How to setup Ad-groups & ads?

Structure of adwords

Campaign

Ad group

Ads

Layout of Categories ad-groups

Click on campaign Tab

Create New ad-group

This is default ad groups, we can rename it

Start to create new ad group

Create Your ads

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Setup keywords Bids

Leave this option.In next setup we first searching the keywords then will be add

Enter amount which you would like to pay for one click

Add Keywords

After click save ad-group button, you will see this window for add keywords

3 ways to select keywords

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If you know some keywords then add here Get idea about relevant

keywords from this suggestion

Go to keywords planner & get perfect idea about keywords

Check out this link for learn about keywords planner:https://support.google.com/adwords/answer/2999770?hl=en

2 ways to setup keywords bids1

Click on edit button & change bids for all keywords

Setup

Setup Manual bidding by click on default max CPC

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Search AdwordsThe Google Search Network is a group of search-related websites or apps where your ads can appear. When you advertise on the Google Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords..

Display AdwordsThe Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network.

Apps AdwordsThe Google AdWords app helps you stay connected with your ad campaigns from anywhere, using your Android smartphone. You can easily view your ads’ performance on the go with this simplified companion to your desktop account. So you’ll keep your campaigns running smoothly—no matter where your business takes you.

Video AdwordsVideo is a great way to make a genuine connection with potential customers. Videos teach us, inspire us, and make us laugh. We share them with friends and talk about them long after we’re done watching.

Shopping AdwordsGetting started with Shopping campaigns and your AdWordsaccount. The Google Shopping experience is built on Product Listing Ads, which are ads that include rich product information, such as product image, price, and merchant name.

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