ibm watson innovation day foster city final_05_20_14_no video

Welcome to Watson Innovation Day

© 2014 International Business Machines Corporation 4

Watson is one of IBM’ greatest innovations in its 100 year history

Goals for today’s session:

• Ignite your imagination for how Watson can be put to work in your business changing the competitive landscape and redefining the art of the possible

• Help establish a proven and actionable business approach for you to bring Watson to market

• Demonstrate the process to build a Watson application and the tools and resources available to help you succeed.

• Describe IBM’s investment to help ensure your success in putting Watson to work, from design and development through go-to-market


Agenda

Time Agenda

9:00am – 9:45amThe New Era of Computing: IBM Watson and the Watson Ecosystem

9:45am – 10:30amBehind the Scenes. The Process of Building a Powered by Watson” Application

10:30am – 10:45am Break

10:45am – 11:30pm How Watson is Changing the Game In Retail: Fluid

11:30am – 11:45am Wrap Up: Where Do I Go From Here?

11:45am – 1:00pm Networking Lunch

1:00pm – 3:00pm “Work With Watson” Time

What is Cognitive Computing?


On February 14, 2011

made history

Mobile Social

Cloud

Analytics

The mega trends

Bringing Watson technology to market

© 2013 International Business Machines Corporation

size

spee

dco

rpus

flexi

bilit

y#u

sers

size

spee

d

corp

us

flexi

bilit

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#use

rs2880 cores

Single user system 2-3 sentences input5+ days to retrain

Wikipedia, general corpus

Single Power 750, 240% faster1000s of users

20 pages of input< Day to ingest and train

Medical corpus

Watson cloud serviceMillions of usersDialog chaining

Few hoursBroad industry corpus

s sp corp

flexi

bi

#use

rs

Jeopardy

Cognitive Products

Cognitive Ecosystem

Understands natural language and human style communication

Adapts and learns from training, interaction, and outcomes

Generates and evaluates evidence-based hypothesis

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Cognitive computing is changing the game

So why is it so hard for computers to understand humans?

Noses that run and feet that smell? How can a house can burn up as it burns down? Does CPD represent a complex comorbidity of lung cancer? What mix of zero-coupon, non-callable, A+ munis fit my risk

portfolio?

Person Organization

L. Gerstner IBM

J. Welch GE

W. Gates Microsoft

“If leadership is an art then surely Jack Welch has proved himself a master painter during his tenure at GE.”

Welch ran this?


Answer Scoring

Models

Responses with Confidence

Inquiry

Evidence Sources

Models

Models

Models

Models

ModelsPrimarySearch

CandidateAnswerGeneration

HypothesisGeneration

Hypothesis and Evidence Scoring

Final Confidence Merging & Ranking

Synthesis

Answer Sources

Inquiry/Topic Analysis

EvidenceRetrieval

Deep Evidence Scoring

Learned Modelshelp combine and weigh the Evidence

HypothesisGeneration

Hypothesis and Evidence Scoring

InquiryDecomposition

How Watson works: DeepQA architecture

1000’s of Pieces of Evidence

Multiple Interpretationsof a question

100,000’s Scores from many Deep Analysis Algorithms

100’s sources

100’s Possible Answers

Balance& Combine

Watson is ushering in a new era of computing

TabulatingSystems Era

ProgrammableSystems Era

CognitiveSystems Era

1900 1950 2011


2013 – A pivotal year

Watson Engagement Advisor - May 21st

Cross-industry and cross-geography play

January April July October

First Two Commercial Offerings – Feb 8th

2014

Watson Ecosystem Announced – Nov. 14th

Watson Healthcare Update – Oct. 18th MD Anderson launches Expert Oncology Advisor powered by Watson


Bringing Watson to market

Transforming industries and professions.

Advancing cognitive computing across the

enterprise.

Delivering the cognitive experience

to the masses.

In less than 180 days Watson Ecosystem delivered …

$100MDirect Investments

Fund

100K+Visit Watson Mobile

Developer Challenge

2500+Ecosystem Partner

Inquiries

8Major Universities

Announce Cognitive Course Fall 2014

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… and created over 1B impressions!

