holiday marketing strategy for your fashion industry
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For any business that is based on products, The holidays are the time of year that you will experience a massive increase in sales as well as interest in your products and designs. This is particularly the case if you've got an effective fashion eCommerce marketing strategy in place.TRANSCRIPT
Holiday Marketing Strategy for Your Fashion Industry
www.ilovefashionretail.com
For any business that is based on products, The holidays are the time of yearthat you will experience a massive increase in sales as well as interest in yourproducts and designs. This is particularly the case if you've got an effectivefashion eCommerce marketing strategy in place.
It is reported by the National Retail Federation has reported each year thatbetween 20 and 40 percent of sales for small - to mid-sized stores are made inthe last one or two weeks of each year.
If the holiday season is creeping into your life Do not be dismayed! There'sample time for you to create fashion eCommerce marketing strategies to boosttraffic and increase sales during the season of giving. We guide you through thesteps to develop a holiday marketing strategy. Here are our top tips to help drivesales and traffic for your fashion-based business.
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In the process of developing a fashion eCommerce marketing strategy first, youneed to identify your goals to achieve the goal. The most likely goal for thisseason is to boost sales. If you break this goal further, you'll realize that it'stough to boost sales without driving traffic. Therefore, your marketing effortsneed to be focused on strategies that connect with your customers and bringthem to your e-commerce site.
If you're also running an online store, think about your sales and traffic-basedgoals for your bricks-and-mortar store as well. Though the majority of peopleassociate digital marketing strategies with online platforms, however, it is aneffective method of marketing for your physical space.
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Set Your Goals
When your objectives are established and you areaware of what success over the holidays will looklike for your company The second step will be todecide the best time to start your marketingcampaigns.
Trend analysts in the field of digital predict that yearafter year, consumers start thinking about gift ideasfor the holidays shortly after Halloween. Therefore,the ideal scenario is to establish your goals, designyour message, and then organize your marketingresources to launch your campaign before the startof November. www.ilovefashionretail.com
Determine Action Steps
With your plan's marketing date established, you are now able to decide the typesof marketing strategies you can achieve between now and your launch date.Although putting a date for your launch before deciding on your actual fashioneCommerce marketing strategy may seem odd, it can be a powerful motivator.
In the startup world of fashion, there are unending lists of tasks to complete andbig deadlines. If you decide on an event date before drafting your strategy you'llbe able to determine how much time you've got and what you can do. This is farbetter than trying to eat more than you're able to chew.
It is important to have a well-constructed holiday fashion marketing plan to be inplace, rather than making do with a random marketing plan.
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Determine Action Steps
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Components of A Strategic Fashion eCommerceMarketing Plan
Paid AdsCreate a unique series of advertisements that are paid on either Facebook aswell as Google Ads. If you know which platforms your people are on and youknow what platform they are on, you can limit your search.
Each platform has its own advantages, however, advertisements for Pinterestare particularly effective during the time of the holidays. Recent statistics show70 percent of Pinterest users use the social platform to aid in their purchasedecision-making.
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Fashion Influencer Marketing
If you're looking to partner with someinfluencers this season to boost yourbacklinks and boost traffic, begin contactingthem right now. Although this type ofmarketing is fresh, many bloggers be a greatchoice for advertising your product throughmany channels. Be sure to understand therequirements for working with an influencerand that you have an agreement ready to givethem.
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Social MediaWhile social media that is organic is atool for marketing year-round but don'tforget the followers that you alreadybuilt up on your channels when youlaunch your holiday campaign. Makesure to share exclusive content, photosthat are themed to the holidays andprovide special discount coupons toreward their loyalty.
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Holiday Landing PageOne of the least understood elementsof a marketing strategy is consistency inbranding across every platform. Youcould consider creating a holiday-themed landing page for your websiteto display your products in a festiveatmosphere. This attention-grabbingdigital display will get your targetaudience interested in gifting yourproduct as a present or buying apresent for them.
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Holiday-Themed EmailsIf you've already built your email lists,then the holidays are an ideal time tosend some of your exclusive content oreven special offers to your subscribers.Create a sequence composed ofmessages (3-5) using the same brandingas you've used on your advertisementsand landing pages. Utilize this brandingto create an engaging email usingimages and text designed to sell yourproduct to a targeted target audience.
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Special Holiday PromotionsMore traditionally, never overlook offering discounts to your regular customers.While this can often cause a rift with small-sized business owners in off, bearwith me out.
You are likely to be competing with some very big companies and platforms thatcan offer massive discounts. Although you might not be able to provide a 50%off discount coupon, this season, people are seeking two items: free shippingand discounts on bundles.
Give free shipping and discounts for customers who purchase more than oneproduct. This might not appear to be an unreasonable cost to your business, butit could increase the conversion rate of your website.
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