how to win the president’s innovation...
TRANSCRIPT
![Page 1: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/1.jpg)
1
HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.
![Page 2: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/2.jpg)
2
Lookers
Creepers
Leapers
![Page 3: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/3.jpg)
3
CONGRATULATIONS.
![Page 4: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/4.jpg)
4
who you are
52%
29%
19%
Social Impact or Cultural Enterprise Open Health or Life Science 18%
18%
14%13%
7%
6%
6%
5%
5%4%
2% 1% 1%
HBS College HGSE HKS HSPH GSD GSAS
Extension HMS HLS SEAS HDS HSDM
![Page 5: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/5.jpg)
5
![Page 6: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/6.jpg)
6
Any Harvard student who wants to get into the startup sandbox, explore ways to make the world work better and learn from the experience.
![Page 7: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/7.jpg)
7
![Page 8: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/8.jpg)
8
![Page 9: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/9.jpg)
THE INNOVATION CHALLENGE ROAD TO WINNING
9
Participation Declaration
Orientation
Getting Advice
Researching
Validating
Framing
Business Plan Proposal Workshop
Finalists Selected
Getting More Advice
12.5 12.14 12.15 1.26 2.1 3.7 3.8 4.20 5.72.6
Peer Review
Programming and Advising
Finalist Pitch Day
Award Ceremony
Proposal Due
![Page 10: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/10.jpg)
10
LOVE
COURAGE
METHOD
![Page 11: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/11.jpg)
90% of startups fail.
11
![Page 12: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/12.jpg)
don’t do it to succeed.
12
don’t do it to for the dough.
![Page 13: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/13.jpg)
do it to not regret doing it.
13
![Page 14: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/14.jpg)
The 10% who make it.
14
1.It’s about the product stupid.2.It’s not about the product stupid.3.Luck.
![Page 15: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/15.jpg)
it’s not about the function.it’s about the adoption of the function.that’s what you need to prove.
15
The 90% who fail.
![Page 16: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/16.jpg)
16
Maslow’s Hierarchy of Need
![Page 17: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/17.jpg)
17
![Page 18: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/18.jpg)
18
UBER: (versus taxis)
gets me from here to there.
is transparent.
is for people like me.
makes me feel better about myself.
enables me to realize my life.
![Page 19: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/19.jpg)
it’s not about the function.it’s about the adoption of the function.
it’s about tapping into the customer’s desperation or aspiration. period.
even in social and cultural enterprises.
19
![Page 20: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/20.jpg)
all big decisions are made emotionally
20
![Page 21: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/21.jpg)
how we decide
21
![Page 22: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/22.jpg)
1) Problem/Impact2) Market Opportunity3) Solution/Value Proposition4) Team/Advisors5) Go-to-Market Plan6) Progress to Date
22
your business plan proposal
![Page 23: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/23.jpg)
23
what the judges judge
![Page 24: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/24.jpg)
24
problem/impact
1. What is the problem you are trying to solve? (THE INSIGHT)2. Who is it exactly a problem for? (FIRST LEVEL TARGET AUDIENCE)3. How do you know it’s a problem?(FIRST LEVEL PROOF)4. Why does solving it matter? (IMPACT)5. How can you quantify the problem or the impact?
![Page 25: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/25.jpg)
25
this is not a target market.
![Page 26: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/26.jpg)
26
this is a target market.
![Page 27: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/27.jpg)
1. Your vision can be big, but you need to figure out who you’re going to start with (get traction)
2. If you’re inspired by a niche opportunity, how does it transition to a larger market?
27
market opportunity
![Page 28: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/28.jpg)
28
this is not a target market. this is not a customer.
![Page 29: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/29.jpg)
29
this is a customer.
![Page 30: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/30.jpg)
3. What are they doing/using now?4. Why would they choose you?5. How often would they engage?6. How much time and money to acquire?
30
market opportunity
![Page 31: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/31.jpg)
31
this is not a target market. know your competition.
![Page 32: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/32.jpg)
competition?
1. Your customers know about your competition2. Your competition isn’t someone exactly like you3. Any solution that addresses that problem is your
competition4. Your competition can render your obsolete5. If you’re better, cheaper, by how much?
32
![Page 33: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/33.jpg)
33
the upper right quadrant
advantage on two
dimensions
![Page 34: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/34.jpg)
34
status quo
![Page 35: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/35.jpg)
35
solution/value proposition
1. How does your solution/approach work?2. What is your core value proposition?
![Page 36: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/36.jpg)
for [target] who are [segment], [your idea] is the [category] that [point of
difference] because of [proof.]
36
the positioning statement
![Page 37: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/37.jpg)
37
solution/value proposition
1. How does your solution/approach work?2. What is your core value proposition?3. How will you generate revenue and/or funding?4. What are the key steps to testing and developing
your solution?
![Page 38: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/38.jpg)
38
team/advisors
1. Who is on your team and how do their skills and expertise align with the challenges and needs associated with this particular venture?
2. Who are your advisors and how do their skills and expertise align with the challenges and needs associated with this particular venture?
![Page 39: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/39.jpg)
39
go to market plan
1. How will you create awareness of your offering among the various constituents in your marketplace?
2. How will you motivate engagement and trial?3. How will you encourage adoption?4. How will you ensure customer advocacy?
![Page 40: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/40.jpg)
40
progress to date
1. How many potential customers have you talked to?
2. What have you learned?3. Do you have a prototype of any kind?
![Page 41: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/41.jpg)
41
Lookers
Creepers
Leapers
Keep leaping.
![Page 42: HOW TO WIN THE PRESIDENT’S INNOVATION CHALLENGE.2c7lhqzgg651ytn5b45yen7a-wpengine.netdna-ssl.com/wp-content/up… · THE INNOVATION CHALLENGE ROAD TO WINNING. 9 Participation Declaration](https://reader033.vdocument.in/reader033/viewer/2022060319/5f0cbdfb7e708231d436e844/html5/thumbnails/42.jpg)
Q&A