how to fail in public (and not get fired)
TRANSCRIPT
Failing faster and better:how TO experiment in public (and not get fired)
#CommsHero Manchester
Hello!
I’m Paul Taylor I’m Innovation Coach at @BromfordLabYou can find me at @PaulBromford
The Twitter Test
Where Do You get your best ideas?
It wasn’t lack of ideas or poor leadership that killed
Blockbuster - it was resistance to change
1.Some Context
A bit about Bromford, Bromford Lab and failure
Blast from the past: 2003 sunday times best employers
Microsoft 1st 😃
Bromford 5th 😳Asda 7th 😤
Doors were opened - we went outside our sector
Our DNA
The social media policy
Whatever the
benchmark is:
do the opposite
Daring to be different means
you need to make friends with:
× Sarcasm× “Constructive criticism” (Inc.
Idiots)× Failure
Rewiring yourOrganisation
1: Test and research
2:Pilots demonstrate customer value/performance
3: Evaluation shows scaling could reduce repairs by 3million and improve cashflows by 1million
4: Scale up 130 roles.
2.Fear of failure
Why we say failure is an opportunity to learn - but don’t
really mean it
how to kill creativityHierarchy Restrictive Job Profiles Over complication
Silo working Lack of resources Reports and approvals
Lab 2014 - a safe space where bromford doesn’t exist
PERMISSION TO FAIL IS PERMISSION TO THINK BIG
WE HAVE AN ALLOWABLE FAILURE RATE OF 70%
Moonshot
It’s often easier to make something 10 times better than it is to make it 10%
better. And we need 10x gains to solve some of the biggest problems facing
humankind
Astro Teller
Try to be wrong as fast as you can
A PROTOTYPE IS WORTH 1000 MEETINGS
All life is an experiment - the more you make the better
Problem Definition
Design Test
Learn and move on
Good to go
Think big but start small
Avoid solutions in search of a problem
Every problem is an opportunity
Don’t keep talking about it - try it!
A quick fail beats a slow steady death
Innovation is about impact not ideas
Creativity is intelligence having fun
Go to the centre of the network
Fast failure is good risk management
Be ruthless pulling the plug
Lab Lessons
3.FAiling better
and fasterCreating space for
experiments
Experiment
How do you solve a problem like Asif
Choudry ?
Building to fail
Chindogu: The Art Of Intentionally Making A Useless Invention
Design an Un-Useless Solution to help asif’s family by Keeping him off Twitter
You must feature:Asif A smartphoneA Household Object/pet of your choosing
Problem definition
12 weeks max
Coaching
Think 10x bigger
prototype Test
Evaluate
Fail?
Prepare exit
resource for scale
From Experiments you get:
LearningEvidence Unintended Consequences
A Simple Experiment
Could we make people more
likely to talk to the Lonely?
Frugal InnovationYou stick Amazon Alexa in the office?You put Google Glass on customers for home viewings?You give people access to 3D Printing?You install home sensors that can track the occupancy of homes?You make video gaming available at work?You get kids to redesign communities with Minecraft?You use Whatsapp in place of email?You let your development team use drones to photograph land?
Share your problems, ideas and experiments with others
4.Daring to failBuilding trust and eliminating
the wrong type of failure
What are the irrational fears where you work?YellowIs the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.
BlueIs the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum.
RedIs the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
Your challenge:
Find The Problem
Test Something
Disprove the Fear
Get someone to write you a business case why you shouldn’t do something
Or..Just Do It and Don’t Tell
anyone
Or even...
…Just Do It
and Say someon
e else told you to do it
Be the mischief:
You’ll always have 50% of people for the old rather than the new
The Twitter Result
EACH MORNING REMIND YOURSELF THAT A YEAR OF YOUR LIFE WILL BE SPENT IN MEETINGS
THEN DO SOMETHING ABOUT THAT
Mediocrity isn’t an accidentLet’s declare war on it
thanksYou can message me at @PaulBromford
Or email [email protected]
CreditsSpecial thanks to all the people who made and released these awesome resources for free:× Presentation template by
SlidesCarnival× Photographs by Startupstockphotos