how cybage helped a digital healthcare company …...title healthcare_company_seo_marketing author...

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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.

How Cybage helped a digital healthcare company

witness 41% growth in organic traffic

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ABOUT

OUR

CLIENT

A US-based, zero cost, online

platform that empowers patients to

schedule their laboratory and

radiology tests, and view the test

results securely.

Helps connect patients,

doctors, lab and radiology

centers for a seamless

medical experience.

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Business Needs

Improve Google &

Alexa rankings

Enhance core keyword

rankings on Google SERP

(Radiology tests and

centers, X-Ray, MRI)

Increase claim on

Google local search

results (Health &

Medical)

Boost “online medical

appointments” &

“registrations” from website

Create engaging

website content

Fix website technical

issues & streamline

tracking mechanism

Increase Website

Traffic

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Business Challenges

High Alexa ranking:

398,324 (Global)

and 97,955 (US)

80% of the keywords

ranked below the

top 50 of Google

SERP

Absence of top navigation menu on the website

Backlinks to the

website had

high spam

score

Multiple external

and internal

broken backlinks

Faulty sitemap index

Multiple duplicate

pages on the

website affected

the crawl budget

Current tracking

mechanisms on the website

gave mixed signals &

unclear data patterns

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▪ Website Technical, Design & Navigation Analysis

▪ Competition Analysis – On-Site/Off-Site

▪ Baseline Reporting – Rankings, Backlinks & Performance Data

▪ Keyword Research, Theming & Mapping

▪ On Page Optimization & Brand Building Activities

▪ Landing Page Optimization

| The Solutions

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Conducted detailed SEO audit of the website to identify & fix gaps related to

technical, UX/UI, search appearance & link profile elements

Introduced content cluster strategy: medical articles categorized in terms of

test by organ, test by condition, test by symptom, and other trending topics

Adopted the “Keyword Rich URL” approach to

improve the SEO rankings of keywords

Charted out category prioritization (radiology was

assigned top priority) for bug fixes and SEO

implementation

Carried out detailed target audience & user intent

analysis for keyword selection and mapping

Performed competition gap & opportunity analysis

from an SEO & UX perspective

Strategies

Developed an integrated sitewide keyword strategy

based on investigative search queries, such as “Who

should get a brain MRI?”, to target voice search

Optimized the website conversion rate to

increase leads

Strategy Implementation

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Improvement in keyword

ranking of targeted pages

Growth in “Book an Appointment” leads

Improvement in website

indexability & crawlability

Improvement in local search results

Increase in SEO sessions

Improvement in

Alexa US rankings

Business

Impact

94%

41.15%

18%

73%

17%

12%

* Business impact shown in terms of growth percentage when compared with the previous six months

Business Impact: Six Months

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Let’s deliver VALUE | www.cybage.com | [email protected] |

See more of our work


Design

Thinking

Content

Marketing

CMS-driven

Personalization

Video

Production

Marketing

Automation

Campaign

Management

CYBAGE MARKETING SERVICES

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how cybage helped a digital healthcare company …...title healthcare_company_seo_marketing author...

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