Want to Work with IBM's Watson?

IBM's Watson Woos Developers

Have at it, programmers: IBM makes Watson available via API

IBM Opens Up Its Watson Cognitive Computer for Developers

IBM Offers Watson as Cloud Application Tool

IBM to Open Up Jeopardy Winner Watson's 'Brain' for Everyone

Seismic shift underway in computing thanks to IBM Watson

Cognitive Computing For All: IBM Releases a Legion of Watsons

IBM to Open Up Watson to Third-Party Developers

Soon Everyone Will Be Able To Use Watson

IBM's Watson Artificial Intelligence to Get New Homes

IBM to Announce More Powerful Watson via the Internet

IBM's Watson Plays a New Role as an Application Development Platform

IBM to Launch Watson Cloud-Based Development Platform

IBM Adds Rent-An-Artificial-Intelligence Powers to Watson

What is the Watson Ecosystem?

Watson Ecosystem

Tools, methodologies, software developer

kits (SDKs) and API(s)

Free and fee based content including

general knowledge and industry content

Marketplace for critical cognitive, big data, UI,

and mobility skills

• Cloud based sandbox• Hosting Services• Self-service portal – API

/ Tooling / SDK / Methodology

• Starter Content• General content• Domain content• Taxonomies

• Third-Party Content

• IBM subject matter experts (500+)

• Third-party specialists• Certification

WATSON DEVELOPER CLOUD

WATSON CONTENT STORE

WATSON TALENT HUB

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Data Ingestion

Training

Application

Scale at Market

PartnerCo. & IBM bring to market a first of its kind experience

PartnerCo., is interested in the Watson Ecosystem Partner Program.

PartnerCo seeks to personalize customer experiences.

PartnerCo. identifies and uploads content.

IBM collaborates with PartnerCo. On UX experience

Engaging the Watson Ecosystem

Key Enablers Watson Sandbox Watson Experience Manager

(APIs, Tools, SDKs) Watson Resources Launch Support & Scale Plan

Watson reads and learns through Q&A


The Watson Content Store offers fuel for apps

51© 2014 International Business Machines Corporation

Content Providers

• New distribution channel• New customers & consumption model (license, subscription, transaction)

• Incremental revenue

Benefits

ISVs

• Fuel your application with thecontent needed for success

• Easily access multiple contentsources

• Test and validate content value

A data mart of fee and free based content, covering general and domain specific areas, procured from a variety of sources.


With Watson’s Talent Hub, help is just a click away


Three ways Watson Ecosystem Program benefits partners

Watson cognitive capabilities can be a game changer by differentiating your offering in the marketplace.

The Program represents a unique opportunity to meet market demands and demonstrate leadership, innovation, and agility.

Watson cognitive capabilities can drive incremental revenue by attracting new users or growing current users.

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Working with Watson

The Process of Building a “Powered by Watson” Application

Design and Develop “Powered by Watson” apps using the API

Access Watson Developer Cloudusing Watson Experience Manager

Develop app “Powered by Watson”using APIs

Enrich Watsonwith content

Train Watson using tools and experts

Test appfunctional andnon-functional

Deploy application

1. Design interaction and integration patterns with Watson and implement proof points as necessary

2. Establish the architecture with Watson and other components3. Implement and model solution to scale as a product with customization

App Component

Other App Component(s)

Application powered by Watson using QAAPI

Pose Natural language question

Communicates with Watson using

QAAPI

Get response

Optionally, further apply Watson response

and/or other metadata

An example solution pattern used with Watson

•Design a solution with Watson as a key component

•Model the interaction patterns with Watson

•Create user experience mockups for the solution

Access the Watson Developer Cloud using the Watson Experience Manager (WEM)

Use of the Watson Developer Cloud: Watson Experience Manger to enrich content, train,

and test your Watson application API to access the QA service to Watson Customizable user interface to embed into your app Guidelines on using Watson elements in the application

