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Teresa Torres, VP Products, AfterCollege Startup Product Talks SFBay Atlassian Dev Den, San Francisco, CA 08.14.2013 A Startup Product Talks Presentation http://StartupProduct.com

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On August 14 at the Startup Product Talks SFBay meetup Teresa Torres, VP Product, AfterCollege gave a great presentation that was quite provoking and inspired much animated conversation. Read the recap here: http://bit.ly/12hxc84 Follow http://startupproduct.com/blog

TRANSCRIPT

  • Teresa Torres, VP Products, AfterCollege

    Startup Product Talks SFBay

    Atlassian Dev Den, San Francisco, CA

    08.14.2013

    A Startup Product Talks Presentation

    http://StartupProduct.com

  • {

    How to Make Better

    Product Decisions Teresa Torres Vice President, Products @ AfterCollege

    www.producttalk.org

    @ttorres

  • Think about how you

    make product

    decisions.

  • Startup ROI Source: http://jtangovc.com/venture-capital-and-its-33-success-rate/

  • Startup Failure Rates Source: http://www.statisticbrain.com/startup-failure-by-industry/

  • First Model:

    The Product Genius

  • Youre the CEO of your product.

  • You generate the ideas.

  • You are The Decider.

  • You are the expert.

  • You dont have time to analyze everything

  • So you rely on

    your expert intuition.

  • The Challenge: When is expert intuition

    good?

  • Expert intuition

    is good when

  • Environments are

    predictable.

  • You can practice with

    reliable feedback.

  • Is this how product

    works?

  • Second Model:

    Customer Development

  • Get out of the building.

  • Phases of Product

    Growth

    Customer Validation

    Customer Creation

    Company Building

  • Iterate

  • The Challenge: Customer Development is

    hard.

  • The Challenge: Confirmation bias interferes.

  • Third Model:

    The Lean Startup

  • Hypothesis-Driven

    Product Development

  • Draw lines in the sand.

  • Minimum Viable Product

  • The Challenge: Fundamental Attribution Error

  • The Challenge: Narrow Framing

  • The Challenge: Overconfidence

  • So whats next?

  • We get to decide.

  • We cant just build products.

  • We need to master our

    craft.

  • We need to develop our

    skills.

  • We need to keep evolving

    our processes.

  • Think about how you

    make product

    decisions.

  • Keep the conversation going:

    www.producttalk.org

    @ttorres