (2009 est.)

Death rate: 8 deaths/1,000 population (2009 est.)

Life-

Expectancy:

63.39 years (2009 est.)

male: 62.4 years (2009 est.)

female: 64.44 years (2009 est.)

Fertility rate: 3.58 children born/woman (2008 est.)

Infant

mortality rate:

{{{infant_mortality}}}

Age structure:

0-14 years: 36.7% (male 33,037,943/female

31,092,572)

15-64 years: 59.1% (male 53,658,173/female

49,500,786)

65-over: 4.2% (male 3,495,350/female 3,793,734)

(2009 est.)

Sex ratio:

At birth: 1.00 male(s)/female (2006 est.)


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Under 15: 1.06 male(s)/female (2006 est.)

15-64 years: 1.05 male(s)/female (2006 est.)

65-over: 0.82 male(s)/female (2006 est.)

Nationality:

Nationality: noun: Pakistani

Language:

Official: See Languages of Pakistan

Spoken: See List of Pakistani languages by

number of native speakers


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Government research spending:

Pakistan is among 162 countries in the world for contributing than 2% ( 55.288 billion Rs out of

2764.4 billion Rs) of the budget on research, which is the major reason for deterioration in

economics and technology.

Information technology in Pakistan:

Needless, to mention that we are in groaning need of foreign exchange to cater to our many

needs. At the moment our foreign exchange reserves have not yet crossed the limit of even $2

billion and that too, is due to a number of debts and loans extended to us by a number of loan

giving agencies, which in their turn would also drain our national resources to a great extent.

The importance of information technology in the present world cannot be underestimated as it

has dominated almost all the fields of business and industry including the service sector and one

having no touch with this technology would not be able to make any progress in the century to

come.

Instead of discussing the role of this technology in the economic development of Pakistan, it

would be more appropriate to say that there would be no desired economic development of any

country without fully adopting this technology. If Pakistan wants to come in line with the

progressive nations of the world it would have no alternate except to strive more and more for

the development of Information Technology which includes:

Computer Technology

Communication Technology

Robotics.


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A niche market is the subset of the market on which a specific product is focusing; therefore the

market niche defines the specific product features aimed at satisfying specific market needs, as

well as the price range, production quality and the demographics that is intended to impact.

For MRV there is Niche market of domestic and foreign tourist available for the MRV. Related

to elite-class people. It is niche because it is for the elite class families and for those who can

afford it against their joy and enjoy.
http://en.wikipedia.org/wiki/Pricehttp://en.wikipedia.org/wiki/Demographicshttp://en.wikipedia.org/wiki/Demographicshttp://en.wikipedia.org/wiki/Price


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The segment for the Service market of the MRV is described as follow:

Demographic Segmentation

Dividing the market on the bases of the variables such as age, gender, family size, family life

cycle, income, occupation, education, religion, race, generation and nationality.

As the service of the MRV is expensive and we have monopoly here so our segment is

demographic related to the income of the people who have higher incomes means to say that

people of the elite class.

The Upper uppers, Lower uppers and Upper middles class families of Pakistan and elite-class

foreign tourist so basically we are using income segmentation.

Geographic segmentation

Marriott divide its segmentation in to two segment of geographic means to say that Marriott have

four MRV buses two for the domestic tourists and two for the foreign tourists.


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The competitors of Marriot are PC (Pearl Continental hotel Chain) The Avari Hotel Lahore

Sarreena. But they did not have this kind of service even the substitute of the service so if they

did not have the service then they are not our competitors. Marriott introduces the service of

MRV into Pakistan so Marriott is the market leader.

Marriotts management is using the income segmentation many of the critics point out that Is this

segmentation is appropriate or not? The answer to this question is yes, it is appropriate because

we are targeting to those people, who relates to status families and who can afford these kinds of

services. The MRV is very luxury bus and it is very expensive for example the rent of a Laimo

Zeen is 10,000 per hour and people can afford it for their functions so if they can afford the rent

of Laimo then there are 24% rich population of the Pakistan who can afford the service the

MRV. And Marriott is also targeting the foreign tourists.


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Basically the target market of the Marriott MRV service is niches marketing because the actual

business of the Marriott is hotel service the Marriott decided to go by capturing the larger share

of the hotelling and then target the elite class foreign and domestic tourists.