Upload content into the Watson Content Store or source through Ecosystem partners

Access to a network of partners, customers, content and talent

Support from a collaborative community of IBM technical, marketing and sales resources

Proprietary Content

Acquire

Cleanse

Curate

Aggregate

Contract

Identify

Public Domain & Social

IBM Watson

Validate

Application Partners

Source Prepare

Ingest

Deploy

Select Content

Build Apps w/API’s

Leverage

App Users

Unstructured Data From Enterprise Apps

CRM eComm

Workforce HR

Product Catalog

Trouble Ticket

Domain Specific Content Providers

Email, Collaboration,

Open Data

ECM KMS

End Users

The content journey

Publish

Publish

Watson Content Store

Understand graphics (images, videos, sound …)

Ingest directly from a structured data source (Database, Datawarehouse)

There are architectural patterns and capabilities in Watson to be able to integrate with structured data sources

Nested tabular data

Call data records, sensor logs, meter data, etc.

What Watson cannot ingest yet ….

What Works?

Documents that are relevant to the use case under consideration

Understanding the validity of documents & frequency of changes

Well formed semantics – titles, sections, headings, sub-headings

What Does Not?

Access to glossary, abbreviations would be helpful and preferred

If HTML – removing headers, footers, sidebars improves responses

Corpus contain answers to the intended questions

Scanned Docs (OCR), Charts, Non-English, Password Protected, Noisy Chat Logs

Nested Tables; Image right document with no descriptions; Log & Sensor Data

Mismatch in the content ingested and the questions end users are asking

General guidance on content selection

Content crawling & curation – Items to consider

Content Acquisition

– Crawling

– Integration with ECM/KMS/DMS systems

– Open Services for Lifecycle Collaboration

Content Curation

– Cleansing, Preparation, Aggregation & Enrichment

Content Lifecycle Management

– Stale content

– Refreshing content

Content Metadata, Licenses & Attribution

» Suite of tools for training and testing Watson

» Test, train, and improve the accuracy of the system

» SDK and a set of extensions points to develop tools to add to the platform

Training Experiment,

Error Analysis

Key tools & capabilities – Watson common tooling platform

Summary - 3 key takeaways

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Consider the possible interaction patterns when designing your Watson app to create the optimal user experience (including factoids, descriptive, Yes/No, procedural, procedural troubleshooting and definitions).

The Watson Experience Manager (WEM), provides a platform to upload content, train Watson with question and answer pairs, and test the system by asking questions.

The process for building a Watson app involves an iterative process of integrating Watson capabilities using the QAAPI, uploading content, training Watson, and testing the application for the appropriate response.

Let’s Take a Break…

Coming Next…

How Watson is Changing The Game in Retail

Neil PatilPresident, Software Group

Taking the Next Step with Watson


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How do I start my journey with IBM Watson?

1.What is the business value to the “Powered by Watson” application you intend to build?

2.Does the application draw upon the unique characteristics and capabilities of a cognitive offering?

3.Has the content that will fuel the application been identified and can it be secured/licensed for the intended use?

Have a question and answer interaction pattern, with questions posed in natural language

Seek answers and insights from a defined content repository comprised largely of unstructured data

Need transparency and supporting evidence for confidence weighted responses to questions and queries

The best use cases…


Phase 1: Engage

Join IBM Partner World at http://ibm.com/PartnerWorld

Analyze use case for Watson business and technical synergy

Submit Watson Ecosystem application and receive acceptance

https://ibm.biz/watsonecosystemapply

Obtain access to the Watson Developer Cloud through the Watson Experience Manager

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Where can I go to learn more?

Apply:https://ibm.biz/watsonecosystemapply

Share: https://ibm.biz/watsondeveloper

Learn:https://ibm.biz/watsonecosystem-youtube

https://ibm.biz/watsonecosystemapply

https://ibm.biz/watsondeveloper

https://ibm.biz/watsonecosystem-youtube

https://ibm.biz/watsonecosystem-youtube

ibm watson innovation day foster city final_05_20_14_no video

Presentations & Public Speaking