How can you give

your customers

more time?

Geomarketing

Field service planning

Location optimisation

Delivery planning

wHere are your goods and

service colleagues actually located?

in tHe rigHt location? on tHe rigHt track? in a traffic jam? your job in sales, marketing and controlling demands something new from you every day. You are in a state of constant flux between two main sets of issues. On the one hand, there are corporate decisions to be made with regard to sales, loca-tion and territory planning. On the other hand, your field service team or a pool of service personnel is awaiting plans of action or territory specifications.

There is a clear concept to ensure your success: time and costs are scarce resources that must be optimised. With PTV Map&Market you can analyse and display data geo-graphically. On the basis of this, the solution automatically plans your locations, opti-mises trips and manages your sales force. The software allows for transparent work-load allocation, less time spent behind the wheel and complete scheduled customer visit coverage.

Make the right decisions for your success in marketing, sales and controlling – with PTV Map&Market.

„Our approximate 200 employees regularly visit approx. 10,000 businesses. Naturally, this makes territory planning complex. We have relied on PTV Map&Market for over 10 years. The tool provides transparent utilisation values, which leads to high acceptance in the team.“

Dieter Lohmann Manager Sales OperationsKraft Foods Deutschland GmbH

area and trip cHeck – our special service for you

We will demonstrate your potential for optimisation based upon your own data.See for yourself – free of charge and without obligation!

mapandmarket.ptvgroup.com

2 ptv map&market

still using excel or are you already visualising?

A map says more than 1,000 lists. With PTV Map&Market your company data can be clearly and transparently displayed on a digital map, showing you any regional disparities.

Digital maps have been widely available for a long time. However, the art lies in the display and com-bination of spatial company data with third-party data. Combination means the transfer of address-related factual data to spatial units. Only when these are linked with digital maps and customer data and displayed do you have a com-prehensive, intelligent basis for decision-making.

This enables you to spot your A, B and C customers at a glance and reveals high-profit sales territories and unexploited sales potential. Let the software help you answer decisive marketing, market re-search, sales and controlling ques-tions - and secure your business success.

How do you see

beHind tHe curtain

of success?

3PTV MaP&MarkeT

your cost-effective entry into location intelligenceLocation intelligence, knowing the ins and outs of „where“, is your key to suc-cess: Where are my customers located? Where is the competition? Where are my strengths in the market and where are my weaknesses? Where are optimal sales territories?

The cost-effective entry-level version, ptv map&market basic, includes all essential applications for location intel-ligence including an integrated route planner.

a range of visualisation and analysis metHodsThe new entry-level solution for geo-marketing offers a wealth of visualisation and analysis options. These allow you to assess catchment areas, servicing rates or coverage rates as well as accessibility. In addition, the software simultaneously provides potential data. This allows you to ascertain market potential and to ana-lyse customer or competitor structures as well as regional market penetration. A particular highlight is the manual territory planning function for configuring sales or collection territories based upon addres-ses or post code areas.

combination of geomarketing software and route plannerAn integrated route planner with se-quence optimisation provides optimal routes between two or more destinations. Cross-format data import and export as well as geo-coding down to house num-ber level are included. For reliable travel time calculation and visit planning.

PTV Map&Market is a true all-rounder!

You will find the right solution for every requirement.

PTV MaP&MarkeT4

A range of visualisation and analysis me-thods are available, enabling you to ‚plan with your eyes‘.

Potential analysisCustomer segmentation and competi-tive analysisDisplay of servicing rates and accessi-bilityArea displaysPenetration and response analysisRoute calculation with integrated se-quence optimisationDisplay of flows of goodsCoverage calculationCombination of address layers and area layers

The software automatically optimises sales territories according to your spe-cifications, makes concrete suggestions for locations when planning business ex-pansion and consolidation and calculates alternative scenarios in no time.

Calculate the optimal number of sales territories.Plan well-balanced sales districts with regard to sales potential, turnover, number of customers, employee work-load and other parameters.Coordinate territories according to your number of employees.Consider the impact of alternative scenarios on your KPIs and the related savings potential.

Create trip plans optimised according to utilisation with all relevant restrictions, customer requirements and call cycles. Minimise travel times and costs

for as many employees as you wish via an accurate appointment sequence or daily or weekly schedule.Allows manual customisation for flexi-bility of your employees in the field,including alternative scenarios even for complex trip planning, thanks to the world‘s fastest distance matrix technology.

4

more tHan mere decision support…

visualisation and

analysis metHods

area planning field service planning

At last, a programme that makes concrete suggestions – and in

accordance with your specifications.

Calculate the optimal number and status of locations in order to provide custo-mers with the best possible service. Find out

how many branches you need in order to achieve your sales targets,and which are the optimal locations depending on threshold figures such as sales potential, target group density, customer structure and infrastructure.

Calculate servicing rates and accessibility based on the geographical distance and time spent reaching a destination around your location.

Advertisements and direct mailings that arrive reliably and on time? This need not be a dream!

Plan your delivery areas precisely down to house number level.Organise the exact routes of your post and print material delivery team.Identify residential areas with a high target group density.Measure the success of your marketing activities with precision - right down to the specific address.

Detailed planning is also a prerequisi-te for companies in the waste disposal industry.