A companys total promotion mix also called its marketing communication mix consists of

specific blend of advertising, public relation, personal selling, sales promotion, and direct

marketing tools that the company uses to communicate customer value and build customer

relationship.

Advertising

Any paid form of non-personal presentation and promotion of ideas, good and services by non

identified sponsor.

Sales promotion

Short term incentives to encourage the purchase or sale of goods or services.


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Personal selling

Personal presentations by the firms sales forces for the purpose of making sales and building

customer relationships.

Public relation

Building good relations with the companys various publics by obtaining favorable publicity,

building up a good corporate image, and handling or heading offunfavorable rumors, stories and

events.

Direct Marketing

Direct connections with carefully targeted individual customers to both obtain an immediate

response and cultivate lasting customer relationship-the use of direct mail, the telephone, direct-

response television, email, the internet, and other tools to communicate directly with the specific

costumers.

Here the Hotels management is using direct marketing

Customers

Marriot RV


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Kaghan Valley Lake Saiful Muluk

Naraan Sawat

Murree


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Our differentiation advantage, arise from the part of the value chain. Our uniqueness is also

differentiation in the market because we have no competitors in the market and also no substitute

Service like MRV is available in the Pakistan (having monopoly in the market). We also

differentiate our services from other on the basis of following drivers:

Our identified several drivers of uniqueness

Policies and decisions

Linkages among activities during manufacturing other managerial activities

Location Islamabad ( near to all hill stations )

Interrelationships with the customers

Learning from the publics opinions

Integration Scale (e.g. better service as a result of large scale)

Institutional factors


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Positioning statement of the MRV

Our customer satisfaction is our profit and our customer dissatisfaction is our loss

We position our service in the mind of people through following:

Service Differentiation

People Differentiation

Channel Differentiation

Image Differentiation


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Service Differentiation

Offer good service, to the target customers. No one else have service of RV in the Pakistan then

Marriott.

People Differentiation

Marriott have high tech employees then other which are trained in the international standards of

quality service format and rules.

Channel Differentiation

Marriott use channel differentiation to make the brand service image in the minds of the

customers channel one which direct channel to the customers and channel two which uses the

PTDC to connect with the customers.

Image Differentiation

The Marriot have broad brand image name in the minds of the people because it is international

hotel chain which is satisfying the people across the borders also.


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Marketing Channels

There are three marketing channels in business marketing channels (Direct Channels)

Channel one.

In which the producer is directly deals with the consumer

Channel two

In which the producer deals with business customer through business distributor

Channel three

In which the producer deals with the business customer, through manufacturerepresentatives or sales branch, then to business distributor and then to final business

customer.


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The Hotel is using channel one and channel two for its MRV service

Channel One Channel Two

Through channel one the customer contacts directly to the hotel to reserve and use the service

of the MRV. And through channel two the customer can reserve and use the service of the MRV

by using the service counter of the PTDC (Pakistan Tourism Development Corporation ) at the

Airports of the Pakistan.

Customers

Marriott Hotel

Customers

PTDC

Marriott Hotel


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Background

Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970 under

the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) as a Public Corporation

Limited by shares. PTDC is owned by Government of Pakistan (99.75% share). The Principal

objective of the corporation is to promote and develop tourism in Pakistan.

Management

PTDC is governed by its Board of Directors. A maximum of 22 Directors can be on the Board. The

Minister Incharge is the Ex-Officio Chairman and the Secretary Incharge is the Vice Chairman of

the Board. Managing Director is the Chief Executive and also Principal Reporting Officer to the

Board.

Vision

The Vision is to develop the tourism sector as a national priority in a sustainable and acceptable

manner, taking full advantage of regional and international trends and developments so that it can

significantly contribute to the improvement of quality of life in Pakistan whilst promoting the

countrys cultural and natural heritage.

Mission

To create an enabling environment for Pakistans tourism industry by providing world-class

facilities that commensurate with our rich cultural heritage, rare archaeological treasures and

exquisite environmental beauty in close partnership and coordination between the public and the


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private sector while preserving and protecting our cultural and moral values and projecting tourist

friendly image of the country.

Objectives

Projection of Pakistan as a tourist friendly destination.

Marketing of Pakistans tourist products in tourist generating markets (at home & abroad)

To act as a catalyst in encouraging the private sector to play active role in tourism

promotion & development.

Development of tourist infrastructure and services within the country

Promotion of Domestic tourism.

