hybrid cable – evolution to ip video
TRANSCRIPT
12/7/2012
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved. 1
Hybrid Cable – Evolution to IP VideoNick Fielibert
12/7/2012
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
NG IP Video Infrastructure
Evolution of the Home Network
Why IP Video
NG Access Network
Conclusion
Market Dynamics and Subscriber Experience
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
NG IP Video Infrastructure
Evolution of the Home Network
Why IP Video
NG Access Network
Conclusion
Market Dynamics and Subscriber Experience
12/7/2012
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4Sources: Cisco VNI study, Convergence Consulting Group, TDG, In-Stat ,ABI Research, 2010
Consumers want Personalization /
on-demand services
Apple App Store: 3B apps downloaded
Most popular Web Apps are on-demand content
Massive Growth of Online Video
Video > 90% of consumer IP traffic by 2013
12GB/sec.
100GB/sec.
Explosion of connected devices
from OTT providers
>1.6M US households ready to “cut the cord”(mainly Gen Y)
1 billion web-enabled CE devices by 2015 (50% connected TVs - $3.4B market by 2014)
Pay-TV SPs Ambitions
Consumers want to watch their content when and where they want.
New services to maintain ARPU and reduce churn: Full HD, 3-D, Home TP, Games, etc.
‘Cool’ User eXperience, with simplified access to content (3D, gestures, search, recommendations)
““““TV Everywhere””””
MarketTrends
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New IP-video enabled consumer devices
New IP-video enabled consumer devices
Market TrendsMarket Trends Market ImpactMarket Impact
Device Proliferation Device Proliferation
Service ImpactService Impact
Home and Access Bandwidth Constraints
Home and Access Bandwidth Constraints
Accelerating consumption of online video services
Accelerating consumption of online video services
Multi-screen video service launches
Multi-screen video service launches
Cloud-based VideoCloud-based Video
Traffic Explosion Traffic Explosion
Billion IP devices by 2015*Billion IP devices by 2015*
Increase in IP traffic by 2015*Increase in IP traffic by 2015*
Cloud Scalability and Flexibility
Cloud Scalability and Flexibility
Transport and CDN Network ScalabilityTransport and CDN Network Scalability
Increase in online video consumption time**
Increase in online video consumption time**
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• Consumer video driving changes
• Industry in transition
• Online video is delivered using Cloud technologies
• Internet-type experiences will decide who captures consumer attention
15 Billion15 Billion
9191
81 Exabytes81 Exabytes
Global IP traffic/month *Global IP traffic/month * Connected Devices *Connected Devices *
Percentage Share of Video in Consumer
Traffic *
Percentage Share of Video in Consumer
Traffic *
62 Gigabytes62 Gigabytes
Average InternetHousehold Traffic
per Month *
Average InternetHousehold Traffic
per Month *
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Unified Experience beyond TV
Unified Experience beyond TV
Content RelevancyContent RelevancyCustomized ExperienceCustomized Experience
Unified Experience beyond Android & Apple devices
Unified Experience beyond Android & Apple devices
Quality of ExperienceQuality of Experience
QoE
Multi-screen, cloud servicesMulti-screen, cloud services
Infinite Content Sources
Managed &Unmanaged Networks
Managed &Unmanaged Devices
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NG IP Video Infrastructure
Evolution of the Home Network
Why IP Video
NG Access Network
Conclusion
Market Dynamics and Subscriber Experience
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Media Delivery Networks need to evolve to match the new demands of Entertainment
Mission-Critical ApplicationsMission-Critical ApplicationsTime-Intensive DeploymentsTime-Intensive Deployments
Service-Defined SilosService-Defined SilosScale-Constrained InfrastructureScale-Constrained Infrastructure
Internet VoD Linear
Can your network and data center scale to handle new web applications?
Do you have different infrastructures for each Media service?
How long does it take you to rollout a new service or consumer app?
How confident are you in the quality of your services?
