ibm smarter business 2012 - 11 trender för enterprise mobile just nu
DESCRIPTION
Den mobila marknaden har så här långt mest handlat om konsumentappar, men nu ser vi flera trender mot Enterprise Mobile där organisationer önskar erbjuda sina anställda att använda applikationer när de behöver det, med deras egna mobila enheter. Och de vill helst använda de mobila enheter som passer dem själva (BYOD). Dessutom vill organisationer erbjuda sina kunder mobila tjänster och allt det här skapar utmaningar. IBM vill, som ledare inom den här marknaden, hjälpa kunder att ta rätt beslut och göra verklighet av sina visioner. Lyssna på Johannes Eltz från IBM:s huvudkontor prata om IBM:s syn på Enterprise Mobile, de 11 tydligaste trenderna. Talare: Johannes Eltz, Business Development Executive Mobile, IBM Besök http://smarterbusiness.se för mer information.TRANSCRIPT
11 trender för Enterprise Mobile just nu
IBM Mobile Enterprise Strategy
Johannes zu Eltz
Business Development Executive
IBM
61% of CIOs put mobile as priority
increased productivity with mobile apps45%
10 Billion devices by 2020
Mobile is a mandatory transformation
700,000 iOS applications
4
Top 11 Trends - Summary
11. Enterprise Adoption
10. BYOD
9. Security
8. Multiple Mobile Personalities
7. Device/mobile operating system fragmentation
6. Second Generation Apps
5. Hybrid Approach
4. Testing, Testing, Testing
3. Iterative Release Cycles
2. SMS lives – growing even as over the top grows too
1. Consolidation, Innovation around Mobile, Cloud, Analytics, Commerce, and Smarter Planet
Business to ConsumerBusiness to Enterprise
Increase worker productivity Improved processing times Extend existing applications to mobile
workers and customers Increase employee and business partner
responsiveness and decisions Resolve internal IT issues faster Reduce personnel cost utilizing personal
devices
With enormous opportunities for the enterprise
Improve customer satisfaction Deeper customer engagement and loyalty Increase sales through personalization Customer service Competitive differentiator Improve brand perception Deeper insight into customer buying
behavior for up sell and cross sell
Mobile banking will be the most widely used banking channel by 2020, if not sooner
Fundamentally changing industries
DistributionRetail Financial Services
Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010
The value of the mobile device is in the applications
What benefits, if any, has your firm experienced as a result of deploying mobile applications?
Increased worker productivityIncreased employee responsiveness and decision making
Faster internal IT issue resolutionImproved customer satisfaction
Faster customer issue resolution
Competitive differentiationReduced personnel costs
Reduced fuel, gas, or fleet maintenance cost
Improved brand perceptionIncreased sales revenue
Reduced sales cycle time
It’s too soon to tell or don’t knowReduced inventory costs
None; we haven’t seen any benefitsOther
70%57%
49%44%
38%20%
18%16%
15%14%
10%8%
7%3%
1%
Source: Forrester Research, Inc., “Forrsights Networks and Telecoms Survey,” Q1 2011
Top Mobile Adoption Concerns:
1. Security/privacy (53%)2. Cost of developing for multiple mobile
platforms (52%)3. Integrating cloud services to mobile
devices (51%)
Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
How do you quickly: Engage with anyone, customers, partners or
employees, no matter who owns the device Extend to anything, from instrumented machines
to a broad spectrum of smart devices Execute business anywhere, with ubiquitous,
trusted and secure transactions
200 Millionemployees BYOD
(bring your own devices)
But also with some unique challenges
IBM Mobile Enterprise
Businessstrategy and
planning
Open cross-platform development
Process & transaction integrity
Integration with backend systems, enterprise data and cloud
End-to-end security and management
Open n Governed n Integral
Full lifecycle solutions
Apps
Smarter CommerceSocial BusinessBI & AnalyticsEtc.
How do we have to think about mobile differently?
Platforms
NetworksDevicesOS’s
Vodafone
Build mobile applicationsConnect to, and run backend systems in support of mobile
Manage mobile devices, services and applicationsSecure my mobile business
Manage & Secure
Build & Connect
IBM strategy addresses client mobile initiatives
Extend & TransformExtend existing business capabilities to mobile devices
Transform the business by creating new opportunities
Key Capabilities Strategy, planning and
implementation Mobile-enabled solutions
including analytics, commerce, and social business
Mobile as a service
Key Capabilities Mobile web, hybrid and native
app development Enterprise data, service, and
application integration Enterprise wireless
networking
Key Capabilities Mobile lifecycle management Device analytics and control Secure network communications & management
Providing leadership in required capabilities
Manage & Secure
Build & ConnectExtend & Transform
End to end solution for mobile development, device
management, and connectivity
Comprehensive solution for mobile deliveryIBM Mobile Foundation V5.0
• A comprehensive suite of mobile products that provides the essential elements needed for mobile development, deployment, and management.
• Mobile Foundation elements:– IBM Worklight Mobile application development and
delivery – IBM WebSphere Cast Iron Hypervisor Edition
Advanced connectivity to cloud and back-end systems – IBM Endpoint Manager for Mobile Devices
Complete end-to-end Mobile Device Management (MDM)
Adopting the mobile channel as a strategic imperative One of the 4 largest banks in the US
• Envisions dozens of mobile apps accounting for 40% of the business• Customer’s Highlights:
– Integration with multiple back-end banking systems– Leverage existing web assets– Support multiple development teams– Scale to support millions of mobile users
Modules Purchased:
• IBM Worklight
This family-owned company of less than 1,000 employees operates on the world market, maintaining their leading position thanks to many patents and innovative solutions.
360°customer view through cloud integrationA leading manufacturer of personal safety devices
• Centralized management of all integrated end-points• Customer’s Highlights:
– 100% user adoption from field and enablement of mobile app usage on devices
– $135K/year savings on eliminating “paper mailers” in favor of integrated web-forms
– Increased accuracy & productivity in Sales department
• 50% reduction in order processing– Savings of thousands a year eliminating mis-keyed
orders
Modules Purchased:
• WebSphere Cast IronCloud integration
Serving 4.5 million customers, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices.
Keeping endpoints up and runningA large utility firm selects IBM Endpoint Manager
• Long-time Endpoint Manager / BigFix customer• Customer’s Highlights:
– Low TCO and ease of adding-on mobile device management capabilities
– Displaced MobileIron deployment due to increased infrastructure, training, and administration costs
– Integrating with Maximo, Remedy– Rapid increase and deployment of new functionality throughout
Beta– Responsiveness and agility of development team– Expect to grow to 20,000+ managed mobile devices
Modules Purchased:
• Endpoint Manager mobile
Mobile infrastructure strategy and planning consulting services can help you develop a road map that aligns your mobile strategy with business priorities
IBM services help you become a mobile enterprise
Manage & Secure
Build & ConnectExtend & Transform
standards-based and future ready
business processes and systems are completely integrated from the mobile access points to the back-end systems
proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure
IBM Mobile: Delivering critical success factors
Further Information
• Learn more about IBM Mobile Foundation at ibm.com/software/mobile-solutions
• Download and evaluate IBM Worklight at ibm.com/developerworks/mobile/worklight
• For more information please contact your IBM representative or IBM Business Partner
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