Functions

PTDC functions through its following departments and subsidiaries; Tourist Information Centers

PTDC is providing tourist information, facilitation and publications to tourists through its 18

Tourist Information Centers located within the country. Marketing / Publicity &

Promotion Production of tourist literature. Distribution of tourist literature through TICs, PIA

offices, travel agents, tour operators, hoteliers, Pakistan missions abroad etc. Familiarization trips

for foreign & local travel writers/tour operators. Advertising in domestic and foreign media.Participation in international conventions, fairs, exhibitions, workshops etc. independently or in

conjunction with tour operators, airlines and hoteliers Planning, Development & Engineering

To plan and execute tourism development projects within the country. Pakistan Tours (Pvt.) Ltd

(PTL)The Pakistan Tours (Pvt.) Limited was incorporated as PTDCs wholly owned subsidiary in

1977 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984). PTL has its

own Board of Directors with MD PTDC as its Chairman. Under a license from the Federal

Government, Pakistan Tours (Pvt.) Limited is organizing package tours and treks renting tourist

transport and operating a number of domestic / international tourist bus services.


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Focus

Focus On customers to deliver high standards of service to make them feel that they spend their

money in the right way.

Differentiation

Our differentiation advantage, arise from the part of the value chain. Our uniqueness is also

differentiation in the market because we have no competitors in the market and also no substitute

Service like MRV is available in the Pakistan (having monopoly in the market).

Overall Cost Leadership:

Basically the MRV have no competitor service having monopoly in the market so according to it

MRV have overall cost leadership it does not matter that it have high or low price when there is a

monopoly in the market but most of the time during this kind of situation the prices are high.


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Potential Entrants(Threats of mobility)

The entry barriers are high because the purchase price of the RV is high (Rs: 5,0000000) and the

other competitor if any want to buy then he must first buy the four RV buses to compete and the

import time of the RV is nearly about six month from America to Pakistan. And the exit barrier

are also very high because if any one

Buyer(Buyer Power)

No buyer power, because there is no other service like MRV and the Marriot MRV have

monopoly in the market.

Supplier(Supplier Power)

The Marriot MRV has monopoly in the market so we are the only supplier of the market and we

have higher supplier power in the market.

Threat of Substitute

No substitute available in the market.

Industry Competitors(Rivalry segment)

No competition is in the market because Marriot MRV has monopoly in the market for at least

two year because if any-one want to start this service then first he must first consider that

whether this service is profitable or not and if the competitor thinks that it is profitable then he

should make some strategies first and then order the bus which have import time period of six

month and if we add launching time also then this time period is close to two year so we have

two or more year of monopoly but have long run market leadership because we are the first

movers.


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Strengths

Differentiated services

High quality and standards

Attractive features of MRV

Skilled management staff

Tourists guide

Security Availability with MRV Service

Large expense of the brands

Global Leader in the hotel market

Excellent strategies to attract and retain employees

Brand Equity

Website and social networks

Culture retention balancing against the identities of the brands

Eco-friendly

Geographic presence

Customer hospitality centric


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Weakness

Less proper market observation. (To some extent)

More dependency on top management decisions.

Rent price is high.

Lack of low cost brands.

Being targeted by fundamentalists and extremists.

Over dependence on the luxury brands.

Opportunities

New developing market in Pakistan

No competitor in the market actually company have monopoly in the market

Growing population (24% of the population of the Pakistan is rich so when the

population grows then numbers of customers grow)

No substitute service is available in the market.

Trend fro-low cost goods.

Environmentally and family oriented.

Threats

Price war due to unstable time value of money

High taxation may be introduce on the service

Terrorism

Political instability.

Economic Recession = Lower consumer spending


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Significanc

edifference

betweenthebrands

High involvement Low involvement

Complex Buying

behavior

Variety seeking buying

behavior

Fewd

ifferenc

e

betweenthebrands

Dissonance

reducing buying

behavior

Habitual buying

behavior


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Complex Buying Behavior

The behavior of the customers are complex because the customer is paying high price which

automatically make the involvement of the customer higher and higher and the Marriot has a

good brand image in the minds of the people and also that Marriot has monopoly in the market

because it is the first movers in the Pakistan who introduces the MRV service in the Pakistan for

people of Pakistan and for foreign tourists.