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• Enable subscribers to access cable programming on their choice of IP video devices, on-net and off-net
• Provide a unified portal to all video content
• Consolidate video service infrastructures and workflows, OPEX savings
• Utilize network resources efficiently for all services
• Keep pace with rapidly changing video technology
• Alignment with cloud architecture to support device ecosystem
• CAPEX requirements for all IP video (over DOCSIS) similar to silo approach with hybrid DVB-C
• Lowers bandwidth requirements in the long run by sharing the data pipe between VBR or ABR video and opportunistic data traffic
Deliver any type of video service to any IP video devicevia an efficient, cost-effective, all-IP network
Deliver any type of video service to any IP video devicevia an efficient, cost-effective, all-IP network
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• Interactive, multi-screen, “4 Any”experience
• High quality content
• Linear, non-linear video, premium content, choices!
• Common experience across devices and environments
• Applications and widgets (e.g. social networking, information, gaming, etc.)
• Rapid service evolution
• Cloud video delivery via IP, scalable orchestration layer, session shifting
• Optimized for the consumption screen (RTSP, HTTP, multiprofile delivery), content pushed to the edge (CDN)
• More unicast content. Platform scale. Multicast delivery for linear
• Web/PC-based DRM. Transition scenarios will require support for traditional CA
• IP end-points. Service delivered over managed and/or un-managed networks
• ABR delivery over HTTP
• Open platform, w/ ecosystem of developers for 3rd party services
Consumer Experience Technology Implication
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Remote Scheduling
and schedule your DVR on the
Remote SchedulingForget to schedule the DVR? Avoid DVR disappointment and schedule your DVR on the Go. Anywhere. From Any Device.
Enhanced DVREnhanced DVRNeed to step away from the big game? Pause and Resume play when you are ready from Any Screen with Companion Device Services for enhanced services (social, ads) and remote control.
Multi Room DVRMulti Room DVRWant to move about the house with your favorite show in tow?Whole Home DVR with Cross-Screen Fling makes it all possible.
Time Shifted TV ServicesTime Shifted TV ServicesInterruptions, commitments, distractions. Don’t let them interfere with your entertainment. With Restart and Catch Up your favorite shows accommodate your schedule.
Subscriber BenefitsSubscriber Benefits
SP BenefitsSP Benefits
• Program recordings from any device
• Watch recordings from any location or device
• Avoid DVR conflicts and save storage space
• Program recordings from any device
• Watch recordings from any location or device
• Avoid DVR conflicts and save storage space
• Unified workflow and data center • Subscriber retention and growth• Lower OPEX by reducing the
need for truck rolls for enabling DVR service
• Easier up sell mechanism for subscribers
• Unified workflow and data center • Subscriber retention and growth• Lower OPEX by reducing the
need for truck rolls for enabling DVR service
• Easier up sell mechanism for subscribers
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
NG IP Video Infrastructure
Evolution of the Home Network
Why IP Video
NG Access Network
Conclusion
Market Dynamics and Subscriber Experience
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
System and Content Management
• Reach beyond traditional network boundaries to efficiently manage video content and services. Many middleware options with open clients.
V VVVV
VV
VVV
VV VVV
V VVVV
FCFC
V VVV
VV
VV
VV VV
V VVV
FC
Subscriber Apps
•Reach beyond traditional video services, deliver subscriber apps across all devices, SPs define common look and feel across different outlets.
