Mikail Gürbüz| Founder

Access to Hotel Services

Founders

Mikail Gürbüz

CEO

Şerafettin Bilge

CTO

-Middle East Technical University / Physics

- 2 start-up experience.

- Several positions in

Rixos Hotels and Istanbul

Congress Center

Operations

Cenk ÜnverdiFatih Tamince

Advisors

-Founder / Rixos Hotels -Operational Manager / Rixos The Palm Dubai

- Programming Expert

- Expertise in diversive web applications

- Strong software development background

Problem&Opportunity

Hotels have a large portfolio of non-room services like SPA,Restaurants, Pools and Saloons that are reservable by non-hotelguests, however there is not any online platform that collects hotelsto provide listing&booking of this service portfolio.

There is not any web service or mobile application which

collects all hotels in one platform to provide hotel guests

order&booking opportunity of in-hotel specific service

portfolio.during check-in period. Today all in-hotel

orders/bookings/ are performed via calling reception.

There is not any mobile application that collects all hotels in

one platform to provide hotels opportunity to market their non-

room hotel service portfolio. Hotels are unable to promote

hotel portfolio either to in-hotel or non-hotel guests. Guests

do not have an awareness of upcoming events like meal

times, club events during stay unless they do not ask

reception or read bilboards in certain places of hotel.

C/IN HOTEL

RECEPTION

64%

17%

9%

1,25%

4%

4%

Room Booking

Other F&B

Restaurants

Room Service

SPA

Other

Opportunity Market Size

Market opportunity

Global hotel Industry has an economic size of600B dolars in revenue. Of this economicvolume, 380B is generated by room booking inwhich major online travel agencies areinterested in while there still no systematiconline platform established to cover remaining220B. Hotels724 is the hybride online systematicestablished to cover this non-room size bothinside&outside the registered hotels

600Billion

What is Hotels724?IN-HOTEL/NON&HOTEL

MARKETER

Hotels724 is a web platform/mobile application that runs directly in mobile devices of users to provide access to

in-hotel specific service portfolio during check-in along with providing hotels to promote their service portfolio via

offers&information push notifications both to hotel and non-hotel guests. Hotels724 provides non-hotel users to

search/list/compare/booking of service portfolio of registered hotels such as SPA, Restaurant and Meeting Halls.

Current Product

Hotels724 has been launced as an online platform that enables registered hotels to list their SPA facilities. As a

Turkey based startup, we are currently laser focused on SPA facilities in local market. Istanbul is one of largest local

market with high demand on traditional SPA treatments like Turkish Hamam and large number of luxurious hotels

with high class SPAs. We will continue with Restaurants and Meeting Halls. We are adressing hotels’ problem of

having difficulty to generate demand on non-room facilities from non-hotel guests.

http://hotels724.com/ ,

booking.com for non-room

hotel facilities

Business ModelALL

REGISTERED

HOTELS

C/IN HOTEL

HOTEL

GUEST

NON-HOTEL

USER

Hotels724 distributes service portfolio of registered hotels to end users. Business model depends on type of

distribution; If a registered hotel’s facilities(SPA, Res., Pool, Event, Fitness) are booked by a non-hotel user we

charge hotel by %15. If those facilities are booked by a guest of that hotel we charge hotel by 30 Cent. Any

notification(informative, invitation, marketing, special offer) sent by hotel either to hotel guests or non-hotel users is

charged by 30 Cent.

In-Hotel Value PropositionHotels724 encourages guest to increase their in-hotel spend, through purchases such as room

service, offers, spa and restaurant bookings and other opportunities presented in hotel portfolio.

The enticing visual experience invites guests to spend more and increases the revenues.

Hotel service portfolio no longer need to trawl through the separate menus inside the room;

guests can browse through the list in their preferred language, enticed by the stunning images

and detailed descriptions of the hotel service portfolio. Searching by service, event and offer

variety to decide what to order or to schedule what to do is simple. Additional information such as

service details, ingredients, aromas and other characteristics are all available at the touch of a

finger.

Hotels724 provides hotel the opportunity of promoting hotel portfolio to the guests. Offers

delivered through pop-up notifications help hotel to develop guest-specific instant marketing

strategies of services, activities and facilities; providing opportunity to increase occupancy rate

for underutilized scenerios.