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Consumer Buying Decision

Need Recognition

Purchase Intention

Information

Research

Purchase Decision

Post Purchase

Behavior

Attitudes of

others

Unanticipated

situational factors

Evaluation of

alternatives


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Need Reorganization

The markets researched that the every one love to go on the journey or to visit the beautiful

locations and hill stations and by looking at the current situation of the Pakistan most of the elite

class families. And visiting and go to on the tour is a natural need of the people.

Information Research

For the domestic tourists the information should be available at the Marriot hotel reception, on

the website and on the service counter of the PTDC at the airports (at website and at airports to

became aware of foreign tourists when a foreign tourist come to Pakistan he first go to the

counter desk of the PTDC to gather the information where to go how to go which hotel is best

for them and which have higher, mid and low facilities. The Marriot hotel had made a contract to

PTDC for providing the tourists the information, reservation and packages of the Marriot hotel

and the MRV service which is newly launched and Marriot give PTDC the 5% commission of

his profit of one reservation of MRV and 3% for hotels room reservation.

Evaluations of Alternatives

The customer can use the different alternatives instead of the Marriot hotel but did not have the

MRV service like Marriot only the Marriot have this facility in the Pakistan. If we consider the

competitors of Marriott then they are Sarreena Hotel, PC Hotels (chain in Pakistan Pearl

Continental) and Avari Hotel in Lahore. But unfortunately they all have not as much high

standards and they all have not these kinds of luxury bus service of R.V (recreational vehicle).

Purchase Decision

The purchase decision of the customer to the service of the MRV increases because it have

monopoly and have no substitutes available in the market.

Attitudes of other

The attitude of the other to the customer of the MRV service will be changed the other will show

attraction toward that customer that he is from elite class and that customer will also feel proud.


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Unanticipated situational factors:

The unanticipated situational factors which can impact on the purchase decision are may be the

expected income, expected price, expected service benefits.

Post purchase behavior:

If the customer make the purchase decision of taking the MRV service then the post-purchase

behavior is depend on the two things: (a) Satisfaction (b) Dissatisfaction Satisfaction we can

find this from the feed-back of the customers. If he is satisfied then he will tell to other about the

service of MRV by using good mouth marketing and if he does not satisfied then he will tell toother by using bad mouth marketing.

Who will initiate the buying decision of the service of MRV?

The domestic and the foreign elite families will initiate to take the service of MRV.


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To Deliver high quality service to the customer

To make the customer satisfied (customer satisfaction)

To capture the maximum market share as soon as possible

Make the customer loyal that even in the situation of tough competition the customer did

not think about others

Make a competitive edge in the market of tourism and hotelling

Make the brand image of MRV in the minds of the customers and the people

To become a market leader

To recover the purchase price of the MRV in one year and also make the money to

purchase one new RV bus on the next year

Do not go in loss even in the worst case

Make maximum good mouth of marketing

Make the service like the beauty of Pakistan

To generate the revenue for service extension


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The Marriotts management follow, two kinds of pricing strategies for setting the price of the

MRV service. The first one is Marketskimming pricing and the second one is Psychological

pricing.

MarketSkimming Pricing:

Marriott sets the higher prices. To skim maximum revenues layer by layer from the segments

willing to pay the higher prices the Marriot will make fewer but more profitable sales.

Psychological Pricing:

Marriot sets the higher price which also make impressions in the minds of the customers and it

have psychologically impact on them that customers thinks that if the price is high then it means

that quality of the service is high and there should be something extra ordinary about this. It is

also the attraction point of the customers.


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Days Discount Price Rs

1 0% 250,000

2 0% 250,000

3 0% 250,000

4 5% 237,500

5 0% 250,000

6 6.99% 232525

7 8.99% 227525


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Sales and Profit

Sales

Product Introduction Growth Maturity Decline

Development

Losses/ Investment


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Knowledge

Liking

Preference

Conviction

Purchase

Awareness


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Awareness

Create awareness of the MRV service to the people by make add on the RV luxury style andmaking catalogue on the MRVs luxuries.

Knowledge

Through advertising on radio, television and news paper and on the website of Marriott Hotel

and on the page of the facebook. Marriott is make aware the people that what the MRV is

Liking

Feel favorable about the service, to the customer.

Preference

Preferring the service of MRV then the other and the substitutes if any available in the market

Conviction

Make the customer believe that the service of MRV is the best then anyone else in the market

Purchase

Making the target people convinced to take the service of the MRV.


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Marriott Hotel

Day Light View

Night View


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history of marriot hotel

Documents