Cable
Fiber
xDSL
Mobile
Clients
•Deliver an immersive experience enabled by open clients
NGN Edge
•Multiple Access types will support many end-devices and target people, not just homes
ContentDelivery Network
•Ingest and distribute massive content across a national footprint to many end-devices
IP/NGN
•Guarantee service delivery across a converged NGN with media aware distribution
Media Data Center
•Secure Data Center design to deliver Video services and apps over a unified computing system
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• Silo’d architectures, with
duplication of management
infrastructure
• Separate VoD, linear, and
internet video services with
tightly coupled command
and control
• Hardware-intensive
MPEG-level processing
• Centralized on-demand
video (limited scale)
• Silo’d architectures, with
duplication of management
infrastructure
• Separate VoD, linear, and
internet video services with
tightly coupled command
and control
• Hardware-intensive
MPEG-level processing
• Centralized on-demand
video (limited scale)IP NGN
SubscriberSubscriber
Grooming
Encoding
Ad Splicing
VoD
VoD
VoD
VoD
DatacenterSwitch
Web Servers
HTTP
DRM
Storage
Acquisition
Off Air
IRD
Satellite
Apps
Dev Mgmt
EPG
Sub Mgm
Acquisition Linear VoD Mgmt Interactive
Traditional HeadendTraditional Headend
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Real-Time ABRTranscoders
Real-Time ABRTranscoders
Real-Time ABRTranscoders
Network Storage
CDN Root Media POD
Media Data CenterMedia Data Center
Ad Splicing
Compute
Non-Realtime ABR TranscodeRecommendation Engine
Subscriber Mgmt , Metadata MgmtProgram GuideWeb Servers
Dev MgmtBillingDRM
• Traditional Data Center architecture with Fewer Devices (“Green”)• Storage and Streaming Separate
Unified Storage for Efficiency (Fiber Channel or Fiber Channel over Ethernet format)Streaming Pushed to the Edge for Scale
• Media PoD of Compute, Storage and Network Resources to Optimize and VirtualizeOn-demand allocation of processing power to applications & functions (Virtual Machines)
• Purpose built MPEG processing hardware migrates to SW and off-the-shelf hardware *
• Traditional Data Center architecture with Fewer Devices (“Green”)• Storage and Streaming Separate
Unified Storage for Efficiency (Fiber Channel or Fiber Channel over Ethernet format)Streaming Pushed to the Edge for Scale
• Media PoD of Compute, Storage and Network Resources to Optimize and VirtualizeOn-demand allocation of processing power to applications & functions (Virtual Machines)
• Purpose built MPEG processing hardware migrates to SW and off-the-shelf hardware *
Grooming
Encoding
Ad Splicing
VoD
VoD
VoD
VoD
DatacenterSwitch
Web Servers
HTTP
DRM
Storage
Acquisition
Off Air
IRD
Satellite
Apps
Dev Mgmt
EPG
Sub Mgm
NationalAcquisition
Linear VoD Mgmt Interactive
Traditional HeadendTraditional Headend
IP NGN
SubscriberSubscriber CDN Edge CDN Edge
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Digital Video Services
Digital Video Services
Connected Home
Connected Home
Converged Cable Access NetworkConverged Cable Access Network
IP ServicesIP Services
Prisma IIOptics
RFGW-10Universal-EQAM
with DS-384
uBR10012 CMTS withuBR-MC3GX60V
Data VoIP
OTTVideo
Linear VoD
NPVR
EuroDOCSIS 3.0eMTA
EuroDOCSIS 3.0Data ModemOptical
Node
EuroDOCSIS and Digital Video Downstream Channels
EuroDOCSISUpstream Channels
EuroDOCSISDownstreamChannels
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Built on Web Services ProtocolsCloud Service APIs - Accelerates universal reach and 3rd party innovation;Designed for virtualization
Exponential scale for large-scale unicast servicesLeveraging caching technologies for efficient distributionWhilst addressing the challenges of large scale concurrency (i.e. Linear)