5PTV MaP&MarkeT 5

…functions tHat impress!

location optimisation delivery planning

„Thanks to PTV Map&Market we have strategically optimised our trip plan-ning. The quality of our customer care has greatly increased, costs have been reduced and both our employees and customers are happier.“

Marco QuattrocchiApplication DevelopmentDr. Grandel GmbH

„The integrated solution improves the transparency and the planning reliability at headquarters. At the same time, the numerous optimisation factors ensure the flexibility of the field service person-nel – and ultimately the acceptance of the new system. The result is that we are very satisfied.“

Michael SchusterNational Field DirectorDanone GmbH

PTV MaP&MarkeT6

let ptv

advise you

ad

bc

Firstly, we analyse your current situation. We model your data, identify problems and evaluate potential.The second stage consists of defining planning objectives and restrictions.Next comes conversion: i.e. planning and evaluation of several scenarios.Finally, we document and present the results to you and, in special cases, perform fine-tuning.

a

b

c

d

Take advantage of a unique combination - PTV Map&Market specialised planning software combined with more than 30 years of experience in geographical planning and our consul-tants‘ expertise! Whether location planning, visualisation of your field service structures or restructuring of your sales terri-tories, we will be happy to advise you – on-site if you prefer.

Make your strategic and operational decisions taking account of all decisive factors, without having to familiarise yourself with new software in advance. Our approach is clearly structu-red:

Do you want to seamlessly integrate PTV Map&Market func-tions into your CRM/ERP solution? With PTV xServers, you can extend your own system with functions such as trip planning, an appointment recommendation tool, digital maps, route calcula-tion and much more! Numerous partner companies are already integrating our additional functions into their CRM systems. For you, this means short implementation times, a reliable contact and a wealth of experience from numerous integration projects.

talk to us.

seamless integration

into your crm system

simple yet complete!

use enricHed map material!

Upon delivery, the entire map material of our software contains geographic data, such as digital territory bound-aries, population demographics and purchasing power. The map editions provide the ideal basis for effective sales and field service planning.

Customers purchasing the premium version will receive a complete set with corresponding street segments for your map version – a new standard.

Customers purchasing the entry-level version, PTV Map&Market basic, have a choice between the DACH City (Germany, Austria and Switzerland) and Europe City versions. The DACH City version includes features such as postal and administrative boundaries broken down into municipalities and

enriched with data, such as popula-tion size or purchasing power index. The Europe City version also includes data in less refined detail (2-digit post codes / NUTS 3 Level) for additional European countries.

additional data packages

We also offer you additional data packages for a more detailed analysis. Specifically for the German market three predifined packages are cur-rently available: for health & personal care (OTC Kaufkraft), consumer goods (Sozio Plus) and the do-it-youself or tradesmen‘s sector (Baukraft). If you are looking for other data or data for other countries please contact us.

7PTV MaP&MarkeT

beginner or professional?

Whatever your previous knowledge of geomarketing or field service optimisation you will be a winner! Compare the functions of our premium solution with the cost-effective entry-level package.

For a more detailed list, visit the website under „Products“ „Overview“. We will be happy to advise you.

our clients

Alfred Ritter August Storck Brauerei C.& A. Veltins Brillux BSH Bosch und Siemens Hausgeräte Carl Kühne Coty Danone Deutsche Post Dr. August Oetker NahrungsmittelKarlsberg Kraft Foods Deutschland Lekkerland Lieken L‘Oréal Melitta Haushaltsprodukte Nestlé Deutschland PepsiCoQueisser Pharma Radeberger Gruppe Robert Bosch Unilever Deutschland

a small selection

maps and additional data

importing and geocoding data

visualising and analysing

calculating routes

planning territories manually

planning territories and locations automatically, incl. vicinity and cluster planning

planning visit trips, incl. workload calculation and reporting

planning delivery and collection districts, incl. routes and walk times

ptv map&market premium

ptv map&market basic

comparison of functions

ptv groupHaid-und-Neu-Str. 1576131 KarlsruheGermany

Discover the potential of your company data! PTV Map&Market is the software for professional geomarketing. Even the entry-level version provides you with a wealth of options for display-ing strategically significant company data. The combination of spatial company data with third-party data allows you to link detailed map material and geo-coded addresses with addi-

tional spatial information – location intelligence. Geographic information prepared in this way makes your marketing, sales and controlling decisions easier.

The integrated route planning is a valuable and unique addition.

Sales people usually spend about 50 per cent of their time tra-velling. 94 per cent of end consumers complain about delayed service and delivery times. PTV Map&Market supports you with strategic and tactical planning of sales and field service teams. The solution allows for transparent allocation of workload, ter-ritories with comparable sales potential, less time spent behind the wheel thanks to pre-combined trip planning and complete

scheduled visit coverage. In addition, the application displays and optimises sales territories, makes concrete location sug-gestions when expanding or consolidating and provides a basis for detailed delivery planning. Display your sales, customer or potential data on detailed maps and perform spatial analyses. Manual adaptations can be made directly on the map.

location intelligence witH ptv map&market

complex planning and optimisation tasks

this way, geomarketing becomes location intelligence and field service becomes true customer service.

+49 (0) 721 9651-8100sales.en@mapandmarket.ptvgroup.commapandmarket.ptvgroup.com

en

-ma

-12

12