1

PRESENTATION ON

HINDUSTAN UNILEVER LIMITED(HUL)By-Anshuman

INTRODUCTIONINTRO

India's largest Fast Moving Consumer Goods company with 100 factories across India.

In1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

HUL formed in November 1956.

Current CEO of HUL is Nitin Paranjpe (CEO and MD)

Chairman of HUL is Harish Manwani(Chairman)

one of the country's largest exporters and recognised as a Golden Super Star Trading House

The mission – “add vitality to life.”

TEAM A 3

VISION OF THE COMPANY

TEAM A 4

Hindustan unilever ltd

Personal washLux, lifebuoy, dove

Pears, rexona, breeze,

LaundrySurf excel

Wheelsunlight

Skin careFair & lovely

Pondsvaseline

Hair careSunsilkClinic

Oral carePepsodent

closeup

DeodorantsAxe

rexona

Color cosmetics lakme

ayurvedic ayush

TEAM A 5

TEAM A 6

HOME & PERSONAL CAREFOODSEXPORTSOTHERS(CHEMICALS, WATER)

16.2%

7.3%

2.2%

74.3%

CONTRIBUTION TO DIFFERENT SECTORS

MARKET CAPITALISATION AS PER BSE

TEAM A 7

PERSONAL CARE OF HUL

TEAM A 8

TOILET SOAPS BY HUL

HUL is the market leader in the soap segment in India

9

TEAM A

•Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.

•In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.

•From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.

•In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

TEAM A 10

•Dove was launched in 1955 in US. It has been available in India from 1995.

•It has proved to have ¼ of moisturising cream that maintains the skin be smooth & soft.

•In 2004, HUL’s campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

TEAM A 11

•Launched in 1895 in UK and then in India.

•A Low cost soap catering huge population.

•The jingle, ‘Making a billions of Indian feel safe and secure’Says everything!!

•Comes with different varieties and treats different needs.

TEAM A 12

Competitors of HUL SOAPS

HUL brands

• Lux

• Rexona

• Breeze

• Lifebuoy

Competitors brands

• Santoor, Chandrika

• Cinthol, Mysore Sandal

• Godrej no. 1, Nirma

• Dettol

TEAM A 13

Competitors of HUL SOAPS HUL brands

• Pears

• Dove

• Hamam

• Liril

Competitors brands

• Santoor, Savlon

• Camay

• Margo

• Cinthol

TEAM A 14

The HUL Hair Care

TEAM A 15

• Sunsilk was launched in1964, is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results.

• Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest selling shampoo, offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient.

TEAM A 16

Competitors of HUL Hair Care

• Sunsilk

• Clinic Plus

• Dove

• Pantene

• Head & Shoulders

• L’Oreal, Garnier

TEAM A 17

Welcome to the segment Of

HUL Oral Care

TEAM A 18

• Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing.

• Closeup is the original youth brand of India.• The first brand targeting youth in the oral care market, with

an edgy and youthful image which stays relevant till date. Ever since its launch in 1975.

• Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since.

• closeup became the first Gel toothpaste in the Indian Market.

TEAM A 19

Competitors of HUL Oral Care

• Pepsodent• Close Up

• Colgate• Meswak• Dabur Red• Anchor

TEAM A 20

HUL COSMETICS

Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills

In 1998 Tata sold off their stakes in Lakmé Lever to HUL

TEAM A 22

Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846

In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream

Competitors:

Nivea, Charmise

HUL FOOD BRANDS

TEA• Brooke Bond• Lipton

COFFEE• Brooke Bond Bru

FOOD• Kissan• Annapurna• Knorr

ICE CREAM• Kwality Wall’s

TEAM A 25

TEA

• Brooke Bond Red Label was launch in 1903 • It is India's single largest tea brand

TEAM A 26

SALT

• The brand currently operates in two of the largest, almost universally consumed, foods categories of the country – Salt & Atta (wheat flour)

• Annapurna brand, first introduced in 1997

TEAM A 27

ICE CREAM

• Kwality Wall's, launched in 1995• Key launches includes. Cornetto, Feast, Viennetta,

and a range of Sundaes, and also exciting eats for children specifically, like Lime Punch or Sunshine Zing Cone

TEAM A 28

COMPETITORS

TEAM A 29

TEA

TEAM A 30

SALT

TEAM A 31

ICE CREAM

TEAM A 32

HUL LAUNDRY CARE

TEAM A 33

RIN Launched in 1969, Rin with the power of its thunderous lightning flash has become a household name synonymous with dazzling white clothes.

A Value added brand with different variants e.g. Rin matric & Rin advanced.

Rin has won a number of accolades, the most recent being voted as the Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006.

TEAM A 34

• Surf excel is the largest selling detergent in india.

• It is the low price detergent.

TEAM A 35

•A Heritage brand launched in 1888In the form of detergent cake.

•Value added brand i.e. priced over Wheel but below Rin.

•Famous in WB & Kerala.

SUNLIGHT

• Low priced detergent.

• Introduced in 1987 to compete with Nirma.

TEAM A 37

COMPETITORS

• SURF EXCEL: ARIEL

• WHEEL: NIRMA

• RIN: TIDE

TEAM A 38

SWOT Analysis Strengths:

•Strong brand portfolio, price quantity & variety.•Innovative Aspects.•Presence of Established distribution networks in bothurban and rural areas.•Solid Base of the company.•Corporate Social Responsibility(CSR)

Weaknesses:

•"Me-too" products which illegally mimic the labels and brands of the established brands.•Strong Competitors & availability of substitute products.•Low exports levels.•High price of some products. •High Advertising Costs.

TEAM A 39

Opportunities:

•Large domestic market – over a billion populations .•Untapped rural market.•Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers.•Export potential and tax & duty benefits for setting exports units.

SWOT Analysis

Threats: •Tax and regulatory structure.•Mimic of brands•Removal of import restrictions resulting in replacing of domestic brands.•Temporary Slowdown in Economy can have an impact on FMCG Industry.

TEAM A 40

MARKETING STRATEGIES OF HUL

TEAM A 41

MARKETING STRATEGIES OF HUL IN INDIA

• Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss.

• Focuses on short supply chain for distribution.

• To meet the every needs of people everywhere.

• Also uses Direct selling channel franchisee to reach everyone e.g. Aviance, Ayush.

• Build segments & market for the future where Unilever has strong expertise.

TEAM A 42

Corporate social responsibility Providing education on health and hygiene

Women empowerment

Water management

Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities

TEAM A 43

Thank you....