Video intelligence propagates deep into the network edgeProviding media, device, and network awareness
Open Client ArchitectureMulti-device support – for PCs, gaming consoles, tablets, mobile devices, set-tops, etc. Leveraging the cloud to provide adaptation in concert with network intelligence
Services Across Managed and Unmanaged NetworksCommon experience no matter where the user connectsDesign for unmanaged, optimized for managedAdaptive Bit Rate (ABR) is video protocol of choice
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ClientClientCloudCloud NetworkNetwork
SaaS OffersMulti-screen Pay-TV OffersWhole Home Offers
Videoscape Distribution Suite (VDS)
Videoscape Distribution Suite (VDS)
Acquisition Suite
Acquisition Suite
Origination Suite
Origination Suite
Videoscape Client Software
Videoscape Client Software
Videoscape User Experience
Videoscape User Experience
Managed and Unmanaged
Devices
Media SuiteMedia Suite
SecuritySuite
SecuritySuite
Advertising Suite
Advertising Suite
Cisco Prime for VideoscapeCisco Prime for Videoscape
Videoscape ConductorVideoscape Conductor
Unified GatewayUnified
Gateway
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Media SuiteMedia Suite
Videoscape Client Software
Videoscape Client Software
SaaS Offers
Unified CMS(Content Factory)
OTT CDN
Videoscape ConductorVideoscape Conductor
Cisco Prime for VideoscapeCisco Prime for Videoscape
Videoscape User Experience
Videoscape User Experience
Snowflake and EPG
3rd Party Apps3rd Party Apps
Videoscape IP and Hybrid STBs
On The GoOn The GoIn the HomeIn the Home
Managed and Unmanaged Devices
Multi-Screen Pay-TV Offers
Multi-screen Time Shift TV
Cloud DVRInfinite TV
OTT-in-a-BoxMulti-screen Advertising
Follow Me
Unmanaged
Managed
User Generated
Live TV
Online VOD
OTA/Sat/Cable/IP
ClientClient
Performance Manager
Provisioning Fulfillment Network Home
Workflow Control
Acquisition Suite
Acquisition Suite
Origination Suite
Origination Suite
Management
Video Receivers, Encoders
DCM Gateway
Session and Resource Manager
User / Endpoint Manager
Alert Manager
Client Messaging
End to End Analytics
Back Office Adapters
Service / PolicyManagement
VDS Optimization Engine
VDS Origin Server
VDS Video Recorder
Videoscape Distribution Suite (VDS)Videoscape Distribution Suite (VDS)
CDS CacheService/Proximity
Routing
CDN Content Acquirer
VDS Service Manager
VDS Session Broker
CDN Federation
VDS Transparent Caching
VDS-IS Internet Streaming
VDS-TV Television
CloudCloud NetworkNetwork
Security SuiteSecurity Suite
Partner CA
Partner CA
PowerKEY CA
VideoGuard CA
Partner DRMPartner DRM
VideoGuard Connect DRM
Se
cu
rity
Sh
ield
Unified GWUnified GW
OpenRGCable
Satellite xDSL FTTH 3G/4G WiFi
STB Ref. Platforms
MediaHighway
HTML5 Engine
Pay TV Offers
Whole Home DVR
NetworkDVR
Linear IP Multicast Overlay
UnifiedGateway
EPGAdvertising
Linear Addressable Advertising
Advertising Suite
Advertising Suite
Audience Measurement
Ad Decision Manager
Playlist Manager
Profile Manager
Partner Campaign Managers
Store Front
EPG Catalog
Offer and BusinessManagement
Discovery and Recommendations
Unified CMS
Catalog Management
TranscodeManager
MediaEncapsulator
MediaProcessor
DCM MFP
ASR5K Mobile Video GW
ASR9K (Video Service Module)
uBR Modular CMTS
Multi-screen and Residential GWs
API Orchestration
Emerging Markets
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
NG IP Video Infrastructure
Evolution of the Home Network
Why IP Video
NG Access Network
Conclusion
Market Dynamics and Subscriber Experience
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
CloudCloud
Cable STB
MPEG-TS
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MPEG-TS
