bkhollenback@gmail.com 845.750.9948

To get noticed in thisday and digital age it would seem necessary

to do something outside

But, my first idea probably would have gotten me arrested.So, I put this together instead…

the box.

Today’s job market is packed with a multitude of perfectly

qualified candidates sitting and waiting for their dream job.

I don’t want to wait. Patience has never been my strong point.

Bridget Hollenback is a vanguard in the study of

New Media Psychology.

She is one of the first people in the country to be awarded a Masters

Degree in Media Psychology and Social Change

from Fielding Graduate University.

Who is Bridget Hollenback?

(Inside Bridget’s head)

Job

Hold it.

I should actually stop talking about myself in the third person.

That is really creepy.Sorry…

OK. Moving on…

What is Media Psychology?

Everyone I meet asks me what Media Psychology is.

Media Psychology studies how people produce, share, and consume

technology & media. The goal is to understand its

impact on both the individual & society as a

whole.

Media Psychology has its base in cognitive, social, and positive psychology. This background has provided me with a strong understanding of how and why people

react they way they do.

With the ever increasing degree and evolving nature of social media and new technology, this knowledge becomes key in

today’s marketplace.

This becomes incredibly useful when thinking about:

Innovation,

Branding,Digital Media,

& Prosocial Change

Speaking of Prosocial Change…It’s all about the Story!!

One of the most powerful ways to

connect with someone is through a narrative or

story that resonates with them.

Having been an avid reader since childhood, I could have told you this a long

time ago.

(A younger Bridget coming from the library)

But who knew it would form the basis for my thesis?

While working on my Master’s thesis last

year, I ended up traveling to Africa with

a non-profit organization called

(I was here)

Transmedia Storytelling

I combined my loveof compelling

storytelling with mydesire to help this

non-profit anddevoted my thesis to

the creation of a comprehensive

Transmedia Storytelling model which can be

used by advocacy organizations .

Creativity + Relatability = Resonance

The goal was to increase engagement and create a more resonating connection with potential donors and

supporters through the sharing of compelling narratives.

Dispersing these different stories across numerous media platforms allows for a wider audience base and creates the potential for a master narrative which emerges bigger than

the sum of its parts.

We can’t wait, we have to make it happen.The director of the Face to Face AIDS projectwas so taken with the model, that he is now pursuing grant money to implement the program.

While in Malawi the first time (I went back again by myself four months later), I met a young man named

Aubrey. His story of loss, challenge and difficulty deeply moved me.

His intellect was so strong and his desire to learn palpable. I felt

passionately that Aubrey needed to go to university and be given the chance to

create his own wonderful story. I decided he couldn’t wait for the grant

money.

(Aubrey)

But, I didn’t feel I could wait that long…

The power of social media

In under three months, I was able to launch a new University Scholarship Fund, and raise enough money to

send Aubrey to university (he is finishing up his first semester)! Yaaay, Aubrey!

So, I decided to apply some elements of my thesis campaign to help Aubrey.

(Bridget and Aubrey, January, 2011)

A perfect example

.

This seems a perfect example of how impactful

the confluence of narrative and media can be.

Life Before Grad School

Before I went back to school for my Masters, I was a

consultant working with NPR & PBS stations nationwide.

I worked with them on improving the content and

quality of their websites and helped them understand and

utilize web analytics to better qualify performance.

Rock and Roll

I also worked for many years in the music industry in New York, Boston,

and Los Angeles. I spent a lot of time on tour buses, in

the backs of limos , on music video sets, and backstage at venues. A lot

of time…

Hold on. That kind of makes me sound like a groupie, no?

No!!!

I was actually (stop looking at the picture) the

Vice-President of Strategic and Field Marketing at Wind-up Records, and the

New York Marketing Director at Virgin Records.

Bottom line…I am a branding superhero!

I have experiencecombined with a forward

thinking graduate degree.

And, in case you can’t tell, I still manage to not take myself too

seriously.(Caveat: This isn’t really me.)

So? Just out of curiosity… Did you find this a little more compelling than all of the old

school, paper resumes your are used to drowning in?

I hope so. Perhaps your organization will feature prominently in the next chapter of my story.

I look forward to hearing from you.

Bridget Hollenback bkhollenback@gmail.com

845.750-9948