Being a powerful reporting tool to record guests’ preferences; Hotels724 records guests’

requirements and movements at all time. This allows hotel to gain better insight into what the

guest is looking for and to be pro- active, recognizing that it can be updated internally in an

instant, enabling pop-up messages, promotions and offers to be displayed to guests as and

when required, with minimum effort.

Non-Hotel Value Proposition

Hotels724 provide users to search for/list/compare non-room hotel

services that are open to non-hotel users such as SPA, Restaurant,

Event, Pool and Fitness of registered hotels.

Hotels724 distributes user reviews in service oriented way by allowing

users share their experience under profile page of each specific

service. Service specific hotel reviews provides users opportunity to

have more precise&to the point pre-purchase view about quality of

service they are interested in.

Hotels724 provides hotel the opportunity of promoting hotel portfolio

to non-hotel users. Offers delivered through push notifications help

hotel to develop user-specific instant marketing strategies of services,

activities and facilities; providing opportunity to increase occupancy

rate for underutilized scenerios.

‘Hotels724 is proposed to be

directly integrated to our hotels’

database and help our guests to

access our various services. We

believe that Hotels724 will not

only increase awareness of the

services, but also help us

increase customer satisfaction

with our hotels.’

Fatih Tamince

Partner / Rixos Hotels

CompetitionNon-Hotel Competition

Online travel agencies like, hotels.com, booking.com, expedia.com are focused on Room booking only. Online SPA

platforms are Spafinder and Spaseekers which are local in USA, Canada, FRA, UK and Scotland. There are around

70K SPA’s registered in their cloud. Opentable has 30K and Zomato has around 50K restaurants registered in their

system. Opentable was acquired by Priceline and restaurants have to pay registration fees which reduces the

number of registered restaurants. Cvent and meetingsbooker collects all venues and organizators can compare and

request quotes from the venues they prefered.

Room SPA Restaurant EVENT

Competition

In Hotel Competition

Currently there are in hotel mobile guest experience providers like Iris Valet, Intelity, Hotelmobile, Guestware. Those

software companies provide hotel specific tablet guest experience solutions via tablets belong to hotel. They do not

collect all hotels in one platform. User can not access hotel services if he is outside the room. They are still not

widespread, most of hotels do not use them. Hotels724’s differentiation from those providers is like Booking.com’s

differentiation with hotel website provider companies. Hotels724 collects all hotels in one platform, runs directly in

personal mobile device of the guest and disables need to use different mobile applications of different hotels.

Marketing Plan

Chain 2

Major marketing plan is to register as many hotels as possible.

For this purpose 29 Rixos hotels will be used as pilot for SPA

booking version; around each Rixos, hotels that are part of a

hotel chain will be targeted in order to play a pilot hotel role for

the chain they belong to.

Rixos The Palm Dubai will play the major pilot role since each

hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm

Dubai as pilot we will try to register at least 1 hotel from each

hotel chain in order to set up an infrastructure to expand

through that hotel chain.

Rixos The Palm Dubai will play the major pilot role since each

hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm

Dubai as pilot we will try to register at least 1 hotel from each

hotel chain in order to set up an infrastructure to expand

through that hotel chain.

Pessimistic Case

Profit&Loss Forecast

Pessimistic

Case

Key Financials$ k

2017

Revenues: $3,571k

Net Profit After Tax: $1,197k

Exit Strategy

Public Offer around $10B Valuation in 5 yearsP

Sale to Priceline, Sabre, Expedia or Travelocity; Opentable.com was sold to Priceline at 3B$ valuation, Lastminute.com wasacquired by Travelocity at $1B valuatio, Wotif was acquired byExpedia at $703M valuation.

S

Required Investment

$200k for %20 Equity

We believe that best way to make our business succeed is to attract a large amount of equity capital from an

institutional Venture Capital Firm. We know that attracting this investment will not happen quickly, but we need to

raise money immediately to get Hotels724 off the ground and get some clients to prove our business proposition. For

this purpose we need an investment of amount 200K$ in order to prove our business to get next level investment.

We need your help to become;The leading global mobile platform that runs in every hotel

in world to connect hotels to their in-hotel / non-hotel

guests.

The leading online marketing&booking platform for non-

room services of global hotel industry.

One of the fastest growing start-ups in world which has

potential to reach 1B$ company valuation barrier in 5

years.

Thank You.