Tablet & Console
Client STB
Mobile
PC
Laptop
Client STB
Client STB
Hybrid STB + RGW
MPEG-TS
IP Video(RTP/HTTP)
IP Video(RTP/HTTP)
Unicast
Unicast
CloudCloud
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CloudCloud
Tablet & Console
Client STB
Mobile
PC
Laptop
Client STB
Client STB
IP Video(RTP/HTTP)
IP Video(RTP/HTTP)
Unicast / Multicast
Unicast / Multicast
Cable Modem / RGW
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CloudCloud
Tablet & Console
Client STB
Mobile
PC
Laptop
Client STB
Client STB
IP Video(RTP/HTTP)
IP Video(HTTP)
Unicast / Multicast
Unicast
Video Gateway
Only DOCSIS Tuners
Only DOCSIS Tuners
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NG IP Video Infrastructure
Evolution of the Home Network
Why IP Video
NG Access Network
Conclusion
Market Dynamics and Subscriber Experience
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Legacy STB
Hybrid STB
HomeHome
Mobile
Client STB
PC/Mac
Video Gateway
HomeHome
Mobile
Client STB
PC/Mac
Linear VOD Data
LinearLinear VODVOD DataDataNon
LinearNon
Linear LinearLinearLinear VOD DataNon
Linear Linear
Linear VOD Data
NonLinear Linear
DVB-C QAM
Docsis QAM
IP unicast
CloudCloud
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Legacy STB
Hybrid STB
HomeHome
Mobile
Client STB
PC/Mac
Video Gateway
HomeHome
Mobile
Client STB
PC/Mac
Linear VOD Data
Linear VOD DataNon
Linear Linear
Linear VOD DataNon
Linear Linear
DVB-C QAM
Docsis QAM
IP unicast
CloudCloud
AnalogLinear
DVB-CLinear
DVB-CVOD
DOCSISData
AnalogLinear
AnalogLinear
DVB-CLinear
DVB-CLinear
DVB-CVODDVB-CVOD
DOCSISDataDOCSISData
AnalogLinear
DVB-CLinear
DVB-CVOD
DOCSISData+UnicastVideo
AnalogLinear
AnalogLinear
DVB-CLinear
DVB-CLinear
DVB-CVODDVB-CVOD
DOCSISData+UnicastVideo
DOCSISData+UnicastVideo
AnalogLinear
DVB-CLinear
DVB-CVOD
DOCSISData+Unicast Video+MC Video
AnalogLinear
AnalogLinear
DVB-CLinear
DVB-CLinear
DVB-CVODDVB-CVOD
DOCSISData+Unicast Video+MC Video
DOCSISData+Unicast Video+MC Video
Bandwidth Savings by1.Reducing Analog Linear2.Reducing DVB-C Linear3.Migrate to MPEG-4 for DVB-C Linear
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UI RenderingUI Rendering
Content Storage / DVR
Content Storage / DVR
Program GuideProgram Guide
VOD ApplicationVOD Application
ApplicationApplication
TranscodeTranscode
CloudCloud
Tablet & Console
Client STB
Mobile
PC
Laptop
Client STB
Client STB
UI Rendering
DVRContent Storage /
DVR
Program Guide
VOD Application
Application
Transcode
Video Gateway
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• Channel BondingFatter pipes enable faster speeds and greater efficiency
• IP MulticastShared DOCSIS network is ideal for IP multicast of linear TV services
• RF SpanningScalable and cost-efficient solution with broadcast-style delivery
• IP Statistical Multiplexing with VBR VideoUtilize CMTS capabilities to deliver more video streams in less bandwidth
• Dynamic Bandwidth SharingImprove bandwidth utilization for all services
• Admission Control and QoSReserve DOCSIS bandwidth and ensure video quality
• Video-aware Cable Modem Load BalancingSupport multiple bonding groups per Service Group as IP Video grows
CMTS
Integratedor
Modular
CM CM CM
CM CM CM
VideoHeadendVideo
Headend
InternetInternet
IP VideoSystemIP VideoSystem
VoIPSystemVoIP
System
RF Spanning
RF Spanning
BroadcastIP VideoBroadcastIP Video
NarrowcastData/VoIP/IP Video
NarrowcastData/VoIP/IP Video
NarrowcastData/VoIP/IP Video
NarrowcastData/VoIP/IP Video
Service Group 1Service Group 1
Service Group 35Service Group 35
Primary BGPrimary BG
Secondary DSSecondary DS
CMTS
Integratedor
Modular
CMTS
Integratedor
Modular
CMCM CMCM CMCM
CMCM CMCM CMCM
VideoHeadend
Internet
IP VideoSystem
VoIPSystem
RF Spanning
BroadcastIP Video
