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HOLLY HORTON

PR & Marketing Portfolio

www.niapr.com

Junior Account Holder1 Year

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Role:

• Looking after a selection of clients in fashion, beauty, interiors, architecture and the health arena

• Calling and emailing select lists of journalists to sell in press releases with images

• Helping to organise press schedules for clients

• Attending trade shows to meet with key journalists

• Sending out new client season images to specific press in both the UK and abroad

• Creating end of month feedback reports to send to clients and update on client liaisons

• Liaising and meeting with Stylists to build up a relationship for future events with specific products

• Building press lists using Media agility, Mail chimp and Gorkana to organise key press lists

• Gained knowledge of key journalists in specific fields from fashion to interiors in both the UK, US and Dubai

• Social Media – using the Nia PR Facebook, Twitter and Instagram account to interact with magazines, journalists and stylists. Helped to build the Nia PR following

• Creating and writing weekly/monthly blog posts for clients

• Collating press coverage into press books

• Small company and team, therefore I gained a great deal of experience and responsibility

www.niapr.com

Specifics:

• Contacting social media journalists to organise competitions specifically with Protein World• Protein World was undertaking a celebrity Twitter campaign so the PR had to work alongside this and

sending celebrity images out• Attending the White Gallery trade show to sit in meetings with key bridal/fashion journalists• Helping to organise press schedules for Aruna Seth during fashion week in the UK and New York for

press trips and trade shows• Going out and meeting stylists to lend out Aruna Seth shoes for celebrity product placement• Gained knowledge of a wide variety of press from fashion publications, wedding and London Luxury magazines• Gaining press coverage in the New York Post, Grazia, Look Hello, Vogue Spain.• Writing an online blog for Hitched.co.uk on behalf of Aruna Seth• Creating the online content and posts for Niapr.com and arunaseth.com• Ringing press in NYC to see if they were interested in FER jackets and invite them to meet the designer

personally at a pre view of the new collection• Delivering clients gifts to journalists around London• Attending breakfasts and lunches with journalists from Hello magazine.

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BRIDAL PRESS

Contacted bridal press on behalf of Aruna Seth shoes and Charlotte Balbier dresses

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Profiling

Contacted business and features press to gain press on the founders of the company.

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Fashion press Fashion press contacted on a regular basis and personally reminded about

Aruna Seth shoes.

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Protein WorldProtein World was a start-up company.

Nia PR was taken on board to drive Protein World into the press and social media

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Protein World Twitter Competitions

c Press releases and copy available on request