how to grow your business using the internet
DESCRIPTION
Mouneet Mehta explains the importance of having a strong web / online presence for any organization that wants to grow in today's internet age. This is a presentation created for the Business Excellence training Program of Life School in March 2011.TRANSCRIPT
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Business Excellence
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How to grow your business using the
power of the
Internet?
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Primary Use:Getting Relevant and Right
information at the click of a button.
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2 Billion search hits on Google
- EVERYDAY
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India ranks 4th
in the list of countries with Highest Internet Users
Having 81 Million users
Source: www.internetworldstats.com
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Rate at which the internet users are growing in India is
1520% each year
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What are these people doing on the Internet
?
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Most people use the internet for
convenience.
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Convenience in finding information
about anything
& everything
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The biggest challenge a human being faces today is the challenge to
choose between options.
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Making a choice to arrive at the
RIGHT DECISIONabout a Product or a Service.
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How do I buy a Music System or a Laptop?
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New technology DEMANDS newer ways to communicate.
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I can either go from store to storeOr I can just Click!
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Internet presence of your organization can be the most
economical and effective way to
REACH OUT to millions of users who may be in need
of your products or services.
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What do you NEED to have anONLINE PRESENCE?
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1. a GREAT Website
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Hence, Internet is not a passive experience, but its a
SHARED EXPERIENCE.
People take DECISIONS based on what they see, what others share with them.
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Your website can be your greatest marketing tool
which can replace an entire team of people.
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Costs LifeNewspaper Ads: Lakhs 1 dayHoardings: Lakhs 1 monthTelevision Ads: Crores a few secondsBanners & Posters: Mostly illegal a few days
Lets compare our advertising efforts and cost to that of Internet Presence.
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"Half the money I spend on advertising is wasted,
the trouble is, I don't know which half ”
– John Wanamaker
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You+
Internet
Millions of prospects
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How can you create a GREAT WEBSITE?
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Websites are not just text and images..
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We need to keep theUSER
in mind.
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Rich content Ease of use User Experience Updated Content Employee sharing Inbound links
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A Great Website should be able to
EDUCATE and ENLIGHTEN
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Users shouldWANT TO
share it with others.
These others would in turn share it with more others.
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Easy to RememberDOMAIN NAME
www.lifeschool.co.in
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Hosting on a FAST SERVER
Upgradeable as per future needs.
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Examples of websites from various category of businesses.
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• Beautiful Photos of Jewellery
• Gold Rate
• Choose – Click – Gift
• Products
• Events – Awards, Fashion Shows, Offers.
• Collection – Premium Products
• Store Locator
• Order Status
Jewellery
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Jewellery• Promos with price mentioned (Rs. 999/-)
• Shop Online
• Invest Online – Schemes, Payment Options, Enrol, Account, FAQs.
• Wedding Planner
• Jewelogy – Cuts, Colors, Clarity, Carat Weight
• Knowledge Base
• Tips – Dos and Dont’s of wearing and caring for your Jewellery
• Search
• And the basics –About us, contact us, etc.
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Retail / Distributor – Music Systems• Products / Brands
• Knowledge Base
• Help me to choose the right system as per Room, Budget, Quality,
Performance, Output, etc.
• Accesories Suggestion – People who bought this also bought this accesory.
• Buy Online
• Service / Online Support
• Testimonials
• And the basics..
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Construction
• Beautiful pictures of landscapes, 3D views of the buildings.
• Amenities
• Floor Plan
• Location Map
• Specifications – Wall, Concrete, Windows, Kitchen, Lift, etc.
• Completed Projects
• What to look for in a home?
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Construction
• Awards
• Blog
• Finance Guide
• Testimonials
• And the basics..
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What do you NEED to have anONLINE PRESENCE?
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2. Email and Email based Marketing
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3. Social Media
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Do More with Less
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Do More
More awarenessMore prospectsMore revenueMore referrals
More follow upsMore feedbacks
More communicationMore convenience
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With Less
Less cost of reaching outLess efforts to reach outLess waste of resources
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Marketing through Internet is:
InexpensiveMeasurable
TargetedRelevantEfficient
AuthenticConvenient
Global