NarrowcastData/VoIP/IP Video
NarrowcastData/VoIP/IP Video
Service Group 1
Service Group 35
Primary BG
Secondary DS
0
50
100
150
200
250
Mbps
Data
Video
Average bitrate video
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• IP overlay using DOCSIS is not more expensive than classic DVB-C technology in a triple (Dual)-play scenario
• Lower CPE cost offsets higher network cost
• High DS capacity/chassis with new CMTS line card
• BW efficiency with VBR in shared pipe
• RF spanning
• Typical large system with triple-play based on D3.0 with 200 kbps average rate and 100 Mbps peak rate
0
50
100
150
200
250
300
2011 2012 2013 2014 2015
Total cost / subscriber
IP_overlay
headed_GW
DVB_VOD
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Phase 1 – Reduce OPEX
Phase 2 – Maximize ROI
Phase 3 – Unprecedented Scale
Scale DOCSIS downstream-per-service group on a high-density RFGW10 UEQAMScale DOCSIS downstream-per-service group on a high-density RFGW10 UEQAM
Converge broadcast video on a high-density RFGW10 UEQAMConverge broadcast video on a high-density RFGW10 UEQAM
Scale DOCSIS to >1 Gbps per service group with a smaller, higher density chassisScale DOCSIS to >1 Gbps per service group with a smaller, higher density chassis
Scale CMTS downstream capacity with uBR10K/RFGW10 M-CCAP solutionScale CMTS downstream capacity with uBR10K/RFGW10 M-CCAP solution
Converge VoD and SDV on a high-density RFGW10 UEQAMConverge VoD and SDV on a high-density RFGW10 UEQAM
11
22
33
44
55
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CCAP ObjectivesCCAP Objectives M-CCAP: uBR10012 + RFGW-10
M-CCAP: uBR10012 + RFGW-10
I-CCAP:NG EdgeI-CCAP:NG Edge
Reduced cost-per-downstream
Converged multi-service
EPON support
Rack space per system
Downstream capacity per SG
Deployment range
Increased scalability & capacity
35 RU
Up to 1Gbps / SG
1 Gbps – 80 Gbps
10 RU
Above 1Gbps / SG
40 Gbps – 1.2 Tbps
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NG IP Video Infrastructure
Evolution of the Home Network
Why IP Video
NG Access Network
Conclusion
Market Dynamics and Subscriber Experience
12/7/2012
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
• The destination is agreed, end-end IP Video delivery
Embracing the operational and cost benefits it affords in a world of diverse end-point devices and networks
• The starting point is understood
The existing system being deployed by the Cable Operator
• It’s is now all about the journey
Making a series of incremental “no-regrets” investments in:
Media Data Center architectures and virtualization (equally applicable to Horizon/Orion)
A cloud-based services delivery environment with distributed caching to the home
Access evolution and bandwidth strategies leveraging Video over DOCSIS
Embracing mobility as it’s network relevance increases, i.e. 4G/LTE
Whilst appropriately leveraging the capabilities of the existing installed infrastructure
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36
• The information contained in herein is proprietary and confidential to Cisco Systems, Inc. (“Cisco”). This summary is furnished in confidence with the understanding that it will not, without the express prior written permission of Cisco, be used for other than proposal evaluation purposes or be disclosed to any third party.
• Many of the products and features described herein remain in varying stages of development and will be offered on a when-and-if-available basis. This roadmap is subject to change at the sole discretion of Cisco, and Cisco will have no liability for delay in the delivery or failure to deliver any of the products or features set forth in this document.
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